Grow Your Business & Expand Your Reach: a comprehensive guide to Exertis Almo Commissioning Services

Over the past few years, interest in commissioning services has transitioned from desire to demand. As the final step in the system integration process, commissioning services serve as the last piece of effort before the project goes into live production – and therefore, the end user’s ownership.

These finishing touches cover several bases, including fine tuning the devices and ensuring that the control system programming functions to the customer’s liking.

“Most of our [role] is supplemental – the ability for us to help our resellers amplify what they’re doing across the country with their own customer base,” Cory Allen, Director – VP of Services at Exertis Almo explained.

“Some groups may not have a resource in a particular area, so they have to send field commissioners or travel,” he added. “Our goal is to provide a supplemental resource by going to that location for them.”

Along with mitigating customer challenges associated with travel, commissioning services provide relief from the demands of the job on a single person.

“Field commissioning is very demanding on the individual, oftentimes with long hours and weeks of work,” said Allen. “We’re building a team to prevent one person from being out in the field for an extended period of time, allowing commissioners to move onto different projects while providing the integrator with fresh, focused help.”

The role requires a specific skill set, as the commissioner must have a hands-on approach to their work and be comfortable troubleshooting while successfully working alongside programmers and project managers. While each commissioner brings a different specialty, they are backed by the entire Exertis Almo team with a wealth of knowledge and a history with a variety of products, clients, and scenarios.

When compared with the installation process, there is a clear delineation between the two responsibilities. Installation provides the project’s function through the connection of hardware, whereas commissioning acts as the fine-tuning of the technology to ensure that the system is optimal for the customer.

“Not every system is alike, so we try to figure out the equipment and devices interacting with [the system] in our final checklist,” Allen explained. “Although we don’t require knowledge of every step of the project when quoting a customer, we should have a good idea of the steps we’ll need to take when we get on the job site.”

Remote AssistanceWhen commissioning an audio system, a team member will push the audio through the system, checking the meters and DSP platform to understand the sound, and noticing any potential for distortion, echo-cancelling for video-conferencing technology, and more. Through this process, the commissioner tests the typical and atypical operations, ensuring that the system is performing correctly while educating the end user on how to correct any issues that occur.

On the control side, the process is much more straightforward. Touch panels are tested to ensure that they are functioning properly, and video signals are routed. By utilizing the tools provided by AVIXA standards, an Exertis Almo team member can efficiently commission a project and inform the installer on what problems need to be corrected.

Along with in-person work, Exertis Almo also provides remote commissioning for certain projects.

“We’ve been doing remote commissioning for a long time,” said Allen. “One of our programmers will remote-in to the system on TeamViewer, pushing the code and getting responses back if their actions don’t work.”

Although the process is remote on the commissioner’s side, the process requires someone on-site – usually the integrator – to complete the hands-on work with the system.

Regarding prices and quotes, the Exertis Almo team provides a rough estimate of travel, materials, and time to the customer. To minimize the travel required for various projects, Exertis Almo is working to construct a team in key locations throughout the country.

“The size of our team is based on demand, and as we begin to build and assess where most of our opportunities are, we will be able to better pinpoint these spots,” said Allen. “I expect us to expand a lot within a short period of time, and having this capability provides us reseller benefit from the bottom up, and top down from the manufacturers.”

In fact, a great deal of value in commissioning services lies in the end user training guides. By providing the customer with reference guides and answers to frequent questions, Exertis Almo provides customers with peace of mind – and the most complete understanding of their system.

This brings up a common question: If commissioning services are the final touches on a project, when is a project officially complete?

“A project is never 100% complete,” said Allen. “A project is finished when the scope-of-work list is complete, the system functions [as intended], and the client will likely be satisfied with the system.”

At Exertis Almo, we’re here to help you grow your business. Contact us to learn more about commissioning services for integrators.

Hospitality Trends for 2024: What to Expect in Travel

Hospitality Trends for 2024

The new year is fast approaching, and with a new year comes new trends!

The hospitality industry is constantly evolving, so staying ahead of the trends is crucial for both hospitality professionals and travelers alike. As we look towards 2024, let’s dive into the anticipated changes and developments that will shape the future of travel.

Personalized Experiences
Hospitality professionals can expect to see a shift towards personalized experiences. With advancements in technology, hotels and other accommodations will be able to gather more data on their guests’ preferences and tailor their experiences accordingly. We could see this manifesting through personalized room amenities, custom travel itineraries, or even customized dining experiences.

Sustainability
Sustainability will also continue to be a major trend in the hospitality travel industry. Travelers are becoming increasingly conscious of their environmental impact, and hotels are responding by implementing eco-friendly practices such as energy-efficient systems, waste reduction initiatives, and utilizing locally-sourced products.

Artificial Intelligence (AI)
Another trend that is likely to gain traction is experiential travel. Travels are seeking unique and immersive experiences that go beyond simply visiting popular tourist destinations. This means that travelers are wanting to immerse themselves in the culture’s of the places that they choose to visit. This could look like “traveling off the beaten path” via volunteer opportunities, cultural wellness retreats, or relying more on travel-influencer marketing vs traditional marketing.

Experience-Focused Travel
Another trend that is likely to gain traction is experiential travel. Travels are seeking unique and immersive experiences that go beyond simply visiting popular tourist destinations. This means that travelers are wanting to immerse themselves in the culture’s of the places that they choose to visit. This could look like “traveling off the beaten path” via volunteer opportunities, cultural wellness retreats, or relying more on travel-influencer marketing vs traditional marketing.

Apps
Lastly, the rise of social media and digital platforms will continue to shape how people book their travel arrangements. Online booking platforms and mobile apps will become even more user-friendly and intuitive, allowing travelers to easily search for accommodations, compare prices, read reviews, and make reservations with just a few taps. Travelers will expect to see this information quickly and clearly, and will be more inclined automatically “rule out” a venue if their online appearance seems to be dated or confusing.

Looking ahead to 2024, staying informed about the emerging trends in the hospitality and travel industry is crucial for both professionals in the field and travelers alike. Stay ahead of the curve: brainstorm on how to implement these trends today!

Happy New Year and Happy Travels from the Hospitality experts at Exertis Almo!

The AV MBA: Using Basic Data Analysis to Drive Decision Making

BizDev for shortI’m in Business Development, or “Biz Dev” for short. It’s sometimes a difficult role to describe when people ask! I’ll take a stab at an answer…

My job is to figure out and execute ways to improve the overall performance of a particular product or service. It’s not just about selling. Selling a product or service is an entirely different skill. I’m more of a facilitator. I’m interested in setting the stage to achieve incremental growth. It’s important that the sales team has a clear and simple understanding of what we are selling and what makes that product or service great. Additionally, helping a customer realize why a product or service is different and valuable in a competitive market and how it can solve their problems is key to the role.

Finally, I want to be a champion for the vendor and help spread their message to the target audience. Data analysis is a critical tool that I must employ to achieve these objectives.

Now you may not be a Business Development Manager by title, but I promise you, if you work in a business, you are practicing Business Development on some level every day.

I love spreadsheets. One of my favorite things to do in my professional world is to sit down with a huge spreadsheet of random data, organize it, cut it up, isolate it, and find new, actionable pieces of information that I had no idea existed. You need some basic skills with spreadsheets and computing, but the real trick is asking your data the right questions. The program does all the heavy lifting, while I’m left with new insights that lead to more sound decisions.

love spreadsheetsArmed with a few basic tools, I’m able to summarize trends and figures that answer questions like, “How can I be more profitable?” “What can I do to grow my revenue?” “Can I be more efficient by cutting out certain activities that don’t produce adequate results?” “Where should I focus my time for the greatest return?” And, perhaps most importantly, “what’s working and what’s not?”

For this discussion, I’ve picked one of the most basic goals of all to showcase some examples of how I might use data analysis to formulate a plan to achieve it.

Goal: Increase Sales 

To achieve any goal, we need to develop a strategy. 

Start with collecting the data. To find out where we’re going, we need to first see where we’ve been! Let’s run a report of all sales for a given period (say the last 12 months). Got it? Great. Next step…

organized dataOrganize the data. What data are we interested in evaluating? Let’s look at customer name, location, revenue, profit, products sold, date (month). Next step…

Isolate the data. This is where we start getting creative. Let’s make a pivot table. This will allow us to pair up, parse out, and split our “big data” into “little data” (example: breaking down total annual sales revenue into monthly sales revenue).

Analyze the data. Our “big data” showed that we sold (revenue) $1,000,000 of product line X in the previous 12 months. That’s an average of $83,333 per month. However, our “little data” shows that we sold $500,000 in January and $0 in December. So, while our average (mean) sales were $83,333 per month, our median (middle number) and mode (most frequent number) were only $50,000 per month. With that in mind, our average sales don’t reflect our reality.

Draw conclusion. If we want to grow our sales next year, we need to sell more than $83,333 every month. As of now, we usually (mode) sell $50,000 every month. Therefore, we need to sell around an additional $33,333 most months to ensure that we grow our sales in the next 12 months.

Define strategy. To increase our sales, we can either sell-more-to current customers OR sell-to-more new customers. Let’s assume the market is flat and our salespeople are doing a great job servicing their existing customers. That means we need to sell-to-more new customers.

Thus, our strategy is defined, to increase sales, we must find new customers. 

Select Tactics. This is the fun part. Here are some examples of tactics to find new customers:

  • More Data Analysis – Going back to our report, what regions are the strongest and, conversely, where do we have opportunities to grow market share? Let’s focus on those weaker regions.
  • Prospecting
    • Outbound call campaignspresenting-data-analysis
    • LinkedIn
    • Tradeshows
    • Referrals
  • Marketing
    • Advertising
    • Email campaigns
    • Social media content
  • Increasing capacity
    • Hiring additional sales personnel
    • Upgrading CRM
    • Outsourcing

After some discussion with the team, the desired tactics are narrowed down. It is decided that while adding salespeople would be preferred, it isn’t in the budget. So, our existing sales team will commit to setting aside time to call 10 prospects every week in underserved regions, and a sales contest is added to encourage activity. Additionally, there is enough budget in Sales to upgrade the existing CRM that will add a new tool that manages and tracks call campaigns, so the company elects to invest in that upgrade to support the sales team. And finally, Marketing has some budget available, and improving the company’s presence on social media will offer benefits beyond just sales, so a job post will be put online for a new Social Media Manager.

This is a very basic example, but it illustrates how an entire strategic initiative can be born out of analyzing data. I’ve included some links below to help you, and in the next edition, I will go into the art and skill of prospecting for new opportunities.

  1. Analyze Data in Excel
  2. Data Driven Decision Making (Article from Harvard Business School)
  3. Step-by-Step Guide to Creating a Pivot Table
Tom Keefe BDM

About the Author

Tom Keefe | CTS, DMC-D-4K, DSCE

Business Development Manager – Brand Specialist

Supported Manufacturers: Absen

Coach’s Corner | Overcoming the Fear of Asking For Help

A formal definition of the word “coaching” is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.  To put it bluntly, I love to coach, whether that be the single season my daughter played soccer, training new employees while working in retail, or striving to help others reach their goals in present times. Although I am not formally trained as a business coach, I do have a passion for the subject. I think it’s why I love the role of Business Development Manager so much, because regardless of what I am doing, it allows me to help others. That is where the idea for Coach’s Corner was born.  By combining my enjoyment for writing and my passion for seeing others succeed, I hope to use this column as a consistent way to support others and motivate those striving for particular goals or attempting to overcome certain hurdles that may present themselves.

One of the biggest hurdles I have faced recently as a father of 2 daughters (ages 12 and 15) is that they seem to become extremely uncomfortable with the idea of asking for help, primarily at school.  It is a common occurrence for my youngest child to run into difficulties with her homework, only to find out she refused to ask questions during class, thus setting her back as she tries to grasp the lesson.  It continues to confuse me how she could be so afraid of her teacher, until I look at what we might experience as adults and the similarities between the two.  Much like the question I always ask my daughter in regard to her teacher, why does it seem like adults still hold onto some of that same fear when it comes to asking questions from their superiors? I can tell you from past experiences in my career that a lot of the explanation has to do with how minds are trained similar to that of a dog.  Think about it for a second. When you bring home a new pet, you normally start training the animal on what’s right and what’s wrong, and while there is surely an accident along the way, the pet eventually trains its mind to know how to get your attention, how to signal it needs to go outside, etc. There was a moment in the earlier stages of my career where I experienced something similar, and it took years to retrain my mind to think and react otherwise.

Woman Raising HandI worked for a company that had a product catalog 3 times the size of those old Sears catalogs from the 1980s.  Inside, it had every little connector, cable, and electronic device you could possibly think of.  As a new employee on the job, I was given this catalog as a “bible” to the job and told to “learn it.” Nonetheless, I was inquisitive as a new hire and would regularly ask my manager questions about what part was appropriate for the job I was working on.  Without fail, my boss would always start his reply with “Rob, I know we have reviewed this,” before eventually guiding me on the solution.  I would sit at my desk left to think how there was no possible way he had reviewed every part on every page in that catalog.  To compound this even more, I had more than a decade of experience under my belt, so I came into the role with a decent foundation to start with.  My mind then became trained to not go to that boss for future questions, because I did not like being made to feel as though I was always wrong or forgetful.  While that experience did not completely eliminate my ability to ask questions, it certainly set me back some because, much like my daughter, became intimidated at the thought of asking because I didn’t want to be made to feel as though I was lesser or not good enough.

How many of us have experienced a similar situation recently and how did you approach it?  A lot of my solutions to combating this continued fear also rely on businesses to enforce an “open door policy” to asking questions, looking for ideas, etc. I am fortunate to work for a company with those exact enforcements.  I also subscribe to two different methods with how I parent my children and I employ these exact two methods on a daily basis in my career:

Method 1 – Rip The Band-Aid

Regardless of what the fear may be, I have learned that most times it is appropriate to just rip the proverbial band-aid, withstand the initial rush of fear, and then reap the rewards in the end.  By training your mind to “fight” instead of “flight” and message your boss or speak up on a call with the question, you will find the situation was never that bad to begin with.  I’ve used this model when having to deliver less than positive news on a project, errors that I may have made, or yes, even asking a question or stating on a call “I do not understand.”  The hurdle is always going to be getting over that self-induced rush of fear and just blurt out your question.  However, I promise it will be worth it and you will even be respected for speaking up.

Method 2 – Worst Possible Outcome

This method was something I actually just used yesterday with my oldest daughter.  She is studying for her written driver’s test (Yes, I am losing my mind!) and was making herself “nerv-cited” as she calls it – a blend of nervous and excited.  I said to her, calmly, “Ok, so I know you think this is a big deal, but what is the worst possible thing that could happen?”  She replied, “Well, I could fail the exam.”  I countered back with “Ok, and if you fail, what happens?” to which she said, “I retake it in 7 days.” Instantly she smiled and you could tell she cleared her own mind.  When we sit calmly and rationalize with ourselves, 90% of the time, we find that the situation is never as negative as we make it seem.  Why be so afraid to ask a question?

Entering my 7th year in Pro AV, I can assure you that these methods can be applied to most roles.  Whether that be on the job with a client and needing to re-draw a proposal/BOM, on a Teams call with your executives and not understanding the direction given out, or even asking for help and not wanting to be viewed as “weak” or “ill-suited” for your role.  Asking questions is a commendable characteristic and while I did struggle with it early on, I now pride myself on speaking up rather than risk making future errors or missing out on opportunities.

I hope this first edition of Coach’s Corner helped some of you with current or past dilemmas you may have faced. Much like my children and how we were taught in school, if you have a question, it is normally a safe bet that many others are wondering the same thing. If I can be of any further support on this topic or others, please do not hesitate to reach out to me.

Enjoy this blog?
Let Rob know over on LinkedIn …and/or connect with #ExertisAlmo on our LinkedIn company page.

Robert Voorhees

About the Author

Rob Voorhees | CTS, CTP, DSCE, CTNS, Dante

BDM II – Technical Specialist

Supported Manufacturers: Business Communications Services, and Harman: AKG, AMX, BSS, Crown, DBX, JBL, Soundcraft, Martin Lighting

Why I Made My Kids Play Sports

Why I Made My Kids Play Sports

When my friends and I were kids, there really wasn’t a question of IF you were going to play sports, but rather which sports your parents would allow you to play.  Every kid in my neighborhood was involved in some sort of team sport, ranging from baseball to volleyball. As we reached high school age, there were a few of my friends that moved away from playing sports and into other interests, like video games or frequently, afterschool jobs.  A few of us were fortunate enough to parley our passion for sports into college scholarships, where lessons were learned as kids were refined and solidified.

I recently sat down with these friends, had a few adult beverages, and tried to fix the problems of the world as we often do after some liquid wisdom.  As we relived some of our glory days in high school, one topic of conversation was how different our activities were from the kids of today.  I’m sure every generation has similar concerns about the upcoming youth, but one thing that came to mind for many of us was how many kids today miss out on the many life lessons we learned by playing sports.  In a day when you can simply “rage quit” a video game, life lessons are very different.

I’m not going to pretend that team sports are the only way to learn certain life skills, or that every person that plays sports learns these lessons. I simply recognize that some skills I developed were because of my experience playing sports, and many that I lean on in my profession today.  I also believe that sports offer exposure to attributes that many employers desire in their employees.

Because of this, as well as the social aspects, I spent a lot of time influencing (aka forcing) my sons to join the local sports team when they were of age.  I knew that at the end of a lot of hard work was important life lessons, as well as some fun and possible lifelong friendships. Now they are old enough to have professional lives of their own, and I believe have benefitted from their experience by developing some of the life skills below.

Teamwork

Teamwork is an easy concept; however, I’ve found that the importance of TEAM is often overlooked.  In many sports, teamwork is everything, however there are some where one great player can make a winning team.  On the football field, it takes all 11 players.  I learned that lesson firsthand against the Nebraska Cornhuskers, as they used the triple option, and my team’s lack of teamwork to roll to a 55-27 victory. You learn very quickly to rely on others to do their job, and how important it is for them to be able to rely on you.  Without that reliance, people try to do multiple jobs and end up failing at both.  The same thing goes for business.  If you can rely on the team around you, you are able to focus on your job so that nothing slips through the cracks, and nobody is duplicating efforts.

CommunicationCommunication

This goes hand in hand with teamwork.  If the defense on a pick and roll in basketball allows one person to go free, the culprit is almost always miscommunication.  Business communication is just as important.  Learning how to communicate in an effective, and efficient way, while maintaining good team chemistry is a constant learning process.  Admittedly, I can get focused on efficiency, and forget the team chemistry portion of it, so it’s a skill that I continue to develop.

Leadership

Most people on a team don’t get to lead.  This doesn’t mean you can’t learn the skills if you’re not the actual leader.  One friend recounted how he learned more about leadership in one season of college football than in many years prior or since.  During a year of adversity, including injuries to their starting and backup QB, most football coaches would be incredibly frustrated, which would trickle down to the team.  However, my friend’s coach happened to be an ex-NFL QB, and knew the meaning of adversity.  He remained calm and looked for solutions instead of blame.  Where others might have crumbled, he remained steadfast. He galvanized the team, and they closed the season with 3 wins, and came within one extra point of making a bowl game that year.  He still dislikes kickers.

Mental Toughness / Perseverance

This one is easy to understand for anyone that has played a sport and lost.  I have to say, this might be easier to learn in individual sports, like tennis, wrestling, or swimming.  Being able to pick yourself up, push through, and try again the next time develops the mental toughness to succeed and anything you put your mind to.  The importance of this in business, or even getting a job is obvious.  To me, this is one of the greatest skills I’ve learned over the years.

Resilience

One friend was lucky enough to pitch in the college World Series.  This was a once in a lifetime opportunity, but also came with a ton of pressure.  In the first inning, he was already in trouble.  He was struggling with his command and walked the first batter of the inning.  The next batter got on base with a bloop single into right field, and he now had runners on first and third with no outs.  Instead of panicking, he leaned into his years of training and experience and was able to use the pressure situation to focus his efforts.  With a strikeout, and a double play, he escaped the inning with no runs scored.  He went on to throw a shutout for the innings he pitched.  He now uses the resilience he learned in sports to run a successful software company and gives credit to the many lessons he learned playing baseball.

Goal setting

Playing sports typically consists of setting multiple goals, even if you don’t realize it.  Whether it’s the goal to win a championship, make the playoffs, or just get that first base hit, most kids that play sports have set goals without even realizing it.  Successful athletes are those that set goals, and then work to achieve those goals through practice and effort.  Successful entrepreneurs, salespeople, even students can benefit from this skill.

There are many other life skills that sports can develop, and I’m sure many of you have stories of your own about how your experience playing a kid’s game helped you in your professional life.  I’d love to hear some of the stories, and hopefully we can sit around and share some over your beverage of choice at the next E4 show.

Angie Greene

About the Author

Todd Heberlein | CTS, DSCE

Sr. Business Development Manager – Technical Lead 

 

Behind the Panel: Rack ’em Up!

As the Pro AV industry continues to evolve, it is crucial for professionals, especially those new to the field, to understand the significance of selecting quality rack products for their AV rooms. A well-designed and organized rack system not only improves the overall performance of the AV setup but also enhances ease of installation and promotes efficient organization. When I first came into the industry, I was a little overwhelmed by racks, and really did not take the time to understand them. Hopefully, this will take a little of the mystery out of them. In this blog, we are going to do a shallow dive into the world of racks. Hang onto your hats, it’s going to be a wild ride. (Not really, I just always wanted to say that.)

MiddleAtlantic Forward rack buildRack systems play a crucial role in the Pro AV space, providing a structured and organized framework for housing audio visual equipment. These systems are essential for ensuring proper installation, organization, and maintenance of AV gear. When selecting rack products, there are several key factors to consider optimizing performance and efficiency. Investing in high-quality rack products is essential to maintain the integrity of your audio-visual equipment. With their sturdy construction and robust materials, these racks can withstand the rigors of daily use, safeguarding your valuable AV gear and reducing the risk of equipment failures or damage. The idea here is to organize and protect your AV equipment, which is worth thousands of dollars, so don’t always look for the least expensive option.

First things first: The rack’s rail width, horizontal and vertical spacing of holes, and other measurements are standardized, so no matter which brand you choose, they will always be 19 inches wide. When we talk about racks, they are measured in something called a “RU.” What is an RU, quite simply it stands for “rack unit” which is equal to 1.75 inches. Racks are often recommended or designed based on the number of RU that you need to fit your equipment. The rack unit standard is essential to the data center and IT infrastructure industries. Data center managers can invest in racks and cabinets with the assurance that any manufacturer’s rack-mountable equipment will be measured by the same standardized height metric, RU. Additionally, the equipment’s mounting holes will always align with the holes in the server rack.

There are three basic types of racks available:

  1. Open Frame Racks: Just as they say, an open frame with mounting rails, but no sides or doors.
  2. Rack Enclosures: These have removable front and rear doors. These are typically used for heavier equipment, hotter equipment, and overall higher wattages. The front and rear doors are typically ventilated to allow proper air flow from front to back.
  3. Wall-Mount Racks: These are used when space is a concern, often coming in smaller form factors when a full floor rack is not needed.

One important consideration is cable management. A well-designed rack system provides ample space and options for managing cables effectively. Look for features such as cable management bars, cable trays, or built-in cable channels that allow you to route and secure cables neatly. This not only improves the aesthetics of your rack, but also minimizes the risk of signal interference and simplifies troubleshooting and maintenance tasks. Maintaining a neat and organized AV room is crucial for quick troubleshooting, system maintenance, and overall efficiency. Think for a moment about if something goes wrong and a tech needs to get in and quickly troubleshoot. If your cables are going in every direction and things are not organized correctly, the tech will have to spend valuable time just getting to the proper connections. Invest in the time up front, it will make things much easier when things go down – and they always do!

RackAnother critical aspect is ventilation. Adequate airflow is essential to prevent equipment overheating, which can lead to performance issues and even equipment failure. Look for rack products with proper ventilation options such as vented rack shelves, perforated doors, or integrated cooling fans. These features facilitate the movement of cool air and help dissipate heat generated by the AV equipment, ensuring optimal performance, and prolonging the lifespan of your gear. Would you like to be stuck in a room with loads of running electrical equipment and no air flow to cool it down? This sounds like the worst sauna in the world. Now, imagine what poorly ventilated racks can do to your valuable AV equipment. Not a pretty thought!

Proper load distribution is also essential when loading a rack. Pay attention to weight limits specified by the rack manufacturer and distribute the weight evenly across the rack. Start by placing heavier equipment at the bottom of the rack and proceed upwards with lighter components. This helps maintain stability and prevents the rack from toppling over. Additionally, consider using rack shelves, panels, and drawers to organize and support equipment securely. I cannot stress enough how important it is to plan your rack layout beforehand. If you go in with a plan, then things will come together and work much more efficiently than just throwing pieces of equipment in randomly. Like the old saying goes, “Failing to prepare is preparing to fail.”

Additionally, consider the rack’s flexibility and expandability. Look for adjustable rack rails that can accommodate various equipment sizes and allow for easy installation and reconfiguration. This feature ensures compatibility with current and future AV equipment needs, allowing for scalability and adaptability as technology evolves. Do your research upfront. Know which products can be expanded to ensure they are “future-proof.” Do not fall for a gimmicky sale or closeout promotion. You want your equipment safe and organized in a manner that will withstand changes in your AV needs!

Don’t forget the power! When designing your rack layout, you need to remember you will need power for all your equipment. There are several options, but when building your rack, a reliable power source with quality surge protection is a must have. There are several assorted styles available. These can be mounted horizontally or vertically inside the rack, whichever fits best into your design.

Lastly, consider the overall build quality and durability of the rack products. Look for racks made from sturdy materials like steel or aluminum that can withstand the weight of equipment and provide long-lasting reliability. Robust construction not only ensures the safety of your AV gear but also reduces the risk of equipment damage during installation or transportation. Fortunately for us, our partners at Legrand offer a whole suite of rack products through their Middle Atlantic line. Middle Atlantic products are engineered with user-friendly features that simplify the installation process. These racks often come with pre-installed shelves, cable management accessories, and adjustable rack rails, allowing for easy customization to accommodate various equipment sizes. Clear labeling and intuitive designs make it straightforward to install and connect devices, saving time and effort during setup. Middle Atlantic racks excel in providing efficient organization solutions. With options such as integrated power distribution units (PDUs), cable trays, and rack shelves, these racks help you keep cables, power supplies, and accessories meticulously organized and easily accessible. This not only enhances the aesthetics of your AV room, but also simplifies maintenance tasks and reduces downtime. Some of their innovations are so simple but effective, like their Forward solutions. Simple little clips that integrate onto the backplates to provide efficient storage and cable management solutions. Check out the Forward family of solutions here.

Selecting quality rack products for your audio-visual room is a decision that directly impacts the performance, reliability, and organization of your AV setup. Middle Atlantic’s range of rack solutions offers numerous benefits, including exceptional quality, extended product life, ease of installation, and efficient organization. By investing in Middle Atlantic products, you can streamline your workflow, ensure reliable equipment operation, and enhance the overall audio-visual experience. Embrace the advantages of quality rack products and take your pro audio-visual endeavors to the next level.

Patrick Booth, BDM

About the Author

Patrick Booth | CTS, DSCE

Business Development Manager

Supported Manufacturers: Legrand AVChief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

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