Coach’s Corner | Ep 3, The Art of Mentorship

As a self-described Office fanatic, I can always find moments from the show that seem all too real in our careers.  Surely, we have all met a “Dwight” or even worked for a “Michael” and it’s those similarities that keep bringing new fans to the show even though it ended over a decade ago.  While I would love to write an entire blog on my love of the Office, that is not the crux of why we are here.  As I began putting thoughts down for the 3rd installment of “Coach’s Corner,” I had The Office playing in the background and this particular episode gave me the idea to begin writing.  It was Season 6, episode 3, I believe, in which “co-managers” Michael and Jim are tasked with how to choose who to give out raises to when there is not enough to go around to everyone.  As the episode unfolds and Jim’s “reasonable” decisions backfire one after the next, you see Michael and Jim hiding in the office and Michael smiles and says, “I used to have to do these things alone”.  They then share a drink to calm down.  If you really dissect the moment, you might find a hint of respect from Jim to Michael as well as a tad of teamwork from Michael to Jim as they navigate the situation.  To me, that screams MENTORSHIP!  Whether Jim realized it in the moment, he was under the tutelage of Michael and while they didn’t directly acknowledge it in that episode, I think they finally got to that point later on when Michael left the show and Jim admitted he was the best boss ever.
The Office promotion scene
I believe that Mentors can come in many backgrounds and forms,
but they all have 4 Striking Similarities:

  • Relatability
  • Experience/Knowledge
  • Understanding
  • Compassion

As I approach the age of 43, I have several who I consider Mentors.  Brian Rhatigan, who hired a pro AV “unknown” and who not only gave me my initial training but also the reassurance that I was on the right path.  Rob Ziv, who I once complimented as “Audio’s Babe Ruth” and who could’ve easily run in the other direction but instead continued to push me towards bigger things.  Tom Kehr, who will talk my ear off about terminology that is foreign to me, but never shies away from the “teachable moment” and has always said he’s got my back.  Last but not least, John Fuqua.  In the midst of a merger between Exertis and Almo, I gained a teammate that I didn’t know I needed.  I remember immediately looking at John’s Linkedin profile and realizing he had more years of experience than there are days in the month and instantly I knew I was about to learn a thing or two.  In the 2 years since the merger, John, Tom, and myself have teamed up on multiple audio projects, shared opinions, stories, and thoughts as well as a few comical moments along the way.  Whether it be sharing a meal during one of our E4 Experiences or the occasional Zoom message about a project one was working on, I always found myself thinking, “I used to have to do these things alone”.

As we head into the next 25% of 2024, one of my goals is to simply pay it forward.  As I continue to learn from the “Brian”s and “Rob”s and “Tom”s and “John”s of the industry it becomes essential to continue the evolution and pass those learnings off to others even if it’s a quick note about “what not to do” so others don’t follow my same mistakes! Just as important as the mentorship is, there needs to be a willing “mentee”.  Someone who doesn’t hide from those teachable moments I referenced and who shares the same eagerness for self-improvement.  Much like how we might’ve asked inquisitive questions as children, I’m sure I asked John and Tom my fair share of “Why’s?” along the way.  It was their Understanding and Compassion that made it easy.

It is a bittersweet moment as I write this because John Fuqua will soon be retiring at the end of March.  I gave some thought to what an appropriate gift would be, then would get sidetracked by ideas of gag gifts – just to get a laugh out of him.  In 2-year’s time, I’ve learned about DSP’s, Dante, speaker placement, amp selection, room acoustics, mixer control, and so much more simply from being a willing student and John being the Relatable yet Experienced Mentor.  It was quite fitting that at his final E4 Experience in DC, he made sure I was comfortable with the audio setup for the event but made sure to tell me “Facetime me at the next show if needed”.

One of the biggest reasons why I think mentorship is so important is that I feel it’s a logical step in the self-improvement process, not to mention the road to growth and advancement, regardless of which is most important to the mentee.  While I noted the 4 Similarities that a Mentor has, I think there are 3 Traits that every Mentee should possess:

    mentor retirement

  • Willingness
  • Humility
  • Passion

At the very beginning of my pro AV career (and even to this day), I am humbled both by what I know as well as what I don’t know.  Gone are the days when I would be too embarrassed to ask questions, and part of that is due to my mentors being so willing to support my education.  If a mentee has a passion/desire for improvement and growth, then the willingness to learn should follow easily.  However, admitting you could improve is always a good stepping stone!

All of this brings me to the future. John, I promise I will not bother you while you are building hot-rods, milking cattle, or living life on a beach somewhere with your loving family. You were the teammate I needed in the moment and your teachings always were appreciated, even when you would sit back and watch my stubborn self figure something out on my own!  I wish you all the best in the next chapter and will forever be indebted to the discussions you took the time for.

“The delicate balance of mentoring someone is not creating them in your own image but giving them the opportunity to create themselves” – Steven Spielberg 

Enjoy this blog?
Let Rob know over on LinkedIn …and/or connect with #ExertisAlmo on our LinkedIn company page.

Robert Voorhees

About the Author

Rob Voorhees | CTS, CTP, DSCE, CTNS, Dante

BDM II – Technical Specialist

Supported Manufacturers: Business Communications Services, and Harman: AKG, AMX, BSS, Crown, DBX, JBL, Soundcraft, Martin Lighting

Coach’s Corner | Ep 2, Using Polite Aggression to Close Sales

What is the first thing that comes to mind when you hear the word “aggression”?  Perhaps you envision someone angrily pushing you or maybe even a football player fighting for the endzone?  Another answer that could come up is a pushy salesperson and something we all probably hate.  In this edition of Coach’s Corner, I set out to explain how there is such a thing as “polite aggression” and how we can use this skill to help us in our roles rather than further the negative thoughts I highlighted above.

Having worked in different sales-related roles in my career, I have experienced enough interactions with customers to know whether they will buy or not.  While “reading people” can be an art, there is nothing more definitive than hearing a customer tell you “YES” or “NO” in the end.  It might surprise you to find out that I do not mind hearing the occasional “NO” from a customer.  Everyone needs to make a decision that is right for them, me included, so if a customer tells me “NO”, for whatever reason, I will accept that and move forward.  The main obstacle that we might face is how to get to that definitive yes or no without pestering the customer.  The answer is to practice polite aggression and blend it with a level of persistence that serves a dual purpose, rather than a singular.  To help illustrate this, I have 3 methods of how you can make this practice work for you:

  1. The art of the Dual-Purpose “follow up.”
      I LOVE to follow up with people. It has always been a part of my job that I enjoy, and I’ll tell you why; It is because I am trying to offer a free service to my customers.  I view my customers as being extremely busy with millions of responsibilities on their plates, so it is my job to follow up with them, so they do not miss out on something (whether that be a sale price, promotion, installation deadline, etc.).  I will continue to follow up until the customer gives me that definitive yes or no that I spoke about earlier.  However, this is where the “polite” portion comes into the equation.  Your attitude and demeanor in the follow-up are what will differentiate you from being helpful or being that pushy salesperson.  You will need to approach the follow-up from a dual-purpose position which means if I contact you at the end of the month urging you to buy, it’s obvious I’m only doing this to obtain my sales goal or a bonus.  If I contact a customer in a manner of “I noticed a new SKU or promo that may help you achieve the budget you had set forth” it is serving a dual purpose.  I may still get that sale to help with my goals but I’m also helping you hit the budget you needed to meet.  Don’t be afraid to put in the work and creativity to identify that dual purpose and use it to your advantage….and the customer’s!

     CalendarMeetings

  2. Calendar Reminders are our friends.
      How many of us use our Outlook calendars (or others) to set reminders every week? I will tell you it has been a gift for me personally and has helped close sales in the past.  I once had a client tell me in February that they weren’t closing on their new lease until January of the following year.  Can you guess what happened next?  I set a harmless calendar reminder for a random day that following January and wound up closing a sale simply because of the reminder/follow-up.  This isn’t a new/fancy trick but rather something that I think more should be utilizing.  When speaking to a customer, another manner of being polite and aggressive is to let them know “Great, you mentioned your lease isn’t up for renewal until the following year so I’ll go ahead and set a reminder for both of us and I will check in with you at that time.  I’ll also set a note for myself to be on the lookout for any new discounts or holiday promos that might help ease any penalties or charges you could face in ending the lease early”.  Simple, effective, and more times than not the customer is pleasantly surprised to hear from you because it shows you listened and didn’t forget them.

     

  3. Setting deadlines and sticking to them.
      As a fellow customer, I will tell you there is nothing more annoying than when a salesperson gives me some type of deadline only to go back on it and create a new deadline. For example, back in 2020 when I was in the market for a new SUV, I had a salesperson tell me “This price will expire at the end of October”.  Only to have that salesperson call me in November offering the same exact price.  At that point, I had already bought a new SUV but his future credibility with me is now gone because I know he just wanted to make a sale.  As it pertains to all of you, it should be relatively simple. Do not give your customer a deadline thinking it will force their hand to say YES.  Certainly, if an item is on promo and you have a firm end date you should inform them of that.  But telling a customer something will happen, that then doesn’t happen is a bad idea and will probably do more bad than good in the long run.  I have experienced unhappy customers before because by the time they said YES, the price had changed, but once I was able to remind them of the previous deadline and give them details on why the price changed was still able to win the customer because of integrity and being polite throughout the situation.

These 3 methods are only a few of the things I use to practice “polite aggression”.  It’s about removing the stigma surrounding pushy salespeople and letting the customer know that you are there to support them and their needs while also serving your own needs in the process.  The key to all of this is getting “Yes” as much as possible, but even when a customer says “No”, I am still happy with that because it shows me that the customer was comfortable enough with me to deliver the news and they made a decision that was best for them.  I will also look to that customer for future opportunities even though the present one didn’t turn out as intended.  My challenge for each of you as we head full speed into 2024 is to practice one of the above methods or possibly create your own.  Follow-up is an essential part of any opportunity, regardless of your job function but don’t forget to remain polite and customer-focused during the process.

Enjoy this blog?
Let Rob know over on LinkedIn …and/or connect with #ExertisAlmo on our LinkedIn company page.

Robert Voorhees

About the Author

Rob Voorhees | CTS, CTP, DSCE, CTNS, Dante

BDM II – Technical Specialist

Supported Manufacturers: Business Communications Services, and Harman: AKG, AMX, BSS, Crown, DBX, JBL, Soundcraft, Martin Lighting

Coach’s Corner | Overcoming the Fear of Asking For Help

A formal definition of the word “coaching” is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.  To put it bluntly, I love to coach, whether that be the single season my daughter played soccer, training new employees while working in retail, or striving to help others reach their goals in present times. Although I am not formally trained as a business coach, I do have a passion for the subject. I think it’s why I love the role of Business Development Manager so much, because regardless of what I am doing, it allows me to help others. That is where the idea for Coach’s Corner was born.  By combining my enjoyment for writing and my passion for seeing others succeed, I hope to use this column as a consistent way to support others and motivate those striving for particular goals or attempting to overcome certain hurdles that may present themselves.

One of the biggest hurdles I have faced recently as a father of 2 daughters (ages 12 and 15) is that they seem to become extremely uncomfortable with the idea of asking for help, primarily at school.  It is a common occurrence for my youngest child to run into difficulties with her homework, only to find out she refused to ask questions during class, thus setting her back as she tries to grasp the lesson.  It continues to confuse me how she could be so afraid of her teacher, until I look at what we might experience as adults and the similarities between the two.  Much like the question I always ask my daughter in regard to her teacher, why does it seem like adults still hold onto some of that same fear when it comes to asking questions from their superiors? I can tell you from past experiences in my career that a lot of the explanation has to do with how minds are trained similar to that of a dog.  Think about it for a second. When you bring home a new pet, you normally start training the animal on what’s right and what’s wrong, and while there is surely an accident along the way, the pet eventually trains its mind to know how to get your attention, how to signal it needs to go outside, etc. There was a moment in the earlier stages of my career where I experienced something similar, and it took years to retrain my mind to think and react otherwise.

Woman Raising HandI worked for a company that had a product catalog 3 times the size of those old Sears catalogs from the 1980s.  Inside, it had every little connector, cable, and electronic device you could possibly think of.  As a new employee on the job, I was given this catalog as a “bible” to the job and told to “learn it.” Nonetheless, I was inquisitive as a new hire and would regularly ask my manager questions about what part was appropriate for the job I was working on.  Without fail, my boss would always start his reply with “Rob, I know we have reviewed this,” before eventually guiding me on the solution.  I would sit at my desk left to think how there was no possible way he had reviewed every part on every page in that catalog.  To compound this even more, I had more than a decade of experience under my belt, so I came into the role with a decent foundation to start with.  My mind then became trained to not go to that boss for future questions, because I did not like being made to feel as though I was always wrong or forgetful.  While that experience did not completely eliminate my ability to ask questions, it certainly set me back some because, much like my daughter, became intimidated at the thought of asking because I didn’t want to be made to feel as though I was lesser or not good enough.

How many of us have experienced a similar situation recently and how did you approach it?  A lot of my solutions to combating this continued fear also rely on businesses to enforce an “open door policy” to asking questions, looking for ideas, etc. I am fortunate to work for a company with those exact enforcements.  I also subscribe to two different methods with how I parent my children and I employ these exact two methods on a daily basis in my career:

Method 1 – Rip The Band-Aid

Regardless of what the fear may be, I have learned that most times it is appropriate to just rip the proverbial band-aid, withstand the initial rush of fear, and then reap the rewards in the end.  By training your mind to “fight” instead of “flight” and message your boss or speak up on a call with the question, you will find the situation was never that bad to begin with.  I’ve used this model when having to deliver less than positive news on a project, errors that I may have made, or yes, even asking a question or stating on a call “I do not understand.”  The hurdle is always going to be getting over that self-induced rush of fear and just blurt out your question.  However, I promise it will be worth it and you will even be respected for speaking up.

Method 2 – Worst Possible Outcome

This method was something I actually just used yesterday with my oldest daughter.  She is studying for her written driver’s test (Yes, I am losing my mind!) and was making herself “nerv-cited” as she calls it – a blend of nervous and excited.  I said to her, calmly, “Ok, so I know you think this is a big deal, but what is the worst possible thing that could happen?”  She replied, “Well, I could fail the exam.”  I countered back with “Ok, and if you fail, what happens?” to which she said, “I retake it in 7 days.” Instantly she smiled and you could tell she cleared her own mind.  When we sit calmly and rationalize with ourselves, 90% of the time, we find that the situation is never as negative as we make it seem.  Why be so afraid to ask a question?

Entering my 7th year in Pro AV, I can assure you that these methods can be applied to most roles.  Whether that be on the job with a client and needing to re-draw a proposal/BOM, on a Teams call with your executives and not understanding the direction given out, or even asking for help and not wanting to be viewed as “weak” or “ill-suited” for your role.  Asking questions is a commendable characteristic and while I did struggle with it early on, I now pride myself on speaking up rather than risk making future errors or missing out on opportunities.

I hope this first edition of Coach’s Corner helped some of you with current or past dilemmas you may have faced. Much like my children and how we were taught in school, if you have a question, it is normally a safe bet that many others are wondering the same thing. If I can be of any further support on this topic or others, please do not hesitate to reach out to me.

Enjoy this blog?
Let Rob know over on LinkedIn …and/or connect with #ExertisAlmo on our LinkedIn company page.

Robert Voorhees

About the Author

Rob Voorhees | CTS, CTP, DSCE, CTNS, Dante

BDM II – Technical Specialist

Supported Manufacturers: Business Communications Services, and Harman: AKG, AMX, BSS, Crown, DBX, JBL, Soundcraft, Martin Lighting

Edition 7 of “This May Be a Dumb Question, but…” – Audio 101

Blog Series written by Exertis Almo's Ashley Nichols, CTS, DSCE & John Borns, CTS, DSCE. 

Welcome to Issue 7 of “This may be a dumb question, but…”. This week, we’re going to tackle some basic questions with audio. This should be a fun one since neither of us would really call ourselves “audio experts.” Luckily, we have a whole team of audio experts on staff at Exertis Almo who will tell us about all of the things we got wrong. 😅 We’re going to share the ways we’ve come to understand some basic principles of audio that we’ve gathered by asking some dumb questions. Below are two questions we hear most frequently from newbies (like us), so hopefully these basic answers will help you feel empowered enough to dig a little deeper and expand that audio knowledge!

QUESTION

What’s the difference between 8ohm vs. 70-volt audio systems?

ANSWER

We will start by saying this: One is not better than the other, no matter what you hear. They are made for different situations and require different levels of sophistication and wiring. This is where your “needs analysis” also comes in, because you can save yourself a lot of unnecessary work if you ask: Is audio the driving NEED of the space, or is it just adding to the experience? Do you need to be able to scale the system later, or cover large areas now? How many audiophiles7 will be in the room to tell you that you chose the wrong brand? All important questions. Here is a chart to help you get an ‘at a glance’ feel for which system could be right for you:

8ohm 70v
Flexibility May require larger changes to the system if you add/remove speakers Most flexible, can add/subtract a few speakers without issue typically
Sound Quality Best Just Fine
Cost Effectiveness Less Expensive More Expensive
Scalability Not ideal for large spaces/long distances Best for large spaces/longer cable runs
Ease of Install Straight forward wiring, less components Relatively easy but may require additional components that add to the cost, time, and attention to detail
Room Size Smaller Spaces Large spaces, multi zone, etc.

As I said at the beginning, neither of these are truly “better” than the other. Like all of us, they just shine brighter when they are used in the right space at the right time. In another episode, we would be happy to go over the wiring differences between the two in more detail, so drop a line in the request section if you think that would be beneficial to you!

QUESTION

What’s the difference between mic level and line level audio?

ANSWER

If you’re a seasoned audio veteran, this probably sounds like the simplest question possible. Well, for someone like me who broke into the industry selling cables, it took me a while to fully understand what the difference is between these, and when/how to work with each one. Phoenix blocksFor me, I was always looking for the connectors on the cables to give me some sort of indication as to what signal they were sending, and to a certain degree they do. An XLR mic cable is GENERALLY used to for mic level audio, but not always. In many cases, there aren’t cable connectors at all, sometimes there’s just PHEONIX1 block connectors. Anyway, it became clearer to me when I learned that they’re all pretty much the same signal just at different voltage levels.

  • Mic Level – I was absolutely floored when I first learned that mic level signals are the signal that is produced by a microphone. I know it sounds crazy, but it’s true. Anyway, microphones are sensitive and produce very low signals, usually measured in mVa (millivolts)2. This signal would not be strong enough to produce and audio signal that you could do anything useful or be able to hear at all.
  • Line Level – The mic level audio signal that we just mentioned will need an audio device to bring that voltage of that signal up to line level. I personally think that line level would be better referred to as “Do Stuff Level”, because this is audio engineers like “do stuff” with the audio signal. Mixing, processing, recording, etc. are all done at line level. Ask Tom Kehr and he will agree that we should start referring to this as the “Do stuff level”. These signals are stronger, usually measured in 1V (volt). Once the signal has been processed and has all of the stuff done to it, it’s ready to be sent out to an amplifier which will bring it to speaker level.
  • Speaker LevelGet this: this is the signal level used to power speakers. The voltage4 is much stronger than line level, usually measured between 10V and 100V. The power of this signal is strong enough to move the physical cones in the speakers to produce the sweet sounds of the Taylor Swift concert that Ashley couldn’t get tickets for (not for lack of trying).

lord of the rings analogySo, really, an audio signal is just like a little hobbit making a journey through Middle Earth. It leaves the Shire weak, but full of ambitions (mic level), it journeys through Middle Earth where it “does a bunch of stuff” (line level) before it finally reaches its final destination in Mordor (speaker), where it finally gets to dunk the ring of power into the fires of Mount Doom and achieve the righteous sounds of a fully produced audio experience.

Vocab Test Time!

Are these the most detailed definitions? No – we are not a dictionary, nor the AVIXA CTS Prep book. Will someone message us after still telling us how much we missed? Possibly. Will these get you a basic working knowledge of these terms and why they matter? 😄 We hope so. Plus, we are 99% sure one of these words will be on your kids’ back to school pop quiz!

  1. Phoenix Block – a.k.a. Euroblock, a.k.a. combicon, essentially a low voltage terminal block commonly used in mic or line level audio signals, but you can also see it in RS232 or RS485 control signals as well.
  2. mVa or Millivolts – one-thousandth of a volt
  3. Milli Vanilli – French-German R&B group that rose to fame and fell to infamy in the last 80’s-early 90’s.
  4. Voltage (E). – The difference in charge between two points, caused by the pressure that forces the current to flow. Voltage is measured in volts.
  5. Current (I). – The rate at which the current flows. Current is measured in amperes, which are also referred to as amps.
  6. Resistance (R). – The rate at which a material resists the current’s flow. Resistance is measured in ohms.
  7. Audiophile – A person with A LOT of passion and enthusiasm around high-quality audio experiences.

Thanks for Reading and Asking Your Questions!

Do you have more ‘dumb’ questions? Share your questions here and we will get you an answer.

Did you find this blog post helpful? Connect with us and #TeamExertisAlmo over on LinkedIn.

Ashley Nichols, Dir BizDev

Ashley Nichols | CTS, DSCE

Director of Business Development

Supported Manufacturers: Sony

John Borns, BDM

John Borns | CTS, DSCE

Services Development Manager – Central

Exertis Almo Professional Services

Edition 6 of “This May Be a Dumb Question, but…” – Connections

This Blog Series is written by Exertis Almo's Business Development Managers: 
Ashley Nichols, CTS, DSCE, and John Borns, CTS, DSCE.
Welcome back to another thrilling edition of “This may be a dumb question, but…”. Cables must be in the zeitgeist because we’ve received a bunch of questions around cables lately. Maybe it’s because of Pat Booth’s recent Behind the Panel blog post, or maybe his blog is just a symptom of the industry’s thirst for cabling knowledge. Either way, we’re going to attempt to assuage that desire for cable information by hitting on all the hot topics. Instead of our normal format in which we tackle two equally important questions, we’re going to put together a “dumb questions” guided tour to AV cables and why, when, where, and how to use them.

Now, before we get too into the weeds with ALL of the types of cable connectors in the world, I think it’s important to address that we’re only here to talk about AV cables today. We ain’t talkin’ power cords, ain’t talking data cables.

AV cables have been around for a long time, but they have changed quite a bit in recent years. For most of the history of the AV industry, it was necessary to run your video signal and audio signals on completely different cables. The old Red, White and Yellow RCA5 cables were at one time a groundbreaking evolution because they ran those signals in a more streamlined fashion. You probably still have some of these lying around in a drawer somewhere, and if you do, I can assure you that you almost certainly will never need to use them again. Let it go, it’s ok. It’s FINE. In fact, as recently as when we both passed our CTS tests (humble brag), 6 years ago, there was still a great deal of attention paid to the differences between composite 5.1, component 5.2, and VGA 4 video signals. This was all very necessary and important when the primary video signals we were using were analog signals, but with advances in technology, most of the video signals we deal with today are all digital signals. Thankfully, some very clever people figured out better ways to do things and we now have some simpler digital cables that we primarily deal with today.

DVI-D cable

DVI-D Cable

DVI (Digital Video Interface)1

DVI was the AV industry’s first main adopter of digital video technology. It came out as the digital replacement to the VGA4 cable, which carried analog signals and had many limitations.

VGA cable

VGA Cable

In fact, if you look at it, you can see the similarities. Both had the locking screws that professionals wanted. Similar to VGA, it only carried video signals, meaning you needed another cable to run audio. At the time, it could offer superior resolutions 3840 × 2400 @ 30 Hz, which was its main upside. However, because display manufacturers were slow to adopt this standard, much of its time with us was defined by trying to convert and adapt it to other analog systems that were still around. At one point, there was a lot of confusion around DVI-A, DVI-I, and DVI-D – it became too much for people to really embrace. Have you ever started a new office job and been given two monitors to set up, and the IT guy hands you this wild looking cable that has a bunch of little pins in a configuration you’ve never seen? You may have been looking at a DVI cable. This was many people’s experiences with DVI – not really knowing what it was or how it was different. I’ll admit, I had never heard of this connector type prior to my tenure at Legrand almost 10 years ago. It was certainly superior to ye ole’ VGA cable in terms of video quality, but it would soon be completely outmatched by HDMI or DisplayPort. Here’s why…

HDMI cable
HDMI Cable

HDMI (High-Definition Multimedia Interface)2

Though released in 2002, HDMI didn’t start showing its (inter)face on HDTV’s until around 2004. By 2009, it had largely taken over sales of the previous digital interface, DVI, and was created to be backwards compatible with DVI. HDMI caught on in the consumer world first, offering the ability to run both audio and video on a single connector. HDMI soon became the preferred connector on Blu-ray players and videos games, driving the need for more adoption from display manufacturers. HDMI also offered some new features like HDCP (which is content protection that prevents digital signals from being pirated) and CEC (which allows for you to turn on your PlayStation 5 and it will turn on your TV automatically), to name a few. Fast forward to today, and we are on HDMI iteration 2.1, which allows HDMI to carry up to an 8K signal at 60Hz, which is the best there is at the moment, even if we typically don’t see other devices or content right now that would require this. This is all well and good for the home consumer, but it doesn’t offer some features that the Pro AV world looks for, and that’s where DisplayPort comes in.

DisplayPort3

DisplayPort, which was created back in 2006, really shouldn’t be considered a competitor to HDMI. Think more Messi vs. Lebron; Both are great in their own space and could complement each other in a system while maintaining their status. DisplayPort was specifically designed to replace DVI and VGA in computer environments, which is why you often see DisplayPort on computers and computer monitors, and not HDTV’s in your home. DisplayPort’s key differences are that the connectors have a locking mechanism (similar to the old VGA and DVI cables). Additionally, DisplayPort has a cool feature that allows you to daisy chain between displays, which is very handy in video wall applications. Arguments on the superiority of DisplayPort vs. HDMI may have stemmed from back in 2009 when DisplayPort was already able to support 8k at 60Hz with DSC, or Display Stream Compression, which is nearly a decade before HDMI could do that.

displayport cable
DisplayPort Cable
*note: while the connector looks VERY similar to an HDMI connector, you will not that only one corner has the ‘notch’ while the other corner is a 90 degree angle2, indicating it is a DisplayPort cable*

As it stands now, HDMI is preferred for AV applications when traditional TVs and displays are involved, and DisplayPort is still the main preference for PC and gaming applications. There are many details and nuance we are overlooking, but this is the 40,000 foot view of the two.

Vocab Test Time!

Are these the most detailed definitions? No – we are not a dictionary, nor the AVIXA CTS Prep book. Will someone message us after still telling us how much we missed? Possibly. Will these get you a basic working knowledge of these terms and why they matter? 😄 We hope so.

  1. DVI – stands for “Digital Video Interface”. First on the scene in the digital video world. Mainly only still used in niche applications but helped paved the way for HDMI and DisplayPort. DVI had to walk so that they could run. The world just wasn’t ready for him.
  2. HDMI – stands for “High-Definition Multimedia Interface.” The de-facto standard for audio/video today. Many features that appeal to consumers. You have a ton of these in your house, you can probably get rid of a few, but they’re not hurting you.
  3. DisplayPort – stands for “DisplayPort.” Another popular digital connection. Primarily used in the PC based applications, featuring some specific professional features that HDMI lacks.
  4. VGA – stands for “Video Graphics Array,” previous video signal standard on projectors and monitors. The industry has tried to retire analog tech like this for over a decade.
  5. RCA – stands for “Radio Corporation of America” and was the company that designed the connectors that were used to transport composite and component signals.
    • 5.1 – Composite Signal: red/yellow/white connectors you used to connect your Nintendo to the tube TV
    • 5.2 – Component Signal: red/blue/green connectors that supported high definition, and you used to connect the first Xbox to your TV
    • 5.3 – Compartmentalize: How I deal with my personal issues. Let’s not explore that too deeply.

Thanks for Reading and Asking Your Questions!

Do you have more ‘dumb’ questions? Share your questions here and we will get you an answer.

Did you find this blog post helpful? Connect with us and #TeamExertisAlmo over on LinkedIn.

Ashley Nichols, Dir BizDev

Ashley Nichols | CTS, DSCE

Director of Business Development

Supported Manufacturers: Sony

John Borns, BDM

John Borns | CTS, DSCE

Business Development Manager

Supported Manufacturers: Legrand AV (NE, SE, MW) – Chief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

Edition 5 of “This May Be a Dumb Question, but…”

This Blog Series is written by Exertis Almo's Business Development Managers: 
Ashley Nichols, CTS, DSCE, and John Borns, CTS, DSCE.

If you’ve been following along with our blog series for the past few months, you may have been led to believe that the only questions we ever get are related to projection systems. Who could blame you? You’ve obviously read 3 straight issues of our critically acclaimed mini-series on projection (edition 2, ed 3, and ed 4). Well, I hate to break it you like this, but you’d be wrong. We get all sorts of questions – and maybe you shouldn’t go around assuming things so much. 🤣 Maybe we shouldn’t have dedicated 80% of our blogs thus far to 1 topic. 🤔 There’s no way to know for sure. Anyway… Today, we’re going to talk about AV racks! Another seemingly mystifying part of the AV ecosystem that we’re going to try and make sense of for you.

QUESTION

John, Are these rackshelves/lacing bars/drawers compatible with my rack?
or… John, I have 8 pieces of gear. What size rack do I need?
or… John, How do I know if these pieces of gear will fit in my rack?

ANSWER

These may appear to be different questions, but in actuality, they all stem from not knowing the same basic principles about AV racks. Questions like these are very near and dear to Ashley and me, because we asked a lot of these questions when we first started working together at Middle Atlantic Products many moons ago. We totally remember what it was like trying make heads and tails of how racks work and how everything goes together and what goes where. It wasn’t until a kind soul (shout out to Jason Pavia!) came along and totally bailed us out and taught us how everything works. The beauty about racks is that they are actually very straightforward because there are rack STANDARDs in place.

Firstly, let’s talk about the width of the rack1. Every rack (as far as I know) is 19” wide between the rails. So, anyTHING that wants to be rack mountable is going to conform to that width. Power strips, amps, shelves, mixers, you name it – they’re all going to be that width (or have some additional rack mount hardware that allows to it to cover that space). You pretty much never need to worry about whether or not something will fit into a SPECIFIC rack, because all racks are same size.

The second thing to know is the RACK UNIT2 (or RU as it’s more commonly referred to). A rack unit is always 1.75” high…but that doesn’t really even matter, because everything that is going to be mounted onto a rack must confirm to a solid RU measurement. So those amps, power strips, drawers, etc., that we mentioned above, are all 1 RU, 2 RU, 3 RU etc. So, knowing all of that, you can confidently assume that all of your rack mountable gear will fit in whatever rack you end up going with AND you can determine how tall of a rack you need by simply knowing how many pieces of gear you’re putting in there and how many RUs they occupy.

The last thing consider is the depth of the rack3. This is where the standards sort of dry up. The main thing to concern yourself with here is the depth of your DEEPEST piece of gear. You pretty much just need to make sure that it’s deep enough to accommodate that one piece, with a little extra room for cables and air flow. So, if you have a 20” deep UPS, you’ll probably want to get like a 24” deep rack.

QUESTION

How do I know which type of rack to choose? Wall-mounted? Gangable?
Why would someone need one vs the other?

ANSWER

I’ll admit that no one has asked me this question exactly, but it is an amalgamation of a general overwhelming feeling people have when trying to start looking for a rack. There are a TON of options out there and knowing which ones to use and when can feel intimidating at first. This is really where understanding the needs of the system and users is critical. Most racks are built with a certain type of application in mind. Let’s hit on a few of the common ones and why people would want to consider them.

wall-mountable rackWall-Mounted Racks – There a few different uses here. Mainly, if you have smaller rack need…something like 8-10 RUs….it may be easier to access the gear for use or service by having it hanging off of the wall at eye level. Bending down or kneeling to get to the gear can be an unwanted nuisance, especially if the gear is being accessed routinely. Additionally, maybe you want to keep the gear away from small people with bad intentions – kids. Wall-mounted racks are used in classroom applications. Also, simply having the rack secured to the wall can save space in some locations and may help keep a cluttered closet a little more organized.

Gangable5 Racks – This is really just a way of describing racks that can be fixed to one another in a row. If you’ve ever infiltrated a high security data center to get access to the heavily guarded corporate secrets, then you’ve undoubtedly seen a bunch of server racks “ganged” together. This allows for multiple racks to sort of operate as one larger unit, allow for cables to pass more easily between one another, save space, etc. Additionally, maybe you have a small system now, but one to potentially expand in the future. Getting gangable rack will allow your system to be scalable…to expand into a second rack down the line.

AV rack2-Post Racks vs 4-Post Racks – Generally speaking, in AV applications, you won’t commonly use 2-posts racks. These are typically used in network-based applications with thinner patch panels and lots of wire management needs. 4-post racks are sturdier and can handle heavier AV gear like your amplifiers, DSPs, Mixers etc. Also, 4-posts racks can be more easily built into larger cabinets, which gives them additional options that may improve your system. Speaking of which…

Other things to considerSecurity, thermal management, additional storage, etc. I’m certainly not going to be able to do these additional considerations justice. Racks that can have fully welded side panels, and lockable doors are much secure than those that don’t. Some racks are better equipped to manage the heat in the rack (which is critical to control if you want to preserve the life of your gear). Some racks have more room inside the cabinet, or can accommodate special accessories, making it much easier to mount small devices and power strips. Knowing which of these features are critical for your project will help guide you towards the right rack. Luckily, we’re here to help guide you if you need some help!

Vocab Test Time!

Are these the most detailed definitions? No – we are not a dictionary, nor the AVIXA CTS Prep book. Will someone message us after still telling us how much we missed? Possibly. Will these get you a basic working knowledge of these terms and why they matter? We hope so. Plus, we are 99% sure they will help you impress your grandparents when you reset their WIFI. 🤔

  1. Width of rack – always 19”, doesn’t matter the rack.
  2. Rack Units (RUs) – 1.75” per rack unit. Describes the height of a rack and rack mountable gear.
  3. How deep is your rack – Make sure it’s deeper than your deepest piece of gear.
  4. How deep is your love? – I really need to know…
  5. Gangable – Racks that can be easily connected together.

Thanks for Reading and Asking Your Questions!

Do you have more ‘dumb’ questions? Share your questions here and we will get you an answer.

Did you find this blog post helpful? Connect with us and #TeamExertisAlmo over on LinkedIn.

Ashley Nichols, Dir BizDev

Ashley Nichols | CTS, DSCE

Director of Business Development

Supported Manufacturers: Sony

John Borns, BDM

John Borns | CTS, DSCE

Business Development Manager

Supported Manufacturers: Legrand AV (NE, SE, MW) – Chief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

Pin It on Pinterest