Maximizing Visibility: Outdoor Signage at Its Brightest

When it comes to outdoor displays, there are a variety of factors to consider based on the environment. Whether you’re considering installing a display in direct sunlight or in a shaded outdoor area, understanding the key differences and requirements can increase the effectiveness and longevity of a display.

First and foremost, it’s important to understand the Ingress Protection (IP) ratings, which detail a display’s ability to resist dust, water, and other elements to a certain degree. The rating system indicates resistance to solids and liquids, with higher numbers indicating a greater level of protection.
IP Ratings Chart

When understanding an IP rating, the first digital represents the resistance to solids, and the second digital represents the resistance to liquids. For example, IP54 offers protection against dust and water, making it suitable for partial shade environments, whereas IP56 or higher is suggested for areas in direct sunlight.

Shade: For shaded areas, such as covered patios, the requirements for a digital display are distinct. Commercial-grade panels with protective glass are ideal, as they provide durability against environmental factors while maintaining an impressive display quality.

Sun: Direct sunlight poses its own set of obstacles, as excessive heat can lead to brown spots in the display and over-heating, affecting the visibility and functionality of the technology. To combat this, displays designed for direct sun need to be constructed with features like temperature control and air-flow considerations for keeping the panel cool.

Displays in the sunBrightness is another key factor when choosing an outdoor display. Displays intended for direct sunlight should have high brightness levels, typically around 4,000-nits, ensuring visibility even in extremely bright conditions. Additionally, auto-sensing capabilities, which adjust the brightness levels based on ambient lighting conditions, can further enhance user experience and energy efficiency by providing a proper brightness throughout the day.

Along with the IP Rating, an Impact Protection (IK) rating measures the amount of protection provided against external damage and impact. An IK00 rating provides no protection, and an IK10 rating protects the display against 20 joules of impact.

IK code IK00 IK01-IK05 IK06 IK07 IK08 IK09 IK10
Impact Energy (Joules) <1 1 2 5 10 20
Rmm (Radius of striking element) * 10 10 25 25 50 50
Material * Polyamide 1 Polyamide 1 Steel 2 Steel 2 Steel 2 Steel 2
Mass KG * 0.2 0.5 0.5 1.7 5 5
Free Fall Height M * * * 0.4 0.3 0.2 0.4
Pendulum hammer Yes Yes Yes Yes Yes Yes
Spring hammer * Yes Yes Yes No No No
Free fall hammer * No No Yes Yes Yes Yes

Sporting Events

Outdoor sports displaysIn many cases, displays require projection against external damage, in addition to dust and water. The Peerless-AV Neptune Partial Shade has a rating of IK10 and IP54, which protects them from dust, water, and mechanical impact. These are particularly useful at sporting events, as there is a higher chance of damage to the exterior of the display.

Explore the lineup of Peerless Neptune Partial Shade, offered in 55”, 65”, and 75” landscape sizes.

Retail DisplaysRetail Applications

Although retail spaces are mostly indoors, they frequently utilize window advertising to promote new products and sales. For this application, it’s best to install an indoor, window-facing display designed for high-brightness environments.

Take a look at the indoor, window-facing displays from LG (55″ / 75″) and Samsung (55″ / 75″).

Quick Service Restaurants

Restaurant DisplaysAlong with sporting arenas, the IK10 rating is also applicable to quick service restaurants (QSRs). These displays are at a higher risk of external impact and damage, therefore a rating of IK10 appropriate for the space. Also, quick service restaurants benefit from displays that manage content. The Outdoor LCD monitor from LG runs webOS and includes Connected Care monitoring, which reports on the health of the panel.

Explore the LG Direct Sunlight lineup, available in 22”, 49”, 55”, and 75”, offered in portrait-mode only, with ¼-in. air flow between the display and IK10 glass to prevent overheating.

If you’re looking to get started on an outdoor project, connect with me to learn more about our extensive line-up of outdoor display solutions.

Jennifer Fisher

About the Author

Jennifer Fisher

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (SW, W, NW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

AI – The Sincerest Form of Flattery?

I could have let Artificial Intelligence write this blog for me.  However, I would have considered that cheating.  But is it?  I’ve learned from a close Microsoft contact that she often lets AI create her slide decks.  She feeds CoPilot (a Microsoft tool that leverages AI) a small amount of information and it compiles a detailed, powerful PowerPoint presentation.  WOW!  Doesn’t sound like cheating to me.  More like working smart instead of hard.

Using AIArtificial Intelligence – it’s all the buzz!  By definition, artificial intelligence mimics brain behavior to perform tasks using data and algorithms quickly and effectively.  Some people are hesitant to use AI, so they say.  However, we are all using it in our everyday lives whether we realize it or not.  Who can finish your sentences besides your spouse? AI!  The same applies to automatic grammar corrections and spellcheck. No one wants their spouse correcting them, but why not AI?!  A simple Google search delivers you what you want instantly using AI.  The list goes on and on, from banking to Amazon recommendations, smart home devices and digital voice assistants.  I would go as far to say that we would be lost without the basic help of AI at this point in our lives.

As a Pro AV distributor, we have several vendors/partners whose very products depend on AI to deliver the best features, functionality, and experiences to meet the needs of all types of businesses around the world.  One of our newest offerings is Microsoft Teams Rooms (MTR).  Microsoft is one of the biggest proponents of AI.  To use MTR in a business setting, you need compatible equipment for the best experience.  While many of you are familiar with standard PTZ cameras, AI has taken these cameras to the next level giving fantastic results.  “Computer Vision” works much like human vision.  Enabling computer vision in PTZ cameras allows the camera to analyze faster than the human eye for features like tracking and auto-framing.

We have experienced a rapid growth of remote workers over the last few years.  This has led to a significant increase in the use of online collaboration via tools, such as Microsoft Teams and Zoom.  Fast forward to our current status, we have a hybrid environment, meaning many employees are in the office part time and working from home often, as well.  So, how do we juggle interaction and communication when employees are often not in the same place?  How do we have seamless meetings that are as close to the “real thing” as possible, and with ease?  I think we all know by now, it’s from daily use (perhaps hourly!) of online collaboration.  To have the best experience when meeting with employees, customers, vendors and such, you need the right tools.  This is where we, at Exertis Almo, come in.  We not only have over 100 sales reps across the nation to assist in fulfilling your communication needs, but we also have a seasoned team of AV experts to help design the perfect experience in any office space.  We offer a group of professionals who will recommend the best solutions for all to meet from near or far.  Some of those offer AI functionality. This is where I return to PTZ cameras using AI to enhance your virtual meetings.  By using the right camera and taking advantage of the AI features, you will find your meetings are better received and much more impactful.

Embrace AI.  Use it to improve your efficiency and enhance your meetings.

If only I could use AI to do my three-mile walk each morning while I reap the benefits. One day perhaps, one day.

Want to know more about AI in AV? You might enjoy this recent blog: “Innovate Corporate Collaboration with AI-Powered Solutions for Microsoft Teams Rooms”.

Lisa Lingo, BDM

About the Author

Lisa Lingo

Category Manager – Collaboration

Supported Product Category: Collaboration

Contact Exertis Almo for product info, inventory availability, or to start a quote.

Leveraging Distributor and Manufacturer Services in the AV Industry

As the Exertis Almo Business Development Manager for the Panasonic Connect product line, I have familiarity with the Panasonic service offerings and the Exertis Almo Professional Service offerings. It’s interesting that there’s so much demand for service offerings today – I remember 10 to 15 years ago when distributors started coming up with service offerings for the reseller community.

There was so much controversy about both the distributors and manufacturers going direct and their intent was to replace the value add of the reseller.  Over time, that was quickly considered false.  In fact, many of you quickly jumped on the opportunity to use both distributor and manufacturer service offerings to expand your business.  Today, it’s much more accepted practice to leverage both the manufacturer and distributor for assistance.

Do manufacturers and distributors compete with one another for service offerings?  I decided to reach out to do some personal exploration on just this topic, and the short answer is no.

Customer ServiceLet’s explore the differences between distributor and manufacturer services and how they can complement each other to unlock value.

First and foremost, we must understand the different approaches between distributors and manufacturers when it comes to their service offerings. At the core, manufacturers focus on providing services that are tailored to their specific products. Whether providing support for installation, troubleshooting, maintenance, and beyond, their aim is to ensure that their customers have a seamless experience with their technology.

On the other hand, Exertis Almo takes a broader approach to professional services. Rather than being associated with a specific product line, we deliver a holistic approach, meaning we can address the AV system as a whole, irrespective of the brand or manufacturer, while focusing on the best outcome for the customer.

In turn, our services provide the convenience of having a single point of contact for a wide range of products and services. In my conversation with Cory Allen, VP of Services at Exertis Almo, we discussed the comprehensive approach to distributor service offerings.

“From implementation to commissioning and closeout, one entity can confidently take over the whole system to provide assistance,” he explained. “We are one, single partner that they can rely on to confidently service each part of that entire solution.”

From large integrators to small integrators (and everyone in between), we strive to help our customers grow with our resources and provide them with support knowledge about each piece of technology within their entire setup.

“We serve as a single source for a myriad of products and services, and no matter where you’re located and no matter your product, we can help you,” said Allen.

ServicesLike distributor services, manufacturer services focus on creating a long-lasting relationship with customers by delivering support for all products within their brand. In my conversation with Michael Walton, Executive BDM for Services & Engineering for Professional Imaging and Visual Solutions at Panasonic, he provided key details regarding Panasonic’s approach to their service offerings.

The manufacturer’s mission is to create a relationship with the end user through engineering services to support and complement their knowledge base.

“This is all particular to the Panasonic ecosystem,” Walton said. “All of those pieces need to work in concert with each other, so Panasonic can support those products as a full ecosystem.”

In the case where there is an outside product within a Panasonic ecosystem, the distributor can step in and quarterback the situation.

As a unique offering specific to their product lineup, Panasonic provides a branding service for customers to receive personalized technology that aligns with their particular brand identity. This service utilizes color matching to allow customers to change the color of Panasonic technology to fit the room design. This service is an ideal option for corporate spaces and educational institutions looking to incorporate specific colors and vinyl decals into their classroom technology, or for spaces that require technology that blends in with its surroundings. This service is notably popular for projectors, and usually takes around 5-10 business days to complete. And the best part – all warranties remain.

So, how can you leverage both manufacturer and distributor services?

While manufacturer and distributor services may differ in their scope and focus, both strive to develop a lasting relationship with their respective customers. And as the industry continues to evolve, manufacturers and distributors alike are constantly seeking new ways to add value. From innovative service offerings to proactive maintenance solutions, the focus remains on delivering exceptional experiences and fostering long-term partnerships.

My takeaway from this quick review – they do not compete with one another.  In fact, they both have developed viable service offerings for you, the reseller, to leverage both to grow your business without increasing your overhead or cost structure – all while providing high quality service.

Looking to learn more? Connect with me to get the details on Exertis Almo Professional Services and extensive Panasonic Connect lineup.

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: ScreenBeam and Panasonic

Getting to Know Programming Services: A Conversation with Tom Kehr & Drew Metherall

In a recent video, Exertis Almo’s Tom Kehr, Systems Designer and Trainer, and Drew Metherall, Programming Manager, discuss different programming topics and how you can position these services to give your business an edge.

Let’s dive into their conversation with key points mentioned in their discussion.

Control and DSP Programming Services

With decades of experience, Kehr and Metherall acknowledge the long and unique history of programming in the AV industry and the complex work completed by programmers.

“There’s a user interface, be it a button panel or touch panel, and often a lot of sensors, and you’re expected to tie all this together to make the experience better for the end user,” explained Kehr.

Kehr begins the discussion with a question.

“What makes Pro AV control so different and unique from a residential system?”

AMX AV control systemMetherall attributes this difference to the added flexibility with Pro AV control and aspects like macros, which you can build and interface with various products, sensors, temperature controls, and lighting, noting that residential universal remotes have limitations in what you can do and are more of a configurable system whereas Pro AV is actual programming of a device.

Regarding the products not distributed by Exertis Almo, Metherall explains that there are some systems that Exertis Almo will not program if they are not up to the level of necessity required in Pro AV.

When discussing the different systems, Kehr brings up the topic of certifications and training within programming.

“I held an AMX certification for 20 years. One of our programmers has a Crestron Silver Level. Our new programmer coming has a Platinum Level. We all hold certifications in Extron, we’ve gotten most of our certification for Q-SYS,” Metherall said. “And if we don’t have [a certification], we’re getting there.”

Kehr elaborates on Metherall’s point, explaining that there is always room for ongoing training.

Kehr and Metherall then discuss the advantages of using Ethernet for an audio-visual control system, explaining that although there are some challenges when mixing audio, video, and control on the same network, you can have a low voltage network company to come in to do all the wiring, since it’s all network, simplifying installation.

Another challenge exists in making changes to an existing control system, as many control files are compiled files. Kehr and Metherall explain that if the client has the original code, or they are willing to invest in a rewrite, Exertis Almo can do that work.

“During an installation, we see the bill of materials, and we have a system schematic or a flow diagram,” Kehr said. “What other documentation do you need as you begin to put the program together?”

In response, Metherall explains that he usually requires a Scope of Work or a Programming Narrative. We typically need a Bill of Materials and a signal flow. While Exertis Almo does not need all these just to do a quote, but once we get into the work, we definitely want all that information.

Kehr mentions that a lot of programming work is event-driven and poses the question, “What can you incorporate into a system for easier use?”

Metherall notes that most programmers utilize a video sync signal off some of the digital or Ethernet-based video transmitters. “We can take that signal and have the system turn on and route to that source without having to even touch a button,” he said.

Metherall elaborates, explaining that many programmers also use sensors on touch panels. Additionally, timers are a frequent addition to a system, allowing the system to turn off after a certain time or turn on at a prescribed time.

Kehr and Metherall also discuss decreased incorporation of voice assistance, acknowledging that these capabilities, like Siri or Alexa, are more present in residential systems.

The duo concludes their conversation by encouraging listeners to learn more by attending the industry-leading expo, E4 Experience.

The discussion offers a detailed look into the world of Exertis Almo Programming Services, with valuable insight on how to expand your reach. Watch the full conversation on YouTube.

If you learned something from this blog and video, you may also enjoy learning how to “Grow Your Business and Expand Your Reach – A Guide to EA’s Commissioning Services” blog.

Tom Kehr

About the Author

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

The Evolution of Conference and Event Spaces in Hotels: Embracing Versatile Solutions

The Evolution of Conference and Event Spaces in Hotels: Embracing Versatile Solutions

In the ever-evolving landscape of hospitality, hotels must strive to cater to the various needs of guests and enhance their overall experience. Hotels frequently serve as a space for conferences, meetings, and large events, which, in turn, requires technology and solutions that keep up with the trends. Today, hotels are embracing cutting-edge technologies and transforming these meeting and event spaces into dynamic hubs of productivity, connectivity, and engagement.

Let’s dive into a few up-and-coming solutions that maximize the guest experience.

Interactive Digital Signage and Smart TVs: A Game-Changer

Interactive digital signage has emerged as a game-changer in the realm of conference and event spaces within hotels. These versatile displays serve as more than just static information boards, with interactive and intuitive features that are often customizable. Whether it’s a touchscreen kiosk in the lobby or a large-scale video wall in the conference space, interactive digital signage offers a myriad of functionalities that enhance the overall event experience.

Moreover, these displays can be integrated with event management software, allowing organizers to update schedules in real-time, make announcements, and facilitate attendee engagement through interactive polls and surveys. The flexibility offered by interactive digital signage ensures that hotel event spaces can cater to a wide range of events, from corporate conferences and seminars to weddings and social gatherings.

LG LAEC Series displayConstructed with an embedded controller and built-in speaker, LG’s lineup of All-In-One Displays eliminate the idea that LED displays are complicated to install. With wireless screen sharing, the LAEC Series is compatible with LG One:Quick Share, allowing a user to share their screen from their device to the display. Plus, the Magic Remote allows users to select and run the menu of the signage using a mouse, with the cursor used as a laser pointer. Additionally, the remote features a “FREEZE” button, to temporarily freeze the screen while switching the content, therefore limiting meeting distractions.

Explore the LAEC Series display details »

Designed to conduct efficient meetings or advertise important information, LG’s UHD LED Backlit Large Format Monitor includes an assortment of tools to meets a hotel’s signage and communication requirements. Featuring a 4K UHD native resolution for enhanced detail, LG’s UHD signage provides a clear view with a non-glare coating.

Learn more about the lineup »

Charging Technology in Meeting Spaces

NonStop conference charging stationHotels are often a go-to location for sales meetings and corporate events, so it’s important to prioritize guests and their devices. With Nonstop wireless charging technology, meeting attendees can efficiently charge their devices, without searching for wall outlets scattered across the room.

Station P features a variety of capabilities designed for the hotel space, including Qi wireless charging, USB-C and USB-A charging, and more. When placed throughout a conference room, this solution provides ample charging options for nearly any device.  Explore the details »

UHD LED Backlit LFMWayfinding Made Simple

Navigating large hotel complexes can be daunting, especially for guests attending events in unfamiliar surroundings. Interactive digital signage simplifies wayfinding by providing intuitive maps, directions, and points of interest within the hotel premises. Guests can effortlessly locate conference rooms, restrooms, dining options, and other amenities with interactive touchscreens. By integrating wayfinding functionalities into interactive digital signage, hotels can alleviate guest frustrations and ensure seamless transitions between different areas of the property.

By embracing these innovations, hotels can differentiate themselves in a competitive market, offering unparalleled event experiences that leave a lasting impression on guests. The evolution of conference and event spaces in hotels is not just about physical infrastructure; it’s about harnessing the power of technology to create meaningful connections, foster collaboration, and inspire memorable moments. As we look to the future of technology in conference and event spaces, one thing is certain: the evolution of conference and event spaces in hotels will continue to be driven by innovation, creativity, and a commitment to delivering exceptional hospitality experiences.

Did you find this blog helpful?
You may also enjoy “The Future of Hospitality: Innovations to Watch in 2024”.

Connect with Hospitality at Exertis Almo on LinkedIn, or visit

Unlocking Success in the Pro AV Industry: Understanding the Role of the Sales Manager

As we came upon finishing our fiscal year along with many of our manufacturer partners, I was tasked with working closely with our sales team to run down potential incoming purchases with us.  This brought me into the thought process of how complex a Sales Rep/Account Mgr./Territory Mgr. in our industry – and others – has become with advancements in technology, social media, and our everchanging world.

In the past, it was a rolodex, catalogs, and flyers – with your feet on the street and the phones to uncover new clients and build relationships. Today, it’s grab your laptop, use sales force or some other system, connect over email, network on LinkedIn, and don’t forget, be available using Zoom, Teams, and your cell phone 24 hours a day to respond to questions and assist with product recommendations.

Serving CustomersOf course, they have to keep up with product changes and technological advancements to offer good recommendations to you or me.  Yes, they can research the details, although your best sales professionals are ahead of the curve.  They want to be the ones to introduce the technology to you to be a true consultant in offering you the solutions. That’s their value, and they know it!

That means they have to integrate ongoing training into their day-to-day.  Plus, they have to keep up with their management about the status of the project and opportunity.  Let’s not forget about the internal company relationships, which are another real key component for a sales professional to fulfill their commitments.  They must have strong relationships to get things done, because if they’ve made a commitment, they have to deliver on the commitment.

Above all, time management seems to be a common skill among all sales managers. As detailed in Stephen Covey’s “7 Habits of Highly Effective People: Powerful Lessons in Personal Change,” the ability to manage time emerges as the cornerstone of success.

He explains, “Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).

This book has always resonated with me in both my professional and personal life. It’s been a constant reminder in my life with so many constant changes and focuses, whether it be on a personal or professional level.  Regardless, they are intertwined with each other, and you must be able to balance both, or most importantly, manage the imbalance when life commands of you.   Time is the single most important element in our lives and, at times, the most difficult to manage effectively. Stephen Covey’s recommendations for managing our habits for personal change help with time and priorities.   It’s a good read.

This crucial combination of knowledge, skill, and desire requires precise time management, as a sales manager must find the time to educate themselves on new technology and services, visit clients, and build a pipeline for new business, management, internal processes, and relationships – and don’t forget the paperwork in there, as well. Staying up to date on the latest trends and products isn’t just a choice; it’s a necessity in an industry that thrives on progress and innovation.

If you are in a position that supports the sales team, I encourage you to give them some love and assistance to make their jobs just a little easier!

I’m here to save them some time and give all my sales professionals a little extra time with their Panasonic needs.

Leverage Me As A Resource For Your Panasonic Needs

At Exertis Almo, we deliver top-notch service with expert product recommendations. Let’s get in touch to find the perfect Panasonic solutions for your upcoming project. Reach out today and let’s embark on this journey together!

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: ScreenBeam and Panasonic

Pin It on Pinterest