We have all learned the importance and value of building key relationships with our customer base within the PRO AV Industry.  And there are the typical guidelines… communicate, exceed expectations, be available, listen, ask questions, etc.; but, at the end of the business day, what is it that matters most to both you and your customer? Does a fair price fare well with poor service and lack of trust?  TRUST is the key differentiator in any relationship.    Your relationship with your customer should be no different.

At ALMO Pro AV we pride ourselves in building that trust with our customers, not only by providing them all the business acumens referenced above; but, by building one-on-one personal relationships, with people.

As the ALMO Business Development Manager dedicated to LG, I recently had the pleasure of attending a reseller “thank you” event at a Toronto Blue Jays game with a valued customer.   As I engaged with everyone attending, I had the opportunity to see our sales rep interact with this customer.  He knew everyone!  REALLY KNEW THEM!  He knew their names, their children, their likes, their business style, and more.   The collaboration between ALMO, LG and the reseller meshed as easily as wind guiding a sail.

So what was the key to future business opportunities aside from “business conversation”?   FUN!  We were engaged.  We talked, we laughed, we smiled, we relaxed, and we let our guard down. If for only a few hours, the stress of the traditional business model was removed, leaving us such a great opportunity to sell.  To sell our company, sell our products, and sell ourselves.  And that built trust. Trust is not meant to be given, it is meant to be earned.

As a business community, we are focused on goals, measurements, and ROI.  All be it important to your bottom line, some things just can’t be measured in clear metrics.  It is important to understand when unmeasurable activities create measureable results.

Trust is a long term investment.   Customers put their faith in people, not just the companies that they choose to do business with.  Trust is a clear path to success and long term business relationships.  And if they eventually turn into friendships (as many do) everyone wins!

Over the past 2+ years of my employment as Business Development Manager with Almo Professional A/V, I have heard countless “reasons” on why someone cannot sell Business Communications: “my current team doesn’t have a telecom background”, “we are maxed out with jobs right now” or my personal favorite “I’m a pro a/v integrator and that’s not what we do.”  Now I’m not saying these are bad “reasons”, however, for all of those out there who recognize declining margins on hardware and the increased need to show double the value on each and every job, you should definitely keep your ears open when an industry leader such as Almo Professional A/V jumps into a new category.

To be perfectly transparent with you, the concept of selling these services and partnering with a master agent is certainly not new, but what is new is the way Almo has approached the concept by formulating a service offering that literally has NO RISK. Through our program, 98% of the carriers above pay a LIFETIME RECURRING COMMISSION on every sale so there are no commission chargebacks, no sales quotas, no costs to you or your customer, no lengthy application process, and no need for you to hire trained employees to manage the new business.  Thus, NO RISK.  To continue with my transparency, I tell every new partner that I speak with that 1 sale will seldom make you rich.  However by doing a minimum of $1,000 in new billing each month you will see an additional $57k a year onto your bottom line!  When you think back to those shrinking hardware margins, $57k is a pretty nice chunk of change to add back into the business in a given year and will certainly set the tone for the future of your company.  For most, that is an extra employee salary or a new company work truck.  We have current partners doing double-triple that amount in a month so once the momentum builds, so will those residual checks!

In the world of recurring revenue, even by closing 1 sale per month, you will never start each month at ZERO again.  You will always have “something” coming in, so why not maximize that “something” by checking off the following boxes TODAY:

-Work with a distributor who is a multiple “Favorite A/V Distributor” winner

-Earn lifetime recurring commissions on every sale

-Have a dedicated sales team do 95% of the work for me- that’s right!  We will do the work for you!

-Provide more value to my clients which will lead to more work and help win more jobs over competitors.

-Make up for the lost margin on hardware and add $$$ to my earnings.

I hope that I have helped open your eyes and minds a little regarding Business Communication Services and how there is a very large need in the industry for these services.  As technology continues to advance, so must our services that make that technology what it is!

I will challenge each of you to take a look at your OWN services today and can promise you that there are annual savings to be realized!  Please contact me to examine further and even earn lifetime commissions on your own sale which will help set you up for the months and years to come.