The global digital signage market size was estimated at around 23 billion in 2021 and is expected to expand at a compound annual growth rate of 7.7% from 2022 to 2030, with the largest market being North America. We’ve all seen digital signage in our daily lives and have come to expect it when we walk into a hotel, retail location, or even a corporate office. So, why are so many Pro AV integrators hesitant to make it a part of their business plan? Choices… too many of them. There are literally hundreds of CMS (Content Management System) providers currently on the market, and many integrators aren’t sure which one offers their client what they need.
Many CMS providers have attempted to make digital signage appear simple, and some have been relatively successful. The truth of it is, if it’s too simple, it probably lacks some necessary functionality. If not for your current client, most likely for the next one. Since digital signage is so varied, the software needed could never be simple while still addressing the needs of every client.
The Reason Why
So, why should a Pro AV integrator ever get involved in such a mired mess? I’ll give you a couple of reasons. First, if you’re not doing it, your competitor probably is. Second, the market is HUGE, and continues to grow at near double digits each year. Digital signage offers the unique ability to engage with your client on an annual basis, at a minimum, and develop a recurring revenue stream that builds profitability over time.
Digital signage was originally known as digital out of home advertising but is now used as a method of digital communication. It communicates ideas, data, dates, times, events, news, weather, inspiration, etc. My fingers would fall off before I can list the various uses, and there are people finding new ways every day. It’s here to stay, so you might as well jump on board. The first step is creating a strategy that doesn’t put a strain on your company, while still being able to offer everything needed for your sophisticated clients.
Step 1 – Find a Partner
Even though there are so many uses, and hundreds of software choices to help facilitate those uses, it all boils down to methods of communication. Just as there are many methods to create a beautiful painting, it still comes down to a brush, some pigment, and something to paint on. For signage, it’s content, a way to manage the content, and a display on which to play the content. As an integrator, you serve as a resource to the end user, but you don’t need to paint the picture for them – just set up the brush and canvas, and let the painters do their work.
Most projects are pretty straight forward, but for those that require a bit more, there are digital signage experts that spend their day knee-deep in the inner workings and are willing to provide assistance. The key to a successful strategy is finding a partner that has enough options to choose from, while still remaining knowledgeable in each option enough to guide you to provide the best solution for your client. These partners can be value added distributors, digital signage content creation firms, or even local digital signage integrators. This step is the key to developing a strategy, without having to hire a slew of experts internally. There are partners, like Exertis Almo, that offer a number of options, both in hardware and software, and can provide the resources needed to help with almost any digital signage project you run into. They also have some key partners that they work with to provide things not covered by the hardware or software.
Step 2 – The Committee
After securing a partner that provides resources and expertise needed, the next step is getting the key players from your client together. This is something that Pro AV integrators are extremely qualified for. Knowing your clients and developing relationships within that client is something nobody else can do for you.
The most important thing an integrator can do to ensure a successful project is get the correct people involved. Many projects are relegated to the IT department of an end user, but shouldn’t stop there. In order to be successful, we need to involve any person that will be involved with the digital signage. This should be a formal or informal committee that the end user has put together. This committee should consist of key people that will utilize the system in some way. I suggest including marketing, IT, facilities, HR, and the CEO or other officer responsible for saying “yes” to the project. You should also include the person responsible for the day to day management of the content, even if it’s a part time administrative assistant.
Having a digital signage partner doesn’t mean you’re done with the project. It just allows you to do what you do best and leave some of the technical aspects of signage to someone else. This eliminates a lot of the time suck that can be associated with signage.
Step 3 – Needs Analysis
This portion can be done via a video conference with your signage partner, or there are a few key questions you can ask your client to start the process.
No matter if you are passing the information over to a partner that will run with the rest of the project, or passing it on to an internal resource to finish out the project, there are 5 key questions you can ask to help provide direction. The great thing about these questions is they don’t require any in-depth knowledge of signage.
What is the overall objective of the digital signage?
Who will be responsible managing the content, and do they have technical skills? List everyone that will “touch” the system and indicate what responsibility they will have.
Will the digital signage be interactive or pull from a data source? Weather, news, PowerBI, database? If so, please provide details.
Do you have a preference for on-premise or a cloud solution?
Who is creating the content, and how will it be kept timely and relative?
After the needs analysis has been completed, your signage partner should be able to suggest a combination of hardware, software, and additional services that fit the needs of your client. These services can even include installation services, which can further aid in making sure you are able to service your client best, without any additional strain on your company.
Step 4 – Deployment
As a system integrator, this should be right in your wheelhouse. Because signage hardware includes an IT element, making sure you have the correct people involved is key. I suggest involving your signage partner in the planning and possibly in the actual deployment. The key to a successful deployment can sometimes hinge on having a resource for contingencies.
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To discuss the strategies above, or to hear more about how Exertis Almo can help you develop a customized strategy for your client, please contact me via email.
Good luck!
One thing that keeps me interested in my career is that our industry is ever-evolving as technologies are introduced and evolve over time. After 17 years of working in the world of Pro AV distribution, I never stop learning new things. Most recently, I was tasked with learning about dvLED to help support our sales team and customers on projects. While I still have a lot to learn, here are some key takeaways that I can share based on what I have learned thus far.
Pixel Pitch & Viewing Distance
The term pixel pitch was new to me, but it is one of the key factors to think about when designing a dvLED display project. Simply put, pixel pitch is the measurement, in mm, between the individual LEDs or pixels, measured from the center of one LED to the center of the LED adjacent to it. Naturally, as the pixel pitch value decreases, the resolution in a fixed size cabinet increases and allows for a closer optimal minimum viewing distance.
For this reason, it is important that you discuss with the client where the closest viewer will be in relation to the display so that you can choose a pixel pitch that is appropriate for the specific application, remembering that as pixel pitch decreases, the equipment cost increases. As a general rule of thumb that has been shared with me, you can multiply the pixel pitch by 10 to give you the approximate closest viewing distance in feet. For example, the recommended minimum viewing distance for a 2.5-pixel pitch wall would be 25 feet.
Resolution
If you are like me, then often when you think about display resolution for common applications it is typically 1080p (1920×1080), WUXGA (1920×1200), or 4K (3840×2160), understanding that there are many others, but these are most common. With flat panel displays and projectors, the image size can vary while the resolution remains constant. For example, a 4K display can be 55” in diagonal, 98” in diagonal, or several other sizes, but the resolution will always be 4K. With projection, a native WUXGA projector, whether displaying a 110” diagonal image, a 216” diagonal image, or any size for that matter, the resolution will always be 1920×1200.
This is not the case with dvLED, as the individual LEDs (or “pixels”) mounted on the surface of the module are a fixed size, so that when the size of a dvLED display changes, so does the resolution. To illustrate this, let’s look at a dvLED panel that is 16:9, 27.5” in diagonal with a pixel pitch of 1.58. The resolution of this panel is 384×216. If you require a 1920×1080 display, you will need 25 panels in a 5×5 array making a 137.5” diagonal display, while if you require a 4K 3840×2160 display, you will need 100 panels in a 10×10 array making a 275” diagonal display, requiring four times the real estate!
Structural Considerations
In many cases, dvLED displays will either be wall-mounted or flown, although sometimes they can be ground stacked with the appropriate stacking hardware. Depending upon the size of the display, they can get quite heavy. For example, a recent 165” diagonal display (6×6 array) I quoted weighed just shy of 500lbs, and a 275” display (10×10 array) weighed over 1300 lbs. It is absolutely crucial that the structure or wall on which you are mounting the dvLED or the structure from which you are rigging can support the load.
Additionally, in order for a successful installation, the dvLED cabinets need to be perfectly aligned along the x, y, and z axes so there are no visible seams between the individual panels that make up the display. Since most walls will have some imperfections and not be perfectly flat, you will be faced with either using shims or exploring mounting hardware that provides post-installation adjustment of all three axes.
Power and Data
Unlike a traditional flat panel or projector, the display does not have a single power cord with dvLED. Instead, depending upon the size and resolution of the display, multiple AC circuits are required. If we go back to the 165” 6×6 array I referenced earlier, this display required six dedicated 110v/10A outlets. In this case, each AC circuit is powering six panels with a main connection to the first, then daisy-chaining with power jumpers to the next five.
In addition to power, every dvLED display requires multiple data connections between the display and the dvLED controller/processor using data cabling, such as Cat6. The number of data runs will vary based on the overall resolution of the display, but you can expect that the manufacturer will advise you during the proposal stage on the required cabling and power requirements for the specific project.
I am seeing more and more projects come across my desk that involve dvLED, and there has been dramatic growth in overall product sales in the category over this last year. There is no reason to believe that these trends will not continue, and I look forward to continuing my education on the subject.
Over the past year, our daily lives have become increasingly focused on the health and safety of ourselves and those around us. With the importance of face coverings and frequent hand washing, it’s essential to clean a clean environment for each and every hotel guest and staff member. When soap and water are not readily available, the CDC encourages the use of hand sanitizer with at least 60 perfect alcohol upon entry of a public space. As a key measure in protecting yourself and others, frequent hand sanitation provides a safer public environment by keeping germs under control.
With Digital Signage Hand Sanitizing Units from RC Stars, the safety of guests and staff is a top priority. The auto-dispensers provide touchless sanitation while displaying customizable information and graphics, bringing convenience and cleanliness to any hotel space. With metal body housing, tempered protection glass, and water-resistant casing, Digital Hand Sanitizing Units from RC Stars provide top-of-the-line construction in a sleek exterior. Available in both freestanding and wall-mounted dispensers, the kiosks are equipped with Remote Management Software, delivering content updates to your web browser when sanitizer levels are running low.
Freestanding vs. Wall-Mounted Units
Ideal for high-traffic locations, the 21.5-inch freestanding model stands seamlessly in any space. The kiosk is maneuverable and can be reconfigured to assist with traffic slow and sanitation, providing lobbies guests with convenient access to hand sanitation.
Perfect for smaller areas, the 21.5-inch wall-mounted unit is an excellent choice for saving space. With a sleek, contemporary design and durable construction, this kiosk is a health-conscious addition to any wall.
The Best Places to Use Your Digital Signage Hand Sanitizing Unit
Lobbies
Digital Signage Hand Sanitizing Units from RC Stars are an excellent addition to any hotel lobby. With customizable text and images, the kiosk provides guests with hotel news and information while encouraging proper hand sanitation. Ideal for high traffic areas, the freestanding unit allows for frequent reconfiguration to assist with traffic flow, guaranteeing a simple and sanitary experience for guests upon entry. Take a further look into the freestanding unit here.
Fitness Centers
With zero-contact hand sanitation, hand sanitizing units are ideal for a health-conscious fitness center. Available in a freestanding unit for open areas or a wall-mounted unit for confined spaces, these kiosks are perfect for providing guests with important information while encouraging frequent hand sanitation. With customizable information and graphics, digital signage units are ideal for displaying your mask policy, instructions for sanitizing equipment, or simply requiring hand sanitation upon entry.
Elevator Hallways
With a variety of frequently touched surfaces, it’s important to ensure proper hand sanitation in elevator hallways. With space-saving construction, the wall-mounted digital signage unit delivers convenient, touchless hand sanitation. Equipped with Remote Management Software, each unit delivers content updates to your web browser when sanitizer levels are low, providing easy management of multiple kiosks.
With the RC Stars Digital Signage Hand Sanitizing Unit, creating a safe and healthy environment for hotel guests is simple and efficient. Whether the unit is installed in a lobby, fitness center, or elevator hallway, guests and staff members will enjoy the convenience of digital signage and hand sanitation in a compact, sleek kiosk.
In today’s world, it’s more important than ever to ensure proper sanitation and cleanliness of public spaces. By encouraging hand sanitation upon entering and exiting a space, you’ll create a safer, cleaner environment for yourself and others.
According to the CDC, washing your hands or using hand sanitizer containing at least 60 percent alcohol are essential steps in avoiding sickness and protecting others. Hand sanitation is especially important in public spaces when soap and water are not available, specifically before eating and after handling or adjusting your mask.
And with digital signage hand sanitizing units, you’ll keep germs under control while displaying helpful and important information for users.
Digital Signage Hand Sanitizing Units
With digital signage hand sanitizing units from RC Stars, hand sanitation is simple and convenient. The touchless auto-dispensers display customizable information and images, encouraging users to properly sanitize their hands upon entering an indoor space. Perfect for a wide variety of applications, these zero-contact sanitation kiosks are ideal for lobbies, gyms, schools, shops, and other points of service.
Available in 21.5-inch wall-mounted and freestanding units, digital signage sanitizing units from RC Stars deliver durability and functionality in a sleek exterior. With metal body housing, tempered protection glass, and water-resistant casing, you’ll enjoy zero-contact sanitation and top-of-the-line construction. Not to mention, the Remote Management Software connects the kiosk to Wifi and delivers content updates to your web browser, so you’ll stay up to date when sanitizer levels are running low. And with a volume indicator on the unit itself, you’ll enjoy simple and convenient refilling of your unit.
Freestanding vs. Wall-Mounted Dispensers
The Freestanding Digital Signage Hand Sanitizing Unit from RC Stars is an ideal addition to any live event. With a convenient stand for your sanitizing unit, this kiosk can be placed anywhere in a space and can be reconfigured to assist with traffic flow and sanitization.
If you’re looking for a space-saving station, the Wall-Mounted Digital Signage Hand Sanitizing Unit is perfect for smaller areas, as the unit hangs seamlessly on any wall. Delivering a sleek and contemporary aesthetic, this wall-mounted unit is an efficient and health-conscious addition to any public area.
Where to Use Your Hand Sanitizing Unit
School Buildings
With zero-contact sanitation, these digital signage kiosks are perfect for ensuring proper cleanliness of students and faculty upon entering a building. Available in both wall-mounted and freestanding units, the stations are ideal for school lobbies, cafeterias, and classrooms, as they fit seamlessly into any space.
Not to mention, our sanitizing units are perfect for college buildings, as they allow students to read important university information while cleaning their hands.
Doctor’s Office
With a high traffic volume throughout the day and potential exposure to illness, it’s essential to ensure that patients and staff are properly sanitizing their hands upon entry. And with customizable digital signage, these kiosks provide patients with necessary sign-in and office information while allowing them to sanitize before an appointment.
Shops and Malls
Delivering digital signage and sanitization in a compact kiosk, these units are ideal for displaying sales and advertisements while ensuring the health and safety of employees and customers. With customizable display images, digital signage units from RC Stars are perfect for alerting customers of featured products, explaining current and upcoming sales, or simply encouraging hand sanitation upon entry.
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With the RC Stars Digital Signage Hand Sanitizing Unit, you’ll ensure greater health of safety in any public space. Whether you plan to install your unit in a school building, office, or any other point of service, you’ll enjoy the convenience of digital signage and hand sanitation in a compact, sleek kiosk.
2021 is here, which means we have had a chance to say goodbye to what was a challenging 2020 officially. We are all hopeful that 2021 will be a year filled with opportunity. But it will not come without some uncertainty, and that will hold true for the AV industry as a whole. As an integrator, this does not mean you can’t plan to scale your business. Yet, prediction and preparation are not mutually exclusive!
There is no doubt that the COVID-19 pandemic has affected your business in some way, shape, or form. For some, the impact may not have been as severe, but for others, tough decisions were made to keep businesses alive. Those decisions were likely in the form of reducing headcount, most often from the outsourced technicians.
Now that we have rolled into 2021 with some optimism and renewed energy. It’s time to start moving into growth mode. One of the fastest ways is by augmenting your staff through outsourcing and reduce risk. This is the simple practice of augmenting your labor force to help assist your skilled W2 technicians/project leads out in the field.
This form of outsourcing has become very popular in recent years. The need to augment technicians through an outsourcing program was accelerated due to the pandemic’s impact. With technician augmentation capability, you no longer have to pass on jobs due to lack of employees, keeping your calendar full for 2021.
Now is not the time to lose control!
You have spent a considerable amount of time and effort building your business, so it is understandable that the reputation you have made through your relationships and proof of performance means everything.
They are possibly the biggest reasons for your success. By using technician augmentation it could be perfect for your business as you wade through uncertain times. Let me explain: Augmentation and supplementation are two very different things.
Augmentation gives you access to technicians that will work alongside and take direction from your on-site staff members, whereas supplementation is relinquishing an entire job to be outsourced.
It is often vital to consider technician augmentation rather than supplementation to ensure that specific processes are followed, control is maintained, and the project outcomes are as you desire. Technician help allows you to perform the job YOUR way.
We all understand the importance of kids being in school from an academic and social perspective, and it’s clear an aggressive effort is being made to get kids back on the school bus! In preparation for the upcoming school year, technology implementation will be crucial to accommodating in-room distanced and virtual learning.
So what does that have to do with technician augmentation? Well, it’s simple. Whether public, charter, or private, most schools have at least a handful of classrooms and often hundreds, if not thousands per district. Most of these classrooms are cookie-cutter in terms of technology deployment for clear reasons.
Teachers and students are trained on how to interact with the same systems, no matter what room they are in. An assisted technician staff best fills this type of repeatable work. From wire-pulling to display mounting to disposal of waste, outsourcing technicians in multi-room environments can prove to be very cost-effective and very efficient—no more hiring and firing based on a single job.
You can take comfort knowing your organization can complete the work without incurring any unwanted pre and post burden. We should all have a shared enthusiasm for what is next in our industry. The collective ability to adapt and overcome in 2020 has been remarkable, but there are more audible calls to come. The AV industry will continue to shift and change rapidly, as it did in 2020 (let’s never speak of it again). I cannot stress enough the importance of making sure outsourced Technician Assistance is a Key Part of Your 2021 Business Strategy.
Just as the tragedy of 9/11 changed our lives forever, most of us agree the Corona Virus pandemic will be just as impactful. Not only will businesses and governments slowly and carefully reopen offices and public gathering spaces, and but will be tasked ongoing to provide a “safe place” for employees and customers. In other words, it won’t just end with this pandemic but rather place a duty of care liability on employers and government well into the distant future.
The practices and methods to best create a safe workplace or public gathering are being explored and implemented. Almo Corporation endeavors to provide solutions for not only our own operations and employees but for our reseller customers as well. We have created a basket of Health & Safety products & tools such as PPE, decontaminating “Fogger” Kits, Digital Signage Hand Sanitizer Kiosks, etc.
One set of solutions we offer are single-entry, level 1 triage Temperature Scanning Systems to facilitate a safe entry into a business or public space. In short, single-entry solutions must provide technology that efficiently supports a safe assessment of a person desiring entry. In the beginning, we interviewed a number of potential end-users regarding perceived needs in search of a solution. Two points consistently surfaced. First, all agreed that they need a solution; and secondly, none of them knew exactly what they needed.
The first point is obvious. Employers and businesses agree that a safe work or gathering environment is paramount to moving forward in the post COVID-19 world. This won’t be the last battle we’ll face as a society so having technology that supports a reasonable solution for the present and future is needed. In response this summer, a “bull rush” of products flooded the market with a myriad of products. Most of these products performed as designed but are not flexible beyond a “Pass-Fail” assessment. Some may be able to pass signals to open doors and measure faces with masks on but can’t adapt to new processes or reporting needs. They are what they are.
Fortunately, the full opening of offices and business have been somewhat delayed giving time to develop and evolve safe entry practices. The market is anxious to buy yet hesitant to invest in one-trick ponies that won’t provide flexibility down the road as needs change. Our search focused on finding solutions that not only serve the immediate needs of today but those in the future as well. Our search has found solutions that not only provide reliable single-entry Level 1 triage body temperature scanning but support processes and reporting as well. Processes such as matching employee pre-questionnaires with temp scanning and in-out tracking are accommodated. And back-end reporting for administrative purposes is provided as well.
Our search settled on software platforms functioning on small format touch displays and tablets coupled with a temperature scan facial camera or wrist-sensing arrays. One such solution uses tablets from Mimo, a manufacturing partner known for high quality displays and tablets with PCAP touch. They partnered with a software platform from Revel Digital. These tablets attach the temp scanning arrays via pogo pins. The pogo pin connection scheme provide USB connectivity and power for the temp scanning arrays. Revel Digital, in turn, provided the Android-based programming and CMS to not only control the temp scanning process but provide reporting and digital signage capabilities as well.
We have other hardware platforms and hardware solutions to offer our dealers and their end-users. The key to our solutions is the ability to customize to end-user requirements now and in the future. We have a team of specialists that can assist dealers in the end-user interviews to determine requirements and solutions. These are not short sell-cycle hardware solutions. It includes SaaS (Software as a Service) license fees in addition to hardware purchase. These solutions can adapt as end-user needs evolve. Our Almo Sales Reps and Specialists stand ready to start putting solutions together.
What other products can you see businesses needing to implement in order to provide a sense of security to returning workers and customers?
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