I’m one of those people who always says “no” to any extras when I make a big purchase. I sometimes feel bad for the finance guy at the car dealership, because I know from the onset that he isn’t going to sell me on a single extra service or add-on. It’s a painful ten minutes of me smiling and saying, “That sounds great! No thank you.” If there was a poster child for the adage, “Men never ask for directions,” I’d be it. To be honest, I just feel like I’m capable and I can figure things out for myself. Admittedly, this approach has rendered mixed results at best…

This brings me to the topic of this edition of Breaking Down DVLED, The First Step in Installing a DVLED Video Wall is Admitting you Need Help!

If you have been selling DVLED for any length of time, you will be sure to have noticed that vendors are often rigid with their installation requirements. Some require the integrator to complete a certification course, usually onsite and over the course of a couple of days, in order to sell their product. Some even require that their service technicians commission the entire project. At minimum, most vendors require that one of their service technicians or a certified individual be onsite to assist and oversee the installation. This is generally an additional paid service, but there are some instances where the service is included. Finally, a few vendors will waive the requirement to have a branded or certified technician onsite, but will require that an add-on insurance-type fee be paid to cover any damage during installation by the integrator.

To many integrators, all the above can seem unpalatable. My goal here is to educate you on why this type of hands-on service is not only necessary, but more importantly, a critical component to ensuring the project is completed in the most cost-efficient manner. It really just boils down to the concept of, “Time is Money.”

First, let’s clarify what onsite service includes. In most cases, there are two types of service offered for DVLED installation, “guided” and “full service.” Full service is self-explanatory, a full crew handles all aspects of the installation and commissioning of the wall. Service like this can be obtained by working with Exertis Almo Services or, in limited cases, the vendor. Guided, onsite installation support, like what is offered by brands such as Absen and others, consists of a single technician coming onsite to lead the integration. This individual will typically be hands-on in all aspects of the labor side, and perform any necessary programing, setup, and training for the integrators team and the end user. This service guarantees that the job will be completed on-time, and that any potential snags are dealt with expediently. Having a branded technician assist with the installation also provides liability protection to the integrator in the event of any mishaps or product damage that occurs during the project under the umbrella of warranty coverage.

So how does this relate to “Time is Money?” In almost all cases, when having a designated vendor technician onsite, you do not have to expend any of your own human capital on line-items, such as labor or programming. Additionally, an onsite vendor tech will cut hours if not days from the installation time, and the end-user will have a great experience in terms of product training and support from the vendor. This reflects positively on the integrator, thereby promoting repeat business. Finally, a vendor technician will ensure that everything is tested before leaving the job to avoid any unnecessary returns to the jobsite to address anything that was potentially missed during the installation process.

All these benefits, taken together, equate to a world-class level of service, a better customer experience, and fewer headaches—that always cost money—down the road. It is important to remember that a DVLED wall has exponentially more components than a traditional LCD wall and it is far easier to damage LED modules than a prebuilt LCD display. DVLED is also a relatively new technology and most integrators have not yet established the learning curve benefits that come with repeated commissioning. By having a trained and qualified vendor onsite, the integrators team essentially receives free, hands-on training that can be applied to future projects.

In summary, whether you are a consummate skeptic like me and always say “no” to offers for additional assistance or are simply someone who is confident in their abilities based on experience, the benefits of accepting qualified help for DVLED installations is not only necessary, but essential to maximizing your bottom line.

That’s all for now. Stay tuned for my next installment of Breaking Down DVLED:

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Check out my other installments if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall.

Part 3: Perfect Pitch
Topic: The importance of selecting the right pixel pitch the first time

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen

During my college years, I worked on a deck building crew during the summers. My boss was a battle-hardened old carpenter who often muttered, “Measure twice and cut once. We didn’t bring the board stretcher today.” This adage is as true in commissioning AV systems as it is in carpentry.

Let’s be honest, Indoor DVLED walls are expensive. And they should be!!! The visual experience is second to none, and it’s not close. Companies are concerned with getting their brand image and messaging across clearly and impactfully, and DVLED walls deliver. Assuming, of course, that the right product is selected.

If a client is dropping six figures on a DVLED display, it is critical that the integrator gets it right the first time. Putting up video walls is labor intensive enough. The notion of ever having to take a wall down because the customer was dissatisfied with the end result would be disastrous. And really, when it comes to DVLED, the only conceivable reason a client would be disappointed would be due to selecting a pixel pitch that was too large for the application.

In the world of LCD displays or modern-day TV’s, most end users are primarily concerned with size and resolution. For example, a high definition (1080p) image will look the same—relatively speaking—regardless of image size, on a conventional LCD display from any reasonable viewing distance. The pixel density is so…um…dense…that any perceived “pixelization” will be negligible to the average human eye.

My friends, this is not so with DVLED. If you remember from my previous blog, Cabinets and Modules and Panels, Oh My, I described how DVLED pixels can be thought of as a grid of dots that make up an image. Think, Paint by Numbers. The more dots you jam into the same relative space, the clearer the image. Additionally, the closer you are to the display, the easier it will be to see the grid-lines. So, this would lead to reason that in order to produce a good DVLED image, you need the right amount of dots, in the right amount of physical space, that are viewed from the right distance.

Thus, I present to you the most important spec of all, when selecting a DVLED wall, the Pixel Pitch. Expressed in numerical values such as 0.7, 0.9, 1.2, 1.5, 1.9. 2.5, 3.7, 4.0 and so on, the pixel pitch indicates the center-to-center distance in millimeters of one pixel to the next. The smaller the number, the closer together the pixels are.

Now, I know we all love using handy math equations and standards in the AV industry, but unfortunately, selecting the right pixel pitch is a bit of an art. The most popular and generally accepted “standard” that is thrown around is Distance / 10. This means that to select the right pixel pitch, you need to take the distance in feet of the closest viewer and divide by 10. The quotient (aka. answer), should get you in the neighborhood of what an appropriate pixel pitch selection would be. For example, if the closest viewer is 10ft away from the display then the appropriate pixel pitch would be 1.0. Similarly, if the closest viewer was 25ft away the best pixel pitch would be 2.5.

Beyond this simple calculation, we need to go a little bit further and consider other factors like intended use, the type of content and the specific needs of the audience or viewer. In cases like retail or entertainment, where full motion video and large print will be the primary content and the average viewing distance and viewing range are very wide, pixelization is probably less of an issue. In an executive board room of a financial firm that will be using the wall to display smaller text, numbers and data or in critical medical imaging scenarios, it would be wise to opt for a pixel pitch that is perhaps a little smaller than the standard quotient.

Finally, let’s talk about cost. The smaller or “finer” the pixel pitch, the higher the cost. This means that a 220-inch video wall with a 2.5 pixel pitch could very easily end up costing more than twice that of a 3.7 pixel pitch of the same size. Similarly, depending on the type and quality of LED’s being used, a P1.0 could easily be two, three or even four times the cost of a P2.5 wall of the same relative size.

I’ve been around this game for a while, and I know we operate in a competitive landscape. It is sometimes tempting or even necessary to fit the solution into the budget. However, with DVLED walls, the repercussions of selecting a pixel pitch that is too large to fit into a customer’s budget could be dire. So, take heed. Or better yet, call me, and make sure you select the right pixel pitch the first time.

That’s all for now. Stay tuned for my next installment of Breaking Down DVLED:

Part 4: The First Step in Installing a DVLED Video Wall is Admitting you Need Help
Topic: Commissioning Assistance and why it’s important

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Check out my other installments if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall.

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen