The Dreaded Gymacafatorium: 3 Keys to successful multi-use audio design

What is a Gyma-cafa-torium?

The “multipurpose space.” It’s the room that’s intended for everything but does not do any one thing well, and it’s the bane of audio system designers around the globe.

Your client has come to you asking for a sound reinforcement system in one of these “gymacafatoriums.” But first, let’s start with an etymology lesson:

auditorium

💡 auditorium (n.):

“part of a public building where people gather to hear speeches, etc.,” 1727, from Latin auditorium “a lecture-room,” literally “place where something is heard,” in Medieval Latin, especially “a reception room in a monastery,” noun use of neuter of auditorius (adj.) “of or for hearing,” from auditus, past participle of audire “to hear.”

From this lengthy definition, it seems that being able to hear is pretty important.

Normally, we think of an auditorium as some sort of rectangular box with fixed seating and a stage or platform at one end, but if it’s a “place where something is heard,” the infamous gymacafatorium is really an auditorium, regardless of the sign placed above the entrance.

If people need to be able to communicate in a space, doesn’t that really make every space an auditorium, by definition? If you can’t hear the audio content, you’re not communicating.

3 Keys to Auditorium Audio Design

There are three components when making an auditorium function as a place where something is heard:

These are the physical and acoustical properties of the space. This involves the size, shape, and the absorptive, reflective, and transmissive properties of the floor, walls, ceiling, and any other materials in the space. Think of absorption, reflection, and transmission as a triangle. The sum of the degrees of a triangle always equals 180, and it is the same principle with sound energy in a space. If it’s not absorbed, it’s reflected. What’s not absorbed or reflected is transmitted into an adjoining space.

The shape of the space is also a consideration. Avoid domes and curved walls, as these will focus sound energy in undesirable ways.

If the space also functions as a gym, it’s typically a bigger room with a high ceiling. Normally, it will have hardwood floors, painted CMU (concrete masonry units or “cinder block”), and some sort of steel ceiling. The result is little in the way of energy absorption, thus providing for lots of reflective energy.  Even if they have wall pads, they aren’t of much help for absorption.

If it’s just a cafatorium, your ceilings may be 10 feet or so. These rooms typically have tile floors, painted CMU or gypsum walls, perhaps large windows, hopefully with acoustical drop tiles. Even with acoustically absorptive drop tiles, that’s absorption on only one of the six sides of the box, so these are typically noisy spaces as well. The low ceiling may limit you to using ceiling loudspeakers.

As the late John Murray still reminds us with Don Davis before him, “the only thing you can EQ is the loudspeaker.”  In other words, the electronic adjustments performed during the equalization process can only affect the response of the loudspeaker.  Once the sound leaves the loudspeaker, it’s out in the wild.  The room itself, the room acoustics, will imprint its signature on the sound before it arrives to the listener.  You can’t do anything about what happens to the sound between the loudspeaker and the listener unless you change the acoustical characteristics of the space.

Engaging a qualified acoustician at the beginning of any project of significance can help you design great sounding spaces. Many years ago, there were some commercials related to car maintenance that used the line, “Pay me now or pay me later.”  It’s also true of the acoustician.  The trouble here is that hiring the acoustician after everything has been built usually comes after a number of equipment upgrades that were intended to “fix the sound.”  Additionally, implementing acoustic treatments after building completion tends to be a whole lot more expensive.  Including the acoustician as part of the initial building design team can be a very economical decision.

All too often in the gymacafatorium, the HVAC system is way too noisy.  After all, it was designed to be a gym, right?  Reducing background noise levels to acceptable limits can be costly if the HVAC system requires a major refit or replacement to something that’s acceptable.  There are easy ways to measure the current background noise levels for an initial assessment.

ASHRAE, the American Society of Heating, Refrigeration, and Air-Conditioning Engineers, has a chapter in their reference works entitled Sound & Vibration.  It’s a great little chapter and includes Design Guidelines for HVAC-Related Background Sound in Rooms, and it provides RC (Room Criterion) numbers for various types of spaces.  If these guidelines were followed, a lot of spaces would be much more pleasing.

If you’re working in schools, a recommended resource is the ANSI/ASA S12.60 American National Standard Acoustical Performance Criteria, Design Requirements, and Guidelines for Schools.  While I might prefer using RC or NC (Noise Criterion) numbers, it uses dB SPL.

hvac background noise

Loudspeaker selection and placement are critical here.  The methods range from modeling to well-educated estimates to some Homer employing a LAR (Looks About Right) approach.  Skilled sound practitioners typically have a pretty good handle on what works in a space, and they know it is not a one-size-fits-all world.

In a perfect world, large spaces should be modeled using various loudspeakers to see what make, model, and location directs the sound energy only where it’s needed and keeping it off of all unnecessary surfaces.  The outcome of modeling is that “this” particular loudspeaker(s) needs to be in “this location” and aimed in “this” direction.  Modeling is a prediction which leads to a more assured outcome.

If ceiling loudspeakers are the choice, various manufacturers have simple calculation programs that allow you to enter the space’s dimensions, loudspeaker model, tap wattage, and overlap pattern desired. The result is the number of loudspeakers, loudspeaker spacings, dB SPL level at the listener position, and even the total power amplifier wattage required for the space.

JBL ceiling mounted loudspeakers

Prioritize the Process and Get Support

Acoustics, background noise, and the loudspeakers. Note that I left the loudspeakers until last. All too often the thought process is all backwards, when number one priority should be getting the room right.

Regardless of where you are in the process as an integrator and working with your client, we have the support staff necessary that can assist with the best approach to meet your client’s needs.

Contact us today.

Tom Kehr

About the Author

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

Did you find this blog post helpful? Engage with us over on LinkedIn.

Digital Signage | the Why, the When and the How for Choosing the Right Solution

Digital Signage is All Around Us

Are you struggling to gain customer attention and loyalty through your media investments and digital signage solutions? Every day, digital signage is a part of our lives. Whether you are viewing a menu board at your favorite restaurant, checking your flight status at an international airport, or even using social media, digital signage is all around us. So, how do we help our customers take logical steps to keep their business expanding?

Signage Options are Growing

More and more businesses are using digital signage for interactive solutions, forms of communication, wayfinding, and more. The possibilities are endless. When you are helping your customers choose a solution for their business, it is important to understand the many digital signage capability options, and what the industry has to offer.

Considerations for Helping Customers Choose the Right Solution

So, how do we help our customers understand solution options while advising them on a solution that will serve their long-term goals in a constantly changing industry? And even before we start a “technical” conversation, what questions do we ask to help guide our customers into a digital signage mindset?

Georgia museum LG case study

The Visuals

Think about the advantages of being able to show pictures, being dynamic, getting the customer, employee, student, or retailer interested through graphics – it just makes sense.

Branding & Advertising

Not only does digital signage provide a solution for visually enhanced communication, but it can also bring in advertising revenue “It is not just a sign.” The signage becomes a strong advertising vehicle that can be updated with new content over time as messaging needs to change.

Target Markets

As technology has developed and display solutions evolve within the Pro AV market, there are multiple markets demanding it, such as schools, churches, retail stores, community banks, medical campuses, and more. Almost any target market can utilize signage. As Pro AV trusted advisors, it is our job to help qualify the customer and guide them to think outside of the box.

Environment | Interaction

  • What type of premises?
  • Are there waiting areas?
  • Do you know the regulations for outward-facing displays?
  • How far away will the audience or end customer be?
  • Should the signage only display content?
  • Do we want the customer to interact with the equipment?

The Technical Aspects

  • Are the premises equipped with a wireless network?
  • What type of equipment will be the most adapted to the needs? (Transactional terminal, kiosk, tablet, etc.)
  • Nature of the premises? (Leisure, HOW, EDU, health, shopping, business, work, etc.)
Georgia museum LG case study
Georgia museum LG case study
man listening video call

Content | Content Management

  • Do your clients have the resources to take care of content creation?
  • Can and will they manage their own content?
  • What resources are available?
  • Should or can the end customer interact with the content?

Exertis Almo is Here to Help You Help Your Customers

Depending on the answers to these questions, you will be able to offer your clients suitable solutions among the possible devices. Exertis Almo is the nation’s largest professional audiovisual distributor with forward-thinking product integration, training, managed services, and technical support providing customers the full distribution experience on a local and personal level. We have Business Development Managers to help you with digital signage solutions such as outdoor, dvLED, custom OLED, Conference Room Solutions, Commercial TVs, services, and more. We will help you open doors to new opportunities for your customers, with full solution sales, at a competitive price, with hands on assistance.

Contact Exertis Almo for product info, inventory availability, or to start a quote.
Corinne O'Rawe

About the Author

Corinne Furmanek-O’Rawe | DSCE

Business Development Manager

 
Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Edition 1 of “This May Be a Dumb Question, but…”

This Blog Series is written by Exertis Almo's Business Development Managers: 
Ashley Nichols, CTS, DSCE, and John Borns, CTS, DSCE.

Edition 01 of Our NEW Blog Series

Welcome to “There’s No Such Thing as a Dumb Question” – a hopefully regular blog series where two AV industry “veterans,” with a combined nearly 2 decades of experience, attempt to create a safe space for people of all experience levels to ask basic questions, and get understandable and useful answers.

Have You Ever Been Too Embarrassed to Ask a Question?

The AV industry is filled with jargon, acronyms, and experiential knowledge. If you’re anything like us, you’ve found yourself in conversations where you’ve had absolutely no idea what was going on.

If you’ve felt this way before, this blog series is for you!

Who Are We, Exactly?

We’re Business Development Managers (and buddies) at Exertis Almo. Prior to our time here, we broke into the AV industry working for a manufacturer. We both started in our 20s with absolutely no AV experience whatsoever. We worked in sales and had intimidating conversations with people who basically invented the industry – and we had to figure it out on own by asking a bunch of “dumb” questions.

Our Goal is to Open Up the AV Conversation

Our goal here is to give newcomers to the AV industry and fellow ‘veterans’ alike the knowledge and confidence to have conversations with more seasoned industry professionals – without feeling like you’re speaking different languages. We welcome all questions, whether or not you’re already certified! And if you already have your CTS-I/D, you’re welcome to contact us about topics we’re not explaining well enough. But enough about us, let’s get to some questions!

QUESTION
What is the difference between HDBaseT and AV-over-IP (sometimes called AVOIP)?

ANSWER

Did you know that video signals have length limitations? The signals can only be carried along their standard cables so far before the signal deteriorates or drops off completely. Both HDBaseT and AVOIP are ways to carry standard video signals over longer distances. They do this using magic black boxes (not black magic 😉✨) that convert the signal into a new format.

The source of the confusion comes from the fact that both HDBaseT6 and AVOIP use category cables1 to do the trick. In the case of HDBaseT, that category cable is dedicated between one video source and display. One box goes near the video source (camera, Blue-Ray Player, PC, etc.) and the other goes near the display. The 2 are connected by a category cable, allowing for the signal to travel greater distances (up to 100 meters). AVOIP7 operates similarly, using category cables and black boxes as well, the difference being that some of the boxes act as ENCODERS, which is a cool way of saying that they put your video signal onto the network. It then lives on the network2 waiting for a DECODER to come looking to it. The DECODER will find the network-encoded video signal and allow it to be displayed. Additionally, a PC or other network enabled devices can act as decoders as well and find that ‘encoded video signal’.

network cables
control panel
QUESTION
How does RS232 control work, and what do people use it for?
ANSWER

My father-in-law has an expensive, high-end universal TV remote which he is entirely too proud of. It has a little touchscreen on it, and it can control his TV, stereo, Blue-Ray player, and 30-disc CD changer (for real 🎛️). When he got it, he had to spend a bunch of time getting the remote controller to “learn the codes” for all of the devices so that his one remote could control them all. Luckily, all of those devices use an IR signal5 for their different control functions. In Professional AV systems, RS2324 is very similar, except instead of being an IR-based signal, it’s a hardwired signal. And instead of a fancy little remote controller, it’s all operated by a control panel. Once all of the devices are wired to the control panel, you can go into the manuals of each product and program the various control codes into the controller. This will now allow you to turn on the projector, lower the screen, adjust the volume, change the channel, etc. of the various devices you have connected.

Fun Fact: One of the features that typically separates a professional display from a consumer display is the inclusion of an RS232 control port.

Vocab Test Time!

Are these the most detailed definitions? No – we are not a dictionary, nor the AVIXA CTS Prep book. Will someone message us later telling us how much we missed? Possibly. After reading this post, will you have a basic working knowledge of these terms and why they matter? We hope so. Plus, we are 99% sure they will come in handy at ‘Wednesday Night Trivia’ sometime at your local brewery. 🍻

  1. Category Cable – a.k.a. Ethernet cable, a.k.a. patch cable, a.k.a. Network cable. ‘Category’ cable comes from determining the capabilities of the cable, such as bandwidth. Examples you probably have seen are Cat5e, Cat6, etc.
  2. The Network – An ambiguous term that distills down to this: two or more computers or devices that are linked together and are able to share information with one another. We will have another more in depth segment on this.
  3. The Net’ – 90s movie with Oscar Winner Sandra Bullock running from assassins plotting nefarious deeds.
  4. RS232C – RS stands for ‘Registered Standard’. It is a ‘standard’ control protocol that many devices recognize and is used to command these devices to do things like turn on/off, change volume, schedule timers, and more.
  5. IR Signal – Yes, we are talking about that stuff you learned about in Chemistry. ‘Infrared’ signals are used for many devices to control them (think TV remotes). Different devices respond to different IR signals, which can be ‘coded’ to tell them to do different functions.
  6. HDBaseT – The AV industry standard ‘brand name’ for HDMI extension over category cable (think Kleenex vs. Tissue).
  7. AVOIP – AV over IP, a.k.a. Audio-Visual over Internet Protocol

Thanks for Reading and Asking Your Questions!

Do you have more ‘dumb’ questions? Share your questions here and we will get you an answer.

Did you find this blog post helpful? Connect with us over on LinkedIn.

Ashley Nichols, Dir BizDev

Ashley Nichols | CTS, DSCE

Director of Business Development

Supported Manufacturers: Sony, Panasonic and our OWN brands – Mustang

John Borns, BDM

John Borns | CTS, DSCE

Business Development Manager

Supported Manufacturers: Legrand AV (NE, SE, MW) – Chief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

What If We Really Listened

The Power of Listening

I was inspired recently by a member of our leadership team. I realized, as I carried on and on – he patiently listened. This is a routine for him. He truly takes it all in before he responds, and I admire this skill. It’s not only respectful, but also useful. Sure, you think you listen – we all do.  But do we really listen? Without interjecting? Imagine what you could accomplish if you took a moment, an extra moment, and paid close attention to every word that was spoken. Could you better help your children? Could you solve more problems? Would this reduce the amount of time you “go back to the drawing board”?

Discover Needs & Pain Points

I have sales reps call and say “the customer wants XYZ”. Why be an order taker? Listen, then ask questions, then listen again carefully to those answers. What problems are they trying to solve?

Many of us already have answers while someone is speaking. How is this possible? Do we know the full scope of their needs, pain points, and desires?  The answer is simply NO, so we must get the story.

man listening video call

Build Healthy Business Relationships

Let’s focus on business. In the Pro AV distribution world, perhaps many organizations are content selling boxes.  Unfortunately, that is not a full-service, value-add offering, not to mention all the money left on the table. We do not want to oversell to our customers, but we do need to help them with the full scope of required work. If we listen better and ask the proper questions, we will find we are a true value-add resource. Better service equals happier customers, and happier customers leads to great retention.

Case and point, we sell flat panels every day. We sell quite a few audio systems and PTZ cameras.  Many of our customers are building out various sized meeting rooms, training facilities, classrooms, and the like. Why not help make it a fully functional space from the beginning? Ask your customers what they are trying to accomplish. Ask them detailed questions about who is using these rooms and how. Get the answers!

Open Up the Dialogue.

Rob Ziv

For me, I am a Business Development Manager focusing solely on one product line. While my products are often needed, they are not always thought of by the sales reps, resellers, or the end user customers. However, it does not have to be an afterthought. Let’s say you are on a call that might go something like this… “Thank you for inquiring about our flat panels. Happy to help. Where are these panels being installed?  What is the scope of this project?” With these questions, you open the dialogue. Next, your customer shares the STORY. Listen to that story.

Share. Conference. Connect.

Who knows? That story may lead to several meetings rooms. Will they need touch screens, cameras, and audio? Do they know that we can offer Barco ClickShare, so they can share content with everyone quickly and easily in those rooms? Ask them if there will be a conference solution in the room, like Teams or Zoom. They will likely say “of course”. Who doesn’t use these services most days now?! Once you know what your customer already has and what they need to connect all of the pieces, you can offer solutions. You might start with, “Let me share what we can do for you now. We offer ClickShare units that bring everything together, and with a click of a button, you can not only share content on the main flat panel or touch screen, but you can integrate your conference solution, camera, and audio with that same quick connection.” I bet they will respond with a “WOW!”

Thank You for Listening

Sound simple? It really is that simple. Listening is the foundation for building relationships, to sales, to success. Don’t just be a good listener. BE A GREAT LISTENER.

About the Author

Lisa Lingo

Business Development Manager
Exertis Almo

Supported Applications: Barco ClickShare (West)

Lisa Lingo, BDM
Contact Exertis Almo for product info, inventory availability, or to start a quote.

Everything You Need to Know About LG’s dvLED

Exertis Almo’s Pro AV Podcast with LG

In this episode of Exertis Almo’s Pro AV Podcast, Bruce Moses, Senior Account Manager of dvLED Products at LG, discusses everything you need to know about Direct View LED. From pixel pitch and viewing distance to budget considerations and maintenance, this episode provides a detailed introduction into the advanced technology behind LG’s dvLED.

As a top-quality choice for any kind of new build or replacement, dvLED is quickly becoming a go-to product in the Pro AV world. With simple installation and maintenance compared to traditional video walls, dvLED is being rapidly integrated in a variety of spaces.

“It’s a technology that’s been around for decades, but now, with the affordability and flexibility and range in product and pixel sizes we can apply it in almost any application,” explained Moses. “Whether it’s in Times Square or a super high-end home theater, we’re seeing direct view applied.”

Compared to standard video walls and LED displays, dvLED allows for more flexible decisions regarding pixel pitch, which determines the distance between each pixel on a display. While most users prefer a standard 4K resolution, dvLED encourages customers to choose their pixel pitch based on the expected viewing distance of a display. By catering to viewing distance, LG’s dvLED technology ensures that customers do not waste pixels when investing in a display, but instead, take the viewing distance into account.

136″ All-in-One DVLED Display: Bright, Brilliant, Breathtakingly Large Images

Rob Ziv

Along with unique options for pixel pitch, LG’s dvLED comes with a cost-conscious price tag. LG’s all-in-one products are delivered in a single flight case, including the mount, and with simple installation and maintenance, dvLED is now a less expensive investment compared to standard video walls. In the event of a malfunctioning panel on a video wall, this replacement involves a team of people with a full shut-down of the display. With dvLED displays, a panel replacement can be completed by a single person in a matter of minutes.

Moses discusses the impressive web OS technology incorporated into LG’s dvLED, along with the display’s ease-of-use and efficient maintenance. As a convenient built-in operating system, web OS allows users to access applications for menu boarding, digital signage, wayfinding, analytics, and much more.

Want to learn more about the world of dvLED?
Contact Exertis Almo for product info, inventory availability, or to start a quote.

Tech Tips with Tom Kehr | LG pt 2 – The Quick Differences

In part 2 of the Exertis Almo Tech Tips with LG video, Tom Kehr, Systems Designer & Trainer at Exertis Almo, and Dan Baker, Technical Business Development Manager at LG discuss savvy solutions for conference rooms, education, and work spaces.

43″ 3840 x 2160 One Quick Series LED Backlit LCD Large Format Monitors

43HT3WJ-B

LG’s 43HT3WJ-B is the all-in-one display for simple and quick video calls. With LG One:Quick Flex’s 43-inch all-in-one display complete with built-in camera, microphones and speakers, there’s no need to stress over online meetings and calls and no more inconvenience of connecting to and setting up video conferencing. Simplicity meets effective collaboration with touch and drawing. Equipped with In-Cell touch technology, the One:Quick Flex turns ideas into reality. With a dedicated touch pen, taking notes and drawing is easy. Work can be saved as files, and easily shared via mobile phone. On the move? This monitor is easy to transport with a movable stand. The One:Quick Flex can be used anywhere indoors where it can be moved by wheels.

Tom Kehr

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

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