Behind the Panel: Commercial vs. Consumer Mounts

What’s behind your display?

I have been in the Pro AV industry for almost 15 years now, and many of those years have been spent working around the many accessories that help make a total solution come together. With the trend in recent years being so focused on TV/Display/Panel solutions, I thought I would spend a little time talking about everything else “behind the panel” – which is how we got here!

Why the mount matters

Why not start simple? Let’s look (literally) behind the panel at one of the most important accessories that can be included in your solution – a wall mount for the professional display that you are installing. The question comes up often – why do I need a commercial grade mount when I can go to “ABC” website and buy one that is half the cost? Great question. Let’s take a look at some reasons why you need to “go pro” when it comes to mounts.

The many mount options

First, a look at the type of mounting solutions available:

flat wall and tilt wall mounts

Static or Flat Wall

The name says it all! These mounts simply hang on the wall horizontally, with no tilt or shift. Keep in mind, you may need locking mechanisms to prevent tampering, or brackets that can hold a media player.

Tilt Wall

These mounts work very similarly to flat mounts, except they have the ability to tilt up or down based on the user’s line of sight.

Swing Arm or Full Motion Wall

As described, these mounts have a much larger range of motion than tilt mounts, swinging out, and then having the ability to tilt, and sometimes rotate. These need to be strong and durable, and you need to be confident that they will hold up – the more moving parts, the more points for potential failure!

Tom Keefe groom's men
tiled video wall mounts

Video Wall

These mounts are designed to be hung together, combining several displays to create a much larger overall display. These will always have several points of micro-adjustment to ensure that the displays line up seamlessly. As one of the most important features, video walls have to give technicians quick access to diagnose and service the panels. Many of them have a “pop-out” style feature to quickly get to the back of the panel – a must for saving time on service calls.

Ceiling Mount

These mounts have special brackets that allow them to be mounted to a column that is hanging from the ceilings. Often times, you will need a column that has adjustable heights based on where the display will be located – these can come in a variety of lengths, both fixed and adjustable.

ceiling mounts

Other considerations

Quality

When you are buying a less expensive mount, you can quickly see that the quality of materials in the consumer-grade models are not quite the same as commercial-grade. Usually, these are made with less expensive metals that may not have the strength to last for the long term. They are designed to be used in a stress-free environment, like a living room (except during a football game), where they really won’t get touched or have potential for people to bump into them like they would in a more public setting. They are also not usually as precisely machined, so the overall fit can be off if you were putting up a video wall for a client who requires a tight, precise, and seamless fit. When picking out a commercial mount, it is important to note if they are UL-tested, which is a testing/certification process that ensures that the mounts will hold the weight that the manufacturers state. In order to gain a UL Listing, a mount needs to be able to hold four times its listed weight capacity before failure. Like my grandmother used to say – “Penny wise, pound foolish!”

Ease of Installation

When commercial grade mounts are manufactured, one of the biggest selling points is that they are engineered with the installers in mind. Many of the jobs that installers are doing call for hanging and installing multiple displays. Let’s say it takes ten extra minutes to put up a cheaper consumer mount and make all the adjustments. What if you have a hundred displays? That’s now an extra 1,000 minutes, over 16 hours of wasted time. Quality, commercial-grade products often have many features to help make this a faster process. They allow for micro adjustments (e.g., level, pitch, etc.) to be made to ensure that fit and finish are tight but do so without special tools and allow for adjustments once the mount is installed. Whether it is tilt, flat, etc., it doesn’t matter – the commercial grade mounts will have these extra features. So, even though the consumer mount was cheaper upfront, if it takes X amount of time longer to install, it can increase labor costs and lengthen the overall time of install. Another favorite of Grandma – “Wasted time equals wasted money.”

Specialized Solutions

Are you creating a 3 x 3 video wall? A menu board for the local pizzeria? Conference room with PTZ cameras and needs for audio? You will not find much to help you in the consumer world! Sometimes installers have to attach displays to I-beams, or hang from columns in the ceiling, so in these cases, it is not simply a case of grabbing a mount off the shelf and putting it up. You need to have products designed to work together to give a complete finished look. You need to “accessorize your accessories,” if you will! That means having the ability to add a shelf for a camera, or a bracket to hold speakers, or maybe an in-wall junction box. You will find that commercial manufacturers specialize in coming up with entire solutions designed to give a complete finished look, no matter the application. Unfortunately, Grandma owned a delicatessen, and really didn’t have any cool, old-timey phrases for wall mount accessories. 😉 Sorry!

Looking for answers?

Our partner, Legrand AV, has a full line of professional mounts and accessories in their CHIEF line of products. They even have a tool to let you find a mount for a specific display or projector – check that out here.

Thank You for Reading!

If you have made it this far, thanks for reading! I look forward to continuing this series and I appreciate any feedback you might have.

Did you find this blog post helpful? Engage with us over on LinkedIn.

Patrick Booth, BDM
About the Author

Patrick Booth | CTS, DSCE

Business Development Manager

Supported Manufacturers: Legrand AV (SW, W, NW) – Chief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

Audio Product Diversity…Are You Prepared?

History of supply chain issues

As most who work in the current Professional and Commercial AV industry know, maintaining an inventory of audio products has become a daily exercise. The supply chain and chip issues continue to shape what products we have access to and how audio systems are implemented in many cases. Most manufacturers of products, such as wireless microphones, digital signal processors (DSP), and amplifiers are still experiencing lengthy product delays.

Tom Keefe groom's men

To understand more, we must look back to some of the factors which led to this shortage. Covid-19 severely slowed production of either components or finished goods from Asia, and especially China, starting in 2019. This was exacerbated by a devastating fire at the AKM chip factory in Japan in 2020. This plant produced a large amount of the computer chips and DACs (digital audio converters) used in professional audio equipment. This slowed the production of audio components to a crawl. Another aspect was the “just in time” strategy that was employed over several years to provide products as they were needed, but no large inventory was stockpiled. This worked well if there were no delays in the supply chain, but when all these issues were coupled with shipping delays due to Covid throughout the world, the perfect storm was created in the global supply chain.

Demand has outpaced supply, and at this point, we will continue to see constraints of these products through 2023, according to the AV market watchers. Asia Pacific and the United States are the largest regions of growth, and the demand for wireless audio devices has continued to advance. With a large majority of the work force now working from home, either fully or partially, we are all using mobile devices, laptops, and other technology more than ever.

direct view LED panels

Many audio systems also use Dante network technology, developed by Audinate, to provide network interfaces that allow remote control and programming, as well as the transfer of audio signals. Most professional audio manufacturers have Dante capability embedded in their products for audio network compatibility. When you think of the growth of conference products, video bars, wireless microphone technology, and mobile devices, all of these use computer chips and require this technology to operate.

Understanding the importance of supply chain diversity

Today, one of the most critical aspects of commercial and professional audio equipment distribution is diversification. As a distributor, Exertis Almo is on the front lines of this ongoing battle to provide our customers with these products while the industry rebounds from the storm. Our team of Product Managers, Buyers, and Business Development Managers constantly monitor the supply chain of our vendors to assure we can supply the products that are needed for business today.

This is where product diversity plays a major role in the value-added proposition that we, as a distributor, provide to the integrator or dealer. As we close out 2022 and move into 2023, distributors work closely with audio manufacturers so we can provide products for all the applications our sales team’s customers engage in. Some manufacturers have avoided this by changing their technology and delivering products as soon as they become available. In many cases, project completion schedules dictate alternative products being procured to meet a deadline.

This is very evident with products such as wireless microphones, amplifiers, signal processing, and control systems. Exertis Almo continuously monitors our vendors supply chain, inventory, and delivery schedules to assure we have solutions for those instances when the specific audio product may not be available for a significant time. By working hand-in-hand with our customers, manufacturers, and our product management team, we can pivot quickly to find a solution for most applications.
This approach is proving invaluable to our customers. The diversity of audio products runs throughout our organization, from simple product orders to our services division. When an integrator calls on us to provide design and installation for a given project, we take the same approach of finding the best available solutions while understanding the time sensitivity involved.

What can Integrators do to help offset this problem?

Order equipment as early as possible for a given project

Be flexible in your design as you may have to pivot should a particular component have extended delays beyond the completion date of the project

Work hand-in-hand with your supplier or distributor to assure products are allocated and available in your completion time-frame

Remember that product diversity is critical when completing projects

Tom Keefe groom's men

As the AV industry continues to navigate through this “storm,” all aspects of supply chain, manufacturing, and product diversity are being analyzed. From the diversity of chip manufacturers building new factories to launching new technologies, the future of the industry looks bright. The distribution of Commercial and Professional audio products will continue to be based on our relationships with manufacturers, our customers, and maintaining diversity both in our practices, as well as the products we provide, to assure the best results for every application.

So, when we say, “that product is constrained, but we will see what is available,” know that our team is making every effort to fulfill the customer’s needs and see that projects are completed and function with the highest degree of integrity. Product diversity is driving the AV market and will continue to be a common concern as we move through the medium to long-term future. While there are no silver bullets, the issues detailed here are front-of-mind and being addressed seriously, country by country. This is not a sprint, but a marathon that will make us stronger in the end. Let Exertis Almo be the resource you can depend on for your AV product needs!

John Fuqua

About the Author

John Fuqua | CTS, Dante

Business Development Manager

Supported Manufacturers: Audio Applications, Amplivox, Audix, Bose, Denon, Marantz, Rane, Shure, Sennheiser, Yamaha UC

Breaking Down DVLED | part 1

Part 1: Got Spares?

Topic: The importance of having spares when purchasing / commissioning a DVLED video wall..

My wife is very particular. When we were planning for our wedding, she suggested that me and my groomsmen wear black suits. I said…

“Great! They’ve all got a black suit already. One less thing to worry about. Right?”

Wrong.

My wife explained to me that black is not black. She pointed out that if you have seven men stand next to each other in seven different black suits, then the shades of black will be noticeably different. Apparently, this would be bad for our wedding photos.

Tom Keefe groom's men

The point is – she was right. As usual. The difference of one shade of black next to another is very plain to see to even the most untrained eye. She had me. I had to make the call to my groomsmen, saying, “Sorry fellas, you’ve all got to go out and get new black suits.”

LED Panels & Batching

It’s the same with LEDs and batching. One batch will not be exactly the same as another in terms of color and calibration, so when taken together on a large video wall and compared directly with another wall made up of another batch of LEDs, there will be noticeable color differences between the two.

To address this problem, dvLED manufacturers will often provide spare modules from the same batch. This way, when a pixel goes out or a module is damaged or in need of repair, the spare can be swapped in to replace the damaged unit. If you select a solid manufacturer with U.S. service centers, they will usually repair your damaged unit and send it back to you under warranty. Once you have the repaired module back, it now becomes one of your spares.

direct view LED panels

Now, let’s say you didn’t select a manufacturer that offered spares or, perhaps, offered spares but no U.S. service. What happens when you need to replace a damaged unit? Well, best case scenario, you will be forced to purchase a new module from a different batch to replace the damaged one. The problem is that this new module could very easily stick out like a sore thumb and your brand-new video wall will forever be imperfect.

Worst case scenario, the module you are replacing was from a discontinued model and cannot be replaced. Now your video wall just became a really expensive paper weight! Try explaining that to your customer…

Exertis Almo Has Great Options

Luckily, there are handful of terrific dvLED manufacturers that offer batched spares and support based within the United States. As a matter of fact, some will actually repair and send back your damaged module within 10 business days, in most cases. The point is, you can rest easy knowing that you have a plan in the event of a module failure so your customer will never have to deal with a video wall that is out of commission.

Exertis Almo is the leader in dvLED distribution and we only partner with the best, most reputable brands, because we recognize that your success is our success, and we never want to see any of our customers in a position where they are unable to support a product they purchase from us. We have members of our staff that are dedicated to supporting individual dvLED brands, and they are here to provide you with concierge-level service to help you navigate this new and exciting product category.

So, what’s the moral of the story? Make sure you work with a vendor that offers ample spares and supports their product here in the U.S. to ensure that you and your customer are protected. And to the guys reading this – black is not black. Dress accordingly.

Contact Exertis Almo for product info, inventory availability, or to start a quote.
Coming Up Next…

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall

Part 3: Perfect Pitch
Topic: The importance of selecting the right pixel pitch the first time

Part 4: The First Step in Installing a DVLED Video Wall is Admitting you Need Help
Topic: Commissioning Assistance and why it’s important

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Tom Keefe BDM

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen

“It’s Too Loud!”

Are you neurodiverse?

Imagine yourself at a concert. You are standing directly in front of the stage and as close to the stackable subs as you can get. The overhead lighting is shining down on you and rapidly changing colors to play along with the theme of the show. It is a packed house and you are elbow to elbow with fans of all ages. Sounds like a typical fun night, right?

loud concert

Now imagine that the speakers, which you are so close to, are playing a sound, equivalent of 100 nails being dragged across a chalkboard. The lights are as if a strobe light is being shot directly into your eyes, and the crowd is yelling directly at you for 3 hours straight. Not as much fun, is it?

This is what it could possibly be like for someone who is on the Autism spectrum.

Why it matters

According to mayoclinic.org, Autism Spectrum Disorder is a condition related to brain development that affects how a person perceives and socializes with others, causing problems in social interaction and communication. Overstimulation of the senses is just one of the possible “patterns of behavior” that can be exhibited by someone “on the spectrum.”

So, you might be asking yourself – why are we talking about this, and why have I chosen to write about it? This topic is very special to me because I am the proud father of a 14 year-old daughter who is on the Autism spectrum. Samantha was diagnosed at the age of 3, and I remember at the time my wife said, “I was so afraid to deliver the news to you because of how you would react.” I looked at her rather surprised and replied, “I could not be happier. We now know why Samantha has reacted to certain situations and how we can help her for the rest of her life.” I still feel that same way, 11 years later!

Sam VoorheesSamantha was officially diagnosed with Asperger’s Syndrome, which is on the “high functioning” end of the spectrum. She has been an Honor Roll Student for as long as I can remember, participates in clubs at school, and can recite every winner of Dancing with the Stars simply by you calling out a season! Samantha also has difficulties brushing her own hair, tying her own shoes, participating in athletics, being around loud noises, or being in unfamiliar social situations, such as meeting new people or making direct eye contact with anyone. Due to her motor skills and social needs, playing sports was always something she avoided, until she reached high school this year and became the Team Manager of the High School Volleyball Team! She found a way to GET IN THE GAME. One of the more common sayings you might hear is Samantha saying, “It’s too loud,” as she covers her ears, even as a high school freshman. Loud or sudden noises are “tortuous” to her, which I am still reminding myself of each time we watch the Eagles or Phillies and I let out a scream for a big play – IT’S TOO LOUD! Simply put though, in our house, we do not view any of this as a disability. Samantha has nothing but ABILITIES, and my job as her dad is to help her bring those abilities out so she is comfortable sharing with the world.

DEI and Pro AV

Over the past 30 days, something like Autism, which I have lived around for 11 years, has begun to blend in with my career in Pro AV. I was recently introduced to, and joined, the AVIXA Diversity Council and at the most recent Exertis Almo E4 Experience in Boston, I attended an excellent panel discussion on Diversity, Equity, and Inclusion where Neurodiversity was a driving topic for discussion. I was mentally pulled in, so much so that I had to offer my comments and my gratitude at the end to the panel. What I have learned over the past 30 days, specifically, is that the Pro AV industry has begun to educate itself on Neurodiversity and how project designs need to be cognizant of a person’s neurological needs.

Many of us would probably say we are inclusive and take these factors into consideration. It is no different from my friends and family saying they “understand” what Samantha experiences. However, at no fault of theirs, what they say and what they do are two completely different things, and I am sure that goes for a lot of us in our work. noise cancellationFor example, how many times when being asked to design the AV in an office space do you include a “quiet space?” No, I am not talking about a room with candles and beanbags (although that could be a consideration). I am talking about an office that is a dedicated quiet room, with little to no distractions, noise cancelling headphones, different lighting, and away from the bustle of the typical office. Did you ever consider that an employee in that office, who has different neurological needs may hate the idea of sitting in a crowded conference room with 8 other people staring at a large display with a camera pointed right at them? It is truly OK if you never have – that is precisely why I am writing this piece! As evidenced by Samantha and her remarkable grades, memory, and knowledge of things that interest her, those employees with neurological needs could possibly be the rockstars of your team. The ones who think of things that others do not. They just need a space where they are comfortable enough to share them! When I think of Autism and my work with Exertis Almo, a few things come to mind about how they blend together. Audio, video, control, lighting, cable management, and cameras are all product categories that play a role. Those on the spectrum may want easy control of the audio and lighting in a room with simple wall-mounted dials. They may also want cabling and equipment to be clean, hidden, or well organized. Think of how Barco ClickShares have a tidy storage rack to place the ClickShare in, or how BSS from Harman offers wall-mounted controls where you can press a single button to manage your audio, video, or lighting. Something as simple as this goes a long way and are things we currently do now, but for different reasons.

Pro AV expertise in the growing field of neurodiversity

While I could write about Autism forever, I do think I have a word limit on this! I am so encouraged by the recent discussions about Neurodiversity, because for the first 4+ years in my role, I was resigned to thinking of Samantha on my business trips and saying out loud “Wow, she would hate this.” Not hate being around new technology, friends that you work with, or traveling to new places, rather, she would hate having multiple audio companies blasting new loudspeakers while 100-inch video walls are flashing captivating content, all while customers are asking her questions. Fortunately, for me, as her father, Samantha has found her love for helping those younger than her and wants to be a teacher like my wife. She is learning how to prepare lesson plans and even got the opportunity to shadow my wife last week in her classroom and did great! The encouragement that I feel is that more industries and employers are beginning to educate themselves on these common needs and are doing their part to create that “safe space” where employees feel like they can show their best!

To close, I would encourage all of you to get involved, regardless of how much or how little. Maybe consider joining the AVIXA Diversity Council or even do a simple internet search on “how to create a neurodiverse workspace.” Another option might be to simply recommend a space in the office for those who just need to “get away.” It could be something that isn’t thought of, but I think you would be surprised how many employees truly love what they do, they just need to decompress sometimes. You may be surprised at how many “a-ha” moments you have while learning a little more about these common ABILITIES.

Robert Voorhees

About the Author

Robb Voorhees | CTS, CTP, DSCE, CTNS, Dante

Business Development Manager

Supported Manufacturers: Business Communications Services, and Harman: AKG, AMX, BSS, Crown, DBX, JBL, Soundcraft, Martin Lighting

The Dreaded Gymacafatorium: 3 Keys to successful multi-use audio design

What is a Gyma-cafa-torium?

The “multipurpose space.” It’s the room that’s intended for everything but does not do any one thing well, and it’s the bane of audio system designers around the globe.

Your client has come to you asking for a sound reinforcement system in one of these “gymacafatoriums.” But first, let’s start with an etymology lesson:

auditorium

💡 auditorium (n.):

“part of a public building where people gather to hear speeches, etc.,” 1727, from Latin auditorium “a lecture-room,” literally “place where something is heard,” in Medieval Latin, especially “a reception room in a monastery,” noun use of neuter of auditorius (adj.) “of or for hearing,” from auditus, past participle of audire “to hear.”

From this lengthy definition, it seems that being able to hear is pretty important.

Normally, we think of an auditorium as some sort of rectangular box with fixed seating and a stage or platform at one end, but if it’s a “place where something is heard,” the infamous gymacafatorium is really an auditorium, regardless of the sign placed above the entrance.

If people need to be able to communicate in a space, doesn’t that really make every space an auditorium, by definition? If you can’t hear the audio content, you’re not communicating.

3 Keys to Auditorium Audio Design

There are three components when making an auditorium function as a place where something is heard:

These are the physical and acoustical properties of the space. This involves the size, shape, and the absorptive, reflective, and transmissive properties of the floor, walls, ceiling, and any other materials in the space. Think of absorption, reflection, and transmission as a triangle. The sum of the degrees of a triangle always equals 180, and it is the same principle with sound energy in a space. If it’s not absorbed, it’s reflected. What’s not absorbed or reflected is transmitted into an adjoining space.

The shape of the space is also a consideration. Avoid domes and curved walls, as these will focus sound energy in undesirable ways.

If the space also functions as a gym, it’s typically a bigger room with a high ceiling. Normally, it will have hardwood floors, painted CMU (concrete masonry units or “cinder block”), and some sort of steel ceiling. The result is little in the way of energy absorption, thus providing for lots of reflective energy.  Even if they have wall pads, they aren’t of much help for absorption.

If it’s just a cafatorium, your ceilings may be 10 feet or so. These rooms typically have tile floors, painted CMU or gypsum walls, perhaps large windows, hopefully with acoustical drop tiles. Even with acoustically absorptive drop tiles, that’s absorption on only one of the six sides of the box, so these are typically noisy spaces as well. The low ceiling may limit you to using ceiling loudspeakers.

As the late John Murray still reminds us with Don Davis before him, “the only thing you can EQ is the loudspeaker.”  In other words, the electronic adjustments performed during the equalization process can only affect the response of the loudspeaker.  Once the sound leaves the loudspeaker, it’s out in the wild.  The room itself, the room acoustics, will imprint its signature on the sound before it arrives to the listener.  You can’t do anything about what happens to the sound between the loudspeaker and the listener unless you change the acoustical characteristics of the space.

Engaging a qualified acoustician at the beginning of any project of significance can help you design great sounding spaces. Many years ago, there were some commercials related to car maintenance that used the line, “Pay me now or pay me later.”  It’s also true of the acoustician.  The trouble here is that hiring the acoustician after everything has been built usually comes after a number of equipment upgrades that were intended to “fix the sound.”  Additionally, implementing acoustic treatments after building completion tends to be a whole lot more expensive.  Including the acoustician as part of the initial building design team can be a very economical decision.

All too often in the gymacafatorium, the HVAC system is way too noisy.  After all, it was designed to be a gym, right?  Reducing background noise levels to acceptable limits can be costly if the HVAC system requires a major refit or replacement to something that’s acceptable.  There are easy ways to measure the current background noise levels for an initial assessment.

ASHRAE, the American Society of Heating, Refrigeration, and Air-Conditioning Engineers, has a chapter in their reference works entitled Sound & Vibration.  It’s a great little chapter and includes Design Guidelines for HVAC-Related Background Sound in Rooms, and it provides RC (Room Criterion) numbers for various types of spaces.  If these guidelines were followed, a lot of spaces would be much more pleasing.

If you’re working in schools, a recommended resource is the ANSI/ASA S12.60 American National Standard Acoustical Performance Criteria, Design Requirements, and Guidelines for Schools.  While I might prefer using RC or NC (Noise Criterion) numbers, it uses dB SPL.

hvac background noise

Loudspeaker selection and placement are critical here.  The methods range from modeling to well-educated estimates to some Homer employing a LAR (Looks About Right) approach.  Skilled sound practitioners typically have a pretty good handle on what works in a space, and they know it is not a one-size-fits-all world.

In a perfect world, large spaces should be modeled using various loudspeakers to see what make, model, and location directs the sound energy only where it’s needed and keeping it off of all unnecessary surfaces.  The outcome of modeling is that “this” particular loudspeaker(s) needs to be in “this location” and aimed in “this” direction.  Modeling is a prediction which leads to a more assured outcome.

If ceiling loudspeakers are the choice, various manufacturers have simple calculation programs that allow you to enter the space’s dimensions, loudspeaker model, tap wattage, and overlap pattern desired. The result is the number of loudspeakers, loudspeaker spacings, dB SPL level at the listener position, and even the total power amplifier wattage required for the space.

JBL ceiling mounted loudspeakers

Prioritize the Process and Get Support

Acoustics, background noise, and the loudspeakers. Note that I left the loudspeakers until last. All too often the thought process is all backwards, when number one priority should be getting the room right.

Regardless of where you are in the process as an integrator and working with your client, we have the support staff necessary that can assist with the best approach to meet your client’s needs.

Contact us today.

Tom Kehr

About the Author

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

Did you find this blog post helpful? Engage with us over on LinkedIn.

Digital Signage | the Why, the When and the How for Choosing the Right Solution

Digital Signage is All Around Us

Are you struggling to gain customer attention and loyalty through your media investments and digital signage solutions? Every day, digital signage is a part of our lives. Whether you are viewing a menu board at your favorite restaurant, checking your flight status at an international airport, or even using social media, digital signage is all around us. So, how do we help our customers take logical steps to keep their business expanding?

Signage Options are Growing

More and more businesses are using digital signage for interactive solutions, forms of communication, wayfinding, and more. The possibilities are endless. When you are helping your customers choose a solution for their business, it is important to understand the many digital signage capability options, and what the industry has to offer.

Considerations for Helping Customers Choose the Right Solution

So, how do we help our customers understand solution options while advising them on a solution that will serve their long-term goals in a constantly changing industry? And even before we start a “technical” conversation, what questions do we ask to help guide our customers into a digital signage mindset?

Georgia museum LG case study

The Visuals

Think about the advantages of being able to show pictures, being dynamic, getting the customer, employee, student, or retailer interested through graphics – it just makes sense.

Branding & Advertising

Not only does digital signage provide a solution for visually enhanced communication, but it can also bring in advertising revenue “It is not just a sign.” The signage becomes a strong advertising vehicle that can be updated with new content over time as messaging needs to change.

Target Markets

As technology has developed and display solutions evolve within the Pro AV market, there are multiple markets demanding it, such as schools, churches, retail stores, community banks, medical campuses, and more. Almost any target market can utilize signage. As Pro AV trusted advisors, it is our job to help qualify the customer and guide them to think outside of the box.

Environment | Interaction

  • What type of premises?
  • Are there waiting areas?
  • Do you know the regulations for outward-facing displays?
  • How far away will the audience or end customer be?
  • Should the signage only display content?
  • Do we want the customer to interact with the equipment?

The Technical Aspects

  • Are the premises equipped with a wireless network?
  • What type of equipment will be the most adapted to the needs? (Transactional terminal, kiosk, tablet, etc.)
  • Nature of the premises? (Leisure, HOW, EDU, health, shopping, business, work, etc.)
Georgia museum LG case study
Georgia museum LG case study
man listening video call

Content | Content Management

  • Do your clients have the resources to take care of content creation?
  • Can and will they manage their own content?
  • What resources are available?
  • Should or can the end customer interact with the content?

Exertis Almo is Here to Help You Help Your Customers

Depending on the answers to these questions, you will be able to offer your clients suitable solutions among the possible devices. Exertis Almo is the nation’s largest professional audiovisual distributor with forward-thinking product integration, training, managed services, and technical support providing customers the full distribution experience on a local and personal level. We have Business Development Managers to help you with digital signage solutions such as outdoor, dvLED, custom OLED, Conference Room Solutions, Commercial TVs, services, and more. We will help you open doors to new opportunities for your customers, with full solution sales, at a competitive price, with hands on assistance.

Contact Exertis Almo for product info, inventory availability, or to start a quote.
Corinne O'Rawe

About the Author

Corinne Furmanek-O’Rawe | DSCE

Business Development Manager

 
Supported Manufacturers: LG Business Solutions (NE, SE, MW)

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