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dvLED. Oh yes it is affordable.

by | Sep 23, 2019 | Digital Signage, DVLED, Outdoor AV

Image by Absen via Absen Website

Absen’s Senior Director of Sales, Mitch Rosenberg, recently had a podcast interview with MarketScale about the history and future of direct-view LED technology. Mitch paints an exciting picture of where the industry is heading, explaining in detail how we got here.

Full-spectrum direct-view LED initially came out the gates in the late 90’s, with a pixel pitch and cost that made it available only to very large venues where the audience was 50-100 feet away. As the technology has evolved, it’s now becoming the dominant digital display technology with no signs of slowing down.

Direct-view LED was once a very expensive display, requiring special content and engineers to get running. It’s now light-weight, easily configured, easily serviced, and has fine pixel pitches. Mini-LED and micro-LED technology will bring those pixel pitches down to around the same as a laptop monitor, with a durability that fine pixel pitches have never before had. Building on the same robust backbone, direct-view LED displays will continue to thrive where they’ve already been adopted, and will enter new markets previously not appropriate for dvLED.

Image by Absen via Absen Website

Where other technologies have reached their optimization, dvLED will continue to advance into the future. Hear Mitch’s thoughts on the industry, the evolution of direct-view LED, and why anyone wanting a display should only be looking at one solution.

Click here to listen now

LESS IS MORE. ONE SECRET TO ALMO PRO AV’S SUCCESSFUL 10 YEARS.

by | Jun 3, 2019 | Digital Signage, Events, Pro Displays, Projectors, Video Walls

As Almo Professional AV prepares to celebrate 10 years in operation as business unit of Almo Corporation I feel grateful and proud to be part of this great organization. Looking back to 2009, at the origination of the division we had no vendor partners and no customers while today we have thousands of loyal customers and amazing partnerships with approximately 50 of the most desired manufacturers in the industry.

While many key factors have contributed to our mutual success with our customers and vendor partners, one key driver is our intentional strategy to keep our line card relatively narrow and focused compared to other distribution companies. When it comes to displays and projectors we aim to partner with a wide range of vendors to support the demand in the marketplace, however in other product categories we have chosen to partner with only a small number of manufacturers that we feel to be the best in class. This strategy has helped Almo to remain important to our existing partners as well as enabled us to better support a more narrow set of vendors.

With this, you won’t see very many new vendor partnerships announced by Almo each year.   However, when it makes sense for a new partnership in the eyes of Almo and the potential vendor and we feel the partnership will bring value to our loyal customers then we will move forward with a new product offering.   The last six to nine months we have found ourselves in a situation where there were several new partnerships taking place including D-Link, Ecler, VDO360, and Vivitek.

If you have had the opportunity to attend any of our recent E4 Experience events you likely heard our keynote speaker Gary Kayye talking about the emergence of AV over IP solutions. If you think about it, all sorts of professional A/V products now have a network port and can live on an IP network. The addition of D-Link now gives our customers the ability to include the networking solutions (i.e. switches, wireless routers, etc.) along with the rest of the gear they are sourcing from Almo for their given project.

Ecler, while probably not a familiar name to you here in the United States has been providing high quality commercial audio solutions in Europe for over 50 years. Through our partnership as the exclusive distributor in the United States Almo can offer our customers high quality proven products including loudspeakers, amplifiers, DSP, mixers & more at competitive pricing all while helping dealers to maintain healthy margins on their projects.

When it comes to soft codec based video conferencing, Zoom has taken the world by storm so it’s only natural that manufacturers are offering products that integrate with soft codec platforms. One of the challenges is including different components from different vendors that may or may not be tested or certified by Zoom potentially leading to support issues post installation.   One of the things that attracted us to VDO360 was their single SKU, single box ZoomRoom kit that includes the camera, audio conferencing, PC, tablet controller and all required cabling, leaving out only the display.

While we were already well served with our existing projector manufacturer relationships, the addition of Vivitek adds a little more depth to our line up and will provide our customers with quality projector hardware at price points that may have not been previously available, with strong programs to enhance dealer’s margins.

Please visit www.almoproav.com or contact your Almo Account Manager for additional details on these solutions. Next stop, InfoComm 19.  Register with code ALM123 for a free pass.

The “10-Foot Rule” and Other Viewing Distance Considerations

by | Nov 26, 2018 | Digital Signage, Pro Displays, Retail, Video Walls

I was recently asked my opinion on guiding principles for content prepared for close-up viewing versus long distance.  My immediate response was that there was a category missing there.  The Almo Content Design team looks at viewing distance as three different categories, not two.  We design for 3 feet/1 meter for close up viewing screens, such as wayfinders, 10 feet/3 meters on informational screens and greater than that for retail/outdoor.

The “10-Foot Rule” demands legibility and clarity to ensure content at a distance is delivered accurately within the moments it takes for a simple glance.  When my team works on informational screens such as menu boards or employee communication screens this is an important consideration that will drive font and icon sizing, color contrast and animation principles.  We are careful to use timelines instead of cramming the screen with too much at once.  In fact, our mantra is “less is always more when it comes to design on informational screens.”

When you’re working on content for touchscreens, design principles follow mobile app design guidelines.  Consistency within the overall user interface (UI) becomes extremely important.  Every day we all interact with a touch screen UI that breaks consistency rules.  For example, an ATM where the “OK” button changes location from prompt to prompt not only confuses the viewer, it slows the interaction.

For larger screens, especially outdoor, the rule tightens.  The message must be legible, of course, but more importantly it must be concise.  The “5-Second Rule” isn’t really five seconds anymore – it’s less.  Color, contrast and concise messaging become key.

Do you have any “rules” you follow when determining your digital signage designs?  

Leave me a comment and let’s start a conversation.  And stay tuned for more of my expert advice as I come back each month with a brief thought on a single aspect of digital signage.

Big Things Come in Thin Packages

by | Dec 8, 2017 | Pro Displays, Video Walls

by LG Commercial Display

It’s only fitting that the world’s largest shopping mall should have the world’s largest LG OLED video wall.

The mall is the Dubai Mall, the city’s shining landmark. Home to 1200 shops, the multi-million-dollar mall contains the area of 50 football fields filled with rows upon rows of opulent spaces and stores.

The Dubai Mall also hosts the world’s largest acrylic panel aquarium, the Dubai Aquarium and Underwater Zoo, which is 107.8 ft. wide x 27.2 ft. high x 29.5 in. thick, and weighs 245 tons.

Sitting atop the aquarium is the world’s largest LG OLED video wall, and it has officially received three Guinness World Record titles. Thanks to the partnership with LG, the screen has set the record for being the world’s largest high definition video wall, the world’s largest OLED screen, and the world’s highest resolution video wall.

The LG OLED video wall has 820 ultra-thin 55-inch panels and 1.7 billion pixels that emit their own light; no backlighting required. Taking advantage of LG OLED’s flexibility, the mammoth video wall is also beautifully curved, mimicking the curve of the aquarium below it.

Now imagine LG OLED at a mall near you.

Have a look at the triple record maker in action.

Read more »

LG Wallpaper: The Easier Way to Enjoy Being Thin

by | Apr 10, 2017 | Digital Signage, Pro Displays, Video Walls

When we live on the east coast, the spring thaw sends thoughts of basking in the summer sun at a lake front cottage.

And then it hits you!  THINK THIN!  Who wouldn’t want to be the thinnest model ever?

You don’t need to go on a stringent diet or work out to the point of exhaustion.  LG can help!   That’s right; LG has released its futuristic “wallpaper” OLED TV – Their thinnest model ever!  This panel is so thin and light, you can literally attach the screen directly to the wall. Making it seem more like a framed painting than cutting-edge OLED technology, this is first-of-its-kind design.

Most models sold today require a backlight, but not LG OLED TVs. LG OLED TVs have complete control over their pixels. Meaning they can be turned on or off to achieve truly perfect black levels with zero light bleed. This gives shadows more depth and makes colors feel like they’re leaping off the screen.

This version of the LG OLED Wallpaper is specifically for commercial display applications and it’s in a 55″ form-factor that weighs less than 13 pounds and has a depth that is just 3.65 millimeters (0.14 inches). Yes, you read that right – barely more than 1/10th of an inch.

LG OLED technology uses self-lighting pixels for exact control of image brightness and quality, and with no separate light source the technology is extremely lightweight, thin and flexible

Rave Publications highlighted the new LG OLED Wallpaper Display in a recent article written by Gary Kayye, highlighting the best new products at 2016 Digital Signage Expo.

“The Wallpaper display can be mounted either vertically or horizontally for a customizable display design. Ultra-slim mounting brackets with a magnetic mat create a truly seamless design that becomes one with the wall. Electronic components are housed in a separate control box connected to the display with a 2-meter (6-1/2-foot) cable.”

So if you are looking for a solution with perfect color, a wide viewing angle, and clear viewing images, check out the LG 55EJ5C.   And, with easy installation and video wall tiling options, it can be hung on the wall with dedicated slim brackets for video wall usage; providing you more time to spend basking in the sun at that lakeside cottage.

Enhancing Fan Experience Using LFD

by | Aug 22, 2016 | Digital Signage, Video Walls

Petco

Being in the Pro Av arena for 10 years there is really not much that I haven’t seen. You would think by now I wouldn’t be the person walking behind a LCD panel in a store or restaurant to see what mount is being used or what type of ceiling accessory it has…..well, you would be wrong! Yes, I am still that person! Just yesterday I received a text message with a picture from my niece while she was at Petco Stadium watching the Padres vs Diamondbacks game, instead of commenting on her experience my first response was “I love that stadium! I was part of their original AV renovation project in the early 2000’s”! Again, I am that person.

With that said, while there is not much in the AV arena I haven’t seen, there is still a TON that impresses me!  Living in Chicago I have access to some of the most historic arenas and stadiums equipped with the best AV systems money can buy.  Last month I had the privilege of going to the United Center to see Adele perform live. While I’ve been to the United Center numerous times over the last year, no other experience compared to this for me.  I walk through the doors on July 13th and see the 35’ x 9’ curved video wall with no other than, yes, you guessed it, Adele!  I was smiling from ear to ear and most definitely felt like a newbie in the AV industry. I am a huge fan. =)

Adele VideoWallAs with many sporting events and concerts, signage was everywhere! Visitors of the United Center can see 64, 42 inch flat panel displays throughout the 100 level concourses, not to mention LED boards inside each of the four main gate entrances.

AdeleI feel very lucky to be part of a great industry like Pro Av! I get to help clients spec in products that enhance their customers experience in many different vertical markets. On July 13th I was just a patron benefiting from a truly immersive fan experience thanks to innovative, Pro Av solutions.

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