When we typically consider pro AV systems design and integration, we immediately think indoors. Truth is, most of us do nearly all our projects inside the confines of buildings, with walls and ceilings. Boardrooms, conference rooms, huddle spaces, and auditoriums are just a few of the things we all do so well… but wouldn’t it be great if we could expand our horizons (and those of our customers)? Well now we can, and it’s time to start thinking outdoors!
There are a ton of available spaces, that today are more important than ever. Let’s say there is a patio or deck area that literally begs for a display. How about along the path beside a building? Outside the entranceway? Considering the unfortunate situation we find ourselves in thanks to COVID, our industry is now tasked with creating new outdoor areas… that not only had not been previously thought of, but now must be. This will be part of our “new normal”. Keep in mind that today outdoor spaces are more universally preferred in many areas around the country due to restrictions, comfort of guests, etc. Lump this under addressing health and safety concerns while delivering an outdoor visual experience that keeps people safe. Think opportunities!
Those of you who design projects will probably think about the obstacles before anything else. There is heat and moisture. There is bright sunlight, reflections on the screen, and the resulting poor image quality. Therefore, you think it just won’t work and can’t give the end results you get inside. Worry not because Samsung and their new Terrace Pro TV comes to the rescue.
This is one of those cases where we examine the Terrace Pro TV and see how the features really do become tangible benefits. Nothing matters if the display will not withstand the environment. Rain or shine, you can enjoy year-round outdoor entertainment with an IP55 rating that assures protection from water and dust. Check the first requirements box.
The next concern should be image quality. If the image is inadequate or inferior, then the dollars spent are wasted. Nobody will even look at the display let alone enjoy it. This issue is addressed via the QLED 4K panel and over 2,000 nits of brightness. For the techies among you the QLED is a Samsung adaptation of Quantum Dot backlight technology but optimized to deliver what Samsung states as 100% Color Volume for a billion shades of brilliant color, without washing out in extreme brightness. By the way contrast is enhanced via direct full array backlighting system providing fine control of the lighting zones behind the screen. HDR10+ adjusts color and contrast scene-by-scene for a dynamic and immersive viewing experience. This ultimately means that Samsung has brought their top-notch home theater display technology into a commercial model, and an outdoor one at that. Will the display be noticed and appreciated? You bet and the adaptive picture capability optimizes picture settings based on surrounding lighting conditions. Check the second requirements box.
It doesn’t stop at IP ratings for outdoor use and stellar picture quality. This is also a Business TV, like Samsung’s previously launched BET-H series. These were intended to offer carefully vetted apps like Youtube, and integrate digital signage through the included Business TV App. It will hold the customer’s hand through choosing a pre-built template, entering their own content, and publishing them for an easy signage experience. Other features are turned into benefits that integrators can provide for their clients. The multi view feature lets them watch TV while displaying signage content from the App.
Remote control and connectivity are not an afterthought. There is Wi-Fi and Bluetooth. The wireless remote control is even IP56 rated to stands up to water and dust. Thinking about the ease of installation, the Terrace has HD Base-T already built-in, for one cable, clutter free connectivity to external devices. Simply plug in the included cable and you are good to go! Its built-in media bay provides additional support for media sticks and protection from water and dust. Samsung is also offering a (consumer) outdoor soundbar matched to the Terrace and Terrace Pro TV models to provide local audio.
What the Terrace Pro TV allows the user is an indoor viewing experience outdoors without a lot of cost and complexity. This gives the integrator the opportunity to tell clients a new story and one that they have not heard. You can extol the lengthy list of features but punctuate those with tangible benefits. If the objective is a project that visually stands out and becomes an experience, the Terrace Pro TV should be at the top of your considerations.
Recently, Almo Pro A/V EVP/COO Sam Taylor participated in the InfoComm Connected 2020 LIVE Q&A with AVIXA President Dave Labuskes, following the keynote address, “A Better Normal: Reducing Friction and Finding Our Way in a Hybrid World.”
During the 15-minute live Q&A, there were so many questions asked that it was impossible to respond to them all in the time allotted. So we asked Sam to sit down with us and tackle every one of the questions directed his way. Here’s Part 1 of those responses:
Q: How do you envision the changing role and importance of digital signage?
A: There is so much opportunity for the AV industry as we create this “better normal,” especially in the area of signage. More than ever before, there’s a need for health and safety messaging: reminders to wear masks, wash hands and maintain social distancing are going to be with us for awhile. Along with this messaging, manufacturers are working hard to build in new features that address this era: touchless monitors, displays that provide thermal scanning, displays with built-in hand sanitizing dispensers and more.
Q: Where do you see the industry going with Wireless Presentation solutions with so many people now needing hybrid solutions and Zoom, team, integration?
A: It’s exploding. Wireless presentation is the future. It used to be about bringing your own device to a meeting — now you can bring your own meeting (BYOM) and have your participants plug-in from wherever they are, which is mostly from home these days. For example, Barco’s Clickshare Conference enables people with different platforms to utilize the same speakers, microphone and cameras for a seamless meeting. This is going to help people social distance and still have a productive discussion.
We’re also seeing more “work-from-home” hardware bundles with web-based portable speakers and cameras that are professional, reliable and can be used remotely from just about anywhere.
Q: As AV designers, especially working with architects, we have to be careful about advocating for digital spaces. It can help AV ride through this crisis, but it will surely dry up future work with architects. How do we advocate for our clients to feel safe in real spaces?
A: That’s a work in progress as there are still so many unknowns. This crisis is also a very personal experience as everyone has their own comfort level about returning to a closed group environment. Virtual connection is here to stay even while in-office connection starts to return. In the short term and long run I believe that AV designers and architects are going to have more work to do. Every existing office will be redesigned in some way. New builds are going to have to incorporate more meeting spaces that are smaller and allow for social distancing. The days of one large conference room for 25 people having a two-hour meeting are not coming back for a long time. Open area seating will have to be redesigned as well.
Q. What new tech integrations do you all see going forward in a post-COVID world in regards to events AV and connectivity?
A: This is another area where our industry can shine. The show, the learning, the networking must go on but this has forced us to be more creative in our delivery. The key is to keep the learning coming, and to keep us connected and thriving together. Live and virtual events each have their benefits so we feel it would be in our best interest to have both. Expect to see advancements and quick evolution in this arena – better connections, sleeker equipment, and even holographic telepresence, in which a full-size version of a speaker is beamed into a virtual meeting or live event without the travel time and expenses.
Q: Is there a role for distributors to play in helping companies bridge the revenue gaps through creative financing options?
A: Absolutely! Distributors have already begun partnering with manufacturers to provide financial relief through creative financing options such as additional 30-day extended credit terms. This gives resellers the critical ability to keep planning ahead and pushing forward.
Q: How would you recommend integrators get into AVaaS?
A: Lean in on the supply chain! Contact your distributor. If your distributor doesn’t offer it, we do at Almo. Now is the opportunity to leverage the services available through distribution to help rebuild and grow businesses. AV as a Service has been a buzz term for many years but those flexible financing and leasing options are needed more than ever because they allow for cash flow. This gives the integrator or reseller the ability to pursue larger, long-term installation opportunities as they open up, provide the latest technology, labor services and recycling/replacement options without any capital expenses.
Look for Part 2 to these questions, coming next week. We’ve reached out to Almo’s Business Development Managers who are SMEs on many of the inquired about topics relating to moving forward in a hybrid world.
Think of a current successful athlete in the United States. Chances are you will think of a football player like Patrick Maholms, or a basketball player like Lebron James. However, beyond the mainstream of sports the population is moving to Esports or Electronic Sports. Esports are organized sporting competitions for multi-player video games and has become one of the fastest growing “sports” in the world. Event companies, and colleges, as well as the gambling industry have all taken interest into the popularity of gaming. The niche audience of “gaming” is gaining more support and growing to become part of the PRO AV ecosystem. Depending on the venue, 20” to 98” displays, touchscreens, 4K models and LFD Monitors are all-inclusive opportunities for sale into a large sporting venue. Top manufacturers such as LG Electronics offer numerous solutions, which complement the esports arena.
The average small format display used in the gaming industry is a 1080p 240Hz 24″ monitors. You do not want 1440p for competitive games, and if you are a professional 240Hz makes sense over 144Hz. In addition, this does not include the need for massive LED displays, to state-of-the-art cameras, switchers, not to mention installation services to ensure proper timing between video and audio sync and much more. You are also looking at opportunities to implement the latest streaming and IP Technology which is a must have in order to ensure tournament coverage is worthy of the viewing of the followers. Have your attention yet? The opportunities within the PRO AV industry are endless….
Let’s take a moment to focus on Small Format Displays in general….Many retailers are struggling to gain customer in person loyalty and creative positive experiences at the store fronts. Small format touch displays encourage a way for customers to engage with products and services on a personal level. In-store Retailers, Fast Casual and Quick Service Restaurants all face similar challenges, and are constantly looking for ways to develop and maintain a relationship with their customers. Small format displays and tablets have proven to be strong tools in driving higher customer interaction, brand satisfaction and loyalty, ultimately leading to sales that are more profitable. Large venues, stadiums and event spaces are also improving their efficiency by employing these devices to allow patrons to upgrade their upgrade seats as they arrive at the gate, or offer meal suggestions and combos at the concession stand.
These are just a few of the ways corporations can employ small digital displays and tablets to more effectively manage, store, and share information. Reach out to Corinne Furmanek O’Rawe, Business Development Manager for LG Electronics at ALMO. Let us be your go-to to help you with product solutions.
Corinne Furmanek – O’Rawe, DSCE Business Development Manager
Direct-view LED is a fantastic story of concept, evolution, and refinement… but someone needs to tell the tale.
Direct-view LED technology began its story on the biggest stages. Between pixel technology which offered only wide pitches (ergo further away viewers) combined with a cost-of-entry which was prohibitive to many spaces, direct-view technology was only realistically available in arenas, billboards, and certain high-profile spaces. Initial displays had poor power-balancing between their red, green, and blue elements resulting in massive power consumption. Initial dvLED also had limited viewing angles due to the early pixel-shader styles, which created discoloration and loss of image if you looked at a display from an oblique angle.
As direct-view technology has refined, so have the needs to implement it. The newest direct-view models boast fine pixel pitches, with robust and ruggedized pixel technology. Displays can run 24/7, while not emitting enough heat to require costly HVAC. Displays are light-weight, often requiring nothing more than a plywood backing for mounting, and a small handful of standard 110V circuits to power. This once mysterious and complex technology is now so modular and stable that many manufacturers now offer mobile cart options which sport full HD resolution, plugging into standard wall outlets.
In order to realize the full benefits which dvLED has over alternative display technologies, the conversation will need to eventually change. Direct-view technology deserves a new narrative from spokes-people familiar with the ease at which a variety of parts can quickly become a beautifully uniform and truly seamless display.
The best avenue to creating these technology evangelists is a simple certification, which can be earned in as little as three days. For many manufacturers, becoming certified requires an understanding of how data and power works with the technology, often including hands-on exercises. There are educational offerings out there to help installers get comfortable with the technology before jumping into a certification course. Almo Pro AV is offering a full dvLED installer education track at each stop of their 2020 E4 Experience. Certification in dvLED can be a powerful tool to becoming an ambassador, telling the story of a technology that does not require extraordinary mounting needs, complicated site-surveys, or extreme power handling capabilities.
Ringing in the New Year in New York’s Time Square, our mission was to figure out how to get a selfie from your smartphone onto the largest screen in Time Square, in seconds.
Time Square everyday is a jumble of digital screens, showing ads for everything from retail, movies, video games and beverages. Content for most of these screens is created months in advance by advertising agencies, and most of it is static images and videos. Every so often though advertisers are willing to take advantage of the fact that each of these screens can do much more than show simple images or videos. With the right type of content development, these screens can create a one-to-one experience between the advertiser and consumer using social media, real-time games and by posting photos to the screen.
Time Square always has a huge crowd, but it’s biggest night by far is New Year’s Eve for the Ball Drop. Advertisers bring their best for NYE, knowing there will be millions of viewers both in person and watching various broadcasts at home around North America.
Almo Pro AV Content Services teamed up with Diversified Media and Silvercast to deliver a special New Year’s Eve experience for Wilkins Media and their client Freixenet. The brand wanted a way to connect with partiers in Time Square and around the world. Using the largest digital screen in Times Square they encouraged people waiting for the ball drop to text their photo to the screen in real-time.
That’s where Almo Pro AV came in. Our Content Services group does a lot more than make beautiful content – and in this case, we handled programming and data connectivity with all the creative coming from the advertiser.
The big screen showed a special text phone number and keyword which encouraged people to text a selfie to the screen. Once people snapped their photo and texted it to the number, we first had a live moderator verify the people were well behaved. Once approved, the photo went into a data queue to show on the screen and everything from there was automated.
The digital sign wasn’t showing the typical video-based ad, but a real-time generated HTML5 application. This custom built application animated the selfies to appear as if they were a bubble popping out of a Freixenet bottle and allowed for four new selfies to show each time the ad played on the screen.
Selfies create challenges because each one is so unique. Some photos have just one or two people, others have a large group. Some are portrait and others landscape or at strange angles. The creative called for us to show the photos exactly the same for everyone, with the faces all fitting in a tight circular bubble.
With hundreds of photos coming in at the same time, all of the cropping and animation had to be automated. We used facial detection algorithms to best fit the photo on the ad layout and adjust each photo to best fit in the circle. As each photo was texted in and passed our live moderator, we had in some cases just a few seconds to get it in the queue and on the screen.
After each photo passed moderation, we also sent a text back to the viewer. This text alerted them they were being shown on the screen and sent them a small preview image of how they looked in the bubble. This preview creative was different than the big screen, meaning every photo had to be auto cropped and sized twice.
The ad was live in Time Square from 7pm to just after midnight and the big countdown. Once the party was over in New York, the campaign was over. Months of programming work and prep was over in a flash.
Hundreds of partiers sent in photos and the content performed flawlessly thanks to amazing teamwork with Diversified, Silvercast and Wilkins Media. We helped people ring in the New Year in style and they looked great up on the big screen, without knowing about all of the behind the scenes programming and magic that made it happen.
Absen’s Senior Director of Sales, Mitch Rosenberg, recently had a podcast interview with MarketScale about the history and future of direct-view LED technology. Mitch paints an exciting picture of where the industry is heading, explaining in detail how we got here.
Full-spectrum direct-view LED initially came out the gates in the late 90’s, with a pixel pitch and cost that made it available only to very large venues where the audience was 50-100 feet away. As the technology has evolved, it’s now becoming the dominant digital display technology with no signs of slowing down.
Direct-view LED was once a very expensive display, requiring special content and engineers to get running. It’s now light-weight, easily configured, easily serviced, and has fine pixel pitches. Mini-LED and micro-LED technology will bring those pixel pitches down to around the same as a laptop monitor, with a durability that fine pixel pitches have never before had. Building on the same robust backbone, direct-view LED displays will continue to thrive where they’ve already been adopted, and will enter new markets previously not appropriate for dvLED.
Where other technologies have reached their optimization, dvLED will continue to advance into the future. Hear Mitch’s thoughts on the industry, the evolution of direct-view LED, and why anyone wanting a display should only be looking at one solution.
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