Diversity & Inclusion at Exertis Almo

“You are the catalyst — the person who takes a purpose and gets people aligned, so you can get to where you want to go, fast.” ~ Carey D. Lohrenz

To help raise awareness around the DEI (Diversity, Equity, Inclusion) initiative within our organization, and to encourage the practice among our employees and leadership community, we brought in a special guest speaker for our kickoff event to highlight what is possible when women are included within a historically all male occupation.

Carey Dunai Lohrenz, CPAE – the first female F-14 Fighter Pilot and a WSJ Best Selling Author – provided an inspiring and engaging keynote speach at the Exertis Almo National Sales Meeting (NSM) in July 2022.

Carey Lohrenz Wall Street Journal
Span of Control, Carey Lohrenz

The timing couldn’t have been better with the 2nd Top Gun movie “Maverick” out in theaters. Everyone was truly inspired and motivated by Ms Lohrenz vivid tales of meeting with resistance and ultimately overcoming the odds to win in a predominately male field.

Everyone who attended the keynote at NSM week received a hardcover copy of Carey Lohrenz’s book  “Span Of Control: What To Do When You’re Under Pressure, Overwhelmed, and Ready To Get What You Really Want” to continue the conversation about women and equity in the workplace.

What is Diversity & Inclusion?

There is a lot of buzz these days about diversity and inclusion. Lets explore how Exertis Almo utilizes the terms so that our employees and leadership continue to put them into practice on a daily basis. Diversity and inclusion are clearly defined practices and attitudes which can be measured. These terms are often used interchangeably; yet their meaning and their implications are vastly different.

Matt Cuellar on stationary bike
Kim Lonas – Global Diversity & Inclusion Program Lead

Let’s break down what diversity and inclusion mean to us individually as well as collectively at Exertis Almo. Diversity and inclusion have an impact both on personal and professional levels. On a personal level, if these practices are done effectively, they allow people from all groups to feel welcomed, represented, and empowered. Effective diversity and inclusion practices also influence the performance of businesses and organizations in powerful ways.

Here we break down how these two perspectives on diversity and inclusion are different yet interrelated. Inclusion is the extent to which we feel included—that our individual identity and contributions are valued. It brings with it a sense of belonging and connectedness. When applied to a workplace, inclusion signifies that all individuals are treated fairly and respectfully, empowering individuals to contribute to the business’s overall success.

The concept of diversity, though closely related to inclusion, is different and more personal. It represents the complex interplay of perceptual differences that shape each person’s unique view of the world. Diversity is what makes each individual unique in their perspective and approach to all aspects of life. The term comprises differences in origin, background, personality, life experience, beliefs, and personal characteristics to name a few. True diversity means a variety of skills, perceptions, and attributes that each individual brings to any business or organization.

The difference is diversity relates to the overall make-up of a person or an organization, while inclusion relates to how different groups are valued and empowered within it. Diversity and inclusion may not necessarily coexist. It is possible for a workplace to be diverse yet not inclusive, and vice versa.

Why are diversity and inclusion important?

Why does this matter to our organization? You may think that individual perceptions of inclusion and diversity in the workplace have no bearing on the success of a business. However, the research shows otherwise.

Many research studies on the benefits of diversity and inclusion have been published by the likes of McKinsey, Deloitte, Harvard Business Review, and others. The results are clear: corporations identified as diverse and inclusive are more likely to outperform their competitors. Research shows diverse companies are 70 percent more likely to capture new markets (HBR, “How Diversity Can Drive Innovation”), while diverse teams are 87 percent better at making decisions (Cloverpop, “White Paper: Hacking Diversity with Inclusive Decision-Making”). In addition, companies with more diverse management teams have led to an average of 19 percent higher innovation revenue (BCG, How Diverse Leadership Teams Boost Innovation).

One area in which these benefits are most telling is gender diversity. McKinsey’s research indicates that gender-diverse companies (which employ an equal number of men and women) are 15 percent more likely to notice higher returns and produce up to 41 percent higher revenue (McKinsey & Company, “Diversity Wins: How Inclusion Matters”). These gains have a ripple effect that goes far beyond individual companies. Their research goes on to show that our gross domestic product (GDP) could increase by twenty-six percent (26%) if the gender gap were equally diversified. This equates to a potential of $12 trillion added to the global GDP by 2025 (McKinsey & Company, “Ten Things to Know About Gender quality”).

What happens when organizations focus on diversity, but not inclusion?

Many organizations use the terms “diversity” and “inclusion” interchangeably. This inaccuracy can lead to problems in the formulation and implementation of diverse and inclusive business practices. For example, a company may focus on diversity but not inclusion by hiring more women or more members of ethnic or racial minorities. However, if the organization does not value the perspectives of members of these groups, they will not be able to retain them for the long term.

True inclusion means that all members of the organization have the opportunity to contribute and to advance, regardless of their gender, race, and/or ethnicity. This goes beyond fairness and equality in hiring practices. It provides the opportunity for all to meet their full potential, so that every employee’s contributions are valued and their voices are heard.

To be authentic, inclusion must factor into company decisions regarding:

  • Recruitment
  • Remuneration
  • Policy
  • Training and development
  • Performance appraisals
  • Advancement opportunities

When structuring teams and committees, leaders should ensure the representation of diverse skills and voices. This leads to a more comprehensive outcome.

How can organizations ensure both diversity and inclusion?

The first step is to ingrain these values in a business’s hiring practices, training, and company policy. Following through with such practices, training and policies promotes a company culture of fairness, respect, dignity, and open communication. These practices also allow everyone to establish a baseline whereby you can continue to measure diversity and inclusion in your organization. When something is measured, it is more likely to become reality.

With a better understanding of diversity and inclusion, personally and in business, organizations are one step further along in their journey. Achieving diversity and inclusion does not exist without putting them into practice. The case for focusing on diversity and inclusion has never been stronger.

Atlona’s WAVE-101 for a Hands-free Meeting Experience

Wireless Audio Visual Environment

What product do you know of that can wirelessly share from Windows, iOS, Andriod, and MacOS, dynamically adjust the interface based on the number of presenters, play videos from YouTube, allow presenters to control who is on screen, and even livestream the output of your presentation straight to remote audiences on YouTube – all while maintaining a hands-free experience?

Atlona logoThe Atlona WAVE-101 (AT-WAVE-101) is probably the smallest wireless presentation tool that we’ve put on our bench – made for the commercial professional audiovisual market, by people who know the Pro AV space.

Device Types

We’ve seen a lot of screen sharing and collaborative devices over the years. From full servers to set top boxes – then, to dongles, and now this little cube. Typically, the smaller they get the fewer features they have, but this is not the case with the WAVE 101. Let’s discuss why.

Wireless presentation tools fall into a few categories. The ones that require a dongle to be connected to your computer in order to connect to the screen in the room. The ones that require software for you to connect to the screen in the room. Lastly, the ones that have the wireless protocols for the specific OS variations built in – no additional software needed.

Operating Systems

This is where the WAVE-101 sits in the market. It provides wireless screen casting with iOS®, AndroidTM, Mac®, ChromebookTM, and Windows® devices through native AirPlay®, Google CastTM, or MiracastTM protocols. This covers pretty much all the major OS’s and device types. No additional dongles or software needed.

Ease of Use

Users connect via the instructions onscreen and start sharing content. The system dynamically adjusts the screen when additional users want to share content, and the meeting gets moving with no added wait time.

Device Ports

The Wave-101 has a Gigabit Ethernet (GbE) port for connecting into the local network, an HDMI port for connecting to the display, and few USB ports for accessories. Lastly, it has a Kensington lock (a.k.a. K-Slot or Kensington Security Slot) for what I would call a removal deterrence feature.

This is simple hardware that even includes a Vesa Mount in the box to secure the cube to the back of your monitor.

wave-101 callouts

Top 3 Features

Here are the 3 features that we think will make you want to use the WAVE-101:

#1. Instructor Mode

When used in a classroom, or even a rowdy conference room with engineers who are always trying to flash photos of their latest Dungeons & Dragons conquests, this feature can really come in handy to reign in control of the screen. A queue is displayed to the instructor showing who is connected and wants to share content. The list of available content will appear on the page, and the instructor can show up to 4 contributors at the same time – or deny them from sharing altogether. Instructor Mode allows a user to manage content, adjust audio volume, upload and play media content, stream YouTubeTM, and switch between layouts.

Because this is a media device, URLs and media content can also be loaded into the queue. So instead of the content being driven by a device, a contributor can load up a URL to YouTube and let the internet do the sharing. Thankfully, since it’s in the queue, the final decision on what’s shown is still in the hands of the instructor.

#2. Room Occupancy Sensor

Atlona added one more trick up their sleeve – room occupancy sensor integration. When coupled with Atlona’s Network-Enabled Occupancy Sensor (AT-OCS-900N), the WAVE-101 will automatically turn the room on when a person enters the space, and turn off, after a set time of having no one in the room. The sensor, along with the Instructor Mode feature, allow for the room to be used with no additional control system required. Even better, this allows for hands-free operation of the room – to enable safer and cleaner conference rooms.

AT-OCS-900N room sensor

#3. OMEGA Switchers & Extenders

Coupled with Atlona’s new Omega series switching and extension products the WAVE-101 can create a very simple huddle room, or add collaboration to a full size conference room with multiple displays, microphones, and PTZ cameras – making any room the video conferencing hub of your organization.

Atlona huddle space gear
Contact your Exertis Almo team for more information on
how Atlona can change the way you present.

Innovating Wireless BYOD and Beyond

Atlona’s Wireless Audio Visual Environment (WAVE) and the AT-WAVE-101, is a new, innovative wireless presentation platform designed for quick and easy content sharing from up to four PCs or mobile devices. The versatility of the WAVE-101 expands well beyond BYOD content sharing, with a host of additional features to enhance education, corporate, and many other applications.

at-wave-101

Almo Corporation Launches Valuable Updates to Digital Signage Service Systems

In the age of the growing hybrid workspace, the ProAV industry is responsible for more than just product fulfillment. At Almo, digital content services have become increasingly popular and necessary for user success, facilitated by company-offered installations and trainings on media player technology.


Historically, Almo’s digital content services have existed separately from product fulfillment, acting as additional product assistance available upon request. After recent updates to Almo’s service program, the professional audio-visual division developed particular SKUs associated with specific product services to increase awareness regarding service offerings for dealers.

Our digital signage services never had a close alignment with the products that we sell, and they operated in their own separate silos,” explained Cory Allen, Almo Director of ProAV Installation Services. “We’re bringing everything together from a hardware perspective, with a solid association between the hardware and the services that we offer


By partnering with Almo, dealers can offer end users assistance with basic and advanced media player set-ups, training on back-end programs, and ongoing support. By providing users with trainings on how to use the system themselves, Almo services help create product experts within various organizations and give control to the end user.
In fact, Allen noticed an increased popularity in trainings rather than traditional installation services following the widespread transition to a hybrid workspace. By encouraging end users to participate in trainings, Almo assists users in becoming more knowledgeable about their technology.

Many people work remotely, and most training techniques greatly serve the remote [and hybrid] function,” said Allen. “Now, there are training opportunities created for people to be more self-serving, and added flexibility is something customers have attached to more.


Despite great success regarding Almo’s updated service process, the team is just getting started in improving dealers’ access to services for their end users.

The amount of effort we’ve put in at its inception has generated a ton of interest, and interest from customers is heightened to a degree we’ve never seen before” explained Allen, in reference to dealer and end user enthusiasm. “The full [services] program should be complete within the next couple weeks, so we can mass market and have collateral tools available to our customers.


The Almo ProAV division looks forward to the increasing interest in the updated service offering system, as the new process creates a simpler and more effective process for dealers.

Transition to Remote Collaboration with OfficePro Training

With the recent increase in remote conferencing and education, one’s understanding of online communication platforms is more important than ever. Many businesses and schools made the quick transition into a hybrid format, causing employees and instructors to become familiar with platforms like Zoom and Microsoft Teams on their own time. In many cases, hybrid settings with remote video conferencing have become a primary method of communication for many organizations.

While these remote communication applications are crucial for successful online collaboration, many users are not utilizing these platforms to their full potential. Almo’s new partnership with OfficePro, a leading provider of corporate training, allows resellers to offer their clients in-depth education on hosting meetings and using these applications effectively and efficiently. Available for a variety of platforms including Zoom, Microsoft Teams, and more, this new service offering from Almo provides attendees with critical information regarding their conference-based system.

As a great benefit to both consumers and dealers, this training service ensures that users receive proper guidance on the utilization of their technology following the installation. For Almo’s dealers and integrators, the service provides a comprehensives solution for clients, therefore increasing overall satisfaction with remote communication platforms. And for groups utilizing platforms like Zoom and Microsoft Teams, companies will receive a greater return on investment, as employees will use these applications more efficiently and with fewer technological complications. In fact, Brian Rhatigan, Director of Business Development at Almo, finds that the training provided by Almo and OfficePro is the key to effectively utilizing new technology.

This service is ideal for any organization that is investing in and implementing technology for collaboration and software-based video conferencing,” he said. “Far too often, companies invest in technology and don’t invest in the proper training for their employees, which can cause a poor user experience and expectations that aren’t met.


Companies and schools should look to be more proactive about their training requirements and ensure that employees and instructors receive in-depth knowledge on the tools required for collaboration, conferencing, and remote learning. With several training options for each application, including hands-on virtual training and online demo-lectures, customers have the flexibility to choose a format that works best for their organization. Application trainings available for purchase include Zoom, Microsoft Teams, MS Surface Hub, Crestron Mercury, and Cisco Webex.

Thanks to Almo’s partnership with OfficePro, resellers can assist clients in using online platforms effectively. Not only does this service result in a greater return on investment for resellers by increasing user satisfaction, but it also improves the training procedures of organizations by prioritizing employees’ understanding of technology.

Creating a Powerful Audience Connection with ARHT Media

By overcoming the challenges of distance and time, Holopresence Technology from ARHT Media provides audiences with presenters in their most realistic form. ARHT Media utilizes a holographic display that allows performers and presenters to interact with audiences in real time, while eliminating the limitations of physical presence.

As an advanced and sophisticated method of presentation, the Holopresence technology works to beam presenters into one or multiple locations at the same time, from any place in the world. While audience members get to enjoy the holographic presence of the speaker in real time, presenters can interact with audiences around the world without having to travel in person.

While mitigating the complications of travel and scheduling conflicts, ARHT Media provides a more human approach to remote presentations. Although we’ve become accustomed to the existence of remote learning and hybrid events, ARHT Media’s Holopresence technology allows presenters to engage with their audiences directly with their words and movement.

“With over 50% of communication being non-verbal body language, we have been searching for a technology solution that large enterprises can use to communicate with more engagement than the talking-head video conference – especially now since so many employees are working from home,” explained MVCC President, Glenn Burgess, in his interview with ARHT Media. View the full interview with Burgess here.

As a perfect blend of in-person and remote presentations, the holographic technology provides the personality of a live event with the safety and mindfulness of a remote setting. Not only is the device cognizant of health restrictions as it provides an alternative to inviting an in-person speaker, but it also limits unnecessary travel, especially for short periods of time, as the presenter can speak directly from their home instead of commuting to a venue.

Since the Holopresence Technology minimizes the stress and environmental implications of frequent travel, the advanced device provides venues and universities with access to premium talent. For speakers who live across the world or educators with busy schedules, ARHT Media provides a solution to the limitations of physical presence by allowing high-profile guests from all over the world to visit a stage in seconds.

“ARHT Media’s Virtual Global Stage and HoloPresence technology are re-humanizing the executive’s virtual performance by allowing multiple presenters from different locations to beam-in and interact with each other in real-time,” Burgess explains. Essentially, this elevated technology form ARHT Media facilitates more accessible meetings for visitors who would otherwise need to travel a long distance, or participants whose in-person presence is inhibited by health risks.

Additionally, this holographic technology is useful for instances where keynote speakers are required to be in two venues at the same time. Instead of making a difficult decision to attend one event over another, lecturers can deliver the same address to several different audiences at once, in real time. With ARHT Media, speakers can interact with an audience in New York and London simultaneously, with no travel. Not to mention, the holographic presence makes public speaking more comfortable for the presenter, as they will not be intimidated by the size of a traditional in-person audience.

The Holoprescence Technology from ARHT Media transcends time and space by allowing presenters to exist in several venues at once, addressing and interacting with multiple audiences at the same time. While in-person conferences are limited to the travel and scheduling capabilities of guest speakers, this advanced technology overcomes the limits of traditional conferences and events. ARHT Media’s technology serves as inspiration for event planners and opens conferences up to high-profile speakers across the world, while inspiring audiences by engaging them with renowned educators. With ARHT Media, users can create an audience connection more powerful than ever.

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