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Exretis Almo logo

Work hard, play hard, and build relationships in-between.

by | Sep 19, 2019 | Uncategorized

We have all learned the importance and value of building key relationships with our customer base within the PRO AV Industry.  And there are the typical guidelines… communicate, exceed expectations, be available, listen, ask questions, etc.; but, at the end of the business day, what is it that matters most to both you and your customer? Does a fair price fare well with poor service and lack of trust?  TRUST is the key differentiator in any relationship.    Your relationship with your customer should be no different.

At ALMO Pro AV we pride ourselves in building that trust with our customers, not only by providing them all the business acumens referenced above; but, by building one-on-one personal relationships, with people.

As the ALMO Business Development Manager dedicated to LG, I recently had the pleasure of attending a reseller “thank you” event at a Toronto Blue Jays game with a valued customer.   As I engaged with everyone attending, I had the opportunity to see our sales rep interact with this customer.  He knew everyone!  REALLY KNEW THEM!  He knew their names, their children, their likes, their business style, and more.   The collaboration between ALMO, LG and the reseller meshed as easily as wind guiding a sail.

So what was the key to future business opportunities aside from “business conversation”?   FUN!  We were engaged.  We talked, we laughed, we smiled, we relaxed, and we let our guard down. If for only a few hours, the stress of the traditional business model was removed, leaving us such a great opportunity to sell.  To sell our company, sell our products, and sell ourselves.  And that built trust. Trust is not meant to be given, it is meant to be earned.

As a business community, we are focused on goals, measurements, and ROI.  All be it important to your bottom line, some things just can’t be measured in clear metrics.  It is important to understand when unmeasurable activities create measureable results.

Trust is a long term investment.   Customers put their faith in people, not just the companies that they choose to do business with.  Trust is a clear path to success and long term business relationships.  And if they eventually turn into friendships (as many do) everyone wins!

Corinne O’Rawe
888-420-2566 x6220  |  [email protected]

Getting “Schooled” on Outdoor Digital Signage with LG

by | Jun 21, 2019 | Digital Signage, Uncategorized

We all want our kids to “survive and thrive.” And like most parents, we all want to be involved in our children’s lives.  When is the last time you got “schooled” on LG Outdoor Displays?

LG Outdoor displays provide outstanding visibility with high a great brightness of 2,500 cd.m2.  The LG XS Series clearly delivers content and attracts public attention.  Isn’t that the ultimate reason for outdoor display visibility?

How many times has this happened to you?   You are sitting in your living room and your child exclaims” “Hey guys, I have a band concert tomorrow night” or “Are you coming to my football game Saturday morning”  Or my personal favorite “ I need a dress for the school dance in three days.”

More and more schools are turning to outdoor displays to communicate school news and activities.  No longer do notifications show up via snail mail.  Outdoor signage is not only a more viable solution for them, but for you as well.

The exchange of information is available in high bright technology every time you drive past the school.  Now the tables can turn…. “Hey, I saw on the school digital signage you have a football game Friday night.”

What a great selling point to pitch to your resellers.  The education season is upon us so what better time to get “schooled” on outdoor signage by LG.

Wherever digital signage is used the goal is the same – to attract attention, engage the audience and get them to take action. Here are a half of dozen guidelines that should have you well on your way to a successful digital signage deployment:

1) Make it Accessible – Place your digital signage at eye level and viewable from different angles so people can get close enough to scan QR codes and read the message comfortably.

2) Enhance Your Appearance – Your signage content is your brand’s face to the world. Make it visually appealing with a simple message, and use moving images and graphics to make it interesting.

3) Keep it Legible – Use an easy-to-read typeface. Bold-face sans-serif fonts such as Arial, Helvetica or Verdana will read easily at a glance if the font is large enough. Test your font size at the distance your signage is most likely to be read. A general rule is one inch of text height for every 10 feet.

4) Cut the Copy – Keep your message as concise as possible. The 3×5 Rule can be effective: limit the amount of text on your display to three lines, each with five words or less, or five lines of three words or less.

5) Keep it Fresh – No matter how eye-catching your content looks, it will eventually go unnoticed out of familiarity. Consider the demographics and the time of day and change content accordingly.

6) Call Viewers to Action – If you want your viewers to do something, make sure your call to action is short and specific. Leave the CTA on the screen the whole time, or show it several times as the content rotates.

One of LG’s most popular series in the XS2E Series – available in various sizes through ALMO.

55XS2D 55” FHD Outdoor Signage

Key Features include:

  • High Brightness
  • Visible with Polarized Sunglasses
  • Fan-less Design
  • High Performance with WEBOS
  • Smart Brightness Control

We are your destination for professional display solutions.

Corinne O’Rawe
888-420-2566 x6220  |  [email protected]

LG Wallpaper: The Easier Way to Enjoy Being Thin

by | Apr 10, 2017 | Digital Signage, Pro Displays, Video Walls

When we live on the east coast, the spring thaw sends thoughts of basking in the summer sun at a lake front cottage.

And then it hits you!  THINK THIN!  Who wouldn’t want to be the thinnest model ever?

You don’t need to go on a stringent diet or work out to the point of exhaustion.  LG can help!   That’s right; LG has released its futuristic “wallpaper” OLED TV – Their thinnest model ever!  This panel is so thin and light, you can literally attach the screen directly to the wall. Making it seem more like a framed painting than cutting-edge OLED technology, this is first-of-its-kind design.

Most models sold today require a backlight, but not LG OLED TVs. LG OLED TVs have complete control over their pixels. Meaning they can be turned on or off to achieve truly perfect black levels with zero light bleed. This gives shadows more depth and makes colors feel like they’re leaping off the screen.

This version of the LG OLED Wallpaper is specifically for commercial display applications and it’s in a 55″ form-factor that weighs less than 13 pounds and has a depth that is just 3.65 millimeters (0.14 inches). Yes, you read that right – barely more than 1/10th of an inch.

LG OLED technology uses self-lighting pixels for exact control of image brightness and quality, and with no separate light source the technology is extremely lightweight, thin and flexible

Rave Publications highlighted the new LG OLED Wallpaper Display in a recent article written by Gary Kayye, highlighting the best new products at 2016 Digital Signage Expo.

“The Wallpaper display can be mounted either vertically or horizontally for a customizable display design. Ultra-slim mounting brackets with a magnetic mat create a truly seamless design that becomes one with the wall. Electronic components are housed in a separate control box connected to the display with a 2-meter (6-1/2-foot) cable.”

So if you are looking for a solution with perfect color, a wide viewing angle, and clear viewing images, check out the LG 55EJ5C.   And, with easy installation and video wall tiling options, it can be hung on the wall with dedicated slim brackets for video wall usage; providing you more time to spend basking in the sun at that lakeside cottage.

LG SUPERSIGN PRODUCTS MAKE A SUPER IMPACT ON YOUR BUSINESS

by | Jun 30, 2016 | Digital Signage, Pro Displays

06.20 Blog piucChoosing LG Supersign products is a smart and affordable way to provide an all-in-one display solution, with easy to use software for fast content creation.   This all in one solution provides integrators entering the digital signage market a low cost option with simplicity.  It is a great option for various verticals such as restaurants, financial institutions, dental and medical clinics, public offices, educational venues, retail stores and more.

SO WHY SUPERSIGN?

  • All in one slim and stylish solution
  • 42 PRE MADE templates for multiple vertical markets
  • Remote control over 50 TVs over the network
  • Built-in tuner and speakers
  • Multiple ports for multiple connection and applications
  • 2 year warranty

SuperSign software includes a collection of basic templates to suit a variety of verticals.  Details such as font, background color, accompanying image and the location of the video window can also be customized.

  • SuperSign W Lite is a web-based content authoring/player solution that allow the connection of up to 50 client displays.
    • SuperSign-W Lite has templates but is designed to build your own content from scratch by importing videos and jpg pictures and adding text zones.
    • There are 74 predefined templates for use if preferred.
  • SuperSign Simple Editor includes 42 pre-designed, ready-to-use content templates.
    • SuperSign Simple Editor is designed as an easy way to create content.
    • The 42 pre-defined Templates must be used as a starting point to build content.
    • Check out the SuperSign-S tutorial video here
  • SuperSign “C” for display control via network or RS-232, featuring enhanced auto calibration providing superior color adjustment in as little as 4 minutes per screen.
    • SuperSign-C is not an application to create content. It is used for video wall calibration and RS232 (serial and network) control of LG monitors and Commercial lite TVs.

Although there are three downloadable versions, the most commonly required downloadable solution is the Supersign Simple Editor.  You will easily recognize when to use SuperSign Simple Editor since the part numbers end with an “S”.  Simple right?

5 Simple steps to setting up the LG Supersign product.

https://www.youtube.com/watch?v=H50dklAimAc

  • Unbox the Unit
  • Use the downloadable software to create your templates
  • Set up the screens as to where you want to display the messages
  • Upload the templates to the TV using a USB plug into the display, or run from a network media player
  • Play and Loop

For more information, contact me or please visit: http://www.lg.com/us/commercial/display

Corinne O’Rawe | DSEG
Business Development Manager| Almo Professional A/V
P. 888-420-2566 x 6220 | C. 716-474-2323 | F.267-350-0321
website: www.almoproav.com

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