AV Ecosystems: Because ‘Just Plug It In’ Never Works Out That Way

If I had a dollar for every time someone told me “We just need a screen and maybe a speaker,” I could retire early and start an LED ministry on the beach. Let’s be honest. AV is not a bunch of parts you slap on a quote to check a box. It’s an ecosystem. Everything has to work together or nothing works at all. When you get it right, the tech fades into the background and the experience takes the lead.

Here’s a real one from a client in Raleigh. High-end financial firm, fancy chairs, gorgeous space, zero tech harmony. Meetings were starting late, execs were sharing content through personal hotspots, and the poor IT guy was one coffee away from quitting.

We stepped in and flipped the script.

We gave them a Sony Pro BRAVIA 98 inch display that actually made spreadsheets look exciting. Dropped in an AVer CAM570 with smart AI framing so no one had to babysit the camera. Ran Legrand Wiremold cable management to keep the conference table looking sharp. Deployed a Netgear M4250 AV Line switch to handle bandwidth like a pro. Then added a Nureva HDL410 audio system that made the whole room sound like everyone had a mic, even the quiet ones in the back. Everything was integrated clean with Chief and Middle Atlantic gear.

Now their meetings start on time, nobody’s crawling under the table with a USB-C adapter, and the CEO stopped cursing during video calls. Progress.

Let’s hop down to Myrtle Beach. A boutique hotel wanted to upgrade their banquet space. They do weddings on Saturdays and corporate meetings Monday through Friday. One mic system wasn’t cutting it and the projector looked like it came from a garage sale.

We gave them an LG 136 inch All-in-One LED that stole the show. Installed a Shure MXA910 ceiling mic that catches every “I do” and every quarterly forecast. Added an Absenicon display in the lobby running BrightSign XT5 for customized welcome messages and event branding. Listen Technologies handled their ADA audio compliance. And they’re running everything off Atlona’s Velocity platform. It’s simple enough for the front desk to use, but powerful enough for back-to-back events.

Now they’re booking more events, charging more per room, and the tech just works. Imagine that.

Down in Guatemala City, a university needed hybrid learning across multiple classrooms. What they had was a mess. Different brands in every room, spotty audio, and teachers wasting half their class time setting up.

We standardized the setup. Epson PowerLite projectors. Sharp interactive displays. PTZOptics cameras with AI-powered tracking so teachers can walk and teach without losing the shot. BrightSign controls their content campus-wide. Netgear handles the network backbone. One ecosystem, one support path, one happy IT team.

And let’s talk about AI. If your system isn’t leveraging AI today, you’re already behind. From auto-framing cameras to predictive audio leveling, AI is the new teammate in the room. It doesn’t just make things smarter. It makes things smoother. Faster. Simpler. That’s the real win.

The truth is, when AV is done right, people don’t talk about the tech. They talk about how great the space feels. That’s the goal. And we get there by building real ecosystems, not tech Frankensteins.

So whether you’re designing a boardroom in Raleigh, a venue in Myrtle Beach, or a classroom in Bogotá, stop cobbling. Start connecting.

You bring the vision. We’ll bring the brands and the brains to make it all work.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Why Your Church Clients Struggle with Sound – and How You Can Help

Have you ever walked into a worship service and the sound was bad? You’re not alone. “Sound” in and of itself isn’t bad. It’s a combination of musicians, instruments, sound equipment, acoustics and whoever has been tasked with mixing the sound.

That’s a lot of things in the sound pathway to the listeners and with an amazing number of variables in each step.

I’ve been involved in church sound for almost four decades and historically, at least for me, my main struggles don’t normally involve the musicians or their instruments.

That leaves the sound equipment, acoustics and the sound person – and fixing any of these can be costly.

The Sound Equipment:

The cost of sound equipment, especially for small or struggling congregations, can be a challenge. Complicating that – and often setting unrealistic expectations – is equipment that can be found cheaply online. It’s often an off-brand name sporting ridiculously low prices. (A hint here: If it says, “Professional” in the name or description, it usually isn’t, and that applies to many more things than sound gear.)

When an equipment upgrade or renovation is evident, the research usually starts with an online post that begins with, “What can I get for $xx?” If the cost and not the application is always paramount, you’re probably headed down the path of substandard, throwaway and unsupported equipment with a side dish of questionable sound quality.

I get it. Dollars can be hard to come by. I faced it every time I needed equipment for the sound business I used to run. However, I never once regretted putting off a purchase so I could afford better equipment the first time. I did -multiple times -regret buying the ever-so-popular inexpensive substitutes because it was “all I could afford”.

The Room:

The big questions here are, “Is this room suitable for the particular worship style and can the spoken word be heard intelligibly?”

This quote is from Jun Lim, an AV Designer and Instructor in the Philippines:
“No matter how excellent an audio system is, it cannot surpass the limitations imposed by the acoustic environment.”

Read that again and take it in. That quote is worth plastering everywhere.

The late John Murray said, “Once the sound leaves the loudspeakers, it’s out in the wild.”

They are both saying the same thing. The room matters. If the room sucks, the sound is going to suck. If you’re wanting a contemporary worship style in a cathedral that was designed for Gregorian chants, it’s not going to work. The reverse is true as well – Gregorian chants won’t work in a drywall box.

Sadly, acoustical analysis and treatment is the most oft-neglected aspect in all of Pro AV – including House of Worship (HoW). It seems easier to justify purchasing a loudspeaker or a screen because you can better see that tangible asset. Where did the congregation’s money go? You can see it hanging right there!

Spending money on acoustical analysis and treatment can sometimes be a harder sell as sometimes we think technology can fix everything. If we adhere to that mentality, we end up in a constant cycle of buying the latest, greatest most updatest mic, console, loudspeaker, processor, etc. while never addressing the core problem: the acoustic environment.

It’s also amazing how well you can make lower-end equipment sound in a good room.

The Sound Person:

The Tech Team (if you’re fortunate enough to have a team) is usually all volunteer and not often a sound professional. They only get to practice their craft about eight hours a month if they’re the only one doing it and if that’s the only band and room they know, it’s hard to develop increasing skills. Sadly, without proper training, learning may only come through tribal knowledge, and misconceptions about how to run sound and how to tune a sound system run rampant.

Where to Spend the Congregants’ Money:
Dollars are not unlimited so you will need to make choices. My recommendation is to forget the gear and first consider the acoustic environment. Ask the question, “Is this room properly suited for what we are trying to accomplish?” If not, fix it. After the room is fixed, consider equipment but not until then.

While I can buy wireless microphones online for as little as $25.00 per channel, don’t let temptation get the best of you. You should know better. While a budget wireless system might run you a bit over $300.00 per channel, consider for around $500.00 the increased sound quality of a hardwired mic by the same well-known microphone manufacturer as an alternative. (Who would not want to sing into a Shure KSM or a Sennheiser MD 431 II?)

The same philosophy should be used for every aspect of your sound system. What’s popular may not always be the best. Upgrades and replacements may have to be done over time. Another overlooked practice is the establishment of a budget for maintenance and upgrades.

It’s also probably going to be more expensive than you think.

How Can Almo Pro AV help?

We are here to assist integrators in a variety of ways when needed. We can cover it all, from contacts for acoustical treatments and recommendations to full-blown paid engineering services through our LinkLab services division.

Your Almo salesperson can provide direction and can loop in any of us on the audio or product teams as needed. We carry well-known, reputable and respected brands like JBL, Crown, Electro-Voice, Dynacord, Bose Professional, Sennheiser, Shure, Audio-Technica, Ashly, LEA Professional, Allen & Heath and many, many more.

Need audio training? Synergetic Audio Concepts has the best online technical training on the planet. Need more than the technical skills, check out Curt Taipale’s Church Sound Check.

Tom Kehr
About the Author

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

Where Talent Meets Teamwork: The Real Magic Behind Pro AV

You can spec the sharpest display, install the cleanest rack, tune the tightest DSP—but without connection? It’s just a bunch of impressive parts sitting quietly.

AV isn’t about isolated greatness. It’s about what happens when individual talent meets collective purpose—when the right people and the right gear sync up to create something greater than the sum of its parts.

This industry runs on collaboration—and that’s my favorite part.

Every Piece and Every Person Matters

On the surface, a polished AV system looks seamless. But behind that experience is a network of sharp minds, skilled hands, and real-time teamwork.

  • Displays shine because someone spec’d the right brightness.
  • Tom KehrAudio hits because someone knew how to tune it.
  • Control works because someone thought through the end-user experience.

Individual talent makes it shine—but collaboration is what makes it unforgettable.

A few weeks before Easter, one of our audio pros, Tom Kehr, CTS-D, CTS-I, helped me figure out what questions to ask the AV tech at my church to spec headsets. That gave me exactly what I needed to take to our always-friendly and responsive partner, Sean at Shure, who helped me choose the best headset option available in time for the Easter program. Just a few small pieces of gear—but a perfect example of how great results come from people working together and sharing what they know.

This Industry Runs on Connection

Compatibility. Sync. Collaboration.
These aren’t just tech specs—they’re the values that keep ProAV moving.

Jennifer FisherWe play well with others. We share what we know. And we show up—online, onsite, at trainings, and at events. Trade shows and demos give us a chance to exchange more than information—we share a little of ourselves. That’s where real bonds form, and those connections make everything we do together stronger.

Whether it’s our in-house technical lead Eric Olson, CTS, hopping on a call to break down complex specs… or my west coast LG BDM counterpart, Jennifer Fisher, turning a long-lead DVLED project into a ready-to-ship solution by combining two of LG’s 136” all-in-one DVLED bundles with a connector kit—saving time and serious money… or Daryl from LG following up on an RMA on his day off to make sure it’s approved in time for a grand opening.

Darryl SeeseIt’s these behind-the-scenes wins that turn potential into real results.

Almo: Collective Support in Action

At Almo, nothing moves alone—including our reseller and dealer partners.

Our culture is rooted in integrity, innovation, teamwork, and treating people like family. That’s how we show up for each other—and it’s why we’re able to support the AV industry in such a meaningful way.

Every win is backed by a crew that makes it happen:

  • Sales reps who stay sharp to offer real solutions
  • BDMs who bring product expertise and project support
  • LinkLab specialists who step in with programming, drafting, and install services when you need them
  • Warehouse teams who pack with care and move fast
  • Buyers who keep gear in stock
  • Behind-the-scenes pros in registrations, claims, inside sales, IT, and marketing—working together to deliver the best experience for everyone involved

We don’t just move product—we help move the whole project forward.

The Best Part of AV? The People.

This industry doesn’t just run on tech. It runs on people who care.

People who dig into design, stay up on specs, and solve problems under pressure.
People who build not just systems—but experiences—for the people who use them, and with the people who help bring them to life.

And we have a good time doing it. I’m proud to be part of that.

LG team

Together Is How It Works

AV isn’t a solo gig—it’s a team effort from start to finish.

When strong products and sharp professionals sync up, the result is something no single piece could achieve alone.

So here’s to the techs, the trainers, the reps, the warehouse teams, and our vendor and reseller partners. To the folks who ask smart questions, find better answers, and always make time to help.

When we plug in, sync up, and support each other — we build systems that work, and an industry that works even better.

Tiff Jones-Morton headshot-frame

About the Author

Tiff Jones-Morton | DSCE

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

Case Study: High School Stadium Audio Upgrade

One of the great parts about my job is that I get the chance to work on a wide range of exciting projects, each with their own unique challenges. The particulars of each project help keep me on my toes and ensure that we never apply a “one size fits all” approach. I wanted to share with you a recent high school stadium audio upgrade project that I worked on which is a great example of overcoming challenges – and bringing in external resources to help bring things home.

A customer came to us with an opportunity to upgrade a high school football stadium’s sound system, which was working but in need of a refresh. The existing sound system consisted of a series of Community outdoor loudspeakers mounted above the home side press box:

stadium press box

Although these speakers were functional, attendees were complaining that announcements and music could not be heard over the crowd noise, particularly at larger events with a full capacity crowd, and particularly on the visitors’ stands, which are over 400’ away on the other side of the stadium.

stadium aerial view

My first thought was to add speakers to the light poles on the visitors’ side to improve coverage and intelligibility. However, according to the customer, the school was unwilling to add trenching to the other side for this project, and there were no known pathways connecting the two sides.

With this disappointing piece of news in hand, I knew I needed a second opinion, so I decided to reach out to one of the most capable and helpful people in the industry – Harman’s Dave Tewksbury. Dave is an amazing and knowledgeable resource on all things JBL and BSS, and I knew he could help to find a creative solution.

AW566 loud speakersAfter explaining the limitations of the project, Dave surprised me when he stated that JBL’s AW series of speakers (the AW566 in particular) have the ability to project over that distance when paired with the proper amount of amplification.

But what is the proper amount of amplification? In order to determine that, we need to have a target sound pressure level at a given distance. Although ideally we would want something above 90 dB SPL to truly overcome all crowd noise, the amount of amplification required to hit that from 430’ away would be both impractical and would overload the speaker.

Together we settled on a target of 85 dB SPL, which according to both Crown’s amplifier power calculator and JBL engineers, would require approximately 1083 watts of power for the AW566:

amplifier requirementsFinally, something we could work with! We settled on the Crown DCi 2×1250 to power (2) JBL AW566 loudspeakers mounted above the press box to provide sound to the visitors’ side. The home side situation was much easier to solve for – it simply required selecting speakers with the appropriate coverage patterns. Those turned out to be (3) JBL AWC82 speakers, powered by a Crown DCi 4×600. We also recommended relocating the home side speakers so that they would no longer be in the acoustic shadow of the press box roof, as the previous Community speakers were.

Through all of this legwork we were able to provide the customer with a reasonably-priced solution to drastically improve the acoustics and intelligibility of their sound system. We were able to navigate challenges which prevented implementing the “ideal” solution, and were able to provide them with an easy-to-implement significant upgrade to their current system.

My thanks as always to the invaluable Dave Tewksbury, as well as all of the great folks at Harman, for their continued support, knowledge, and help!

If you are interested in more information on amplifier power and speaker ratings, Crown has an excellent guide on their website, and if you need help with a complex or challenging audio project, simply send an email to [email protected] and our team of experts will be there to help!

Check out John’s other recent blog: “Digital Signal Processors – a Beginner’s Guide“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

Digital Signal Processors – a Beginner’s Guide

I was recently asked to advise on a project where the customer was installing new AV equipment in a public meeting space. The audio system was to include ceiling array microphones, gooseneck podium microphones, as well as a number of wireless lavalier and handheld microphones. The question I was being asked was “can you recommend an appropriate mixer for this application?”.

At first glance, an audio mixer seems to be the appropriate tool for the job – after all, a mixer takes a number of audio input sources, allows you to control the volume and equalization of each source, and mixes them into a combined output signal to be sent to an amplifier and eventually loudspeakers.

But what if you need to send multiple output signals to multiple destinations? What if some signals need to be sent to some outputs but not others? What if you need to instantly change the signal routing based on the room configuration? What if you need to apply auto echo cancellation (AEC) to any of the signals to prevent echo and feedback? And most importantly – what if you do not have a dedicated technician willing and able to sit behind the mixer to configure it and make adjustments?

For all of these reasons (and plenty more), the appropriate tool for this application is a digital signal processor (DSP), not a mixer. So, let us take a look at DSPs, their features and benefits, and where they are appropriate (and not) to use!

Anatomy of a DSP

One way of looking at a DSP is as a “mixer in a box” which can be remotely controlled. Similar to a mixer, a DSP will have a number of input channels and output channels – typically 12 (in) x 8 (out) – but many other configurations exist. Unlike a mixer, which is made to lay on a table or desk and features lots of volume sliders and knobs, a DSP is a small box which is made to be installed in an equipment rack and typically features no knobs or obvious controls.

blu101Below is the front and rear of a BSS BLU-101, one of the most popular and powerful DSPs that we sell:

As you can see, it does not look much like a mixer at all, but the functionality is similar. It has twelve inputs (the green ports on the right side), eight outputs (the orange ports in the middle), an ethernet port for connecting it to a network, an RS232 port for allowing the unit to be controlled remotely, BluLink for connecting to other Harman devices, and a set of GPIO control ports which can be used for monitoring other devices or accepting signals from external devices.

ac5swhtusAs mentioned above, there are not any controls or buttons on the front panel. Instead, DSPs are generally controlled by external control systems, such as AMX, Kramer, or Atlona. Users interact with a custom touch panel to send control signals such as channel mute, volume control, input/output routing and mixing, gating, and more! In simpler systems, BSS DSPs can also be controlled by a simple button/volume knob control panel, such as the BSS Contrio series.

Due to the versatility and abilities of DSPs, they do require configuration and setup before being deployed. When selling a DSP, always check to make sure that your customer has someone on their team who is familiar with configuring and setting up DSPs. In most cases, the manufacturer will have online training programs which can help them get up to speed. For example, Harman’s Professional Training Portal offers full courses on BSS programming for free! If the customer needs additional help or is simply pressed for time, Almo’s own LinkLab Professional Services team has certified DSP programmers ready to help!

When to Recommend a DSP

Now that you know a bit about what makes a DSP tick, when should you be recommending a DSP solution over a regular mixer?

  • Medium to Large Conference Rooms: any time a customer mentions conferencing, particularly for larger rooms with multiple microphones, a DSP should be recommended. DSPs have the flexibility and power to manage the complex routing needed to interface with conferencing devices. Make sure that your DSP has a USB port for conferencing, as well as auto echo cancellation (AEC)!
  • Training Rooms/Lecture Halls: for applications where there will not be a dedicated AV Tech available to manage the system, a DSP with preset scene recall and automatic level control is essential.
  • Building-wide Systems: any complex system where multiple rooms are being controlled from a central head-end system requires a DSP (and usually a large one) to manage the routing of audio from room to room.

cms14Of course, a DSP is not a fit for every situation. For example, most live performances (musical or otherwise) are better suited to being controlled by a real live person in front of a mixer who can respond in real time to the action on stage. Additionally, smaller, less complex systems (such as in a bar, restaurant, or retail store) which do not require advanced routing or signal control might be better suited to use a rack-mounted mixer (such as the JBL CSM series) or a zone controller (such as the dbx ZonePro).

Conclusion

Hopefully, this serves as a good introduction into the capabilities and use cases for audio digital signal processors. Do not be intimidated by the complexities of DSPs – at their heart they are simply tools for making audio sound great and getting it where it needs to go.

The good news is that you do not have to be an expert to sell DSPs. The audio team at Almo is here to help you navigate the details. Simply be on the lookout for the opportunity, ask some questions, and email [email protected] to help figure out the details. We are here to help!

Audio enthusiast? Check out “Visiting the JBL Experience Center“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

Empower Your Corporate Clients with Smart Huddle Spaces: Essential AV Products for Seamless Collaboration

If you’re looking to design and install top-notch huddle spaces, we have everything you need to create the perfect solution for any space and budget, ensuring your corporate clients stay satisfied and return for more. In this blog, we’ll cover the basic principles to foster effective communication and recommend essential AV products for seamless collaboration.

Creating the Perfect Huddle Spaceperfect huddle space elevation

In today’s fast-paced corporate world, having a dedicated spot for quick meetings and brainstorming sessions is essential. But to make these spaces truly effective, they need the right tech solutions to enhance user productivity.

Building the perfect huddle space involves more than just selecting the right products. It’s about creating an environment that fosters collaboration and inclusion for a hybrid workforce.

Here are some tips to help you design an effective huddle space for your clients:

  1. Strategic Placement: Position your display and video conferencing equipment to ensure that everyone in the room has a clear view and can participate fully.
  2. Comfortable Seating: Provide comfortable seating arrangements that encourage engagement and interaction.
  3. Adequate Lighting: Ensure that the space is well-lit to reduce eye strain and create a welcoming atmosphere.
  4. Good Accoustics: Consider soundproofing or use sound-absorbing materials to enhance audio quality and reduce distractions during meetings.
  5. User-Friendly Technology: Choose AV solutions that are easy to use and integrate seamlessly with existing systems.

Essential AV Tech for Collaboration

Huddle spaces come in various configurations and sizes. For an example, check out this flyer featuring a signal flow diagram and elevation drawings prepared by the LinkLab services team for a recent E4 Experience event, where we set up a demo huddle space for attendees to experience firsthand. Now, let’s dive into some of the AV products we offer to elevate any corporate huddle space.

Philips displaysDisplay Solutions

A high-resolution display is the centerpiece of any huddle space. The Philips 55″ Q-Line 4K Ultra HD Display offers stunning visuals and vibrant colors, making it ideal for presentations, video calls, and collaborative work. With its sleek design and advanced features, this display enhances the overall experience and ensures that every detail is visible to all participants. As integrators, you’ll appreciate the ease of installation and the impressive performance this display offers.

Middle Atlantic free standing display mountFree-Standing Mounts

A sturdy and versatile stand or mount is essential for any huddle space setup. The Middle Atlantic Forum Free-Standing Display Stands are designed to support displays ranging from 42″ to 55″. These mounts provide a secure and adjustable platform for your screens, ensuring optimal viewing angles for all participants. Whether you need a floor-to-wall mount or a freestanding option, these products offer flexibility and reliability, making installation a breeze for integrators.

Video Conferencing Solutions

Barco ClickShare Bar ProEffective video conferencing is essential for remote collaboration. The Barco ClickShare Bar Pro is a powerful tool that combines a camera, microphone, and speaker into one compact device. This all-in-one solution simplifies the setup process and delivers high-quality audio and video for clear communication. With features like AI-powered noise cancellation and automatic framing, the ClickShare Video Bar Pro ensures that every meeting runs smoothly, making it a valuable addition to any huddle space.

Power Management

power distribution - rack mountedReliable power management is critical to maintaining uninterrupted operations in your huddle space. The NEXSYS Rackmount PDU from Legrand AV is a horizontal rackmount power solution that offers multi-stage surge protection. This ensures that all your AV equipment is safeguarded against power surges, providing peace of mind and consistent performance. With easy installation and robust protection, it’s a must-have for any huddle space setup.

High-Quality Cables

high speed hdmi cablesQuality cables are the backbone of any AV setup, ensuring clear and stable signal transmission. The CG41364 HDMI cable from Legrand AV’s C2G Plus Series is designed to deliver high-definition video and audio with minimal interference. This cable supports 4K resolution, making it perfect for presentations and video conferencing. Its durable construction and reliable performance make it an excellent choice for connecting your devices, ensuring your clients get the best possible experience.

Conclusion

By following these guidelines, you’ll create huddle spaces that not only meet your clients’ needs but also foster effective collaboration and productivity. A well-equipped huddle space can significantly enhance your corporate clients’ experience, transforming any corner into a hub of innovation and success that meets the demands of modern corporate environments. Satisfied clients lead to a thriving business for you!

Have more questions or want to consult with us about a specific use case? Connect with Exertis Almo’s Collaboration Solutions Category Manager or contact your Sales Representative, and we’ll help you find the perfect solution for your clients’ needs.

Want to know more? Check out one of our other collaboration solution blogs.

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