Spaces and Sound System Considerations: Looks About Right

Back around 1989, Curt Taipale coined the phrase, “Looks About Right” or LAR for short. It referred to any “design” that was the result of guesswork rather than using any of the readily available tools that can be used to actually predict an end result.

For whatever reason, a number of projects have crossed my desk recently that look way too much like LAR.

JBL DSD SoftwareThe most common use of this poor “design” philosophy seems to be in determining the appropriate number of ceiling loudspeakers for a room. It seems everyone other than an actual AV Designer guesses at the number of loudspeakers needed using the LAR method. Take for example the 40 ft. x 27 ft. room with a 9 ft. ceiling where the initial inquiry stated, “I would think a ceiling speaker on each side of the room would be sufficient.” JBL’s free DSD (Distributed System Design) software has been around for decades and it’s a simple method for determining the number of ceiling or pendant loudspeakers required. No guesswork. Done. Quote ‘em. Put ‘em in. Manufacturers other than JBL have similar programs. Some even have nice graphics. All free, so there’s no reason not to use one.

However, once you go beyond ceiling or pendant loudspeakers, you may not be able to use a simple piece of design software; you’re into a completely different thought process using room modeling software to predict audience coverage.

In one recent example, I was shown a very reverberant house of worship space with high quality (insert reputable name brand here) loudspeakers everywhere. This included some in the back facing towards the front! It looked like the Water Sprinkler Theory of Sound where you just spray energy everywhere for “coverage”. As I remarked to the integrator tasked with fixing this, “I have never seen such quality gear implemented so poorly.”

In another recent example, the request was for a couple of two-way surface mounted loudspeakers with 5 1/4 inch woofers to cover an auditorium of 200 people. To quote Derek Bieri, “We’ll pretend we didn’t see that.”

When designing a sound system, consider these four parts:

  • The acoustical properties of the room
  • The background noise level of the room
  • Loudspeaker choice and location
  • Needed bandwidth

Large room with varied acousticsAcoustical Properties:

This involves the room shape, size and the materials found within the room as well as the areas adjacent to the room. Concave walls, domed ceilings, excessive volume (as in cubic feet or cubic meters) and large flat, smooth surfaces are challenging and at worst, could make the space unsuitable for the intended purpose. The only way to change the acoustical properties is to change the room physically or by the use of strategically chosen and placed acoustical materials. Unfortunately, people seem to always believe that new gear can fix a bad room. Look at fixing the room first if you think you have a room issue.

Background Noise:

Another key component to consider for a successful sound system is the acoustic signal-to-noise ratio. You can’t just crank the sound system to 11 because the room is noisy and expect the listeners to be comfortable. A common offender is the noise emanating from the HVAC system. However, ASHRAE (American Society of Heating, Refrigeration and Air-Conditioning Engineers) publishes their Handbook with a handy Design Guideline Chart in the Noise and Vibration Control chapter. It shows NC (Noise Criteria) and RC (Room Criteria) ratings for different room types. You might be surprised that they list a target of NC/RC 35 for Conference Rooms and NC/RC 30 for Teleconference Rooms and Classrooms. Churches are listed as NC/RC 25. Our lives would be so much easier if we found these levels out in the wild.

Loudspeakers:

The more challenging the acoustics, the more critical loudspeaker choice and placement become. You need to direct the energy from the loudspeakers to where the people are and off of all the other surfaces in the room and this requires pattern control. You need the correct loudspeakers located in the correct position and as every room is different, loudspeakers are not one-size-fits-all.

So how do we keep all that sound pointing only in the direction we want it to? Directivity comes in two forms:

  1. Interaction with a boundary like a wall (which creates its own problems) or a loudspeaker mounted within a horn or,
  2. Interaction with another loudspeaker like you would find in a line array.

Regardless of whether it’s a point source loudspeaker or line array, size matters when it comes to pattern control.

The issue is that over the ten octave frequency range from 20 Hz to 20,000 Hz, we’re dealing with wavelengths from over 56 ft. long to less than 3/4 in. long. In other words, if we want to control the spread of energy down to the lower frequencies, we are going to need some really large devices. How practical are the loudspeakers that will provide adequate “throw” and pattern control over that range? This can be difficult if someone decides loudspeakers should be heard but not seen.

Bandwidth:

The analog telephone system that some of us grew up with had a frequency response of about 300 Hz to 3,400 Hz and it worked quite well for intelligibility. Our clients probably have a bit higher expectation from a modern sound system.

On the other hand, do we need a full 20 Hz to 20,000 Hz bandwidth?

What’s important as far as frequency range? We find that the octave bands of 1 kHz, 2 kHz and 4 kHz account for about 75% of speech intelligibility with the 500 Hz octave band contributing about another 13% and the 8 kHz octave band only about another 6%.

Intelligibility is a different criteria from quality speech reproduction as the average speech spectrum covers from the 125 Hz octave band to the 8 kHz octave band and even beyond with the additional harmonics affecting speech quality.

Full-range loudspeakers designed for sound reinforcement can certainly extend below 100 Hz, but how much of that range do you need? It depends… Usually, we’re designing a dual purpose system – one that’s used for speech and music. The need for low frequency extension usually depends on the genre of music being played or reproduced.

On the other end of the spectrum, we may have to contend with air absorption in very large rooms. Air absorption can act as a natural low pass filter with the cutoff frequency decreasing as a function of increasing distance.

Graph of hz audio frequencies

Unless we’re in a recording studio or a post-production facility sitting in the sweet spot with high-end monitors just feet from our ears, getting 20 Hz to 20 kHz just isn’t practical or even necessary. It’s also good to remind yourself that the SM58 has a stated frequency response of 50 Hz to 15,000 kHz as a reality check.

There have been some articles written recently about how others’ perception of you – rightly or wrongly – may be based upon the quality of your audio, and that high quality audio can make you sound more attractive and convincing to others.

It’s all a balance between desire and practicality.

Summary:

There will be tradeoffs between desire, practicality and budget. There isn’t any loudspeaker, venue or system implementation that’s 100% perfect, but there certainly seems to be a lot of “very wrong” out there.

If you would like help avoiding the LAR approach and “very wrong”, let us know at Almo Pro AV. We can assist the system integrator with product recommendations, resources as well as paid engineering services and more through our LinkLab professional services division.

Tom Kehr
About the Author

Tom Kehr

CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer

In-House System Designer and Trainer

Supported Applications: System Design

Almo ProAV’s in-house system design experts have you covered with tools to deliver impeccable visual and sound experiences. Whether you’re working with a screen, flat panel, or LED wall, or even designing a sound system, the tools below will help you answer questions such as:

  • How big does an image need to be?
  • Where should the viewers be located in relation to that image?
  • Will my sound reinforcement system be free from feedback?

Check out the Almo Pro AV Calculator Tools developed by Tom including:

  • Basic Decision Making (BDM)
  • Analytical Decision Making (ADM)
  • Potential Accoustic Gain (PAG) – Needed Accoustic Gain (NAG)
  • General Calculator & Converter
  • Ceiling Loudspeaker Design

October: Where Sports and AV Play as a Team

October isn’t just pumpkin season, Halloween candy and pumpkin patches, it’s the heart of sports season. My husband grew up in Brooklyn but somehow became a Cowboys fan (still investigating). I grew up with the Giants in my backyard, and after 14 years in South Florida, I’ve learned to cheer for the Dolphins too, mostly so my neighbors don’t egg my driveway or I don’t get dirty looks at Publix. Add my half-Brazilian, half-Portuguese roots and suddenly the World Cup feels like a family reunion. The rivalries are real, but here’s one thing we all agree on: sports without the right AV is just overpriced beer or trick-or-treat without candy. With the right AV, it’s unforgettable, and that’s where Almo Pro AV comes in.

Stadiums in October aren’t just about football; they’re about atmosphere. Absen PL2.5 Pro, Samsung IAC, LG’s LAPA136-GF.AUSQ, Planar TVF, and MAXHUB LM138A07 LED walls make even the nosebleeds feel like front row. Epson EB-PU2220B projectors put replays on the big board brighter than the Florida sun. Christie Griffyn 4K32-RGB lights up end zones like Broadway, and Panasonic PT-MZ880 keeps multipurpose areas covered. Peerless-AV and Chief mounts hold it all steady, while Sennheiser EW-DX mics, JBL VTX arrays, and Crown I-Tech amps make every whistle and roar shake the concrete. And if you don’t have control? Forget it. AMX and Atlona keep the show running smooth so no one fumbles the AV on 4th down.

PTZOptics belongs here too. Their 30X-NDI cameras with Hive are being used for live sports broadcasts, streaming games, press conferences, and even fan cams that rack up more views than the actual highlight reel. It’s broadcast quality without the truck, which means even smaller venues can deliver big-league streaming.

 

Gyms are catching on as well. I visited one in Bogotá that looked more like a TV studio than a gym. Netgear M4250 switches kept the feeds flowing, SoundTube pendants powered by LEA Connect 354 amps handled the sound, and Kramer processors kept the whole system easy to manage. Members were half-working out, half-starring in their own highlight reel. One guy told me he felt more scouted than he ever did in high school ball, and honestly, he wasn’t wrong.

 

Sports bars in Miami? That’s where Sundays are basically religion. A neighborhood bar turned game day into an experience with Sharp PN-M752 displays, Sony FW-98BZ53L BRAVIA Pros, and an LG LAPA136-GF.AUSQ LED wall. BrightSign XT1145 players kept replays and promos rolling, AtlasIED Atmosphere processors with Bose DS 100SE speakers made the sound clean, and Panasonic PT-MZ880 projectors expanded the view. AMX control made it simple for the bartenders to swap games between orders. Add ListenWiFi so fans could stream commentary to their phones, and suddenly no one was fighting over the volume. The owner said Sunday sales doubled. And yes, the Sennheiser wireless mic came out for Sweet Caroline after the Dolphins actually pulled off a win.

 

In Colombia, soccer stadiums are upgrading too. Imagine stepping into a venue with Absen LED walls lighting up the pitch, Barco G62 projectors handling pre-match visuals, and PTZOptics 30X-NDI cameras with Hive pushing live feeds straight to mobile apps and fan zones. Fans tune into ListenWiFi for play-by-play without missing a call, and the energy feels like Maracanã on a final. That’s the kind of AV that keeps fans in the moment instead of looking for the nearest exit.

Now let’s talk immersive experiences. Our Special Markets team has been transforming fan zones and gyms with headsets that bring the action straight into your ears. At one stadium install, fans tuned into play-by-play commentary in real time, no more missing the call because the guy behind you is arguing about fantasy football. This isn’t just AV, it’s personal, and it’s what makes a sports experience feel one-of-a-kind.

Sports bring passion. Nobody wants bad audio, laggy control, or a dead screen to ruin their game, whether they’re in a stadium, a gym, or a bar. With Almo Pro AV’s lineup, Absen, Samsung, LG, Planar, MAXHUB, Sharp, Sony, Epson, Panasonic, Barco, Christie, Peerless-AV, Chief, Sennheiser, JBL, Crown, AtlasIED, Bose, Netgear, LEA, SoundTube, PTZOptics, MicroTouch, Listen Technologies, AMX, Atlona, Kramer, and our Special Markets team, we’ve got every angle covered. The only thing we can’t do is fix your team’s record. If I could make the Giants, Cowboys, Dolphins, Brazil, and Portugal all win, I’d be running Vegas instead of writing blogs and selling AV. And since Almo Pro AV’s headquarters is in Philly, I’m obligated to say it… Go Eagles! (Don’t tell my Giants-loving heart I said that.)

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

September in LATAM AV: Closing Strong, Setting Up Bigger Wins

September is the last stretch of Q2 for us, and if I’ve learned anything in this industry, it’s that this month decides who walks into Q3 relaxed and who walks in scrambling. If you wait until November, you’ll be the one calling your customer to explain why their install is stuck on a boat. I have made those calls before and they are not fun.

One story that always sticks with me is from Colombia. A partner decided to hold off until November, thinking Buen Fin and year-end would be their big moment. By then, they were buried in freight delays, chasing approvals, and stressing about credit. Their competitor, who moved in September, was already delivering and winning market share. That was a turning point for me. In LATAM, the ones who move first, win first.

And I see it happening across the region right now. In Costa Rica, companies are already building hybrid rooms with LG displays, Barco ClickShare, and Netgear switching so they are ready before year-end. Guatemala is finalizing education projects with NEC projectors and Aver cameras. Chilean boardrooms are running Epson projection with Yamaha audio, while in Peru, lobby spaces are coming alive with LG DVLED walls and Legrand infrastructure. Honduras has events buzzing again with SoundTube and Peerless-AV solutions, and in Jamaica, resorts are securing Samsung outdoor displays, Yamaha audio, and Legrand cabling so their guests never miss a beat.

Puerto Rico is another great example. A university there recently upgraded lecture halls with Samsung professional displays and Listen Technologies systems. Because they moved early, everything was installed and ready before students returned. No delays, no excuses, just results. Their integrator looked like a rock star.

That is why I tell every partner the same thing: September is not a filler month. It is the launchpad. Budgets are getting finalized, projects are being scoped, and the smart integrators are locking in orders before the supply chain circus kicks off. I have watched it play out again and again. The ones who act in September spend December delivering. The ones who don’t spend December apologizing.

The lesson is simple. Don’t be the integrator explaining delays. Be the one delivering. With Almo Pro AV behind you, you have the brands, the credit, and the logistics strategy to make it happen.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Emerging AV Trends Shaping the Future of Government Facilities

Government facilities are undergoing a technology modernization – and AV technology is at the heart of it. From city halls and courthouses to command centers and public safety offices, agencies are investing in smarter, more secure, and more scalable AV systems to meet the demands of hybrid workforces, citizen engagement, and operational resilience.

At Almo Pro AV, we work in partnership with resellers and integrators to help them stay ahead of the curve. Let’s look at the top technologies shaping the future of public sector AV – and how you can leverage them to grow your business.

  1. AV Over IP: The Backbone of Scalable Government Infrastructure

Kramer kds7mngrAV over IP is rapidly replacing traditional AV distribution in government buildings. It offers flexibility, centralized control, and cost-effective scalability – especially for multi-site deployments and command centers.

Integrator Insight: Agencies are prioritizing TAA-compliant, secure AV-over-IP solutions that integrate with existing IT infrastructure. Almo’s product portfolio includes vetted, standards-based systems ready for federal and SLED environments.

Featured Product: Explore Kramer’s reliable AV over IP solutions, such as the KDS-7-MNGR, for seamless video distribution.

  1. Hybrid-Ready Meeting Spaces

PTZOptics Move 4kVirtual and hybrid meetings are now standard in government operations. Agencies need AV setups that support remote testimony, live streaming, and real-time collaboration with high security and accessibility.

Integrator Insight: Focus on UC platforms with ADA-compliant features, real-time captioning, and EO 14028 alignment. Almo offers training and sales enablement to help you map product features to policy requirements.

Featured Product: PTZOptics Move 4K offers built-in auto-tracking capabilities and comes native with NDI® HX3 for unparalleled performance and versatility.

  1. Digital Signage for Public Messaging and Wayfinding

SpinetiX media playerDigital signage is becoming essential for real-time alerts, multilingual communication, and interactive wayfinding in public buildings. Agencies are replacing static signage with dynamic, remotely managed displays.

Integrator Insight: Offer signage solutions with emergency alert integration and remote content management. Almo’s partners benefit from access to exclusive signage platforms and deployment support.

Featured Product: SpinetiX iBX440 is the digital signage player that makes
video walls accessible to everyone.

  1. Assistive Listening and Accessibility TechListen Technologies

Accessibility is a legal and ethical priority. Agencies are upgrading council chambers and courtrooms with assistive listening systems, captioning, and inclusive interfaces.

Integrator Insight: Almo’s team helps you spec and source ADA-compliant solutions, including induction loops, IR systems, and real-time translation tools.

Featured Product: Auri™, powered by Listen Technologies, is the first Auracast™ broadcast audio-based solution for assistive listening.

  1. Sustainable and Energy-Efficient AVViewSonic ViewBoard

Sustainability is now a procurement priority. Agencies are seeking energy-efficient AV systems, recyclable components, and eco-conscious installation practices.

Integrator Insight: Almo offers EPEAT-certified displays and consults on green AV design to help you meet agency sustainability goals.

Featured Product: The EPEAT Gold-rated 65” ViewBoard series from ViewSonic is made with over 90% post-consumer recycled materials.

Why Almo Pro AV Is the Perfect Public Sector Partner

court roomChoosing the right technology is only part of winning in the public sector. The other part is having a partner who understands the entire procurement and deployment ecosystem – and that’s where Almo Pro AV excels.

✓ Deep Public Sector Expertise

Our dedicated public sector team has decades of experience navigating government buying cycles – from GSA contracts to SLED procurements. We speak the language of contracting officers, compliance reviewers, and IT security leads.

✓ Bid and Compliance Support

We help our partners position themselves competitively in bids by providing:

    • TAA and NDAA compliance documentation
    • RFP-ready technical narratives
    • Grant eligibility guidelines
    • Sales Enablement & Training

command and control centerWe train your sales staff to position secure AV solutions to government buyers, aligning product features with mandates like EO 14028, CISA OT guidance, and directives. Government buyers value reliability and expertise – we show up with both.

✓ Exclusive Product Access

As Christie Digital’s exclusive distribution partner for the Secure Series III, we give you a competitive edge – delivering a high-demand, compliance-ready display that your competitors can’t source through standard channels.

✓ Integration Support

We don’t just ship boxes. We understand each agency’s mission. Our technical specialists consult on system design, ensuring that your deployments align with security policies, accessibility standards, and command-center workflows.

Partner with Almo Pro AV and Lead the Future of Government AV

Public sector AV is evolving fast. Agencies need partners who understand the mission, the mandates, and the technology. With Almo Pro AV, you get more than a distributor – you get a strategic ally.

Let’s build smarter, safer, and more connected government spaces – together.

Contact an Almo Pro AV representative to get started.

Pro Audio Trends 2025: The Good, The Smart, and The Acoustically Ugly

As we continue to barrel through 2025 (how is it the middle of August already?!?), I wanted to take a second to look at some of the trends that are shaping pro audio in our current landscape. We are seeing a steady march of technological breakthroughs – particularly in the conferencing space – which make our lives as audio professionals easier and our solutions more effective. However, as they say – physics is physics – and the spaces in which we are having to implement these solutions are making our success harder and harder to come by.

Let’s take a look at the pro audio landscape in 2025 – the good and the not-so-good.

All 1s and 0s – Networked Audio

In my opinion, we can declare the networked audio wars over, and Dante has emerged the victor (for better or for worse). Although many networked audio protocols still exist and see limited, niche use (AVB, I’m looking in your direction…), Dante now sees the most widespread use and adoption across the pro audio industry. Dante has become so popular and inexpensive that we are now seeing it at almost every price point – from budget mixers to entry-level speakers, and even some in the consumer audio world.

Networked audio is such a revolution that it deserves its own blog post, but put simply, it maximizes installation convenience and flexibility by routing all audio channels through a digital, networked backbone of Cat cables and network switches. For example, an event that used to require 32 individual input cables run from the front to the back of the room can now be handled by one Cat6 cable.

Not only is networked audio convenient, but it is also incredibly flexible. Routing one input to multiple outputs can now be done with a few mouse clicks. Changes can be made on the fly without even having to touch a physical cable.

Will Dante be the ultimate networked audio solution into the future? Due to its channel count limitations, likely not. But for now, its ease of use, flexibility, widespread adoption, and low cost, Dante is the go-to solution for 2025 and at least the next few years.

Audio-Technica beamforming ceiling micCeiling and Wall Microphone Arrays

We all work in the conferencing space extensively these days, and most of these spaces have the same needs: effective and professional-sounding audio which is as aesthetically unobtrusive as possible. Into this breech have stepped most of the major audio manufacturers – Shure, Yamaha, Sennheiser, Audio-Technica – with ceiling- or wall-mounted beamforming array microphones.

The amount of choices here is dizzying, but the technology in all of them is similar. They use sophisticated beamforming algorithms to isolate individual speakers, suppress background noise, and automatically adjust pickup patterns based on who is talking. Typically these are mounted on the ceiling, which eliminates the paper-shuffling noise of a table microphone, and the inconvenience and limited durability of gooseneck microphones.

Are beamforming microphones the correct solution for all conference rooms? Of course not. Most are limited to a maximum 25’x25’ coverage area, and audio at the edges of these coverage zones can sound thin. Locating microphones as close as possible to the speaker is always best practice, and some room configurations may not lend themselves to a ceiling mic array. Beamforming mics can also tend to be on the expensive side, so some situations may be better served by a more traditional solution.

The Challenge: Did Architects Forget About Sound?

modern conference roomFinally, for the trend that is assuredly NOT one that I hope sticks around, is the continued assault on acoustics that is modern conference room design. The aesthetics of modern conference room design seem to be engineered to be in direct opposition to what makes a room sound good.

Take a look at pretty much any conference room designed in the last 5-8 years: floor-to-ceiling glass walls and polished concrete floors that reflect every minute sound, exposed HVAC duct work that creates a continuous low-frequency rumble, open, cavernous ceiling spaces – it’s a miracle that we can hear anything intelligible in these spaces.

Although current mic and DSP technology can work miracles to overcome some of these challenges, the frustrating part of this is that with proper acoustic design choices, we wouldn’t need as many of these work-arounds. We are spending thousands of dollars on sophisticated signal processing to compensate for poor design choices.

These trends tend to come and go, so my fingers are firmly crossed that the open-ceiling, glass wall, concrete floor trends of this era go away – and quickly!

Wrapping Up

The professional audio industry has always been about solving problems and making communication clearer. We are seeing the promise of networked audio and advanced processing in action on a daily basis to make projects successful.

The future of pro audio is networked, intelligent, and unfortunately, still dealing with some questionable architectural choices.

If you need help finding the right technology for your next project, or have a difficult audio problem that needs solving, reach out to the audio team at Almo ProAV at [email protected]!

Audio enthusiast? Check out “Visiting the JBL Experience Center“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

AV Ecosystems: Because ‘Just Plug It In’ Never Works Out That Way

If I had a dollar for every time someone told me “We just need a screen and maybe a speaker,” I could retire early and start an LED ministry on the beach. Let’s be honest. AV is not a bunch of parts you slap on a quote to check a box. It’s an ecosystem. Everything has to work together or nothing works at all. When you get it right, the tech fades into the background and the experience takes the lead.

Here’s a real one from a client in Raleigh. High-end financial firm, fancy chairs, gorgeous space, zero tech harmony. Meetings were starting late, execs were sharing content through personal hotspots, and the poor IT guy was one coffee away from quitting.

We stepped in and flipped the script.

We gave them a Sony Pro BRAVIA 98 inch display that actually made spreadsheets look exciting. Dropped in an AVer CAM570 with smart AI framing so no one had to babysit the camera. Ran Legrand Wiremold cable management to keep the conference table looking sharp. Deployed a Netgear M4250 AV Line switch to handle bandwidth like a pro. Then added a Nureva HDL410 audio system that made the whole room sound like everyone had a mic, even the quiet ones in the back. Everything was integrated clean with Chief and Middle Atlantic gear.

Now their meetings start on time, nobody’s crawling under the table with a USB-C adapter, and the CEO stopped cursing during video calls. Progress.

Let’s hop down to Myrtle Beach. A boutique hotel wanted to upgrade their banquet space. They do weddings on Saturdays and corporate meetings Monday through Friday. One mic system wasn’t cutting it and the projector looked like it came from a garage sale.

We gave them an LG 136 inch All-in-One LED that stole the show. Installed a Shure MXA910 ceiling mic that catches every “I do” and every quarterly forecast. Added an Absenicon display in the lobby running BrightSign XT5 for customized welcome messages and event branding. Listen Technologies handled their ADA audio compliance. And they’re running everything off Atlona’s Velocity platform. It’s simple enough for the front desk to use, but powerful enough for back-to-back events.

Now they’re booking more events, charging more per room, and the tech just works. Imagine that.

Down in Guatemala City, a university needed hybrid learning across multiple classrooms. What they had was a mess. Different brands in every room, spotty audio, and teachers wasting half their class time setting up.

We standardized the setup. Epson PowerLite projectors. Sharp interactive displays. PTZOptics cameras with AI-powered tracking so teachers can walk and teach without losing the shot. BrightSign controls their content campus-wide. Netgear handles the network backbone. One ecosystem, one support path, one happy IT team.

And let’s talk about AI. If your system isn’t leveraging AI today, you’re already behind. From auto-framing cameras to predictive audio leveling, AI is the new teammate in the room. It doesn’t just make things smarter. It makes things smoother. Faster. Simpler. That’s the real win.

The truth is, when AV is done right, people don’t talk about the tech. They talk about how great the space feels. That’s the goal. And we get there by building real ecosystems, not tech Frankensteins.

So whether you’re designing a boardroom in Raleigh, a venue in Myrtle Beach, or a classroom in Bogotá, stop cobbling. Start connecting.

You bring the vision. We’ll bring the brands and the brains to make it all work.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

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