Digital Signage Essentials: Building Blocks of Visual Communication

Walk into any modern corporate lobby and you’ll likely be greeted by a sleek digital display showcasing company branding, welcome messages, or real-time updates. It’s polished. It’s professional. And it’s powered by more than just the display.

Behind every impactful signage experience is a network (pun intended) of essential components – often overlooked, but absolutely critical. As AV professionals, we know that the magic of digital signage doesn’t just happen. It’s built from the ground up with the right mounts, cables, media players, and signage management platforms – and of course, an appropriately sized display.

Let’s break down the building blocks using a corporate lobby as our anchor.

Chief mountsDisplay Mounts: The Foundation of Form and Function

In a high-traffic lobby, aesthetics and safety go hand-in-hand. A commercial-grade mount like the Chief Tempo Flat Panel Wall Mount System ensures the display is securely installed, perfectly aligned, and easily serviceable while providing for mounting locations for other components. Whether it’s a single screen or a video wall, choosing the right mount affects not only the visual impact but also long-term maintenance.

Integration Tip: Always consider ADA compliance and future serviceability. Look for mounts with micro-adjustments and quick-release features to simplify installation and upkeep.

Cables & Extenders: The Lifelines of Connectivity

Cables may be out of sight, but they’re never out of mind for integrators. High-quality HDMI, DisplayPort, and power cables – like those from C2G or Kramer – ensure reliable signal transmission and reduce the risk of downtime. Send 4K up to 130ft or 1080p up to 230ft with C2G’s HDBaseT Transmitter and Receiver – pair with CAT6a shielded cables for crystal-clear, reliable AV performance.

Integration Tip: Use proper length shielded cables to limit clutter, while allowing access and avoiding interference in high-density installations.

BrightSign media playerMedia Players: The Content Engines

Media players are the workhorses of digital signage. Devices like the BrightSign XT5 or SpinetiX HMP400 deliver smooth playback, schedule content, and support interactive experiences.

Integration Tip: Opt for players with remote management capabilities and robust security features – especially in corporate environments where IT standards are high.

Signage Management Platforms: The Control Center

A signage deployment is only as good as its management system. Platforms like SpinetiX ARYA or Samsung MagicINFO allow AV pros and IT teams to schedule, monitor, and update content across locations with ease.

Integration Tip: Look for platforms that integrate with existing enterprise systems and offer analytics to measure engagement and performance.

NetgearAV Network Switch: Preconfigured Power

From one display to thousands, properly configured networks allow you to manage and monitor your signage network from your desk. Choosing a switch preconfigured for AV networks, like the Netgear M4250, makes the job even easier.

Integration Tip: Consider adding a POE powered media player and POE capable network switch to limit the number of power connections needed behind the display. PoE++ is becoming the new standard for Audio/Dante-controlled devices, the Netgear M4250 has 1,400 Watts available to future-proof your AV power needs.

Middle AtlanticPower Management: The Silent Protector

Protecting your displays and media players from a devastating power surge is as simple as adding some type of power management system. Solutions from brands like Middle Atlantic or SurgeX offer surge protection, power conditioning, and remote monitoring to keep your signage systems safe and running smoothly.

Integration Tip: Use rack-mounted or inline surge protectors with remote reboot capabilities to minimize service calls and ensure uptime in high-traffic environments

The Unsung Heroes of Impactful Signage

While the display may steal the spotlight, it’s the essentials that make the experience seamless, scalable, and secure. From the moment a visitor steps into the lobby to the time they enter a meeting space, these components work together to deliver a consistent brand experience.

Whether you’re designing a single display or a multi-zone signage network, start with the essentials, and build from there.

Ready to Elevate Your Signage Projects?

Explore Almo’s full range of digital signage solutions, including mounts, cables, controllers, players, and platforms – all backed by expert support and distribution services. Contact your Almo Pro AV rep or Business Development Manager to get started.

Todd Heberlein

Todd Heberlein | CTS, DMC-D-4K, DSCE

Senior BDM – Technical Lead

Supported Manufacturers: Absen and BrightSign

Nick Carnahan

Nick Carnahan | DSCE

BDM – Brand Specialist

Supported Manufacturers: Legrand AVChief, C2G, Da-Lite, Luxul, Middle Atlantic, Vaddio, Wiremold

Eric Olson headshot

Eric Olson​​ | CTS, DSCE

Senior BDM – Technical Lead

Supported Manufacturers: Netgear, LG, Lumens and Atlona

September in LATAM AV: Closing Strong, Setting Up Bigger Wins

September is the last stretch of Q2 for us, and if I’ve learned anything in this industry, it’s that this month decides who walks into Q3 relaxed and who walks in scrambling. If you wait until November, you’ll be the one calling your customer to explain why their install is stuck on a boat. I have made those calls before and they are not fun.

One story that always sticks with me is from Colombia. A partner decided to hold off until November, thinking Buen Fin and year-end would be their big moment. By then, they were buried in freight delays, chasing approvals, and stressing about credit. Their competitor, who moved in September, was already delivering and winning market share. That was a turning point for me. In LATAM, the ones who move first, win first.

And I see it happening across the region right now. In Costa Rica, companies are already building hybrid rooms with LG displays, Barco ClickShare, and Netgear switching so they are ready before year-end. Guatemala is finalizing education projects with NEC projectors and Aver cameras. Chilean boardrooms are running Epson projection with Yamaha audio, while in Peru, lobby spaces are coming alive with LG DVLED walls and Legrand infrastructure. Honduras has events buzzing again with SoundTube and Peerless-AV solutions, and in Jamaica, resorts are securing Samsung outdoor displays, Yamaha audio, and Legrand cabling so their guests never miss a beat.

Puerto Rico is another great example. A university there recently upgraded lecture halls with Samsung professional displays and Listen Technologies systems. Because they moved early, everything was installed and ready before students returned. No delays, no excuses, just results. Their integrator looked like a rock star.

That is why I tell every partner the same thing: September is not a filler month. It is the launchpad. Budgets are getting finalized, projects are being scoped, and the smart integrators are locking in orders before the supply chain circus kicks off. I have watched it play out again and again. The ones who act in September spend December delivering. The ones who don’t spend December apologizing.

The lesson is simple. Don’t be the integrator explaining delays. Be the one delivering. With Almo Pro AV behind you, you have the brands, the credit, and the logistics strategy to make it happen.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Emerging AV Trends Shaping the Future of Government Facilities

Government facilities are undergoing a technology modernization – and AV technology is at the heart of it. From city halls and courthouses to command centers and public safety offices, agencies are investing in smarter, more secure, and more scalable AV systems to meet the demands of hybrid workforces, citizen engagement, and operational resilience.

At Almo Pro AV, we work in partnership with resellers and integrators to help them stay ahead of the curve. Let’s look at the top technologies shaping the future of public sector AV – and how you can leverage them to grow your business.

  1. AV Over IP: The Backbone of Scalable Government Infrastructure

Kramer kds7mngrAV over IP is rapidly replacing traditional AV distribution in government buildings. It offers flexibility, centralized control, and cost-effective scalability – especially for multi-site deployments and command centers.

Integrator Insight: Agencies are prioritizing TAA-compliant, secure AV-over-IP solutions that integrate with existing IT infrastructure. Almo’s product portfolio includes vetted, standards-based systems ready for federal and SLED environments.

Featured Product: Explore Kramer’s reliable AV over IP solutions, such as the KDS-7-MNGR, for seamless video distribution.

  1. Hybrid-Ready Meeting Spaces

PTZOptics Move 4kVirtual and hybrid meetings are now standard in government operations. Agencies need AV setups that support remote testimony, live streaming, and real-time collaboration with high security and accessibility.

Integrator Insight: Focus on UC platforms with ADA-compliant features, real-time captioning, and EO 14028 alignment. Almo offers training and sales enablement to help you map product features to policy requirements.

Featured Product: PTZOptics Move 4K offers built-in auto-tracking capabilities and comes native with NDI® HX3 for unparalleled performance and versatility.

  1. Digital Signage for Public Messaging and Wayfinding

SpinetiX media playerDigital signage is becoming essential for real-time alerts, multilingual communication, and interactive wayfinding in public buildings. Agencies are replacing static signage with dynamic, remotely managed displays.

Integrator Insight: Offer signage solutions with emergency alert integration and remote content management. Almo’s partners benefit from access to exclusive signage platforms and deployment support.

Featured Product: SpinetiX iBX440 is the digital signage player that makes
video walls accessible to everyone.

  1. Assistive Listening and Accessibility TechListen Technologies

Accessibility is a legal and ethical priority. Agencies are upgrading council chambers and courtrooms with assistive listening systems, captioning, and inclusive interfaces.

Integrator Insight: Almo’s team helps you spec and source ADA-compliant solutions, including induction loops, IR systems, and real-time translation tools.

Featured Product: Auri™, powered by Listen Technologies, is the first Auracast™ broadcast audio-based solution for assistive listening.

  1. Sustainable and Energy-Efficient AVViewSonic ViewBoard

Sustainability is now a procurement priority. Agencies are seeking energy-efficient AV systems, recyclable components, and eco-conscious installation practices.

Integrator Insight: Almo offers EPEAT-certified displays and consults on green AV design to help you meet agency sustainability goals.

Featured Product: The EPEAT Gold-rated 65” ViewBoard series from ViewSonic is made with over 90% post-consumer recycled materials.

Why Almo Pro AV Is the Perfect Public Sector Partner

court roomChoosing the right technology is only part of winning in the public sector. The other part is having a partner who understands the entire procurement and deployment ecosystem – and that’s where Almo Pro AV excels.

✓ Deep Public Sector Expertise

Our dedicated public sector team has decades of experience navigating government buying cycles – from GSA contracts to SLED procurements. We speak the language of contracting officers, compliance reviewers, and IT security leads.

✓ Bid and Compliance Support

We help our partners position themselves competitively in bids by providing:

    • TAA and NDAA compliance documentation
    • RFP-ready technical narratives
    • Grant eligibility guidelines
    • Sales Enablement & Training

command and control centerWe train your sales staff to position secure AV solutions to government buyers, aligning product features with mandates like EO 14028, CISA OT guidance, and directives. Government buyers value reliability and expertise – we show up with both.

✓ Exclusive Product Access

As Christie Digital’s exclusive distribution partner for the Secure Series III, we give you a competitive edge – delivering a high-demand, compliance-ready display that your competitors can’t source through standard channels.

✓ Integration Support

We don’t just ship boxes. We understand each agency’s mission. Our technical specialists consult on system design, ensuring that your deployments align with security policies, accessibility standards, and command-center workflows.

Partner with Almo Pro AV and Lead the Future of Government AV

Public sector AV is evolving fast. Agencies need partners who understand the mission, the mandates, and the technology. With Almo Pro AV, you get more than a distributor – you get a strategic ally.

Let’s build smarter, safer, and more connected government spaces – together.

Contact an Almo Pro AV representative to get started.

AV Ecosystems: Because ‘Just Plug It In’ Never Works Out That Way

If I had a dollar for every time someone told me “We just need a screen and maybe a speaker,” I could retire early and start an LED ministry on the beach. Let’s be honest. AV is not a bunch of parts you slap on a quote to check a box. It’s an ecosystem. Everything has to work together or nothing works at all. When you get it right, the tech fades into the background and the experience takes the lead.

Here’s a real one from a client in Raleigh. High-end financial firm, fancy chairs, gorgeous space, zero tech harmony. Meetings were starting late, execs were sharing content through personal hotspots, and the poor IT guy was one coffee away from quitting.

We stepped in and flipped the script.

We gave them a Sony Pro BRAVIA 98 inch display that actually made spreadsheets look exciting. Dropped in an AVer CAM570 with smart AI framing so no one had to babysit the camera. Ran Legrand Wiremold cable management to keep the conference table looking sharp. Deployed a Netgear M4250 AV Line switch to handle bandwidth like a pro. Then added a Nureva HDL410 audio system that made the whole room sound like everyone had a mic, even the quiet ones in the back. Everything was integrated clean with Chief and Middle Atlantic gear.

Now their meetings start on time, nobody’s crawling under the table with a USB-C adapter, and the CEO stopped cursing during video calls. Progress.

Let’s hop down to Myrtle Beach. A boutique hotel wanted to upgrade their banquet space. They do weddings on Saturdays and corporate meetings Monday through Friday. One mic system wasn’t cutting it and the projector looked like it came from a garage sale.

We gave them an LG 136 inch All-in-One LED that stole the show. Installed a Shure MXA910 ceiling mic that catches every “I do” and every quarterly forecast. Added an Absenicon display in the lobby running BrightSign XT5 for customized welcome messages and event branding. Listen Technologies handled their ADA audio compliance. And they’re running everything off Atlona’s Velocity platform. It’s simple enough for the front desk to use, but powerful enough for back-to-back events.

Now they’re booking more events, charging more per room, and the tech just works. Imagine that.

Down in Guatemala City, a university needed hybrid learning across multiple classrooms. What they had was a mess. Different brands in every room, spotty audio, and teachers wasting half their class time setting up.

We standardized the setup. Epson PowerLite projectors. Sharp interactive displays. PTZOptics cameras with AI-powered tracking so teachers can walk and teach without losing the shot. BrightSign controls their content campus-wide. Netgear handles the network backbone. One ecosystem, one support path, one happy IT team.

And let’s talk about AI. If your system isn’t leveraging AI today, you’re already behind. From auto-framing cameras to predictive audio leveling, AI is the new teammate in the room. It doesn’t just make things smarter. It makes things smoother. Faster. Simpler. That’s the real win.

The truth is, when AV is done right, people don’t talk about the tech. They talk about how great the space feels. That’s the goal. And we get there by building real ecosystems, not tech Frankensteins.

So whether you’re designing a boardroom in Raleigh, a venue in Myrtle Beach, or a classroom in Bogotá, stop cobbling. Start connecting.

You bring the vision. We’ll bring the brands and the brains to make it all work.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Smart Signage, Real Strategy: What AV Pros Should Be Pitching

Let’s talk about digital signage, but not in the tired way. I’m not here to pitch “content on a screen” and call it a day. This is about real strategy, real control, and solutions that actually scale. The industry’s evolving, and as CTS-certified AV pros, we need to lead with options that aren’t just flashy. They need to be functional, intuitive, and built to handle the chaos behind the curtain.

Now, if you haven’t looked into Autora, it’s time. It’s our own platform and yes, I’m biased, but also right. It’s been flying under the radar, and that’s exactly why it’s such a smart play. Autora DSM is clean, cloud-native, and built for teams who want control without needing an IT translator every time they schedule a slide. The platform recently powered a full digital signage rollout across Texas A&M University. We’re talking hundreds of displays across campuses with centralized scheduling, emergency override capability, and branded content templates that even non-designers can update without breaking something. It’s signage that respects both the tech and the people using it. The feedback has been strong. IT teams love it. End users adopt it. Everyone wins.

Now for the usual suspects.

BrightSign is still the MVP when you want a rock-solid player that just gets it done. A retail chain in Puerto Rico used BrightSign players triggered by motion sensors for in-store promos. Ads played when customers reached for a product. No extra clicks, no wasted airtime, just smart, reactive content that helped move inventory.

Carousel deserves a nod too, especially when design flexibility matters. One municipality used it to manage content across multiple public buildings and gave each department the ability to manage its own screens. It kept things decentralized without going rogue, and the admin team didn’t need to babysit anyone through the process.

When you need to impress, tvONE steps in. We used CORIOmaster for a luxury hotel video wall that needed multiple inputs, layout changes, and scheduled zones without losing quality or giving the tech team a heart attack. No fuss, no delays, just a stunning lobby experience that made a serious first impression.

And of course, behind every great signage setup is clean distribution.

That’s where Atlona and WyreStorm come in. A client in Brazil needed signage throughout their HQ along with meeting room scheduling and VC integration. We tied everything together with WyreStorm handling signage feeds and Atlona managing signal control across the rooms. It worked, looked good, and stayed future-proof.

Here’s the takeaway.

Digital signage isn’t a “nice to have” anymore. It’s a key part of AV ecosystems. If you’re not leading with flexible, scalable options, someone else will. Autora DSM gives us a major advantage in that conversation and it’s the one I’m bringing to the front of the line.

Let me know if you want to dive deeper or see how these platforms play in real-world installs. I’ve got examples, and I’ve got time.

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Digital Signal Processors – a Beginner’s Guide

I was recently asked to advise on a project where the customer was installing new AV equipment in a public meeting space. The audio system was to include ceiling array microphones, gooseneck podium microphones, as well as a number of wireless lavalier and handheld microphones. The question I was being asked was “can you recommend an appropriate mixer for this application?”.

At first glance, an audio mixer seems to be the appropriate tool for the job – after all, a mixer takes a number of audio input sources, allows you to control the volume and equalization of each source, and mixes them into a combined output signal to be sent to an amplifier and eventually loudspeakers.

But what if you need to send multiple output signals to multiple destinations? What if some signals need to be sent to some outputs but not others? What if you need to instantly change the signal routing based on the room configuration? What if you need to apply auto echo cancellation (AEC) to any of the signals to prevent echo and feedback? And most importantly – what if you do not have a dedicated technician willing and able to sit behind the mixer to configure it and make adjustments?

For all of these reasons (and plenty more), the appropriate tool for this application is a digital signal processor (DSP), not a mixer. So, let us take a look at DSPs, their features and benefits, and where they are appropriate (and not) to use!

Anatomy of a DSP

One way of looking at a DSP is as a “mixer in a box” which can be remotely controlled. Similar to a mixer, a DSP will have a number of input channels and output channels – typically 12 (in) x 8 (out) – but many other configurations exist. Unlike a mixer, which is made to lay on a table or desk and features lots of volume sliders and knobs, a DSP is a small box which is made to be installed in an equipment rack and typically features no knobs or obvious controls.

blu101Below is the front and rear of a BSS BLU-101, one of the most popular and powerful DSPs that we sell:

As you can see, it does not look much like a mixer at all, but the functionality is similar. It has twelve inputs (the green ports on the right side), eight outputs (the orange ports in the middle), an ethernet port for connecting it to a network, an RS232 port for allowing the unit to be controlled remotely, BluLink for connecting to other Harman devices, and a set of GPIO control ports which can be used for monitoring other devices or accepting signals from external devices.

ac5swhtusAs mentioned above, there are not any controls or buttons on the front panel. Instead, DSPs are generally controlled by external control systems, such as AMX, Kramer, or Atlona. Users interact with a custom touch panel to send control signals such as channel mute, volume control, input/output routing and mixing, gating, and more! In simpler systems, BSS DSPs can also be controlled by a simple button/volume knob control panel, such as the BSS Contrio series.

Due to the versatility and abilities of DSPs, they do require configuration and setup before being deployed. When selling a DSP, always check to make sure that your customer has someone on their team who is familiar with configuring and setting up DSPs. In most cases, the manufacturer will have online training programs which can help them get up to speed. For example, Harman’s Professional Training Portal offers full courses on BSS programming for free! If the customer needs additional help or is simply pressed for time, Almo’s own LinkLab Professional Services team has certified DSP programmers ready to help!

When to Recommend a DSP

Now that you know a bit about what makes a DSP tick, when should you be recommending a DSP solution over a regular mixer?

  • Medium to Large Conference Rooms: any time a customer mentions conferencing, particularly for larger rooms with multiple microphones, a DSP should be recommended. DSPs have the flexibility and power to manage the complex routing needed to interface with conferencing devices. Make sure that your DSP has a USB port for conferencing, as well as auto echo cancellation (AEC)!
  • Training Rooms/Lecture Halls: for applications where there will not be a dedicated AV Tech available to manage the system, a DSP with preset scene recall and automatic level control is essential.
  • Building-wide Systems: any complex system where multiple rooms are being controlled from a central head-end system requires a DSP (and usually a large one) to manage the routing of audio from room to room.

cms14Of course, a DSP is not a fit for every situation. For example, most live performances (musical or otherwise) are better suited to being controlled by a real live person in front of a mixer who can respond in real time to the action on stage. Additionally, smaller, less complex systems (such as in a bar, restaurant, or retail store) which do not require advanced routing or signal control might be better suited to use a rack-mounted mixer (such as the JBL CSM series) or a zone controller (such as the dbx ZonePro).

Conclusion

Hopefully, this serves as a good introduction into the capabilities and use cases for audio digital signal processors. Do not be intimidated by the complexities of DSPs – at their heart they are simply tools for making audio sound great and getting it where it needs to go.

The good news is that you do not have to be an expert to sell DSPs. The audio team at Almo is here to help you navigate the details. Simply be on the lookout for the opportunity, ask some questions, and email [email protected] to help figure out the details. We are here to help!

Audio enthusiast? Check out “Visiting the JBL Experience Center“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

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