The global digital signage market size was estimated at around 23 billion in 2021 and is expected to expand at a compound annual growth rate of 7.7% from 2022 to 2030, with the largest market being North America. We’ve all seen digital signage in our daily lives and have come to expect it when we walk into a hotel, retail location, or even a corporate office. So, why are so many Pro AV integrators hesitant to make it a part of their business plan? Choices… too many of them. There are literally hundreds of CMS (Content Management System) providers currently on the market, and many integrators aren’t sure which one offers their client what they need.
Many CMS providers have attempted to make digital signage appear simple, and some have been relatively successful. The truth of it is, if it’s too simple, it probably lacks some necessary functionality. If not for your current client, most likely for the next one. Since digital signage is so varied, the software needed could never be simple while still addressing the needs of every client.
The Reason Why
So, why should a Pro AV integrator ever get involved in such a mired mess? I’ll give you a couple of reasons. First, if you’re not doing it, your competitor probably is. Second, the market is HUGE, and continues to grow at near double digits each year. Digital signage offers the unique ability to engage with your client on an annual basis, at a minimum, and develop a recurring revenue stream that builds profitability over time.
Digital signage was originally known as digital out of home advertising but is now used as a method of digital communication. It communicates ideas, data, dates, times, events, news, weather, inspiration, etc. My fingers would fall off before I can list the various uses, and there are people finding new ways every day. It’s here to stay, so you might as well jump on board. The first step is creating a strategy that doesn’t put a strain on your company, while still being able to offer everything needed for your sophisticated clients.
Step 1 – Find a Partner
Even though there are so many uses, and hundreds of software choices to help facilitate those uses, it all boils down to methods of communication. Just as there are many methods to create a beautiful painting, it still comes down to a brush, some pigment, and something to paint on. For signage, it’s content, a way to manage the content, and a display on which to play the content. As an integrator, you serve as a resource to the end user, but you don’t need to paint the picture for them – just set up the brush and canvas, and let the painters do their work.
Most projects are pretty straight forward, but for those that require a bit more, there are digital signage experts that spend their day knee-deep in the inner workings and are willing to provide assistance. The key to a successful strategy is finding a partner that has enough options to choose from, while still remaining knowledgeable in each option enough to guide you to provide the best solution for your client. These partners can be value added distributors, digital signage content creation firms, or even local digital signage integrators. This step is the key to developing a strategy, without having to hire a slew of experts internally. There are partners, like Exertis Almo, that offer a number of options, both in hardware and software, and can provide the resources needed to help with almost any digital signage project you run into. They also have some key partners that they work with to provide things not covered by the hardware or software.
Step 2 – The Committee
After securing a partner that provides resources and expertise needed, the next step is getting the key players from your client together. This is something that Pro AV integrators are extremely qualified for. Knowing your clients and developing relationships within that client is something nobody else can do for you.
The most important thing an integrator can do to ensure a successful project is get the correct people involved. Many projects are relegated to the IT department of an end user, but shouldn’t stop there. In order to be successful, we need to involve any person that will be involved with the digital signage. This should be a formal or informal committee that the end user has put together. This committee should consist of key people that will utilize the system in some way. I suggest including marketing, IT, facilities, HR, and the CEO or other officer responsible for saying “yes” to the project. You should also include the person responsible for the day to day management of the content, even if it’s a part time administrative assistant.
Having a digital signage partner doesn’t mean you’re done with the project. It just allows you to do what you do best and leave some of the technical aspects of signage to someone else. This eliminates a lot of the time suck that can be associated with signage.
Step 3 – Needs Analysis
This portion can be done via a video conference with your signage partner, or there are a few key questions you can ask your client to start the process.
No matter if you are passing the information over to a partner that will run with the rest of the project, or passing it on to an internal resource to finish out the project, there are 5 key questions you can ask to help provide direction. The great thing about these questions is they don’t require any in-depth knowledge of signage.
What is the overall objective of the digital signage?
Who will be responsible managing the content, and do they have technical skills? List everyone that will “touch” the system and indicate what responsibility they will have.
Will the digital signage be interactive or pull from a data source? Weather, news, PowerBI, database? If so, please provide details.
Do you have a preference for on-premise or a cloud solution?
Who is creating the content, and how will it be kept timely and relative?
After the needs analysis has been completed, your signage partner should be able to suggest a combination of hardware, software, and additional services that fit the needs of your client. These services can even include installation services, which can further aid in making sure you are able to service your client best, without any additional strain on your company.
Step 4 – Deployment
As a system integrator, this should be right in your wheelhouse. Because signage hardware includes an IT element, making sure you have the correct people involved is key. I suggest involving your signage partner in the planning and possibly in the actual deployment. The key to a successful deployment can sometimes hinge on having a resource for contingencies.
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To discuss the strategies above, or to hear more about how Exertis Almo can help you develop a customized strategy for your client, please contact me via email.
Good luck!
In today’s world, it’s more important than ever to ensure proper sanitation and cleanliness of public spaces. By encouraging hand sanitation upon entering and exiting a space, you’ll create a safer, cleaner environment for yourself and others.
According to the CDC, washing your hands or using hand sanitizer containing at least 60 percent alcohol are essential steps in avoiding sickness and protecting others. Hand sanitation is especially important in public spaces when soap and water are not available, specifically before eating and after handling or adjusting your mask.
And with digital signage hand sanitizing units, you’ll keep germs under control while displaying helpful and important information for users.
Digital Signage Hand Sanitizing Units
With digital signage hand sanitizing units from RC Stars, hand sanitation is simple and convenient. The touchless auto-dispensers display customizable information and images, encouraging users to properly sanitize their hands upon entering an indoor space. Perfect for a wide variety of applications, these zero-contact sanitation kiosks are ideal for lobbies, gyms, schools, shops, and other points of service.
Available in 21.5-inch wall-mounted and freestanding units, digital signage sanitizing units from RC Stars deliver durability and functionality in a sleek exterior. With metal body housing, tempered protection glass, and water-resistant casing, you’ll enjoy zero-contact sanitation and top-of-the-line construction. Not to mention, the Remote Management Software connects the kiosk to Wifi and delivers content updates to your web browser, so you’ll stay up to date when sanitizer levels are running low. And with a volume indicator on the unit itself, you’ll enjoy simple and convenient refilling of your unit.
Freestanding vs. Wall-Mounted Dispensers
The Freestanding Digital Signage Hand Sanitizing Unit from RC Stars is an ideal addition to any live event. With a convenient stand for your sanitizing unit, this kiosk can be placed anywhere in a space and can be reconfigured to assist with traffic flow and sanitization.
If you’re looking for a space-saving station, the Wall-Mounted Digital Signage Hand Sanitizing Unit is perfect for smaller areas, as the unit hangs seamlessly on any wall. Delivering a sleek and contemporary aesthetic, this wall-mounted unit is an efficient and health-conscious addition to any public area.
Where to Use Your Hand Sanitizing Unit
School Buildings
With zero-contact sanitation, these digital signage kiosks are perfect for ensuring proper cleanliness of students and faculty upon entering a building. Available in both wall-mounted and freestanding units, the stations are ideal for school lobbies, cafeterias, and classrooms, as they fit seamlessly into any space.
Not to mention, our sanitizing units are perfect for college buildings, as they allow students to read important university information while cleaning their hands.
Doctor’s Office
With a high traffic volume throughout the day and potential exposure to illness, it’s essential to ensure that patients and staff are properly sanitizing their hands upon entry. And with customizable digital signage, these kiosks provide patients with necessary sign-in and office information while allowing them to sanitize before an appointment.
Shops and Malls
Delivering digital signage and sanitization in a compact kiosk, these units are ideal for displaying sales and advertisements while ensuring the health and safety of employees and customers. With customizable display images, digital signage units from RC Stars are perfect for alerting customers of featured products, explaining current and upcoming sales, or simply encouraging hand sanitation upon entry.
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With the RC Stars Digital Signage Hand Sanitizing Unit, you’ll ensure greater health of safety in any public space. Whether you plan to install your unit in a school building, office, or any other point of service, you’ll enjoy the convenience of digital signage and hand sanitation in a compact, sleek kiosk.
With the uncertainty of the current times, most businesses are looking for a way to “bridge the gap”, and AV integration firms are no different. While some have already made the difficult decision to lay employees off, others are doing what they can to maintain their employee base, and keep them busy with any project to generate revenue.
Because of the previous growth, many AV integration firms focused on low hanging fruit, because it was all they could do to keep up with demand. If nothing else, companies have now been forced to review their current portfolio to determine how they can branch out, or go deeper with their current client base.
Below are a few ideas on how integrators can utilize their current sales staff to engage on selling services that were previously overlooked. This may provide a way to get them over any current hurdles, as well as build toward the future.
Because of the fluidity of the COVID-19 pandemic, communication has become even more of a key factor than before. With the need to get a message out quickly, digital communication has proven most vital. Clients that hadn’t previously invested in digital signage for internal communication may now see the great value that instant communication provides.
Adding a few screens around an office where information can be easily and quickly disseminated is now viewed by most as a necessity. A simple message about upcoming business hours, or even proper hand washing seemingly an afterthought previously is now seen as vitally important.
With many employees now working from home, increased network bandwidth has proven a necessity for business. The importance of allowing employees to access servers and other assets on the network for a seamless virtual workplace, is now a reality for many.
The additional benefit digital signage and internet service can provide to the integrator is the ability to build a portfolio that provides a steady stream of recurring revenue. This is especially beneficial when business isn’t growing as expected, or something as simple as a slow playing client makes cash flow tight.
Most integrators have thought about investing the time and personnel on additional divisions, but because of the lack of experts available, or the consistent growth, they just haven’t. Now with the market slowdown, adding additional personnel is most likely furthest from their mind. Now for the “antidote” – With numerous services available, Almo is here to help our clients looking to diversify, and find a way to add revenue without adding the expense of additional employees.
Our expert staff, who help clients navigate a new offering by participating, or even leading a call with the end user, allows our clients to branch out without the hassle and expense of finding their own expert staff. Contact your Almo rep for additional information on how we can help go deeper with your client and find untapped sources of revenue.
Just about halfway through another year and one more InfoCommis in the books. Since my start in the industry in 2003, I’ve approached the InfoComm show with various emotions – excitement, trepidation, anticipation, and some years even some dread. Each year, I’ve come out the other side finding something at the show that I’ve enjoyed, and have even been impressed at the creativity of various manufacturers. However, it has been quite a while since I’ve walked away from a manufacturer’s booth saying “Wow, that was truly awesome.” No matter how big a display gets, it’s still just a display – and no matter how much you want it in your front room, it’s not going to keep you engaged on a trade show floor.
The LG booth at InfoComm 2019 was a refreshing change. Sure, they still had the obligatory large display, but even that threw me a curve. Not only did they have an 88” OLED display with 8K resolution, but the panel was being used as the actual speaker. Not a rear firing speaker like we’ve all come to expect, but the glass on the display vibrated with sound. Not something I’d want to test the audio limits on.
The 8K display was almost lost in the other innovative and engaging attractions. The biggest of which was the incredible curved video wall that created a cove like effect. The content that LG used, consisting of various outdoor scenes, made you feel engulfed in the experience. I wasn’t fortunate enough to go to the ISE show in Amsterdam, but I understand that the LG curved wall at the show was even more impressive there than at InfoComm. I would have a difficult time believing it, if it weren’t for the video proof.
After I pulled myself away from the curved video wall, I could see other locations they’ve used the curved OLED displays in real world applications, such as inset curved corners on walls, providing the end user and integrator with some great inspiration for future projects.
The second attraction that caught my attention was the portrait, 2×2 video wall made from transparent OLED displays. The content would appear and flow, allowing you glimpses of the retail product behind the displays, keeping you transfixed on seeing more, and providing an excellent way to engage the retail customer.
Overall, LGs continued innovation of new and exciting products has made their InfoComm booth as much of an attraction as it is a business destination.
Clients looking for a digital signage solution often have very similar feature sets that they are seeking. In the past, there were some features that our solutions could not provide, so the client would need to make some sort of compromise instead of being able to check all the boxes on their list of needs. Since the addition of Zebrix to the Almo line card, compromises are now few and far between.
Let’s take a look at what Zebrix offers that allows us to check off some of commonly requested features that were previously out of reach.
Hosted, web based CMS
Having a hosted, web based content management system (CMS) offers some advantages over an “on premise” solution. It reduces the amount of time that IT professionals would spend evaluating security and managing a software installed on local servers, which allows them to focus on their day to day workload.
One of the other great advantages of a hosted CMS is the ability to manage the content from any device, anywhere internet access is available. Since web browsers are ubiquitous there is no need for a specialized device to manage content or to provide access to players.
Also, because the software is in the cloud you can manage players located all over the world.
No need for additional player hardware
With the introduction of powerful “system on a chip” processors in commercial displays, like Samsung’s Tizen processor*, Zebrix is able to offer PC-like performance without the cost of an external player. Savings can be parlayed into larger displays, or additional displays for a project.
Intuitive CMS interface
Ok, so this may not be exclusive to Zebrix (Almo Pro AV offers other solutions with this feature), but they take it to a whole new level. Since Zebrix is web based, it offers the ease of use and functionality that people have come to associate with purpose made “apps” on mobile devices. With drag and drop content upload, and WYSIWYG design features, creating professional looking signage becomes easier than ever.
Display management and live view
Because Zebrix uses the internal player on the Samsung Tizen based displays, it becomes easy to manage the display as well as see a snapshot of exactly what is playing on the display at any time…all with the click of a button.
If you’d like more information on the features Zebrix offers, or to demo of the software, please feel free to contact me using the contact information below.
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