CTS or Bust

My journey to CTS certification.

At heart, I am a salesperson.  My technology career started in sales. I sold everything from tele/web conferencing to video conferencing and peripherals. I managed sales teams for years. I knew HOW to sell. I knew how to manage a successful sales team. I knew WHY the services or products were a great solution. I understood the end game. But I did not know exactly how everything worked. I certainly did not know how to install anything that was not simple plug & play. I was not one to troubleshoot or support the technology. I relied on engineers and technical experts to handle the deep dive into the technology. (I still need them; don’t get me wrong. But I am surprised at what I now know.)

CTS CertificationFast forward, I joined the world of Pro AV distribution.  My role as a Category Manager for Collaboration entails many “parts” so to speak. Meaning, it’s part sales, technical knowledge, marketing and more.  When I joined Exertis Almo 11 years ago, there was so much chatter around “CTS”.  That chatter became louder with each passing year.  I just did not think I needed it.   After much debate with myself (mostly because I did not have faith in passing), I became determined to achieve this goal. Knowing I would most likely stay in the PRO AV industry and realizing this certification would benefit my career in various ways (like seeking a promotion), I decided it was indeed a MUST HAVE. Therefore, my biggest goal for 2024 was to attain this badge of honor.  I blocked time off on my calendar on a regular basis just to study.  I turned my daily interactions into learning sessions; truly grasping PRO AV knowledge.  Much of what I did on the daily fed into a learning path for CTS.

Well, folks, it’s an excellent achievement and I most certainly feel I have more to offer now that I have my CTS certification.  I am amazed at what I learned over the last several months.  Studying for this exam has improved my knowledge of the PRO AV technology world much more than I ever thought possible. For those afraid to embark on this adventure, I give you hope – and TIPS!

When I first opened the CTS Exam Guide, I scanned a couple of pages and said “Nope, not for me”.  (I did this more than once.)  Then I got serious.  I accepted the challenge.  AND it was no easy task.  Start your journey! And be glad you did.

There are many ways to study and no right or wrong way.  I primarily relied on the book for my first attempt.  Oh yeah, I did not pass the test on my first try.  This is a normal occurrence for plenty of people.  Do not get discouraged.  Take a hiatus, then dive back in, perhaps with a different approach (or slightly tweaked method).

Below are some study tips.Studying

  1. Learn how you study best. The BOOK (CTS Edition 3) is definitely key. Read it.  Perhaps read it again.
    • Do the quizzes at the end of each chapter.
    • Highlight areas you need to return to or that stand out.
  2. Online flashcards from a trusted resource are easy to find.  Use them.
  3. AVIXA Practice Exam. I feel the practice exam is a bit easier than the actual test, nevertheless, incredibly beneficial.  Take it more than once! Give yourself a little time between each attempt.
  4. Take notes. If you write something down, you are more inclined to remember it.   I had a notebook dedicated to my CTS studies.  It turned into a great study guide for reference.  My own Cliff Notes (if you remember those).
  5. AVIXA has CTS prep videos on YouTube.  Most of them are short and concise.
  6. There are math problems!  Many are simple – like calculating the square footage or volume of a room.  Others are a little more involved.  My tests did not have a plethora of math problems, but I did use their calculator 5-6 times on the test I passed.  Study the math problems!
  7. Read the questions thoroughly; more than once. You will most likely see “what is the BEST answer” or” FIRST STEP”.  It is important to note every single word.
  8. ADVICE: Schedule your exam. It is too easy to delay study time when the test is not scheduled.  Do not plan on cramming.  Give yourself time. I needed months.

What to expect.

AVIXA logoWhile I had read AVIXA’s and Pearson’s (the testing center) details on what to expect, I was a bit verklempt when I first arrived at the testing facility. You may not wear a jacket inside nor a cap nor jewelry.  In fact, I had to leave my wedding ring in a locker, along with my keys, phone etc.  No hair ties or clips.  Empty your pockets.  Expect to roll up your sleeves and do your own pat down.  Don’t get frazzled.  This is standard practice.  Do not take a calculator.  One will be provided for you along with a dry erase marker and sheet. You need two forms of identification.  ie, passport and driver’s license.

You must do the prep work.  Have a positive attitude.  Try various forms of study.  Show up well rested for the exam.  Take some deep breaths and do your best.  Once you complete the exam, you should have plenty of time to review all of it OR the questions you flagged.

While the exam is offered by proctor from the comfort of your home, I attempted to do this but had issues entering the exam.  IN addition, you must have a VERY bare room void of almost everything with complete privacy and no interruptions.  Going to a Pearson testing facility seems to be what most prefer.

Passing this exam was in part a relief, a weight off my shoulders.  But I was also elated.  I DID IT – and I bragged about it.  LOL.  I walked into that testing facility with a mix of emotions (fear, anxiety, worry, you name it) but I had built up my confidence somewhat during my studies.  I walked out feeling excited, accomplished and ridiculously pleased with myself. My confidence level took another boost!

Why get your CTS?

It demonstrates a level of expertise in the Audio Video industry.  It WILL better your knowledge! It is indeed a commitment to your field giving you more credibility.  PLUS it makes you more marketable!….  I mean for those of you who might be looking for a new career opportunity.  NOT me, Exertis Almo.  I will be here forever.

Curious about Collaboration Solutions? Check out “AI – The Sincerest Form of Flattery?

Lisa Lingo, BDM

About the Author

Lisa Lingo

Category Manager – Collaboration

Supported Product Category: Collaboration

Stop, Collaborate, and Listen

Collaboration is often defined in many different ways.  Not near as much fun to say as it used to be in the 80’s… “Stop, Collaborate and Listen.”  BUT nevertheless, important.  Important in the sense that we do literally need to stop, collaborate and listen to/with our colleagues, leadership, customers, vendors and many others.  This requires the proper PRO AV gear to efficiently and effectively work with anyone and everyone on projects.

Exertis Almo Category Managers

This year I had the pleasure of returning to a familiar role.  Tweaked to fit the current time.  Exertis Almo has identified areas in which we need “Category Managers”.  We have a CM for Audio and one for dvLED.  I have taken on the role of Category Manager for Collaboration.

Am I in sales?  Sort of.  Marketing?  A little bit.  Business Development? Yes, that too.  My entire position focuses on helping our internal sales team and most importantly, our customers/dealers in the world of collaboration.  First, and possibly foremost, I am brand independent.  I work with each individual to meet the wants and needs of the end user to identify the best products available for their particular collaboration application.  (That’s kind of fun to say.)

I am not an engineer or designer.  However, I am more than capable of recommending the proper gear for a Microsoft Teams or Zoom room (to name a couple of biggies).   I also have a solid team of colleagues surrounding me, should I need input from an audio expert for instance.

Collaboration Solutions Consultation

music meetingLet’s say Robbie Van Winkle, aka Vanilla Ice, wants to revive his singing career and plans to have Teams meetings with record producers across the globe.  Maybe he needs a PTZ camera that offers tracking via Artificial Intelligence so that the far end will see his expressions as he paces the meeting room.  Perhaps he needs the camera to focus on him and not his entourage in the background.  Maybe he needs a simple, clean audio solution with a fantastic mic array and excellent speakers mounted on the wall.  I would be happy to help Robbie’s AV integrator select the right materials for the job.  AND if Robbie wants to join our meeting, that’s excellent too.

Ok, so I do not have many opportunities with this particular need.  But I could do it!

  • Need the perfect PTZ camera for MTR?
  • Starting from scratch and want to build out a simple huddleroom for BYOD conferencing?
  • Looking for a collaboration solution with a smaller budget than you’re accustomed to?

These are just a very few of the areas where I can assist for the win.  Whether your need is for one huddle room, ten boardrooms, house of worship, education, commercial office space, etc., I come equipped with excellent recommendations to fit the application.

Microsoft Teams and More

MTR SolutionsWhile we offer MTR licensing, we are aware many have a solution in place.  Keep in mind, we can tailor a complete MTR solution, including Teams Room licenses to fit the budget and needs.  Regardless of where you acquire your solution, do you have the right hardware to make for the best meetings?  A camera and audio are a great starting point, but we can help you further.  Do you need to share content with the participants in the room even when not using a conference solution?  Do you need to capture these meetings for later playback?  Has a touch control panel been considered?  Or perhaps an interactive display?

While new build-outs are fun, we can work with existing gear, as well.  OR perhaps you want to upgrade the current system.  I’ll let you know about trade-ins and promos.

I hope to connect with each and every one of you on your next opportunity.  Let me help you create seamless virtual meetings. I want to collaborate with you on collaboration.  (It makes sense, I promise.)

Want to know more about Collaboration Solutions? Check out “AI – The Sincerest Form of Flattery?
Reach out to Lisa on Exertis Almo.com or LinkedIn

Lisa Lingo, BDM

About the Author

Lisa Lingo

Category Manager – Collaboration

Supported Product Category: Collaboration

AI – The Sincerest Form of Flattery?

I could have let Artificial Intelligence write this blog for me.  However, I would have considered that cheating.  But is it?  I’ve learned from a close Microsoft contact that she often lets AI create her slide decks.  She feeds CoPilot (a Microsoft tool that leverages AI) a small amount of information and it compiles a detailed, powerful PowerPoint presentation.  WOW!  Doesn’t sound like cheating to me.  More like working smart instead of hard.

Using AIArtificial Intelligence – it’s all the buzz!  By definition, artificial intelligence mimics brain behavior to perform tasks using data and algorithms quickly and effectively.  Some people are hesitant to use AI, so they say.  However, we are all using it in our everyday lives whether we realize it or not.  Who can finish your sentences besides your spouse? AI!  The same applies to automatic grammar corrections and spellcheck. No one wants their spouse correcting them, but why not AI?!  A simple Google search delivers you what you want instantly using AI.  The list goes on and on, from banking to Amazon recommendations, smart home devices and digital voice assistants.  I would go as far to say that we would be lost without the basic help of AI at this point in our lives.

As a Pro AV distributor, we have several vendors/partners whose very products depend on AI to deliver the best features, functionality, and experiences to meet the needs of all types of businesses around the world.  One of our newest offerings is Microsoft Teams Rooms (MTR).  Microsoft is one of the biggest proponents of AI.  To use MTR in a business setting, you need compatible equipment for the best experience.  While many of you are familiar with standard PTZ cameras, AI has taken these cameras to the next level giving fantastic results.  “Computer Vision” works much like human vision.  Enabling computer vision in PTZ cameras allows the camera to analyze faster than the human eye for features like tracking and auto-framing.

We have experienced a rapid growth of remote workers over the last few years.  This has led to a significant increase in the use of online collaboration via tools, such as Microsoft Teams and Zoom.  Fast forward to our current status, we have a hybrid environment, meaning many employees are in the office part time and working from home often, as well.  So, how do we juggle interaction and communication when employees are often not in the same place?  How do we have seamless meetings that are as close to the “real thing” as possible, and with ease?  I think we all know by now, it’s from daily use (perhaps hourly!) of online collaboration.  To have the best experience when meeting with employees, customers, vendors and such, you need the right tools.  This is where we, at Exertis Almo, come in.  We not only have over 100 sales reps across the nation to assist in fulfilling your communication needs, but we also have a seasoned team of AV experts to help design the perfect experience in any office space.  We offer a group of professionals who will recommend the best solutions for all to meet from near or far.  Some of those offer AI functionality. This is where I return to PTZ cameras using AI to enhance your virtual meetings.  By using the right camera and taking advantage of the AI features, you will find your meetings are better received and much more impactful.

Embrace AI.  Use it to improve your efficiency and enhance your meetings.

If only I could use AI to do my three-mile walk each morning while I reap the benefits. One day perhaps, one day.

Want to know more about AI in AV? You might enjoy this recent blog: “Innovate Corporate Collaboration with AI-Powered Solutions for Microsoft Teams Rooms”.

Lisa Lingo, BDM

About the Author

Lisa Lingo

Category Manager – Collaboration

Supported Product Category: Collaboration

Contact Exertis Almo for product info, inventory availability, or to start a quote.

What If We Really Listened

The Power of Listening

I was inspired recently by a member of our leadership team. I realized, as I carried on and on – he patiently listened. This is a routine for him. He truly takes it all in before he responds, and I admire this skill. It’s not only respectful, but also useful. Sure, you think you listen – we all do.  But do we really listen? Without interjecting? Imagine what you could accomplish if you took a moment, an extra moment, and paid close attention to every word that was spoken. Could you better help your children? Could you solve more problems? Would this reduce the amount of time you “go back to the drawing board”?

Discover Needs & Pain Points

I have sales reps call and say “the customer wants XYZ”. Why be an order taker? Listen, then ask questions, then listen again carefully to those answers. What problems are they trying to solve?

Many of us already have answers while someone is speaking. How is this possible? Do we know the full scope of their needs, pain points, and desires?  The answer is simply NO, so we must get the story.

man listening video call

Build Healthy Business Relationships

Let’s focus on business. In the Pro AV distribution world, perhaps many organizations are content selling boxes.  Unfortunately, that is not a full-service, value-add offering, not to mention all the money left on the table. We do not want to oversell to our customers, but we do need to help them with the full scope of required work. If we listen better and ask the proper questions, we will find we are a true value-add resource. Better service equals happier customers, and happier customers leads to great retention.

Case and point, we sell flat panels every day. We sell quite a few audio systems and PTZ cameras.  Many of our customers are building out various sized meeting rooms, training facilities, classrooms, and the like. Why not help make it a fully functional space from the beginning? Ask your customers what they are trying to accomplish. Ask them detailed questions about who is using these rooms and how. Get the answers!

Open Up the Dialogue.

Rob Ziv

For me, I am a Business Development Manager focusing solely on one product line. While my products are often needed, they are not always thought of by the sales reps, resellers, or the end user customers. However, it does not have to be an afterthought. Let’s say you are on a call that might go something like this… “Thank you for inquiring about our flat panels. Happy to help. Where are these panels being installed?  What is the scope of this project?” With these questions, you open the dialogue. Next, your customer shares the STORY. Listen to that story.

Share. Conference. Connect.

Who knows? That story may lead to several meetings rooms. Will they need touch screens, cameras, and audio? Do they know that we can offer Barco ClickShare, so they can share content with everyone quickly and easily in those rooms? Ask them if there will be a conference solution in the room, like Teams or Zoom. They will likely say “of course”. Who doesn’t use these services most days now?! Once you know what your customer already has and what they need to connect all of the pieces, you can offer solutions. You might start with, “Let me share what we can do for you now. We offer ClickShare units that bring everything together, and with a click of a button, you can not only share content on the main flat panel or touch screen, but you can integrate your conference solution, camera, and audio with that same quick connection.” I bet they will respond with a “WOW!”

Thank You for Listening

Sound simple? It really is that simple. Listening is the foundation for building relationships, to sales, to success. Don’t just be a good listener. BE A GREAT LISTENER.

About the Author

Lisa Lingo

Business Development Manager
Exertis Almo

Supported Applications: Barco ClickShare (West)

Lisa Lingo, BDM
Contact Exertis Almo for product info, inventory availability, or to start a quote.

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