Now Hear This—Your Ultimate Audio Source is Here.

Everyone has a story, and when you’ve been around professional audio as long as I have, you’ve heard them all … from headphone distribution system failures just as the clock starts with a room full of studio musicians to a client who thought that the female end of an XLR connector was the microphone. That’s right, I actually had that conversation years ago with a wannabe news stringer who was putting together their first ENG rig.

The point is, audio applications are varied, wide and deep. Some audio professionals spend their whole careers working with 70-volt installed sound and understand the challenges involved, whereas someone doing live sound or coming from a studio background may not have the knowledge and skill set to successfully design, build and install a system (and vice versa). Whatever your area of expertise, it’s critical to partner with a distributor who has the experience to deliver exactly what you need to get the job done.

A trusted resource has gotten even better.

A good mechanic has the correct tools for the job, and it’s the same with the audio professional. Audio design involves many choices, and we know that many times these choices boil down to the preference of the designer or engineer. That’s why Almo is expanding YOUR audio options through our new dedicated audio sourcing and technical support group, Sound Options.

Pack your toolkit with all of the brands you want.

Through Sound Options, we’re partnering with audio vendors to provide the tools you need to complete your project, your way. You’ll also receive the legendary sales assistance and technical support that’s helped make Almo the premier provider of exceptional audio solutions.

Ashly Audio–amplifiers, mic/line mixers, DSP processors

Beyerdynamic–microphones for any application

Phoenix Technologies–Stringray 4 channel auto-mixer

Taiden–wired and infrared wireless microphone conferencing and simultaneous interpretation

A Peek Behind the Curtain – A Visit to Panasonic’s Innovation Center

In December of last year, I had the opportunity to visit Panasonic’s Harrison, NJ technical research and training facility. It was a fantastic opportunity to peek behind the curtain, as it were, to see the technology that continually sets Panasonic apart from their competitors.

Let’s start with projectors. Panasonic has been manufacturing projectors for over 35 years. Their new Solid Shine series projector has done away with the traditional lamp and replaced it with LED and laser componentry that gives the user 20,000 hours of maintenance-free operation. So, if you used this projector ten hours a day for a year, it would be over five years before one even thought of a component failure.

The units feature a reliable cooling system and dust resistant sealed optics. The unit runs cooler as well and has an eco-save option that will cut power consumption by almost 30%. The instant on/off capability of the unit increases productivity – no waiting for a lamp to come to full brightness.

The most impressive moment of my projector tour was the shootout against a well-known competitor. Both had optimal settings configured (I checked). The results are below, taken with my lowly cell phone camera. It clearly shows the distinction between one company’s idea of white vs Panasonic’s.  Also, notice the edges of the competitors’ screen as the brightness fades at the edges.

Panasonic is a major manufacturer of broadcast-grade studio cameras and monitors. The technology that Panasonic incorporates into those cameras shows up across their lines. Their new AW-UE70 is one example. It can deliver 4K image quality via HDMI, USB or over IP. The four-drive lens system enables high image quality zooming in the 4K format. Absolutely stunning results for a PTZ camera!

The coolest thing I saw while I was there was Panasonic’s Link Ray technology (not to be confused with the unsung hero of distorted guitar, Link Wray). Using your smartphone camera and Link Ray app, the user points to a light source (e.g. display), the app reads the information, connects to the Link Ray platform, and imports content destination info – usually a URL.  The app then connects to the destination content server and downloads the information to your phone. I watched a Panasonic engineer put together content for display that included pictures and text. When the file was uploaded to the display, I used the app and instantly the information was provided to my phone. I see this technology transforming retail, wayfaring, transportation centers (airports, train/bus stations), and municipal applications – the list is endless. If configured, the user has the ability to view the information in multiple languages. The technology is effective at a distance. You don’t have to be directly on the light source for the app to receive the information.

Last but certainly not least was my visit to the display lab and looking at the quality of Panasonic displays. Panasonic also manufactures very cool touchscreen displays. What sets this display apart from its competitors is that the built-in whiteboard does not require an external PC to run the whiteboard software. There is a floating menu bar that makes the operation of the unit easy and intuitive. One can even annotate on an external device and it will show up on the display. It can share still images, video and audio with included Wi-Fi-Certified Miracast technology.  The display has the ability to extend, duplicate or set up a second screen from your computer as well. Full HD 1080p resolution is supported. The user can even bring a USB storage device for playback directly from the display. The unit also supports DIGITAL LINK, Panasonic’s connection system based on HDBaseT technology that supports the transmission of HDMI, uncompressed 4K, HD video and control commands via CAT5e and Cat6 cabling.

I wish I could have had a week at the Panasonic facility instead of just one day. So much cool technology, so little time…

Audio – Twenty Years Ago. One Almo BDM’s Fond Memories and Meager Beginnings

Hello Almo Customers!

As the New Year begins, I thought I’d take a moment to introduce myself, as I am one of the newer Business Development Managers here at Almo.

My name is Steve Alexander, I came on board with Almo in July of 2017 to help grow the audio offerings we provide to you, our customers. I’ve been involved in professional audio since the early 1980’s, graduating from the music business program at Belmont College in Nashville, Tennessee.

Click Image to Listen  

Like many of you, while in school I did various jobs to supplement my meager student existence. My first “real” job in pro audio was working in a Music Row recording studio making cassette (you remember those, don’t you?) tape copies for songwriters and publishers wanting to pitch their songs to artist to put on their next release.

I eventually made my way to the control room, wrapping cables, setting up mics, and observing everything I could in order to have a chance to sit in front of the mixing console. During my tenure, I managed to work in various studios around town, eventually making my way up to chief engineer.

A number of years later I am still in love with audio. I’ve had gigs selling equipment to broadcast facilities, did some IT work as a Cisco engineer, and ran a team of AV pros supporting AV & VC technologies at the World Bank in Washington, DC.

I eventually married and settled in beautiful Annapolis, MD. Annapolis is blessed with a great number of talented musicians I got to know over time and thought, what’s an audio guy with an unfinished basement to do other than make the basement into a studio! Now remember, this was twenty years ago. So with a small budget I got to work. I triple-walled the control room and performance space to ensure as little noise as possible, made it into a performance space and built out the control room and vocal booth.

I decided to stick with a tape based system as a full blown Pro-Tools system was out of my financial reach at that time. So I decided on three Tascam DA-38’s synced together using their RC-848 transport remote, a Behringer 24×8 console was my recording desk, and I had a good bit of outboard gear to supplement what the Beheringer didn’t offer sonically, a Focusrite mic-pre & EQ, a number of dbx compressor/limiters, urei leveling amps, a Hafler audio amp,  JBL monitors and Auratone’s for my car audio mix. All this was tied together using Whirlwind TTL patchbays to route signals.  Over the years I had assembled a nice collection of microphones, from Shure SM57’s, to Sennheiser 421’s, and AKG D10, C391B’s, 414, etc.

One of my favorite projects was a compilation Christmas CD featuring local Annapolis artist. That CD provided the impetus for the still running two night live show of “An Annapolis Christmas” that occurs every December at our local music venue the Rams Head on Stage.

I’ve included a mix of “This Christmas” as performed by the Annapolis based band, Majesty 12.

No, it won’t sound as if it was recorded at Capital Studio A, but it ain’t bad considering it was recorded in my basement… ahh, my salad days…

Twenty years later, the technology is exponentially better, just to say you don’t need a million dollar budget to put together a decent sounding recording facility. This translates into the install and integration markets as well. With the convergence of AV and IT, the possibilities are truly endless. It’s an exciting time to be an AV professional. Almo ProAV is dedicated to helping our partners provide the best in class solution to their end users.

I hope you will allow me to assist you with any upcoming projects you have that involve audio.

“Hiding the unseen: Spreading the word, while remaining silent”

The cat is finally out of the bag.  After an extended period under NDA, we can now start saying the word “UniSee” without using hushed tones, closing doors, or looking over our shoulders.  For those of you that missed the launch, Barco’s UniSee leverages multiple innovations that change how we install, service, maintain, and even see LCD video walls.

I first saw a sneak peak of the UniSee concept during a closed-door meeting at InfoComm 2017.  In this meeting, I witnessed:

 

Plus, UniSee includes Barco’s Sense X automatic calibration providing visual consistency throughout the wall – even as displays age at different rates – ensuring the installation looks as good in year five as it did on day one.

Yes, we’ve all heard similar stories before (yawn) – but this was different (yeah!)
By far, this was my #1 highlight from InfoComm. 🙂  But I had to remain silent. 🙁

We had a more significant challenge in that we had to generate attendees for the October product launch without letting anyone know about the product itself.  Barco and our marketing department, talented as they are, came up with some great ideas.  Part of this included mailing a “teaser tool” to a limited group of qualified video wall integrators – garnering some industry attention in itself.

 

[Did you get yours?  We have a very limited number left.  Shoot me an email if you are interested in one of these future collectors’ items, and we’ll see what we can dig up.]

However, even with the teaser, we still needed to get people to attend the launch of a product that we were not able to discuss.  While trying to figure this out, I asked our sales team for the names of their top videowall customers without an explanation.  This caused some curiosity.  When they get curious, they ask questions.  When you tell them that you can’t answer the question, they become more curious…. and this curiosity starts to build momentum.  They were thrilled when they eventually learned this was for Barco.  They know that we are the world’s largest distributor for Barco and that anything Barco is about to launch under NDA has got to be mega cool…. so they lit the fires of enthusiasm and integrators started registering in large numbers for the event.

To paraphrase Gerben Van den Berg of Barco on the day of the launch; before 1492, many people thought the world was flat.  Then someone decided to set sail, challenge our reality and changed our understanding of the world forever.  Barco set out on a new course for videowalls with UniSee that changes our industry going forward.

It’s liberating to finally talk about UniSee openly and to share my excitement.  If you have not done so already, take a look at UniSee and Discover the Unseen.

The Curious Case of the Girl at the Theater with Amazing Projection

A few months ago, I invited by one of my dear friends to go see the Broadway hit “The Curious Incident of the Dog in the Night-Timein Philadelphia. The show tells the story of 15 year old Christopher Boone, who has an extraordinary brain and is exceptional at math while ill-equipped to interpret everyday life. He sets out to solve a mystery of who killed his neighbor’s dog, and his detective work takes him on a frightening journey that upturns his world. The Olivier and Tony Award®-winning play was adapted from Mark Haddon’s best-selling book.

The role of Christopher has been played by 18 actors since the show originally opened in London. Luke Treadaway, who originated the role at the National Theatre, received a 2013 Olivier Award for Best Actor and Alex Sharp won the Tony Award® for Best Actor on Broadway.

An Olivier (as in actor Lawrence Olivier) Award, for those of you who don’t follow the theater, is London’s version of the Tony. Oh and yes it won five Tony Awards®, including Best Play. So suffice it to say, don’t take my word for it but it is a great play and well worth the price of admission. Here we are getting ready for it to start – selfie time – that’s my friend Nancy!

Here is what the stage set looked like before the production began…

Looks pretty sparse, right? The girl at the theater was curious about “Curious Incident” so I did some digging about the AV and here is what I found out:

As well as a variety of pre-programmable lights that can change direction and color under the control of a lighting control computer, it’s powered by 6 high power projectors – two stacked to get the required brightness on the stage floor, then one each on the stage left, stage right, upstage wall, plus an additional one on the circle front of house. These are fed with a variety of different images and pre-recorded video sequences to help to portray Christopher’s world, as well as his inner feelings. These combine with a huge number of LED pin-point light sources built into the stage floor, which are controlled by the lighting computer, and also the video system, so a fluid mix between light and video can be achieved. Here’s a look at what it looks like in live action:

Now you ask – who has the projection prowess to pull this off? None other than our friends at Panasonic! They are using 4 Panasonic PT-DS12K  and  2 Panasonic PT-DS21K.

We had a great time, enjoyed the show immensely and I ended up solving a little mystery of my own. Who done it? Panasonic!

For more information on these projectors, please don’t ask me, I’m just the marketing chick. Ask the real expert Steve Alexander, our business development manager for Panasonic. He’s an audio expert too!

No animals were harmed in the production (fake dog on the stage).

5 Part Series: 5 Ways the Hospitality Market is Evolving

SIZE MATTERS.
The United States hotel market is made up of 4 million hotel rooms and the typical life span of guest room televisions ranges between 5-7 years according to recent studies.

Going back just a few years, the most popular size for guest room televisions in economy scale properties like Choice brands for example, typically required a 28 or 32-inch TV although some properties are moving towards a 40-inch in efforts to future-proof investments with trends leaning towards bigger panels.

Midscale brands such as Hilton for example, typically consider a 40-inch guest room TV acceptable however will often make a bigger investment for the next size up (43-inch) as larger screen sizes bare higher rack rates (room rates) and can boost incremental revenues; suites with living rooms or separate seating areas from sleeping rooms frequently specify larger sizes such as 48-inch or 50-inch to provide a more impactful experience for in-room entertainment and we even see trends to 55-inch becoming the most popular future-proof size in this segment.

When it comes to some upscale or luxury chain scales, including some Hyatt brands for example, there are requirements that stretch to a 60-inch and even a 65-inch set- some with mandates for smart features such as those offered by Samsung.  Who knew those big and bulky armoires would eventually be sawed in half and re-purposed as dressers to make (visual) room for a slim and sleek flat panel television with built-in swivel capabilities- that we now consider essential for that modern, high-tech, designer look?

Similar implementation can be seen in other luxury brands like JW Marriott, Westin, Ritz Carlton and others, with the combination of larger screen sizes and high-designer appeal of a wall-mounted installation like with the HPF-650 specifically made for hospitality by Peerless-AV, the most widely deployed mount hands-down in the industry.

We will keep tabs on the trends and keep you posted of any new ones we see. We’re in a prime time in the industry with so many of the first generation flat panels now due for replacement.  Be sure to check property websites as you’re working with them on any other opportunities so you can easily spot feature listings that may show guest room pictures with outdated models prime for upgrades!

Pin It on Pinterest