Visiting the JBL Experience Center

During the last week of January 2025, I had the amazing opportunity to visit the JBL Experience Center in Los Angeles, California. Our fantastic NBT team was invited to host their Lead Summit there and I was lucky enough to get to tag along!

The Experience Center is located in a lovely area of LA – Northridge, CA – and was lucky enough to have escaped the recent wildfire incidents. A sprawling complex, the building is home to both the Experience Center and offices for JBL and Harman engineers, sales and marketing teams, and executives.

We arrived early in the morning and were greeted by JBL wizard David “Tewks” Tewksbury, who served as our tour guide and host for the day. After dropping our bags off in the conference room, we were escorted to the entryway of the Experience Center, which was a feast for the eyes and ears. JBL’s three Grammy awards were showcased in a long hallway which featured JBL Control 126 in-wall speakers playing some light background music. Martin LED lighting strips were programmed to dance to the music, and an AMX Varia touch panel allowed quick control of a number of preset scenes to set the mood.

welcome Exertis Almo From there we were greeted with a personalized surprise – the huge Samsung video wall in the lobby had been customized to welcome the Exertis Almo team to the Experience Center!

One of the best parts of the Experience Center…experience…is that nearly all of the Harman products on display are powered on and ready to be demonstrated. Getting the chance to play with touch panels, hear headphones, test microphones, and hear loudspeakers is not only a fantastic learning experience, but a lot of fun as well!

For example, AKG had two fantastic setups in the main lobby which were a hit with our group – a headphone demo wall and a vocal isolation booth for testing AKG microphones! The headphone demo wall had all of AKG’s studio headphones ready to demo – after donning the headphones of your choice you could select from any of eight music tracks and control volume directly from an AMX touch panel. The vocal demo booth featured AKG’s famous studio microphones – the C214, C314, and the venerable C414 XLii, and a small JBL audio on displaySoundcraft mixer so that you could easily switch between the different models – a very enlightening experience for a mic nerd like myself!

Near the mic and headphone demo areas were rooms highlighting JBL’s consumer and pro-sumer home, Bluetooth, and studio products. JBL’s attractive home audio products like bookshelf speakers, turntables, headphones, PartyBoxes, and other Bluetooth speakers were set up to demo and interact with. Getting to hear the JBL 104-BT desktop monitor speakers in person was the nudge I needed to finally get a set for my work desk at home.

jbl loudspeakers trainingBut all of this was just an introduction to the main hall, where JBL loudspeakers, Crown amplifiers, BSS and dbx signal processors, AMX control and video products, and Martin lighting were on full display. Harman has put a lot of effort into this room, and they make it easy to demo, see, and A/B their installed product lineups. Tewks led us though the experience, explaining the differences between the various Crown amplifier series, discussing and demoing the multitude of JBL ceiling and wall-mounted loudspeakers and explaining fun stuff like speaker waveguides.

All of this was powered by one of the prettiest AV equipment rack lineups I’ve ever seen, behind glass and beautifully lit by adjustable RGB lighting. I’ve never considered aesthetically lighting an equipment rack before, but my mind has been changed!jbl equipment racks

If all of this wasn’t enough, the highlight – by far – of our tour was getting to see and hear the brand-new audio demo room. The demo room was recently renovated and professionally acoustically treated, which was amazing to see and hear in person. The large room featured most of JBL’s compact line arrays (such as the CBT 70J-1 and CBT 1000) and outdoor all-weather speakers on one wall. We were able to hear all of these in-situ and compare their advantages and strengths. The outstanding even horizontal coverage and throw distance of these speakers has to be heard to be believed.

jbl line array speakersOn the other wall, at a relatively safe distance, were JBL’s line array speakers flown from the ceiling. The SRX, VRX, and VTX-series line array speakers are JBL’s flagship offerings for large venues, and its not everyday you get to hear this level of performance in a private setting. The folks at Harman very cleverly configured the line array demo to start at the push of a big red button – our own Brent Dowler got to do the honors. After the button was pushed, the lights went down and the show started.

Massive walls of sound – loud, but accurate, crisp, and clear – roared through the room, accompanied by a concert-level Martin lighting show, choreographed to match the music. Everything from hard rock to EDM sounded incredible. The performance literally made the hair stand up on the back of my neck!

After that experience we needed to wind down a little, so we got a chance to relax in JBL’s new Cinema Experience Room, where we got to hear JBL’s excellent range of cinema speakers in a theater-like setting. This room also housed a demo of JBL’s new Control 400 series ceiling speakers, where they could be compared to competitors’ ceiling speaker offerings.

This write-up only scratches the surface of what we got to see and hear at the JBL Experience Center; I’m running out of room and I didn’t even mention the classic JBL speaker displays, the speaker torture test rooms, and the fantastic AMX and Samsung video wall displays. My thanks to our NBT team for inviting me and to Tewks and the rest of the Harman staff for welcoming us!

If you are interested in experiencing the JBL Experience Center for yourself, reach out to me! I’d love an excuse to go back myself.

Want more audio tips? Check out “JBL Ceiling Speakers Demystified“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

Expert Tips: 5 Factors to Consider When Choosing DVLED Mounts

When selecting the right mount for your Direct View LED (DVLED) wall, there are several factors to consider to ensure that your installation is safe, durable, efficient, and provides top performance.

Here are 5 factors to consider in choosing a DVLED mount:

  1. Aesthetics:
    • The mount should allow minimal gaps between panels to provide a clean, seamless appearance with minimal visibility to the hardware behind it.
    • Adding trim to the mount will help enhance the aesthetics of the display, giving it a more professional look. It will conceal the mounting hardware, wires, and gaps between the modules.
  1. Support:
    • Different wall types require different mounting hardware and reinforcements. You must ensure that the mount is compatible with the type of wall structure where your DVLED display will be installed. DVLED displays can be very heavy, so you want to be sure that the mount supports the weight for the entire wall setup.
  1. Accessibility/Installation:
    • Make sure the mount offers simple installation and easy access for repairs or maintenance.
    • Choosing a mount that can slide cabinets over will make for a quick service and maintenance inspection. This will also help with cable management to avoid tangling and organized installation.
    • It is important to choose a mount that has a Z-axis, which will allow you to position the display at the correct distance from the mounting structure. It will ensure the correct depth by being able to move it backwards and forwards.
  1. Durability:
    • DVLED displays are used in many different environments, so you want to ensure that the mount can withstand the weight and pressure without breaking or sagging over time. These displays operate for long periods of time, so the mount should be made of high quality and durable materials.
  1. Warranty:
    • Be sure to choose a mount that offers a warranty. DVLED has a long life span and you want to make sure the mount supports it all the way through.

Here at Exertis Almo, we can offer the perfect solution through Peerless-AV by using their SEAMLESS Kitted Universal DVLED Mounting System that offers a slim/versatile design, 5-year warranty, and compatibility with 20 different brands.

peerless-av diagram

Compatible DVLED Display Brands:

compatible brands

Conclusion

Choosing the right mount requires balancing all these factors based on your installation needs and the environment where your display will be used. Ensuring that the mount is compatible, secure, and able to support the weight and size of your panels will ensure a successful installation. Reach out today and get a quote on your next DVLED project!

If you enjoyed this, check out Amy’s other blog, “Work, Life, and Presence with a Special Needs Child“.
Amy Krezowski

About the Author

Amy Krezowski

BDM – Brand Specialist

Supported Manufacturers: Peerless-AV and Planar

Not JUST a TV

With the holiday season and Super Bowl (Go Birds!) recently behind us, that means there are tons of homes, offices, and other spaces with new TVs. Samsung has held the TV market share leader spot for 19 years running, so there’s a good chance that new screen has a Samsung logo on it somewhere. So, what better time to talk about all the extra features that help differentiate Samsung TVs from the competition.

When you purchase a TV, there is usually a list of items you expect to find in the box once opened. Obviously, a TV is expected, in addition you’ll typically find a stand, remote, and power cord as well. With Samsung TVs, there’s quite a bit more “in the box.”

Smart Hub: Everything in One Place

Upon powering on your Samsung TV, you’ll be greeted by a simple to navigate menu of tiled apps powered by the Tizen OS. This is Samsung’s Smart Hub and is the brain of their smart TVs, offering centralized access to all your favorite content, apps, and services. From streaming platforms like Netflix, YouTube, and Disney+ to gaming apps and social media integration, Smart Hub allows you to easily manage everything.

The user-friendly interface allows for seamless navigation between your content, settings, and even live TV. If you can’t or don’t want to use your hands, Samsung’s integration with voice assistants like Bixby, Amazon Alexa, and Google Assistant allows for hands-free control of your TV, enriching the experience.

Samsung TV Plus: Free Live Streaming Channels Plus on Demand

Samsung smart hubLike many others, we canceled our cable service years ago and started strictly using streaming services for our TV viewing. Initially this wasn’t too costly of a venture compared to our massive monthly cable bill. Over the years, price increases and further segmentation of content to different platforms has our streaming bill creeping up on our former cable costs. With Samsung TV Plus, users get access to over 200 live channels free of charge if the TV is connected to the internet. The varied content ranges from news, sports, movies, and lifestyle programs to channels dedicated to game shows new and old. My wife and I have found ourselves way too invested in 1990s episodes of “Supermarket Sweep” more times than I’d like to admit. With no subscription required, it’s a free way to bolster your quiver of viewing content.

It’s easy to access, and you don’t need any additional hardware, just turn on your Samsung TV, and the app is ready to go. This gives users an abundance of free content to enjoy alongside their usual streaming services.

Samsung Gaming Hub: Where All Your Games Live

Samsung gaming hubSamsung TVs are known for being some of the best displays for gaming. With their Game Mode, you get ultra-low latency, faster refresh rates, and reduced motion blur, ensuring smoother, more responsive gameplay. Whether you’re playing on a PlayStation, Xbox, or a gaming PC, Game Mode helps deliver the ultimate gaming experience. One of the coolest features for gamers who use multiple consoles is the consolidation of content onto one main screen. You can select games from your PlayStation, Xbox, Nintendo Wii, or whatever without switching sources or getting up from your seat. Simply select your game from the hub menu.

I’m going to date myself a bit with this, but I haven’t been seriously into video games since my early college days when Goldeneye for Nintendo 64 was a huge part of my life. When I bought a Samsung TV in late 2023, I was checking out Gaming Hub and to my delighted surprise, the Xbox app has that very game available! To play it, I simply had to download the app to my TV, connect a Bluetooth gaming controller, and sign up for Xbox’s Ultimate Game Pass. No console or physical game is required. For a monthly subscription and the cost of a wireless gaming controller, I can now play one of my favorite games of all time in addition to a catalog of 400 other games. It’s nice to be able to just grab the controller and go. I’m not the only one in my household that enjoys this feature. My 6-year-old daughter loves the Bluey and Paw Patrol games, in addition to some other family friendly titles.

Conclusion: Samsung TVs Are More Than Just TVs

While Samsung has consistently pushed the boundaries of what a TV can look like and the quality of picture it can deliver, it’s the other features that make it stand out from its peers. Whether you’re a casual viewer or a gaming enthusiast, Samsung TVs offer something for everyone, young, old , and everywhere in between.

Did you find this post helpful? Check out “Samsung’s Consumer LED Technologies and Where to Use Them“.

Gerry Aubrey

About the Author

Gerry Aubrey | DSCE

Business Development Manager

Supported Manufacturers: Samsung CE

The AV MBA | Cash Flow Management when Purchasing DVLED: A Case for Distribution

Payables are fairly predictable in the AV business. Most distributors and suppliers offer NET 30 terms to qualified resellers, and the clock starts ticking upon shipment. A common rumbling I’ve heard over the years is that end-users may be slower to pay due to terms set to ‘payable upon completion’ of the project. If you are an integrator who has been in the business for a while, I’m sure you have run into this scenario, but usually, this will not tie up your receivables for more than 30 to 60 days.

The arrival and increasing demand for DVLED technology has been a great boon for our industry as any new technology is. However, it carries some key distinctions when it comes to cash flow implications compared to typical, traditional AV products.

direct view led First, the average sales price (ASP) for DVLED is comparatively higher than technology such as large format displays (LFD), projectors, and audio. This fact alone immediately has a greater impact on cash flow. Obviously, $10,000 is an easier balance to float for a couple of months than $100,000. So, it is crucial that the balance doesn’t sit on the books for too long and risks impeding an integrator’s ability to pay other scheduled bills.

Another key difference is the supply chain impact on lead time. Aside from All-In-One (AIO) packages, custom configured LED solutions—which make up the majority of the demand—are not readily available to be purchased from manufacturers or distributors. They must be prepared to order, manufactured overseas and shipped via ocean freight. In my experience, the typical lead time for direct shipping a DVLED wall from overseas is more than 100 days. Normally, from a cash flow perspective, this wouldn’t be a problem as the goods would be payable upon receiving or 30 days after receiving if you have credit terms.

However, DVLED is unique in that manufacturers have embraced a standard practice of 1) Requiring a deposit (usually around 30%) up front prior to production, and 2) start the billing clock upon leaving the dock.

All these factors add up and the result is that the integrator is forced to have cash out-of-pocket for a disproportionate amount of time. Thus, potentially disrupting future business.

Here is a breakdown:

Figure 1: Vendor Direct Purchase

Figure 1: Vendor Direct Purchase

Figure 2: Distribution Purchase – Direct Ship from Overseas

Figure 2: Distribution Purchase – Direct Ship from Overseas

Figure 3: Distribution Purchase – Shipping from Domestic Stock

Figure 3: Distribution Purchase – Shipping from Domestic Stock

 

If you compare these cash flow charts, you will see that purchasing direct from a manufacturer (Figure 1) will have the most negative impact on cash flows, as a deposit is required upon placing the order, and the invoice will be generated upon shipping from the factory. This results in outlaying of a portion of cash up front on day one, thus tying up those funds for upwards of 100 days!!! When talking about DVLED projects, a $100,000 project is not uncommon, which would equate to a $30,000 deposit outlay.

When purchasing through distribution (Figure 2), the distributor is responsible for paying the deposit, thus, the reseller is not responsible for any up-front cash down. While invoicing will still begin at the time the order ships, often times, arrangements can be made between the reseller and distributor to assist in mitigating any negative cash flow impact if it is prohibitive to the completion of the project.

Finally, we see the benefits of purchasing DVLED from a distributor that has inventory available in stock. Frequently, this is the case when purchasing through Exertis Almo, as we are one of the only distributors in the U.S. dedicated to stocking both AIO and custom solutions in multiple sizes, configurations and pixel pitches. By purchasing products that are domestically available, the cash-flow impact is flipped, and the balance does not become due until well after a project’s completion in most cases.

Whether you buy through Exertis Almo or vendor direct, it’s important to approach DVLED purchases with eyes wide open, because as they say, Cash is King.

Want more business development advice? Check out Tom’s earlier blog, “The AV MBA: You Can’t Always Get What You Want“.
Tom Keefe BDM

About the Author

Tom Keefe | CTS, DMC-D-4K, DSCE

Category Manager – dvLED

Supported Category: Direct View LED

TAA-Compliant Products Available from Exertis Almo

If you work with customers in the Federal Government space, you’re probably familiar with the term “TAA-Compliant”. For those curious, “TAA” refers to the Trade Agreements Act, and its statute requires that products purchased through government contracts are:

  • Articles [products] that are wholly the growth, product, or manufacture of the U.S. or a designated country, or
  • Articles [products] that are “substantially transformed” in the U.S. or a designated country into a new and different article of commerce with a name, character, or use distinct from that of the article or articles from which it was transformed.

TAA Compliant logoThe Trade Agreements Act (TAA) was enacted to encourage fair and open international trade, but in practice it has implemented the requirement that the US government may only acquire US- or “designated end country”-made end products.

While this statute can seem quite limiting on first glance, in practice there are plenty of products available to meet your customers’ needs while remaining TAA-compliant. The list of “designated countries” outside of the US is substantial, and includes countries you may not have considered compliant, including Taiwan, Japan, Hong Kong, Republic of Korea, and Singapore.

To assist with identifying TAA-compliant products, Exertis Almo has recently added a new field to Almo Access which readily shows whether a product is compliant:

TAA products specifications

So what are some examples of TAA-compliant products available through Exertis Almo? The list might surprise you, and give you ideas of opportunities you may not have considered before: CSA series

AMPLIFIERS

Lumens OIP-N seriesAV OVER IP ENCODERS/DECODERS

C2G 501 seriesCABLES

Sony CAMERAS

Nureva huddlecamCONFERENCING

AMX VariaCONTROL

DISPLAYS

LOUDSPEAKERS

MICROPHONES

Chief display mountsMOUNTS

NETWORK SWITCHES

PROJECTORS

BrightSign TAA media player for digital signageDIGITAL SIGNAGE

VIDEO EXTENSION AND PROCESSING

This is just a sampling of the many products Exertis Almo has available for your projects which require TAA compliance. If you have questions regarding whether or not a certain product is TAA-compliant or have any technical questions, reach out to your Business Development Manager or to any of our Account Managers for assistance!

Want more audio tips? Check out “Enhance Your AV Projects with Pro Audio Solutions“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

Competitive Esports: What’s It All About?

Over the past few months, I went on a journey to gain a better understanding of Esports. With over 30 years in this industry, my exposure and knowledge level about this new and growing business was very limited at best. Other than the discussions with my niece and attending a few webinars hosted by rAVe’s Gary Kayye, I intended to expand my personal knowledge – and hopefully share some of that information with you.

Over the past few years, Esports has transformed from a niche activity into a global phenomenon, with large audiences, sponsorships, and college programs dedicated to competitive gaming. While Esports is rising in popularity across many universities, the term can still be a bit of a mystery for those who aren’t immersed in the gaming world. Simply put, Esports focuses on competitive video gaming, where players and teams participate in organized tournaments, often with large audiences watching online or live at arenas.

In a recent article about the rapid expansion of Esports, rAVe’s Clara Mello details the large market potential for competitive gaming. Thanks to its expansion into college programs, the gaming market was valued at $187 billion with 335 million players and viewers when rAVe’s article was published.

esports-arena-displaysBut it’s not just about the games — there’s a long list of audiovisual technology that helps bring these epic events to life. Let’s take a deeper dive into the world of Esports and discuss how AV solutions are driving this industry.

In conversation with Keith Vidger, Engineering Manager for Pro Video and Audio at Panasonic, we discussed the key factors that contribute to a successful Esports setup. First and foremost, it’s important to differentiate Esports streaming from broadcasting.

“There are many rules and procedures used for broadcasting at conventional sporting events,” he explained. “These rules do not apply when you’re not broadcasting over the air, so there’s no need for delay.”

While the government requires that traditional broadcasts insert several seconds of delay, these rules do not need to be followed when streaming. Instead, streams should have one frame or lower latency. And in competitive Esports, latency and lag are major concerns. With each game requiring split-second decisions, even a few milliseconds of delay can cost players the game.

“Certain applications do not care about lag, but [in Esports,] 3-microseconds versus 2-microseconds of lag could be the difference between winning and losing a game,” Vidger said. “[Traditional] broadcasting caused an unnecessary delay that was detrimental to the game players.”

Additionally, the growing popularity of Esports wouldn’t be complete without the rise of platforms like Twitch and YouTube. Many Esports events are streamed live on Twitch, where millions of fans tune in to watch the action unfold in real time. Pre-recorded events are frequently uploaded to YouTube, where they can be revisited by fans after the event is over.

So, how does the right AV gear enhance an Esports event? Here are a few necessary products that are designed to help these competitions run smoothly and efficiently.

PTZ Cameras

Panasonic Connect PTZ cameras Panasonic’s AW-UE150 and AW-UE160 cameras are excellent choices for Esports events, as they provide crystal-clear images and capture fast-moving gameplay. For smaller setups or more budget-friendly options, the AW-UE30 and AW-UE40 are also great choices.PTZ cameras by Panasonic Connect

Explore the Panasonic PTZ Camera lineup.

Displays

While the players often have access to their own personal monitors during an Esports event, large displays are an essential component of an arena. These displays show the competition to large, in-person crowds and give attendees a close-up look at key moments.

Looking towards the future of competitive Esports, Vidger finds that the largest point of change is in the organization of the sport itself, as there are many different leagues that can employ players and drive revenue. He expects that the scope and reach of these leagues continues to expand, with more university campuses requesting these audio-visuals systems to host competitive Esports events.

Overall, Esports is a fast-growing segment for the AV industry. In my opinion, it’s a very interesting topic, especially if you are not really involved in playing any games. If you’re looking to experience an Esports event, I’d recommend going on Twitch to watch an online stream. This is an area that brings opportunities for all of us to provide equipment for these events. Additionally, Esports also presents itself as a rapidly growing business segment, which will only bring even more discovery of products and services.

This was an educational and eye-opening process for me, and I’ll share some useful links and resources so you can peruse them, too!  With any questions, please reach out to me, your Exertis Almo representative, and/or your Panasonic TAM for assistance.

Resources for You

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: Panasonic Connect

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