CTS or Bust

My journey to CTS certification.

At heart, I am a salesperson.  My technology career started in sales. I sold everything from tele/web conferencing to video conferencing and peripherals. I managed sales teams for years. I knew HOW to sell. I knew how to manage a successful sales team. I knew WHY the services or products were a great solution. I understood the end game. But I did not know exactly how everything worked. I certainly did not know how to install anything that was not simple plug & play. I was not one to troubleshoot or support the technology. I relied on engineers and technical experts to handle the deep dive into the technology. (I still need them; don’t get me wrong. But I am surprised at what I now know.)

CTS CertificationFast forward, I joined the world of Pro AV distribution.  My role as a Category Manager for Collaboration entails many “parts” so to speak. Meaning, it’s part sales, technical knowledge, marketing and more.  When I joined Exertis Almo 11 years ago, there was so much chatter around “CTS”.  That chatter became louder with each passing year.  I just did not think I needed it.   After much debate with myself (mostly because I did not have faith in passing), I became determined to achieve this goal. Knowing I would most likely stay in the PRO AV industry and realizing this certification would benefit my career in various ways (like seeking a promotion), I decided it was indeed a MUST HAVE. Therefore, my biggest goal for 2024 was to attain this badge of honor.  I blocked time off on my calendar on a regular basis just to study.  I turned my daily interactions into learning sessions; truly grasping PRO AV knowledge.  Much of what I did on the daily fed into a learning path for CTS.

Well, folks, it’s an excellent achievement and I most certainly feel I have more to offer now that I have my CTS certification.  I am amazed at what I learned over the last several months.  Studying for this exam has improved my knowledge of the PRO AV technology world much more than I ever thought possible. For those afraid to embark on this adventure, I give you hope – and TIPS!

When I first opened the CTS Exam Guide, I scanned a couple of pages and said “Nope, not for me”.  (I did this more than once.)  Then I got serious.  I accepted the challenge.  AND it was no easy task.  Start your journey! And be glad you did.

There are many ways to study and no right or wrong way.  I primarily relied on the book for my first attempt.  Oh yeah, I did not pass the test on my first try.  This is a normal occurrence for plenty of people.  Do not get discouraged.  Take a hiatus, then dive back in, perhaps with a different approach (or slightly tweaked method).

Below are some study tips.Studying

  1. Learn how you study best. The BOOK (CTS Edition 3) is definitely key. Read it.  Perhaps read it again.
    • Do the quizzes at the end of each chapter.
    • Highlight areas you need to return to or that stand out.
  2. Online flashcards from a trusted resource are easy to find.  Use them.
  3. AVIXA Practice Exam. I feel the practice exam is a bit easier than the actual test, nevertheless, incredibly beneficial.  Take it more than once! Give yourself a little time between each attempt.
  4. Take notes. If you write something down, you are more inclined to remember it.   I had a notebook dedicated to my CTS studies.  It turned into a great study guide for reference.  My own Cliff Notes (if you remember those).
  5. AVIXA has CTS prep videos on YouTube.  Most of them are short and concise.
  6. There are math problems!  Many are simple – like calculating the square footage or volume of a room.  Others are a little more involved.  My tests did not have a plethora of math problems, but I did use their calculator 5-6 times on the test I passed.  Study the math problems!
  7. Read the questions thoroughly; more than once. You will most likely see “what is the BEST answer” or” FIRST STEP”.  It is important to note every single word.
  8. ADVICE: Schedule your exam. It is too easy to delay study time when the test is not scheduled.  Do not plan on cramming.  Give yourself time. I needed months.

What to expect.

AVIXA logoWhile I had read AVIXA’s and Pearson’s (the testing center) details on what to expect, I was a bit verklempt when I first arrived at the testing facility. You may not wear a jacket inside nor a cap nor jewelry.  In fact, I had to leave my wedding ring in a locker, along with my keys, phone etc.  No hair ties or clips.  Empty your pockets.  Expect to roll up your sleeves and do your own pat down.  Don’t get frazzled.  This is standard practice.  Do not take a calculator.  One will be provided for you along with a dry erase marker and sheet. You need two forms of identification.  ie, passport and driver’s license.

You must do the prep work.  Have a positive attitude.  Try various forms of study.  Show up well rested for the exam.  Take some deep breaths and do your best.  Once you complete the exam, you should have plenty of time to review all of it OR the questions you flagged.

While the exam is offered by proctor from the comfort of your home, I attempted to do this but had issues entering the exam.  IN addition, you must have a VERY bare room void of almost everything with complete privacy and no interruptions.  Going to a Pearson testing facility seems to be what most prefer.

Passing this exam was in part a relief, a weight off my shoulders.  But I was also elated.  I DID IT – and I bragged about it.  LOL.  I walked into that testing facility with a mix of emotions (fear, anxiety, worry, you name it) but I had built up my confidence somewhat during my studies.  I walked out feeling excited, accomplished and ridiculously pleased with myself. My confidence level took another boost!

Why get your CTS?

It demonstrates a level of expertise in the Audio Video industry.  It WILL better your knowledge! It is indeed a commitment to your field giving you more credibility.  PLUS it makes you more marketable!….  I mean for those of you who might be looking for a new career opportunity.  NOT me, Exertis Almo.  I will be here forever.

Curious about Collaboration Solutions? Check out “AI – The Sincerest Form of Flattery?

Lisa Lingo, BDM

About the Author

Lisa Lingo

Category Manager – Collaboration

Supported Product Category: Collaboration

How Secure is Your Commercial Audiovisual System?

System BreachIn the modern business world, commercial audiovisual (AV) systems play a vital role in facilitating communication, collaboration, and presentations. These systems have become indispensable for conferences, meetings, live events, and digital signage. However, with the increasing reliance on AV technology, companies must also consider the security of these systems. When your AV systems are connected to your corporate network, they could become an entry point for cyber threats, data breaches, and other security risks. So, how secure is your commercial audiovisual system?

1. The Growing Threat of Cybersecurity in Commercial AV Systems

network security ecosystemIn the past, AV systems were often standalone units, isolated from company networks. However, today’s commercial AV solutions are integrated with cloud platforms, Wi-Fi networks, and centralized control systems, making them more vulnerable to cyberattacks. These systems allow for remote management and the ability to update settings across multiple locations, offering great convenience but also opening the door to potential breaches. If not properly secured, a compromised AV system could result in unauthorized access to sensitive information, disrupted meetings, or even compromised data integrity.

2. Common Security Risks in Commercial Audiovisual Systems

  • Unsecured Network Connections
    Many commercial AV systems are networked for ease of use, allowing centralized control of cameras, microphones, and displays. However, if these systems rely on unsecured or weakly secured networks, hackers can exploit vulnerabilities to intercept data streams or even take control of devices. For instance, a microphone left unsecured could potentially be used to eavesdrop on confidential conversations.
  • Remote Access Vulnerabilities
    Remote access features in commercial AV systems allow IT administrators or operators to control AV devices from different locations. While this can be very beneficial, it can also be a security risk. Without proper access control protocols, hackers could gain unauthorized access to these systems and disrupt meetings, broadcast fake content, or leak confidential information.
  • Outdated Firmware and Software
    Commercial AV systems often run on proprietary software that requires regular updates. Without these updates, vulnerabilities in the system remain unaddressed, leaving them open to exploitation. Failing to update firmware and software patches puts your entire AV infrastructure at risk, making it susceptible to cyber-attacks and performance issues.
  • Insider Threats
    While much focus is placed on external hackers, insider threats are a growing concern in commercial environments. Employees or contractors with access to your AV systems could intentionally or unintentionally cause harm by exploiting system vulnerabilities or sharing access credentials. This can lead to data theft, content manipulation, or system downtime.
  • Physical Security Risks
    In commercial AV environments, physical security can be overlooked. Devices such as cameras, microphones, and control panels may be vulnerable to tampering or theft if they are not properly secured. An attacker gaining physical access to your equipment can compromise your entire AV system, manipulating recordings, sabotaging presentations, or even causing system outages.

Standard Videoconferencing Room

3. Best Practices for Securing Your Commercial Audiovisual System

Security RisksWhile the security risks are real, there are numerous steps that organizations can take to safeguard their commercial AV systems. Implementing the following best practices can significantly reduce the risk of an attack and enhance the overall security posture of your AV setup:

  • Use Strong Encryption and Authentication
    Encryption is one of the most important ways to protect sensitive data. Ensure that all communication between AV devices, including video, audio, and control signals, is encrypted using robust standards such as AES (Advanced Encryption Standard). Implement strong authentication mechanisms, including multi-factor authentication (MFA), to ensure only authorized personnel have access to the system.
  • Regular Software and Firmware Updates
    One of the easiest and most effective ways to secure your AV system is to keep the firmware and software updated. AV manufacturers often release patches to address known vulnerabilities, and installing these updates is crucial for maintaining system security. Schedule regular checks for updates and ensure they are installed promptly to minimize security risks.
  • Network Segmentation and Firewalls
    Network segmentation is a best practice for isolating your AV system from other critical IT systems within your organization. This limits the potential attack surface in the event of a breach. Additionally, using firewalls to restrict external access and configuring Virtual Private Networks (VPNs) for remote management can further safeguard your AV systems against cyber threats.
  • Secure Remote Access
    If your AV systems include remote management features, ensure that these connections are secure. Use Virtual Private Networks (VPNs) or other encrypted communication methods to protect remote access. Ensure that only trusted personnel can access these remote features and regularly review who has access to these systems to minimize the risk of unauthorized control.
  • Conduct Regular Security Audits
    Just as you would with other IT infrastructure, it’s essential to conduct periodic security audits of your commercial AV system. These audits should review system access logs, examine network security configurations, and assess potential vulnerabilities. This will help identify weak points in your system that could be exploited by cybercriminals.
  • Physical Security Measures
    Physical security is just as important as digital security. Ensure that all AV equipment is secured in locked rooms or cabinets. Use tamper-proof locks and place security cameras near critical equipment. Control access to AV equipment to ensure only authorized individuals can make physical adjustments to the system.

4. Emerging Solutions and Technologies for AV Security

aiThe world of commercial AV security is rapidly evolving, with new technologies designed to help businesses stay ahead of emerging threats:

  • AI and Machine Learning: Artificial Intelligence (AI) can be used to monitor network traffic and detect anomalous activity in real time, alerting administrators to potential security breaches before they escalate.
  • Blockchain for Secure Transactions: Blockchain technology is being used in some AV systems to create a secure, transparent ledger of system access and activity logs, making it more difficult for attackers to tamper with or alter records.
  • End-to-End Encryption: More commercial AV systems are adopting end-to-end encryption for video conferencing, ensuring that the entire communication chain, from the camera to the endpoint, is secure.

5. Conclusion

Commercial audiovisual systems are integral to the way businesses operate today, enabling seamless communication, collaboration, and content delivery. However, with their increasing complexity and connectivity, these systems also present significant security challenges. Protecting your AV systems requires a proactive approach that includes securing the network, implementing strong authentication, conducting regular software updates, and securing physical access.

By adhering to best practices and leveraging emerging technologies, businesses can ensure that their AV systems are not only effective but also secure. Protecting your AV infrastructure from cyber threats is not just about preventing disruptions but also safeguarding sensitive data and maintaining the integrity of your company’s communications.

Ensure your commercial AV systems are secure, and invest in robust security measures to protect your business from the growing threat of cyber-attacks. Your systems, data, and reputation depend on it.

Eric Olson
About the Author

Eric Olson​​ | CTS, DSCE

Senior BDM – Technical Lead

Supported Manufacturers: Netgear, LG, Lumens and Atlona

The Future of Security: Opportunities for Resellers Combining AI-Driven AV Systems and Network Protection

The Security Industry is Booming

One of the most exciting developments in recent years is the integration of artificial intelligence (AI) into security systems. AI not only enhances the capabilities of security solutions but also opens up new opportunities for resellers like you to offer cutting-edge products to your clients. Additionally, the integration of network security with AI-powered AV technology is becoming increasingly crucial in providing comprehensive protection.

To illustrate the potential for growth, check out these numbers. The security industry in North America is experiencing significant growth, with the market size projected to reach $167.12 billion by 2028, growing at a compound annual growth rate (CAGR) of 10.3% from 2021 to 2028. In comparison, the AV systems integration market in North is also expanding rapidly, expected to reach $8.5 billion by 2028, with a CAGR of 12.5% from 2021 to 2028.

The projected growth highlights the immense opportunities for resellers and integrators to capitalize on the increasing demand for advanced security solutions. Let’s explore four key AV product categories where AI integration is making a significant impact:

1. Advanced PTZ Cameras for Surveillance

ceiling mounted Lumens VC-TR40N PTZ camera with facial recognition AIAI-powered surveillance cameras, such as PTZ (Pan-Tilt-Zoom) cameras, are revolutionizing the security landscape. These cameras use AI algorithms for advanced features like facial recognition, motion detection, and automated tracking. For instance, the Lumens VC-TR40N PTZ Camera offers AI-powered human face recognitionLumens VC-TR40N PTZ camera is available in white or black and gesture control, making it easier to track subjects during presentations or conferences. By offering these advanced cameras, you can provide your clients with enhanced security and monitoring capabilities, ensuring they stay ahead in the market.

2. Video Walls for 24/7 Monitoring

Monitors and video walls are essential components of any security system, providing real-time visual feedback and monitoring. AI integration in these displays can enhance their functionality by enabling features like intelligent video analytics and automated alerts. For example, AI-driven video walls can analyze video feeds in real-time, identifying potential security threats and alerting operators immediately. Philips X-Line 6000 Series video wall displaysThis not only improves the efficiency of security operations but also reduces the workload on human operators. You can leverage these advanced displays to offer more comprehensive security solutions to your clients.

The Philips X-Line Videowall display is designed for 24/7 operation and can be customized to fit all your content needs. View content from multiple sources in real-time with enhanced picture quality.

3. Secure Networked AV

Netgear managed switchesNetworked AV solutions play a crucial role in managing multiple video feeds in a security system. The NETGEAR AV Line of M4250 managed network switches, including the GSM4212PX and GSM4248UX-100NAS, were built or the growing AV over IP market.

With AI integration, networked systems can now offer smarter routing and management of video signals. AI-powered networked AV solutions can automatically prioritize video feeds based on the level of detected activity, ensuring that critical events are always in focus. This intelligent management of video feeds enhances the overall effectiveness of security systems. By incorporating AI-enabled networked AV solutions into your offerings, you can provide more efficient and responsive security solutions.

4. Connectors and AV Furniture

C2G performance series cablesConnectors might seem like a small part of the puzzle, but they are vital for ensuring seamless integration and communication between different components of a security system. By integrating high speed cables, like the C2G Performance Series, in this solution, you can create a robust and efficient security workflow. These cables ensure high-quality video and audio transmission, making them ideal for high-resolution surveillance and monitoring applications. This setup not only enhances security monitoring but also provides flexibility and scalability for future expansions.

Middle Atlantic command control consolesAdditionally, incorporating AV furniture like the Middle Atlantic Visionline 24/7 Desk Consoles can significantly improve the functionality and ergonomics of your security operations. These consoles are designed for continuous use in mission-critical control rooms, offering robust cable management, integration for active equipment, and class-leading industrial design.

Conclusion

AI integration in security systems is not just a trend; it’s a game-changer for the Pro AV industry. By offering AI-powered surveillance cameras, intelligent monitors and video walls, smart networked AV solutions, and advanced connectors, you can provide your clients with state-of-the-art security solutions. These innovations not only enhance security but also open up new business opportunities. Stay ahead of the competition by embracing AI in your product offerings and delivering unparalleled value to your clients.

For more information, a quote, or consultation on AI-integrated security products, visit Exertis Almo.

What’s a Business Development Manager (BDM), and What Value Do They Bring To Exertis Almo Resellers?

Exertis Almo Business Development Managers (BDMs)

When I first entered the AV industry, Business Development Managers (BDMs) seemed like superheroes. They were the ultimate resource for product support, promotions, authorizations, and anything related to their manufacturers. Initially, I thought their role revolved around hosting lunch-and-learns, assisting sales reps with product questions, or showing up at events like the E4 Experience and InfoComm. But as I stepped into the role myself, I quickly learned that was just the tip of the iceberg.

BDMs are indeed brand experts—and sometimes the angels who save the day—but their responsibilities go far beyond that. A BDM’s true value lies in their ability to act as the critical link between two massive organizations: Exertis Almo and its manufacturing partners. This connection drives sales growth, streamlines processes, and ultimately makes life easier for both our resellers and their customers.

The Multi-Faceted Role of a BDM

Here’s a closer look at what BDMs do and the value they bring to resellers and the company as a whole:

  1. Streamlining the Customer Experience

BDMs aim to simplify processes for Exertis Almo sales reps, resellers, and their customers. Whether it’s helping with product selections, troubleshooting challenges, or providing a single point of contact for multiple solutions, we’re here to streamline the journey.

Additionally, our close partnership with manufacturers enables us to resolve challenges faster, ensuring resellers can keep their projects on track.

  1. Strengthening Manufacturer Relationships

BDMs strengthen relationships with manufacturer partners on various levels. We provide regular reports and valuable information to manufacturers, ensuring they are well-informed about market trends, sales performance, and customer feedback. This collaboration helps in:

    • Aligning strategies and goals.
    • Enhancing product offerings based on real-world insights.
    • Building trust and fostering long-term partnerships.
  1. Marketing Collaboration

BDMs play a key role in go-to-market strategies by working closely with the marketing team to:

    • Assist with deciding which products to promote and how to do it effectively.
    • Develop campaigns and events that highlight opportunities for resellers.
    • Equip the sales team and resellers with the knowledge they need to make informed decisions.

These efforts ensure our resellers are equipped with the tools and insights to stay competitive in the market.

  1. Strategic Sales Growth

A core part of the BDM role is driving overall sales. We collaborate with our manufacturing partners and internal Exertis Almo teams to:

    • Identify sales opportunities.
    • Help plan inventory levels and ensure the right products are available.
    • Suggest essential add-on products to complete solutions, ensuring customers have everything they need for their projects.

By offering bundled recommendations or looping in experts for specialized needs, we make projects smoother for customers and maximize the value of every sale.

  1. Knowledge Sharing and Continuous Learning

BDMs are lifelong learners. We’re encouraged to pursue:

    • Internal training on leadership, communication, and professional development.
    • Technical certifications and industry insights to maintain expertise.
    • Opportunities to share our expertise through blogs, podcasts, and other platforms, keeping the AV community informed, inspired, and engaged.

This dedication to learning enables us to share knowledge with our teammates and resellers, creating a ripple effect of growth and innovation throughout the AV community.

The Value to Resellers: A Seamless Support System

As BDMs, we bring immense value to resellers by serving as a bridge between manufacturers and Exertis Almo. This partnership helps resellers by:

  • Providing full solutions, including essential products that enhance customer satisfaction and simplify installation.
  • Leveraging manufacturer relationships to expedite resolutions and streamline processes.
  • Offering insights that ensure the right products are available at the right time, at competitive prices.

The Bigger Picture: Driving Success Through Values

BDMs are just one part of the broader success story at Exertis Almo. Our organization thrives because of its culture of Family, Innovation, Integrity, and Teamwork (FIT).

These values unite every department—purchasing, registrations, marketing, sales, warehousing, services, and management—into a cohesive team dedicated to growth, collaboration, and exceptional service. This collective effort drives satisfaction for resellers and their customers while supporting growth across the entire AV industry.

So there you have it…

A BDM’s job is more than just product expertise or attending industry events. We’re strategic partners, creative problem solvers, and growth drivers. By streamlining processes, suggesting essential add-ons, and collaborating across teams, we ensure resellers have the resources to deliver complete solutions and succeed in an ever-evolving industry.

Exertis Almo’s team of dedicated BDMs goes beyond brand expertise—we’re your dedicated allies, committed to making your projects smoother, your customers happier, and your sales stronger. Let’s grow together!

Want to know more? Check out Tiff’s other blog “Amping Up Government Operations: Rocking out with cutting-edge AV gear
Tiff Jones-Morton headshot-frame
About the Author

Tiff Jones-Morton | DSCE

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

Work, Life, and Presence with a Special Needs Child

Kevin Carroll - KC Katalyst“Work, Life, Presence” a saying that will always be close to my heart and a reminder to myself every day. I was sitting at the Exertis Almo National Sales Meeting, and we had this amazing speaker, Kevin Carroll. He talked about his life, struggles growing up, and how far he had come into his career. “Work, Life, Balance” had a new meaning and it is now “Work, Life, PRESENCE.”  It is not about balancing life, it is about being present, especially when you have a child with special needs.

I am a mother of a child with a rare genetic disorder, called Syngap1. He is one of 1,400 patients in the whole world! In his 6 years of life, we have had so much thrown at us: Intellectual disability, epilepsy, autism, language delays, sleep problems, motor delays, hypotonia, sensory processing deficits, emotional and behavioral challenges. Oofta, that’s a lot and mouth full! How would we ever be able to help our child ever overcome so many obstacles, maintain a “normal” lifestyle and how would we continue our careers as both working parents?

Working and maintaining a career with a special needs child brings many incredible challenges. But we are not alone, many families struggle with the same obstacles we do every day. I took myself down a deep hole when we first received his “official” diagnosis at 3 years of age. I didn’t know how I was going to manage this “new” lifestyle, but then I decided to come up with strategies to manage our time, energy and emotions. Below are some helpful strategies to help you with the navigating the challenging, but also REWARDING role as a parent with special needs:

technology to schedule appointments1. Creating a Flexible Schedule

  • Flexibility: If work allows, try and find a way to work around your child’s needs. You may have to take breaks throughout the day for medical appointments or therapy. Flexibility in your work schedule can help you accomplish this.
  • Hours: Know your limits and avoid overscheduling. Always communicate with your employer/supervisor/customers about your availability. Don’t be afraid to adjust when needed.
  • Prioritizing: Make a list of your work and home responsibilities and prioritize what is most important. This will help you focus on what truly matters and help you manage your time more effectively.

2. Communication at work

  • Transparency: always maintain open communication with your employer about your family situation so they can understand your needs and limitations. Let them know you are committed to your work, but there may be a time when family responsibilities will take priority.
  • Arrangements: whether you work from home, adjust hours, or take time off for medical appointments, exploring flexible work options will help you become more present with your caregiving duties and help you manage your work.

3. Support

  • Building a Network: Having a network of caregivers does not always just mean family, it’s about your friends, neighbors, colleagues, etc. Don’t ever hesitate to ask for help when it comes to your child’s needs.
  • Connection: Share your experiences with others. You will find it extremely comforting being open – for many are going through similar situations or know someone that is. Consider joining support groups so that you can exchange advice with others and provide emotional support. You are never alone.
  • Professional Help: Don’t ever hesitate to reach out for help when you’re managing your child’s care. Ask for assistance from their therapists, caregivers, special education teachers, paraprofessionals, etc. It can be worth investing in support services to help you manage all your responsibilities.

4. Technology

  • Tools: Digital tools such as calendars, task management apps, etc. will help you stay organized. This may include scheduling doctors’ appointments, therapy, and important work meetings. Keep them all in one place so you can stay on track. Also, having a good web cam will go a long way and avoids many headaches when jumping on calls.
  • Virtual: When possible, utilize telehealth services for doctor’s visits, therapy, or consultations. This will help reduce stress and amount of time traveling to help you stay on track.

5. Wins/Strengths!!

  • Celebrate: Focus on small successes whether it’s at work or at home. Celebrating a new skill they have developed or a peaceful moment you shared. The littlest things can sometimes be the most rewarding!
  • Accomplishments: Acknowledge the efforts that it takes to be present in both worlds. It sometimes may feel like you’re constantly juggling, just know you are doing an incredible job by meeting your family’s needs and working.
  • Abilities: Focus on your child’s strengths and achievements. This will be a powerful reminder of how resilient your child is and how much you accomplish together.
  • Engagement: Bond in ways with your child that cater to their abilities and can be rewarding for both of you.

6. Advocate

  • Know Your Rights: When you’re navigating special education or healthcare, make sure you stay informed about your rights as a parent. Understanding these rights will help reduce stress by making accommodations at school and navigating healthcare services.
  • Workplace Accommodations: If your child requires you to need flexibility in your work schedule (example: medical appointments during workday), investigate your companies’ policies on workplace accommodations.

It takes resilience, adaptability, and a strong support system to be able to manage work while caring for a child with special needs. Remember you don’t always have to do it alone or perfectly. Ask for help and rely on your support system when you need it. You are their parent for a reason, and you will do everything in your power to provide them with the best life they can have.

Remember, it is “Work, Life, PRESENCE.”

If you enjoyed Amy’s blog, check out Rob Voorhees’ blog “Coach’s Corner: Overcome the Fear of Asking for Help“.

Amy Krezowski

About the Author

Amy Krezowski

BDM – Brand Specialist

Supported Manufacturers: Peerless-AV and Planar

Decoding LG’s Commercial Display Lineup: Made Easy

When it comes to selecting the right commercial display, LG has a vast range of models that can feel overwhelming at first glance. With constant innovation and upgrades, navigating this lineup can seem complex. But don’t worry—once you crack the code behind LG’s model naming conventions, choosing the perfect display becomes a breeze. Let’s break it down so you can decode LG’s commercial displays like a seasoned pro!

Below, you’ll find practical tips to help you navigate LG’s commercial display lineup. Whether you’re specifying displays for a project, finding a model that fits your budget, or overcoming inventory challenges by identifying suitable alternatives, these tips will make the process simpler. While the details may change from time to time, these rules of thumb have proven to be consistently helpful, and I hope they are for you too!

Note: These tips apply to LG’s standard commercial display lineup. Other product categories, like Commercial Lite (TV), touchscreen displays, and DvLED screens, have their own naming conventions. We’ll cover those another time!

Step One: Size It Up

The first two digits in any LG commercial display model indicate the display size (in inches). For example:

  • 86UH5E: The “86” tells you it’s an 86-inch display.
  • 49ULJ5: The “49” signals a 49-inch display.

Pretty simple, right? Once you spot those first two numbers, you know the screen size.

Step Two: Understand the Series

The next two letters in the model number tell you about the display’s performance level:

  • UH: These are high-end models, offering premium features like higher brightness levels (500–700 nits) and versatile orientation options (landscape and portrait modes).
  • UM: Mid-tier models. These may have slightly lower brightness or fewer orientation options but still deliver solid performance.
  • UL: These are entry-level models—Less bells and whistles but still dependable and more affordable.

Step Three: Brightness Levels

The first number after the series code indicates brightness—a crucial factor based on the display’s environment:

  • 5: 500 nits, ideal for standard indoor settings.
  • 7: 700 nits, great for areas with more ambient light, like storefronts.
  • 3: 300 nits, suitable for controlled lighting environments.

Step Four: Model Variations

Next, you’ll often see one or two additional letters. These represent minor differences between models, like the version of webOS the display uses or slight dimensional variations. While these may seem small, they can be key depending on your specific application.

example specs of display modelsFor example, you can quickly tell that the 75UL has fewer features than the 75UH just by the “UL” in the model number. Meanwhile, comparing the 75UH5J-M to the 75UH5E-B, you’ll notice the differences are minor. However, changes like the webOS version could make or break your project, so always double-check the specs before finalizing your choice!

Decoder Key:

  • First two digits: Display size in inches.
  • Next two letters: Performance tier (UH = high-end, UM = mid-tier, UL = Less features/ entry-level).
  • First number after the letters: Brightness level (e.g., 5 = 500 nits).
  • Last few letters: Minor model variations (e.g., webOS version or specific features).

Now that you’ve got the basics down, decoding LG’s commercial display models is a piece of cake! Whether you’re setting up a high-end digital signage solution or finding a reliable mid-range option, you can confidently choose the right display for your needs.

Looking to crack the code on more complex solutions? Our Business Development Team—featuring brand specialists, technical experts, and category pros—is here to guide you through advanced inquiries. Whether you need support with displays or assistance specifying mounts, audio, control systems, or any essential components to bring your projects together, Exertis Almo has your back!

Want to know more? Check out Tiff’s other blog “Amping Up Government Operations: Rocking out with cutting-edge AV gear
Tiff Jones-Morton headshot-frame
About the Author

Tiff Jones-Morton | DSCE

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

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