Why Your Church Clients Struggle with Sound – and How You Can Help
Have you ever walked into a worship service and the sound was bad? You’re not alone. “Sound” in and of itself isn’t bad. It’s a combination of musicians, instruments, sound equipment, acoustics and whoever has been tasked with mixing the sound.
That’s a lot of things in the sound pathway to the listeners and with an amazing number of variables in each step.
I’ve been involved in church sound for almost four decades and historically, at least for me, my main struggles don’t normally involve the musicians or their instruments.
That leaves the sound equipment, acoustics and the sound person – and fixing any of these can be costly.
The Sound Equipment:
The cost of sound equipment, especially for small or struggling congregations, can be a challenge. Complicating that – and often setting unrealistic expectations – is equipment that can be found cheaply online. It’s often an off-brand name sporting ridiculously low prices. (A hint here: If it says, “Professional” in the name or description, it usually isn’t, and that applies to many more things than sound gear.)
When an equipment upgrade or renovation is evident, the research usually starts with an online post that begins with, “What can I get for $xx?” If the cost and not the application is always paramount, you’re probably headed down the path of substandard, throwaway and unsupported equipment with a side dish of questionable sound quality.
I get it. Dollars can be hard to come by. I faced it every time I needed equipment for the sound business I used to run. However, I never once regretted putting off a purchase so I could afford better equipment the first time. I did -multiple times -regret buying the ever-so-popular inexpensive substitutes because it was “all I could afford”.
The Room:
The big questions here are, “Is this room suitable for the particular worship style and can the spoken word be heard intelligibly?”
This quote is from Jun Lim, an AV Designer and Instructor in the Philippines:
“No matter how excellent an audio system is, it cannot surpass the limitations imposed by the acoustic environment.”
Read that again and take it in. That quote is worth plastering everywhere.
The late John Murray said, “Once the sound leaves the loudspeakers, it’s out in the wild.”
They are both saying the same thing. The room matters. If the room sucks, the sound is going to suck. If you’re wanting a contemporary worship style in a cathedral that was designed for Gregorian chants, it’s not going to work. The reverse is true as well – Gregorian chants won’t work in a drywall box.
Sadly, acoustical analysis and treatment is the most oft-neglected aspect in all of Pro AV – including House of Worship (HoW). It seems easier to justify purchasing a loudspeaker or a screen because you can better see that tangible asset. Where did the congregation’s money go? You can see it hanging right there!
Spending money on acoustical analysis and treatment can sometimes be a harder sell as sometimes we think technology can fix everything. If we adhere to that mentality, we end up in a constant cycle of buying the latest, greatest most updatest mic, console, loudspeaker, processor, etc. while never addressing the core problem: the acoustic environment.
It’s also amazing how well you can make lower-end equipment sound in a good room.
The Sound Person:
The Tech Team (if you’re fortunate enough to have a team) is usually all volunteer and not often a sound professional. They only get to practice their craft about eight hours a month if they’re the only one doing it and if that’s the only band and room they know, it’s hard to develop increasing skills. Sadly, without proper training, learning may only come through tribal knowledge, and misconceptions about how to run sound and how to tune a sound system run rampant.
Where to Spend the Congregants’ Money:
Dollars are not unlimited so you will need to make choices. My recommendation is to forget the gear and first consider the acoustic environment. Ask the question, “Is this room properly suited for what we are trying to accomplish?” If not, fix it. After the room is fixed, consider equipment but not until then.
While I can buy wireless microphones online for as little as $25.00 per channel, don’t let temptation get the best of you. You should know better. While a budget wireless system might run you a bit over $300.00 per channel, consider for around $500.00 the increased sound quality of a hardwired mic by the same well-known microphone manufacturer as an alternative. (Who would not want to sing into a Shure KSM or a Sennheiser MD 431 II?)
The same philosophy should be used for every aspect of your sound system. What’s popular may not always be the best. Upgrades and replacements may have to be done over time. Another overlooked practice is the establishment of a budget for maintenance and upgrades.
It’s also probably going to be more expensive than you think.
How Can Almo Pro AV help?
We are here to assist integrators in a variety of ways when needed. We can cover it all, from contacts for acoustical treatments and recommendations to full-blown paid engineering services through our LinkLab services division.
Your Almo salesperson can provide direction and can loop in any of us on the audio or product teams as needed. We carry well-known, reputable and respected brands like JBL, Crown, Electro-Voice, Dynacord, Bose Professional, Sennheiser, Shure, Audio-Technica, Ashly, LEA Professional, Allen & Heath and many, many more.
Need audio training? Synergetic Audio Concepts has the best online technical training on the planet. Need more than the technical skills, check out Curt Taipale’s Church Sound Check.
Tom Kehr
CTS-D, CTS-I, Network+, LEED Green Associate, ISF-C, ATD Master Trainer
In-House System Designer and Trainer
Supported Applications: System Design
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