September in LATAM AV: Closing Strong, Setting Up Bigger Wins
September is the last stretch of Q2 for us, and if I’ve learned anything in this industry, it’s that this month decides who walks into Q3 relaxed and who walks in scrambling. If you wait until November, you’ll be the one calling your customer to explain why their install is stuck on a boat. I have made those calls before and they are not fun.
One story that always sticks with me is from Colombia. A partner decided to hold off until November, thinking Buen Fin and year-end would be their big moment. By then, they were buried in freight delays, chasing approvals, and stressing about credit. Their competitor, who moved in September, was already delivering and winning market share. That was a turning point for me. In LATAM, the ones who move first, win first.
And I see it happening across the region right now. In Costa Rica, companies are already building hybrid rooms with LG displays, Barco ClickShare, and Netgear switching so they are ready before year-end. Guatemala is finalizing education projects with NEC projectors and Aver cameras. Chilean boardrooms are running Epson projection with Yamaha audio, while in Peru, lobby spaces are coming alive with LG DVLED walls and Legrand infrastructure. Honduras has events buzzing again with SoundTube and Peerless-AV solutions, and in Jamaica, resorts are securing Samsung outdoor displays, Yamaha audio, and Legrand cabling so their guests never miss a beat.
Puerto Rico is another great example. A university there recently upgraded lecture halls with Samsung professional displays and Listen Technologies systems. Because they moved early, everything was installed and ready before students returned. No delays, no excuses, just results. Their integrator looked like a rock star.
That is why I tell every partner the same thing: September is not a filler month. It is the launchpad. Budgets are getting finalized, projects are being scoped, and the smart integrators are locking in orders before the supply chain circus kicks off. I have watched it play out again and again. The ones who act in September spend December delivering. The ones who don’t spend December apologizing.
The lesson is simple. Don’t be the integrator explaining delays. Be the one delivering. With Almo Pro AV behind you, you have the brands, the credit, and the logistics strategy to make it happen.
AV over IP is rapidly replacing traditional AV distribution in government buildings. It offers flexibility, centralized control, and cost-effective scalability – especially for multi-site deployments and command centers.
Virtual and hybrid meetings are now standard in government operations. Agencies need AV setups that support remote testimony, live streaming, and real-time collaboration with high security and accessibility.
Digital signage is becoming essential for real-time alerts, multilingual communication, and interactive wayfinding in public buildings. Agencies are replacing static signage with dynamic, remotely managed displays.
Choosing the right technology is only part of winning in the public sector. The other part is having a partner who understands the entire procurement and deployment ecosystem – and that’s where Almo Pro AV excels.
We train your sales staff to position secure AV solutions to government buyers, aligning product features with mandates like EO 14028, CISA OT guidance, and directives. Government buyers value reliability and expertise – we show up with both.
Ceiling and Wall Microphone Arrays
Finally, for the trend that is assuredly NOT one that I hope sticks around, is the continued assault on acoustics that is modern conference room design. The aesthetics of modern conference room design seem to be engineered to be in direct opposition to what makes a room sound good.
We gave them a 
We gave them an 
Down in Guatemala City, a university needed hybrid learning across multiple classrooms. What they had was a mess. Different brands in every room, spotty audio, and teachers wasting half their class time setting up.
The cost of sound equipment, especially for small or struggling congregations, can be a challenge. Complicating that – and often setting unrealistic expectations – is equipment that can be found cheaply online. It’s often an off-brand name sporting ridiculously low prices. (A hint here: If it says, “Professional” in the name or description, it usually isn’t, and that applies to many more things than sound gear.)
The big questions here are, “Is this room suitable for the particular worship style and can the spoken word be heard intelligibly?”
The Tech Team (if you’re fortunate enough to have a team) is usually all volunteer and not often a sound professional. They only get to practice their craft about eight hours a month if they’re the only one doing it and if that’s the only band and room they know, it’s hard to develop increasing skills. Sadly, without proper training, learning may only come through tribal knowledge, and misconceptions about how to run sound and how to tune a sound system run rampant.
We are here to assist integrators in a variety of ways when needed. We can cover it all, from contacts for acoustical treatments and recommendations to full-blown paid engineering services through our 
Let’s talk about digital signage, but not in the tired way. I’m not here to pitch “content on a screen” and call it a day. This is about real strategy, real control, and solutions that actually scale. The industry’s evolving, and as CTS-certified AV pros, we need to lead with options that aren’t just flashy. They need to be functional, intuitive, and built to handle the chaos behind the curtain.
When you need to impress, tvONE steps in. We used 
Digital signage isn’t a “nice to have” anymore. It’s a key part of AV ecosystems. If you’re not leading with flexible, scalable options, someone else will. Autora DSM gives us a major advantage in that conversation and it’s the one I’m bringing to the front of the line.
