“Hiding the unseen: Spreading the word, while remaining silent”

The cat is finally out of the bag.  After an extended period under NDA, we can now start saying the word “UniSee” without using hushed tones, closing doors, or looking over our shoulders.  For those of you that missed the launch, Barco’s UniSee leverages multiple innovations that change how we install, service, maintain, and even see LCD video walls.

I first saw a sneak peak of the UniSee concept during a closed-door meeting at InfoComm 2017.  In this meeting, I witnessed:

 

Plus, UniSee includes Barco’s Sense X automatic calibration providing visual consistency throughout the wall – even as displays age at different rates – ensuring the installation looks as good in year five as it did on day one.

Yes, we’ve all heard similar stories before (yawn) – but this was different (yeah!)
By far, this was my #1 highlight from InfoComm. 🙂  But I had to remain silent. 🙁

We had a more significant challenge in that we had to generate attendees for the October product launch without letting anyone know about the product itself.  Barco and our marketing department, talented as they are, came up with some great ideas.  Part of this included mailing a “teaser tool” to a limited group of qualified video wall integrators – garnering some industry attention in itself.

 

[Did you get yours?  We have a very limited number left.  Shoot me an email if you are interested in one of these future collectors’ items, and we’ll see what we can dig up.]

However, even with the teaser, we still needed to get people to attend the launch of a product that we were not able to discuss.  While trying to figure this out, I asked our sales team for the names of their top videowall customers without an explanation.  This caused some curiosity.  When they get curious, they ask questions.  When you tell them that you can’t answer the question, they become more curious…. and this curiosity starts to build momentum.  They were thrilled when they eventually learned this was for Barco.  They know that we are the world’s largest distributor for Barco and that anything Barco is about to launch under NDA has got to be mega cool…. so they lit the fires of enthusiasm and integrators started registering in large numbers for the event.

To paraphrase Gerben Van den Berg of Barco on the day of the launch; before 1492, many people thought the world was flat.  Then someone decided to set sail, challenge our reality and changed our understanding of the world forever.  Barco set out on a new course for videowalls with UniSee that changes our industry going forward.

It’s liberating to finally talk about UniSee openly and to share my excitement.  If you have not done so already, take a look at UniSee and Discover the Unseen.

The Curious Case of the Girl at the Theater with Amazing Projection

A few months ago, I invited by one of my dear friends to go see the Broadway hit “The Curious Incident of the Dog in the Night-Timein Philadelphia. The show tells the story of 15 year old Christopher Boone, who has an extraordinary brain and is exceptional at math while ill-equipped to interpret everyday life. He sets out to solve a mystery of who killed his neighbor’s dog, and his detective work takes him on a frightening journey that upturns his world. The Olivier and Tony Award®-winning play was adapted from Mark Haddon’s best-selling book.

The role of Christopher has been played by 18 actors since the show originally opened in London. Luke Treadaway, who originated the role at the National Theatre, received a 2013 Olivier Award for Best Actor and Alex Sharp won the Tony Award® for Best Actor on Broadway.

An Olivier (as in actor Lawrence Olivier) Award, for those of you who don’t follow the theater, is London’s version of the Tony. Oh and yes it won five Tony Awards®, including Best Play. So suffice it to say, don’t take my word for it but it is a great play and well worth the price of admission. Here we are getting ready for it to start – selfie time – that’s my friend Nancy!

Here is what the stage set looked like before the production began…

Looks pretty sparse, right? The girl at the theater was curious about “Curious Incident” so I did some digging about the AV and here is what I found out:

As well as a variety of pre-programmable lights that can change direction and color under the control of a lighting control computer, it’s powered by 6 high power projectors – two stacked to get the required brightness on the stage floor, then one each on the stage left, stage right, upstage wall, plus an additional one on the circle front of house. These are fed with a variety of different images and pre-recorded video sequences to help to portray Christopher’s world, as well as his inner feelings. These combine with a huge number of LED pin-point light sources built into the stage floor, which are controlled by the lighting computer, and also the video system, so a fluid mix between light and video can be achieved. Here’s a look at what it looks like in live action:

Now you ask – who has the projection prowess to pull this off? None other than our friends at Panasonic! They are using 4 Panasonic PT-DS12K  and  2 Panasonic PT-DS21K.

We had a great time, enjoyed the show immensely and I ended up solving a little mystery of my own. Who done it? Panasonic!

For more information on these projectors, please don’t ask me, I’m just the marketing chick. Ask the real expert Steve Alexander, our business development manager for Panasonic. He’s an audio expert too!

No animals were harmed in the production (fake dog on the stage).

5 Part Series: 5 Ways the Hospitality Market is Evolving

SIZE MATTERS.
The United States hotel market is made up of 4 million hotel rooms and the typical life span of guest room televisions ranges between 5-7 years according to recent studies.

Going back just a few years, the most popular size for guest room televisions in economy scale properties like Choice brands for example, typically required a 28 or 32-inch TV although some properties are moving towards a 40-inch in efforts to future-proof investments with trends leaning towards bigger panels.

Midscale brands such as Hilton for example, typically consider a 40-inch guest room TV acceptable however will often make a bigger investment for the next size up (43-inch) as larger screen sizes bare higher rack rates (room rates) and can boost incremental revenues; suites with living rooms or separate seating areas from sleeping rooms frequently specify larger sizes such as 48-inch or 50-inch to provide a more impactful experience for in-room entertainment and we even see trends to 55-inch becoming the most popular future-proof size in this segment.

When it comes to some upscale or luxury chain scales, including some Hyatt brands for example, there are requirements that stretch to a 60-inch and even a 65-inch set- some with mandates for smart features such as those offered by Samsung.  Who knew those big and bulky armoires would eventually be sawed in half and re-purposed as dressers to make (visual) room for a slim and sleek flat panel television with built-in swivel capabilities- that we now consider essential for that modern, high-tech, designer look?

Similar implementation can be seen in other luxury brands like JW Marriott, Westin, Ritz Carlton and others, with the combination of larger screen sizes and high-designer appeal of a wall-mounted installation like with the HPF-650 specifically made for hospitality by Peerless-AV, the most widely deployed mount hands-down in the industry.

We will keep tabs on the trends and keep you posted of any new ones we see. We’re in a prime time in the industry with so many of the first generation flat panels now due for replacement.  Be sure to check property websites as you’re working with them on any other opportunities so you can easily spot feature listings that may show guest room pictures with outdated models prime for upgrades!

Almo Kicks-off New Hospitality Division with Full Day Hospitality Conference at E4 in Chicago Co-Located with Almo E4 Expo (March 21 & 22)

Almo Hospitality will unveil the latest technology trends and teach valuable skills to help resellers grow their business in 2017.  Hospitality Conference at E4 (March 21st) includes a full-day of hospitality-dedicated agenda with opening presentation by Samsung’s dynamic Vice President of Hospitality TV, Jonas Tanenbaum with Hospitality Industry Update & Trends Driving Integration.

THE FOLLOWING SESSIONS ROUND OUT THE AGENDA:

  • · Driving Revenues & Customer Loyalty with Hospitality Installations (Steven’s Digital)
  • · Catering to Hotel Guests & Drive Revenues with Samsung REACH
  • · ALMO Connect: The Ultimate Shopping Service for Free-to-Guest TV, Bandwidth & Voice (Comcast Business Solutions)
  • · RoomCast: How Today’s Guests Watch TV (TeleAdapt)
  • · The Significance of Brand Standards in the Hotel Industry (Peerless-AV)
  • · Charged Up! Drive Revenues & Guest Satisfaction Ratings with the Latest in Hospitality Charging Trends (Kube Systems)
  • · BrightSign Digital Signage Experience LIVE Workshop
  • · Navigating the World of FF&E with Hospitality Furniture & Furnishings (Ramler International)

The Hospitality Conference at E4 wraps with an energetic and interactive discussion led by the authentic Kiwi, Almo’s own Stephen McKay, Senior Vice President- Special Markets.

This action-packed day concludes with a fun yet relaxed customer appreciation and networking dinner at a local Oak Brook area gem hosted by Almo Hospitality along with Samsung and other manufacturer partners where customers will have the opportunity to mix and mingle with our hospitality team and get to know our family of customers and vendors over a memorable dining experience!

Hospitality Conference at E4 attendees will automatically be registered for a full-access pass to the Almo E4 Tour & Expo the following day (March 22nd) where they will see the very latest technology and tech-trends from 35+ leading vendors in the Pro AV space including: Pro AV, Digital Signage, Audio, Electronics & Charging Solutions, Appliances & Furniture and Furnishings- PLUS a special Almo Hospitality Exhibit featuring some of our most in-demand product offerings for hotel properties, including solutions from: Samsung, Peerless-AV, Harman/AMX, Kube Systems, TeleAdapt, Danby, Hanover & Ramler International; even our hospitality-dedicated installation partner, Steven’s Digital and free-to-guest provider, Comcast will be there to talk shop!

Space for the Hospitality Conference at E4 is limited so register today to confirm your spot! 

Resellers are welcome to invite their customers to join them for the E4 Expo (March 22) as a resource to help end users see the latest technology and talk with on-site experts so resellers can help them with full implementation; E4 Expo Registration.  Both events are free to attendees and resellers; free breakfast and lunch is also provided (as well as dinner for registered conference attendees).  We look forward to learning your “lightbulb moment!”.

Please contact Apryl G. Lamberti, Director Business Development Hospitality with Almo Professional A/V with any questions or for more information.

 

Oh Integrator, May I Have Some Raspberry Pi with My Panel?

Not being a software developer, you can imagine my confusion when NEC Display Solutions of America  announced its upcoming line of commercial displays with the ability to insert a Raspberry Pi Compute Module.

“Raspberry Pi?” I said.  “Isn’t that some sort of dessert?”

Raspberry Pi was developed in the UK by the Raspberry Pi Foundation in 2012. The Foundation’s original intention was to provide an inexpensive tool for the teaching of basic computer science in schools and in developing countries. But like many inventions, the original model became far more popular than anticipated, spreading into many other commercial uses.

As I continued my inquiry, I was informed that the Raspberry Pi Compute Module is a tiny PC that looks like a small board of laptop memory. First introduced in 2014, it’s basically a small alternative to a full-sized Raspberry Pi computer (which is only about the size of a credit card).

The upcoming line of NEC V-Series and P-Series  displays will have screen sizes ranging from 40 to 80 inches, and use a Pi Compute Module to power digital signage and other applications. There’s an internal bay in each display that will accept either a first-gen Raspberry Pi Compute Module or recently-introduced Compute 3 Module. These new displays are due to ship in Q2 2017 and will be available from Almo ProAV.

So, how will the NEC displays with the Raspberry Pi module (which, by the way, is making my stomach growl right now), be used? Well, in addition to powering digital signage applications, the Raspberry Pi Foundation envisions NEC displays being used for interactive presentations and other Internet of Things applications. Oh, oh….there’s that “IoT” talk again…

How does this benefit YOU?

Bottom line, is that with Raspberry Pi, software application developers and digital signage content creators now have many flexible and scalable platforms to choose from.  All this new world of capabilities inserts into an elegant design of displays suitable for smooth installations in any environment.  No more external media players or PCs with every display.  Can you imagine the power savings and ease of installation?  So ask yourself Mr. Digital Signage Integrator, are you embracing this powerful platform to offer your end-users innovation?  Take a bite of the Pi!

Our strategic initiative to team up with Raspberry Pi is an example of how we continue to ensure that an organization in any sector has the most advanced technology in place to meet their application needs. Our open platform approach provides display intelligence at any time, thanks to our modular and interchangeable design. Integrating the Raspberry Pis with our displays will provide businesses with advanced technology suitable for digital signage, streaming and presenting to enhance the overall visual experience at an affordable price point,” said Stefanie Corinth, Senior Vice President Marketing and Business Development at NEC Display Solutions Europe GmbH.

And as contributor Bob Raikes stated three months ago in Display Daily, “I see this as quite an elegant solution for NEC. The company is not in the TV business, unlike competitors that are in the digital signage business like Samsung, LG and Philips, so it has not had the economies of scale to simply exploit technology developed for Smart TVs, as the others have been able to do. By adopting Pi, NEC is able to exploit the volume of the Pi to keep costs relatively down (the older Compute Module is currently selling for less than $30) and offer a level of price and performance that is competitive”

We are working with our Almo Content Services partners to take advantage of this new and exciting offering from NEC. There are many emerging content creation software offerings written for the Raspberry Pi platform and we plan to offer our integrators and dealers the latest in innovative and interactive digital signage.

I invite you to write me and let me know about your taste for Raspberry Pi.  I’ll be happy to post your comments on future posts as this exciting combination of NEC displays and Raspberry Pi content is introduced into the US digital signage marketplace.

So, if Raspberry Pi is on the panel menu, I’ll have one with my cappuccino, please!

ENHANCES the Architecture of the room Instead of Covering It Up and Hiding It!

Screens, Screens, Screens, yes I know, what a boring topic!

Wait! no it’s really NOT!

There are plenty of different and exciting things to talk about in regards to screens and great opportunities to solve problems for your customers!

I just reviewed some information on Da-Lite’s Wireline Advantage screen system and there are some exciting things to talk about!

The “Wireline Advantage” screen system is an innovative design that actually ENHANCES the architecture of the room instead of covering it up and hiding it!

This drop down screen system uses super thin steel cables (up to 29’ long!) instead of a solid black drop to lower the screen for viewing and as a result, almost invisibly suspends the viewing area, and ONLY the viewing area at an appropriate height for the audience. In addition, the screen housing itself can also be easily recessed into the ceiling to truly make the entire screen assembly almost completely invisible when not in use.

PERFECT for any installation into Exhibit halls, Corporate board rooms, Museums, anywhere the architecture itself is important and the customer wants it to remain unaltered and unobscured…..

The Wireline Advantage is available in both HDTV 16:9 and Wide 16:10 options in several different surface gain options and a TON of different sizes up to a whopping 120” x 226”

I’ve seen hundreds of screens from over a dozen+ different suppliers over the years however the Da-Lite folks really got this one right! It’s a beautiful product and fits a real need for many different venues. They’ve even included sliding installation brackets to fit almost any install, and both the ceiling trim and screen trim is already in place.

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