Beyond the Static Screen: Unleashing the Power of Interactive Digital Signage

Remember the days of static images on unchanging displays? They served their purpose, but in today’s fast-paced, digitally-driven world, they tend to fade into the background. This is where interactive digital signage – a dynamic and engaging way to connect with your audience – can mean the difference between “background noise” and true engagement. Interactivity transforms passive viewers into active participants.

But what exactly makes interactive digital signage so beneficial and how does BrightSign make it easy? Let’s explore:

interactive displayAmplified Engagement and Memorability:

Imagine walking past a screen that responds to your presence, allowing you to tap, swipe, and explore.  This is how we engage day to day with our phones, and it’s become the standard when it used to seem like science fiction (think Minority Report). By actively involving users, you capture their attention in a way static displays simply can’t. This heightened engagement leads to better information retention and a more memorable experience with your brand or message. Think about browsing a digital product catalog on a touchscreen versus glancing at a printed flyer – which are you more likely to remember?

Richer Data Collection and Insights:

Interactive displays offer a goldmine of data. You can track what content users are most interested in, which buttons they tap, and even gather valuable demographic information (anonymously, of course!). This data provides invaluable insights into audience behavior, allowing you to refine your content, optimize your messaging, and make more informed business decisions. Imagine understanding which products in your digital showroom are getting the most attention – that’s powerful information!

personalized experiencePersonalized and Relevant Experiences:

Static signage delivers the same message to everyone. Interactive signage, however, can be tailored to individual needs and preferences. Through touchscreens, QR code scanning, buttons, connected apps, or even motion sensors, you can offer personalized content, targeted promotions, and customized information. This level of relevance makes the experience more valuable and increases the likelihood of conversion or desired action. Think about a digital wayfinding system that adapts based on your selected language or a retail display that suggests products based on your previous interactions.

interactive kiosksStreamlined Information Delivery and Self-Service:

Interactive kiosks can empower users to find the information they need quickly and efficiently, reducing reliance on staff. From wayfinding in a complex building to accessing product details in a store or checking in for an appointment, interactive signage provides convenient self-service options. Most people are used to shopping online, so extending that experience to a retail location where they can lay hands on the product is the next evolution. This not only improves the user experience but also frees up your team to focus on more complex tasks.

Enhanced Marketing and Sales Opportunities:

Interactive digital signage opens up exciting new avenues for marketing and sales. Imagine a digital storefront that allows customers to browse products, view detailed specifications, watch videos, and even make purchases directly from the screen. Interactive displays can also be used to run engaging contests, collect leads, and deliver targeted advertising based on user interactions.

How BrightSign helps move interactivity forward:

BrightSign’s free software, BrightAuthor:Connected offers a drag and drop approach to “programming” interactive content, opening the door to those that may not have the technical capabilities to create content using HTML and Javascript.  These tools offer the ability to create interactive content for use with touchscreens, control systems, fire alarms, buttons, motion sensors, keyboard, card readers, GPS sensors, etc. without the need for programming knowledge.  In the video below, I create an interactive presentation with touch, UDP and button control, including a playback counter, all in around 2 minutes.

The Future is Interactive:

Interactive digital signage is more than just a trend; it’s a fundamental shift in how we communicate and engage with audiences in physical spaces. By moving beyond static displays and embracing the power of interaction, businesses and organizations can create more engaging, informative, and ultimately more effective experiences.

To learn more about interactive signage and how BrightSign can help, contact me at [email protected], or visit our website AlmoProAV.com for additional information.

Todd Heberlein
About the Author

Todd Heberlein | CTS, DMC-D-4K, DSCE

Senior BDM – Technical Lead

Supported Manufacturers: Absen and Brightsign

The Impact of AV Over IP on Global Installations: Why is everyone converting?

In today’s AV landscape, AV over IP (AVoIP) isn’t just an upgrade—it’s the new standard for global installations. Whether you’re connecting a boardroom in Bogotá, a resort in Punta Cana, or a university campus in São Paulo, AVoIP is transforming how large-scale deployments are designed, managed, and scaled.

Why AVoIP? Because Matrix Switchers Are Outdated

Let’s be real—traditional matrix switchers had their moment. But in today’s fast-paced, multi-location world, they just can’t keep up. AVoIP offers infinite scalability, simplified deployment, and cost-efficiency—all while running over standard Ethernet networks.

  • atlona omnistreamExample: During a recent deployment for a Fortune 500 client in Mexico City, we connected 20 meeting rooms with seamless 4K video distribution using Atlona’s OmniStream AVoIP solution. No bulky switchers. No infrastructure headaches. Just smooth, scalable content delivery over their existing 1Gb network.

Global Deployments: One Setup, Infinite Possibilities

One of the biggest wins with AVoIP is its consistency across regions. Whether you’re installing in Miami, Madrid, or Medellín, you can replicate the same system architecture. 

zeevee zypher That means faster rollouts, fewer compatibility issues, and streamlined support.

  • Caribbean Example: We recently helped a hospitality group overhaul their digital signage network across multiple resorts. Using ZeeVee ZyPer4K encoders and decoders, they centralized content distribution from a single hub. Now, they push real-time promos, event schedules, and resort updates to multiple locations—without the need for separate headends or complex cabling at each site.

Higher Education: Smarter Campuses with AVoIP

lecture hallUniversities are quickly adopting AVoIP for lecture streaming, content distribution, and hybrid learning. The flexibility and remote management capabilities make it a game-changer for higher ed.

  • Higher Ed Example: We recently worked with a university in LATAM that wanted to create a seamless hybrid classroom experience. Using Kramer’s KDS-EN6 and KDS-DEC6 AVoIP system, they linked lecture halls, remote classrooms, and overflow areas into one unified network. Students attending virtually had zero-latency audio and video, and the IT team could manage the entire system remotely—no more frantic campus sprints to fix a frozen screen.

Scalability: Because Expanding Shouldn’t Break the Bank, just be installed in them!

The beauty of AVoIP is its modular scalability. Need to add ten more displays next month? No problem. Just drop in more encoders and decoders. No forklift upgrade required.

  • muxlab controllerLATAM Example: A corporate campus in São Paulo rolled out MuxLab’s ProDigital Network Controller for 4K content distribution across 50+ displays. When they expanded, they simply added more endpoints—no need for new infrastructure.

Speed and Simplicity: Your IT Team Will Thank You

One of the biggest reasons Fortune 500s are all in on AVoIP? It plays nice with existing IT infrastructure. No proprietary cabling, no octopus like cable heads. No weird compatibility issues. Just standard Ethernet.

  • wyrestorm Financial Sector Example: When upgrading the Panama offices of a financial institution, we deployed WyreStorm’s NHD-400-TX/RX system. Their IT team took over AV support without breaking a sweat, thanks to the system’s seamless integration with their existing network.

Security: Because Boardroom Meetings Shouldn’t Be Hackable

lumens ndi encodersAVoIP also offers enhanced security. Solutions from Lumens, AMX, and Kramer use encrypted video streams, protecting sensitive content from prying eyes.

  • Corporate Security Example: A multinational bank in LATAM needed to securely stream financial data between branches. By using Lumens’ NDI encoders, they ensured low-latency, encrypted content distribution without compromising data integrity.

AVoIP: Because You Deserve to Leave the Server Room Before Retirement.

Let’s be honest—AVoIP is also about quality of life. With remote management tools, you can troubleshoot systems from anywhere. No more spending your weekend in a freezing server room.

  • kramer-control-pi-1Hospitality Example: One of our Caribbean resort clients now manages their entire digital signage network remotely using Kramer’s Control Platform. Need to update content across multiple resorts? One click—done. No techs on-site. No downtime, just sunshine and pina coladas!

Why corporations are All In on AVoIP?

For global companies, AVoIP is the only logical choice. Here’s why:

  • Consistency: Same setup from in every location… no matter where in the world.
  • Scalability: Add endpoints without adding infrastructure headaches.
  • Remote Management: Because nobody wants to spend their day troubleshooting in a server room. Yuck!
  • Cost Efficiency: Less hardware, fewer cables, happier CFO. Happy CFO, happy sales team!
  • Flexibility: Works across corporate, hospitality, and higher ed sectors. Endless possibilities.

The bottom line?

AVoIP isn’t the future—it’s the now. So, the next time someone pitches you a clunky, outdated AV solution, just smile and say, “That’s cute. But we’ve moved on.”  Talk to your Almo Pro AV rep when designing your next project and let’s lock down a better solution that will make your life easier and your customer happy!

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

SDM Chip: The Key to Streamlined Digital Signage and Connectivity

I’m always in the pursuit of better understanding our current technologies, so I’ve decided to delve into Smart Display Module specifications. You’ve probably heard a lot about them, and you’re probably already using them.

How much do you really know about them and their capabilities? Improving upon the previous version called OPS (which is still currently available), SDM was developed to meet the needs of higher resolutions and higher data transfer speeds while minimizing space allowing displays to remain thin.

What are some of the other enhancements? In essence, the SDM is designed to future-proof your setup, whether you need capability for sharing content to a display or projector, or flexibility in connectivity options for today and the future.

As the demand for digital signage grows across a variety of applications, so does the need for more efficient and streamlined solutions. SDM, which stands for Smart Display Module, is a groundbreaking innovation that brings impressive power and efficiency to your digital signage setup.

In a recent conversation with Rudolf Vitti, Panasonic Product Manager Displays, we discussed the benefits of SDM and how its transforming digital signage and other AV over IP Solutions. Let’s explore how this innovative technology enables smarter, more streamlined installations.

The Basics: What Is SDM?

Developed by Intel®, SDM is a small, but powerful module specification designed for connecting displays and other peripherals to computing systems. SDM is designed to streamline the integration of displays into various types of systems, such as digital signage, interactive kiosks, and other embedded applications.

By helping with the need for a separate computing device, the modules can run signage software and support different connectivity capabilities.

Streamlined Integration Across Many Applications

Panasonic displays with SDM chipThe versatility of SDM makes it an ideal solution for a wide range of applications across various industries with flexible connectivity options without overhauling your entire system.

Retail & Advertising: For retail environments, SDM enables digital signage that’s simple to manage and maintain. Displaying ads, promotions, and product information on digital screens can enhance customer engagement by delivering targeted content based on location, time of day, or customer preferences.

Transportation: Airports, train stations, and bus terminals can use SDM-powered displays to show real-time flight or schedule information. With its compact and integrated design, it allows for easy installation and management of multiple screens across large spaces.

Higher Education: In colleges and universities, digital signage can be used for announcements, event schedules, and campus news. With SDM, educational institutions can set up digital displays in classrooms, halls, or lobbies without worrying about complicated setups or additional hardware.

Why Is SDM a Game-Changer?

One less point of failure: By creating a more streamlined, efficient setup, SDM reduces the potential for breakdowns or technical issues. Fewer components mean fewer opportunities for malfunction, making the system more reliable.

Futureproofing and adapting to new trends without replacing the entire display: The SDM’s modular design ensures that digital signage installations can evolve without having to replace entire displays. It’s easier to upgrade the module itself rather than overhaul the entire system, allowing businesses to stay up to date with new technologies and trends.

Easier to update and manage content: With SDM, content management becomes more efficient. Updates can be made remotely or directly through the system, reducing the time and effort needed for manual updates. This streamlined process ensures content is always fresh and relevant.

Designed for the Future SDM is flexible, adaptable, and built for the future. It provides versatile, standardized solutions that reduce the need for custom designs and ensure compatibility. The modular nature of the chip allows for easy upgrades in signage. Additionally, it offers backward compatibility, making it possible to connect new displays with older infrastructure. SDM also enables the integration of multiple displays within a network for complex setups and large-scale deployments, all while reducing cables. Panasonic projector with SDM chip

Panasonic Connect supports SDM across the EQ, SQE2, and SQ2H series displays and PT-RQ25, REQ15, and RQ7 series projectors.

The SDM is a game-changer for digital signage, offering a more reliable, adaptable, and scalable solution for various industries. By reducing complexity and hardware requirements, SDM enables businesses to implement cost-effective and future-ready connectivity options for various applications inclusive of digital signage systems.

Interested in learning more about Panasonic SDM modules or other Panasonic products? Please feel free to reach out to me, Angie Greene, Exertis Almo BDM Brand Specialist, Panasonic.

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: Panasonic Connect

QDEL: Just Another Acronym or the Next Quantum-Dot Leap?

Display technology advancements seem to pop up every other day, but every now and then, a true game-changer emerges. Enter QDEL—Quantum Dot Electroluminescent displays. More than just another acronym in the tech world, QDEL has the potential to redefine the way we experience screens by overcoming the limitations of OLED, LCD, and even the latest QD-OLED technology.

Sony Bravia 9 NanoLEDWhat is a QDEL Display?

QDEL (Quantum Dot Electroluminescent) is a cutting-edge display technology that eliminates the need for a backlight. Unlike traditional LCDs, OLEDs, and QD-OLEDs, which require external light sources or organic materials to emit light, QDEL uses quantum dots as the primary light emitters. This results in a self-emissive display that delivers exceptional brightness, richer colors, and greater energy efficiency.

The good news? Quantum dots are already being successfully used in LCD-LED and OLED screens, proving their viability in consumer technology. Now, with QDEL, stakeholders predict even greater efficiencies—including lower power consumption and higher brightness compared to OLED.

Why QDEL Could Be the Ultimate Display Tech

QDEL offers significant advantages over existing display technologies:

Wider Color Gamut – Expect richer, more vibrant colors than today’s QD-OLED displays.
Higher Brightness – More intense illumination without excessive power consumption.
Burn-in Resistance – Unlike OLED, QDEL won’t degrade over time, making it more durable.
More Affordable Production – Potentially lowering costs compared to OLED and microLED.

By addressing the weaknesses of OLED, QD-LED, and direct-view LED (DVLED) displays, QDEL represents the future of screens—offering a superior visual experience with greater longevity and accessibility.

Sony Bravia 9 NanoLED QLED technology The Future of Display Technology with QDEL

With QDEL technology on the rise, the future of displays looks brighter—literally and figuratively. This innovation could reshape the industry by delivering next-level performance, efficiency, and affordability.

Imagine a world where displays are:

Ultra-bright yet energy-efficient – Perfect for outdoor viewing and HDR content.
⏿ Vivid and true-to-life – The widest color gamut ever seen in consumer displays.
⛨  Free from burn-in worries – Long-lasting screens for TVs, smartphones, and beyond.
$ More affordable – Bringing premium visual experiences to a wider audience.

As QDEL technology continues to evolve, we can expect thinner, more flexible, and more durable screens, paving the way for groundbreaking applications in gaming, home entertainment, digital signage, and even augmented reality.

The rapid progress in quantum dot applications proves that QDEL isn’t just a concept—it’s the next leap forward. We’re on the brink of an exciting transformation, where screens will be brighter, richer, and more reliable than ever before.

The future isn’t just high-definition—it’s QDEL-defined.

Oshiana Lindsley

About the Author

Oshiana Lindsley​​​​​​ | DSCE

BDM – Brand Specialist

Supported Manufacturers: Sony

Want to know more about innovative LED technologies?
Check out this blog, “How Transparent LED Film is Revolutionizing Display Technology“.

Top Outdoor AV Solutions for 2025: A Resellers Guide

As the demand for outdoor audiovisual (AV) solutions continues to grow, resellers and systems integrators need to stay ahead of the curve by offering the latest and most reliable products. Whether it’s for outdoor entertainment, advertising, or public announcements, having the right AV equipment is crucial. In this guide, we’ll explore some of the top outdoor AV solutions for 2025, focusing on displays, audio systems, DVLEDs, kiosks, and mounts.

Outdoor Displays

Peerless-AV 55″ Xtreme™ High Bright Outdoor Display, Gen 4.1

Peerless-AV’s 55″ Xtreme™ High Bright Outdoor Display is designed to withstand the harshest outdoor conditions while delivering stunning visuals. With a brightness level of 2500 nits, this display ensures clear visibility even in direct sunlight. Its weatherproof design protects against rain, snow, and dust, making it ideal for outdoor advertising, digital signage, and entertainment.

Key Features:

  • 2500 nits brightness
  • Weatherproof design (IP68 rated)
  • Anti-reflective and impact-resistant cover glass
  • Operating temperature range: -31°F to 140°F

Peerless-AV Xtreme High Bright outdoor displays

More outdoor displays ⟫Bose Professional S1 Pro+ Wireless PA System

Outdoor Audio

Bose Pro S1 Pro+ Wireless PA System

The Bose Pro S1 Pro+ Wireless PA System is a versatile and portable audio solution perfect for outdoor events. With Bluetooth connectivity, built-in sensors for optimal sound, and a rechargeable battery, this system offers high-quality audio performance in any outdoor setting.

Key Features:

  • Bluetooth streamingElectro-Voice Evolve 50M
  • Rechargeable battery with up to 11 hours of playtime
  • Auto EQ adjusts sound based on placement
  • Lightweight and portable design

JBL Control 85mJBL Control 85M Landscape Speaker: Ideal for blending into outdoor environments while providing excellent sound coverage.

Electro-Voice Evolve 50M Portable Powered Column System: Offers superior sound quality and portability for outdoor events.

Yamaha VS6 Surface Mount Speaker: Durable and weather-resistant, perfect for outdoor installations.Yamaha speakers

Leyard MGS seriesOutdoor DVLED

Planar MGS Series Outdoor LED

Planar’s MGS Series Outdoor LED displays are designed for high-impact outdoor installations. With their robust construction and high brightness levels, these displays are perfect for large-scale outdoor advertising and digital signage.

Key Features:

  • Leyard MGS service and installHigh brightness for visibility in daylight
  • Weather-resistant design
  • Flexible installation options
  • Long lifespan and low maintenance

Outdoor Kiosks and Mounts

Chief Impact Outdoor Kiosk

Legrand kioskThe Chief Impact Outdoor Kiosk by Legrand is a durable and versatile solution for outdoor digital signage and interactive displays. Its sleek design and robust construction make it suitable for various outdoor environments, from parks to shopping centers.

Key Features:

  • Weather-resistant enclosure
  • Easy installation and maintenance
  • Compatible with various display sizes
  • Secure and tamper-proof design

Chief outdoor ceiling mountChief OLC Mounting Kit: Ideal for ceiling and pedestal mounted displays in outdoor settings with varying installation requirements.

Conclusion

As outdoor AV solutions continue to evolve, resellers and integrators must stay informed about the latest products to meet their customers’ needs. The products highlighted in this guide offer reliable performance, durability, and versatility for various outdoor applications. By incorporating these top outdoor AV solutions into your offerings, you can ensure your customers have access to the best technology available in 2025.

Feel free to reach out to your sales representative or an Exertis Almo BDM for more information, or to discuss how these products can enhance your outdoor AV projects.

Don’t Get Left in the Dark: Why Trusting the Right Manufacturer and Distributor is Key for DVLED Projects

Investing in DVLED isn’t like picking up a basic TV off the shelf—it’s a major project with serious stakes. Whether it’s a show-stopping video wall for a corporate lobby, a high-energy esports arena, or a mission-critical public safety command center, the last thing you want is to be left high and dry when things don’t go as planned.

That’s why choosing the right manufacturer and value-add distributor isn’t just important—it’s essential. When you work with a trusted manufacturer and distributor, you’re not just getting a box of LED panels—you’re getting a team of experts who ensure everything runs smoothly before, during, and after installation.

Why Trust Matters

LG and Almo partnershipNot all manufacturers are created equal. Sure, there are plenty of Direct View LED options out there, but if you go with a brand that lacks strong service and support, you could be stuck with a very expensive problem and no clear path to fix it.

With LG, you’re backed by a manufacturer that prioritizes end-to-end support—from design and pre-planning to installation and long-term maintenance. And when you add Exertis Almo to the mix, you get an extra layer of expertise and assistance, ensuring your project stays on track and your investment is protected.

Pre-Planning: The Key to a Smooth Install

A successful DVLED project starts long before the first panel is installed. LG offers:

  • Rough design assistance – Helping you get the right specs and layout from the start.
  • Design packages – Detailed engineering drawings, power requirements, mounting specs, and connectivity plans to ensure a seamless installation.
  • Pre-planning calls – Ensuring everything is accounted for before anything arrives on-site.
  • Installation Support – LG offers guided installation assistance, while Exertis Almo’s certified services team provides full turnkey installation.

This level of planning is what separates a seamless install from a total headache—and it’s why working with a manufacturer and distributor that offer real support is so important.

Post-Install Support: Avoiding Costly Downtime

Many end-users have opted for budget DVLED options, only to find that the company has disappeared, leaving them with no way to get a repair. Or worse, they discover that damaged models must be shipped overseas for repair, leading to months of downtime.

TCSThat’s where LG’s Total Care Solution comes in. Designed to provide routine maintenance and preventive care, this program helps tackle challenges before they arise:

  • Total Care Health Checks – Up to twice a year, these check-ups offer troubleshooting, priority RMA, and full health status reports.
  • Total Care Cleaning – Available for both indoor and outdoor LG solutions to maintain peak performance.
  • U.S.-Based Module Repair Centers – When models are damaged, LG offers fast, domestic repairs so you can count on minimal downtime.

Public Sector: When Failure Isn’t an Option

federal government For government and public sector applications, displays aren’t just for show—they’re mission-critical. Whether it’s an emergency operations center, a military command hub, or a transportation control room, public sector displays must work, no matter what.

On-site repair services are a game-changer. Instead of waiting weeks for repairs, LG’s white-glove onsite replacement and Pixel Surgeon service bring technicians directly to your location to fix damaged pixels and keep critical displays up and running.  And with Exertis-Almo in your corner, navigating procurement processes, compliance requirements, and service expectations has never been easier.

The Almo Pro Advantage: More Than Just a Middleman

So why go through a value-add distributor like Exertis Almo Pro AV instead of buying direct? Because Exertis Almo does more than just ship you a product—they help you get it right.

  • Stronger Manufacturer-Distributor Relationship – Better service, faster support, and smoother logistics.
  • Expert Resources – Almo Pro AV connects you with in-house experts and LG engineers to ensure the right products are specified for your application.
  • Comprehensive Solutions – Exertis-Almo can help with audio, mounts, networking equipment and other essentials to make sure your DVLED project shines.

Final Thoughts: Protect Your Investment

A DVLED wall is a serious investment, and the last thing you want is to be stuck with a problem no one knows how to fix. By choosing LG and Exertis Almo Pro AV, you’re getting a team that’s got your back from day one—through design, install, and long-term service.

Because at the end of the day, it’s not just about the tech—it’s about the trust.

Ready to rock your next DVLED project? Let’s make it happen.

Tiff Jones-Morton headshot-frame

About the Author

Tiff Jones-Morton | DSCE

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

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