SDM Chip: The Key to Streamlined Digital Signage and Connectivity

I’m always in the pursuit of better understanding our current technologies, so I’ve decided to delve into Smart Display Module specifications. You’ve probably heard a lot about them, and you’re probably already using them.

How much do you really know about them and their capabilities? Improving upon the previous version called OPS (which is still currently available), SDM was developed to meet the needs of higher resolutions and higher data transfer speeds while minimizing space allowing displays to remain thin.

What are some of the other enhancements? In essence, the SDM is designed to future-proof your setup, whether you need capability for sharing content to a display or projector, or flexibility in connectivity options for today and the future.

As the demand for digital signage grows across a variety of applications, so does the need for more efficient and streamlined solutions. SDM, which stands for Smart Display Module, is a groundbreaking innovation that brings impressive power and efficiency to your digital signage setup.

In a recent conversation with Rudolf Vitti, Panasonic Product Manager Displays, we discussed the benefits of SDM and how its transforming digital signage and other AV over IP Solutions. Let’s explore how this innovative technology enables smarter, more streamlined installations.

The Basics: What Is SDM?

Developed by Intel®, SDM is a small, but powerful module specification designed for connecting displays and other peripherals to computing systems. SDM is designed to streamline the integration of displays into various types of systems, such as digital signage, interactive kiosks, and other embedded applications.

By helping with the need for a separate computing device, the modules can run signage software and support different connectivity capabilities.

Streamlined Integration Across Many Applications

Panasonic displays with SDM chipThe versatility of SDM makes it an ideal solution for a wide range of applications across various industries with flexible connectivity options without overhauling your entire system.

Retail & Advertising: For retail environments, SDM enables digital signage that’s simple to manage and maintain. Displaying ads, promotions, and product information on digital screens can enhance customer engagement by delivering targeted content based on location, time of day, or customer preferences.

Transportation: Airports, train stations, and bus terminals can use SDM-powered displays to show real-time flight or schedule information. With its compact and integrated design, it allows for easy installation and management of multiple screens across large spaces.

Higher Education: In colleges and universities, digital signage can be used for announcements, event schedules, and campus news. With SDM, educational institutions can set up digital displays in classrooms, halls, or lobbies without worrying about complicated setups or additional hardware.

Why Is SDM a Game-Changer?

One less point of failure: By creating a more streamlined, efficient setup, SDM reduces the potential for breakdowns or technical issues. Fewer components mean fewer opportunities for malfunction, making the system more reliable.

Futureproofing and adapting to new trends without replacing the entire display: The SDM’s modular design ensures that digital signage installations can evolve without having to replace entire displays. It’s easier to upgrade the module itself rather than overhaul the entire system, allowing businesses to stay up to date with new technologies and trends.

Easier to update and manage content: With SDM, content management becomes more efficient. Updates can be made remotely or directly through the system, reducing the time and effort needed for manual updates. This streamlined process ensures content is always fresh and relevant.

Designed for the Future SDM is flexible, adaptable, and built for the future. It provides versatile, standardized solutions that reduce the need for custom designs and ensure compatibility. The modular nature of the chip allows for easy upgrades in signage. Additionally, it offers backward compatibility, making it possible to connect new displays with older infrastructure. SDM also enables the integration of multiple displays within a network for complex setups and large-scale deployments, all while reducing cables. Panasonic projector with SDM chip

Panasonic Connect supports SDM across the EQ, SQE2, and SQ2H series displays and PT-RQ25, REQ15, and RQ7 series projectors.

The SDM is a game-changer for digital signage, offering a more reliable, adaptable, and scalable solution for various industries. By reducing complexity and hardware requirements, SDM enables businesses to implement cost-effective and future-ready connectivity options for various applications inclusive of digital signage systems.

Interested in learning more about Panasonic SDM modules or other Panasonic products? Please feel free to reach out to me, Angie Greene, Exertis Almo BDM Brand Specialist, Panasonic.

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: Panasonic Connect

QDEL: Just Another Acronym or the Next Quantum-Dot Leap?

Display technology advancements seem to pop up every other day, but every now and then, a true game-changer emerges. Enter QDEL—Quantum Dot Electroluminescent displays. More than just another acronym in the tech world, QDEL has the potential to redefine the way we experience screens by overcoming the limitations of OLED, LCD, and even the latest QD-OLED technology.

Sony Bravia 9 NanoLEDWhat is a QDEL Display?

QDEL (Quantum Dot Electroluminescent) is a cutting-edge display technology that eliminates the need for a backlight. Unlike traditional LCDs, OLEDs, and QD-OLEDs, which require external light sources or organic materials to emit light, QDEL uses quantum dots as the primary light emitters. This results in a self-emissive display that delivers exceptional brightness, richer colors, and greater energy efficiency.

The good news? Quantum dots are already being successfully used in LCD-LED and OLED screens, proving their viability in consumer technology. Now, with QDEL, stakeholders predict even greater efficiencies—including lower power consumption and higher brightness compared to OLED.

Why QDEL Could Be the Ultimate Display Tech

QDEL offers significant advantages over existing display technologies:

Wider Color Gamut – Expect richer, more vibrant colors than today’s QD-OLED displays.
Higher Brightness – More intense illumination without excessive power consumption.
Burn-in Resistance – Unlike OLED, QDEL won’t degrade over time, making it more durable.
More Affordable Production – Potentially lowering costs compared to OLED and microLED.

By addressing the weaknesses of OLED, QD-LED, and direct-view LED (DVLED) displays, QDEL represents the future of screens—offering a superior visual experience with greater longevity and accessibility.

Sony Bravia 9 NanoLED QLED technology The Future of Display Technology with QDEL

With QDEL technology on the rise, the future of displays looks brighter—literally and figuratively. This innovation could reshape the industry by delivering next-level performance, efficiency, and affordability.

Imagine a world where displays are:

Ultra-bright yet energy-efficient – Perfect for outdoor viewing and HDR content.
⏿ Vivid and true-to-life – The widest color gamut ever seen in consumer displays.
⛨  Free from burn-in worries – Long-lasting screens for TVs, smartphones, and beyond.
$ More affordable – Bringing premium visual experiences to a wider audience.

As QDEL technology continues to evolve, we can expect thinner, more flexible, and more durable screens, paving the way for groundbreaking applications in gaming, home entertainment, digital signage, and even augmented reality.

The rapid progress in quantum dot applications proves that QDEL isn’t just a concept—it’s the next leap forward. We’re on the brink of an exciting transformation, where screens will be brighter, richer, and more reliable than ever before.

The future isn’t just high-definition—it’s QDEL-defined.

Oshiana Lindsley

About the Author

Oshiana Lindsley​​​​​​ | DSCE

BDM – Brand Specialist

Supported Manufacturers: Sony

Want to know more about innovative LED technologies?
Check out this blog, “How Transparent LED Film is Revolutionizing Display Technology“.

Top Outdoor AV Solutions for 2025: A Resellers Guide

As the demand for outdoor audiovisual (AV) solutions continues to grow, resellers and systems integrators need to stay ahead of the curve by offering the latest and most reliable products. Whether it’s for outdoor entertainment, advertising, or public announcements, having the right AV equipment is crucial. In this guide, we’ll explore some of the top outdoor AV solutions for 2025, focusing on displays, audio systems, DVLEDs, kiosks, and mounts.

Outdoor Displays

Peerless-AV 55″ Xtreme™ High Bright Outdoor Display, Gen 4.1

Peerless-AV’s 55″ Xtreme™ High Bright Outdoor Display is designed to withstand the harshest outdoor conditions while delivering stunning visuals. With a brightness level of 2500 nits, this display ensures clear visibility even in direct sunlight. Its weatherproof design protects against rain, snow, and dust, making it ideal for outdoor advertising, digital signage, and entertainment.

Key Features:

  • 2500 nits brightness
  • Weatherproof design (IP68 rated)
  • Anti-reflective and impact-resistant cover glass
  • Operating temperature range: -31°F to 140°F

Peerless-AV Xtreme High Bright outdoor displays

More outdoor displays ⟫Bose Professional S1 Pro+ Wireless PA System

Outdoor Audio

Bose Pro S1 Pro+ Wireless PA System

The Bose Pro S1 Pro+ Wireless PA System is a versatile and portable audio solution perfect for outdoor events. With Bluetooth connectivity, built-in sensors for optimal sound, and a rechargeable battery, this system offers high-quality audio performance in any outdoor setting.

Key Features:

  • Bluetooth streamingElectro-Voice Evolve 50M
  • Rechargeable battery with up to 11 hours of playtime
  • Auto EQ adjusts sound based on placement
  • Lightweight and portable design

JBL Control 85mJBL Control 85M Landscape Speaker: Ideal for blending into outdoor environments while providing excellent sound coverage.

Electro-Voice Evolve 50M Portable Powered Column System: Offers superior sound quality and portability for outdoor events.

Yamaha VS6 Surface Mount Speaker: Durable and weather-resistant, perfect for outdoor installations.Yamaha speakers

Leyard MGS seriesOutdoor DVLED

Planar MGS Series Outdoor LED

Planar’s MGS Series Outdoor LED displays are designed for high-impact outdoor installations. With their robust construction and high brightness levels, these displays are perfect for large-scale outdoor advertising and digital signage.

Key Features:

  • Leyard MGS service and installHigh brightness for visibility in daylight
  • Weather-resistant design
  • Flexible installation options
  • Long lifespan and low maintenance

Outdoor Kiosks and Mounts

Chief Impact Outdoor Kiosk

Legrand kioskThe Chief Impact Outdoor Kiosk by Legrand is a durable and versatile solution for outdoor digital signage and interactive displays. Its sleek design and robust construction make it suitable for various outdoor environments, from parks to shopping centers.

Key Features:

  • Weather-resistant enclosure
  • Easy installation and maintenance
  • Compatible with various display sizes
  • Secure and tamper-proof design

Chief outdoor ceiling mountChief OLC Mounting Kit: Ideal for ceiling and pedestal mounted displays in outdoor settings with varying installation requirements.

Conclusion

As outdoor AV solutions continue to evolve, resellers and integrators must stay informed about the latest products to meet their customers’ needs. The products highlighted in this guide offer reliable performance, durability, and versatility for various outdoor applications. By incorporating these top outdoor AV solutions into your offerings, you can ensure your customers have access to the best technology available in 2025.

Feel free to reach out to your sales representative or an Exertis Almo BDM for more information, or to discuss how these products can enhance your outdoor AV projects.

Don’t Get Left in the Dark: Why Trusting the Right Manufacturer and Distributor is Key for DVLED Projects

Investing in DVLED isn’t like picking up a basic TV off the shelf—it’s a major project with serious stakes. Whether it’s a show-stopping video wall for a corporate lobby, a high-energy esports arena, or a mission-critical public safety command center, the last thing you want is to be left high and dry when things don’t go as planned.

That’s why choosing the right manufacturer and value-add distributor isn’t just important—it’s essential. When you work with a trusted manufacturer and distributor, you’re not just getting a box of LED panels—you’re getting a team of experts who ensure everything runs smoothly before, during, and after installation.

Why Trust Matters

LG and Almo partnershipNot all manufacturers are created equal. Sure, there are plenty of Direct View LED options out there, but if you go with a brand that lacks strong service and support, you could be stuck with a very expensive problem and no clear path to fix it.

With LG, you’re backed by a manufacturer that prioritizes end-to-end support—from design and pre-planning to installation and long-term maintenance. And when you add Exertis Almo to the mix, you get an extra layer of expertise and assistance, ensuring your project stays on track and your investment is protected.

Pre-Planning: The Key to a Smooth Install

A successful DVLED project starts long before the first panel is installed. LG offers:

  • Rough design assistance – Helping you get the right specs and layout from the start.
  • Design packages – Detailed engineering drawings, power requirements, mounting specs, and connectivity plans to ensure a seamless installation.
  • Pre-planning calls – Ensuring everything is accounted for before anything arrives on-site.
  • Installation Support – LG offers guided installation assistance, while Exertis Almo’s certified services team provides full turnkey installation.

This level of planning is what separates a seamless install from a total headache—and it’s why working with a manufacturer and distributor that offer real support is so important.

Post-Install Support: Avoiding Costly Downtime

Many end-users have opted for budget DVLED options, only to find that the company has disappeared, leaving them with no way to get a repair. Or worse, they discover that damaged models must be shipped overseas for repair, leading to months of downtime.

TCSThat’s where LG’s Total Care Solution comes in. Designed to provide routine maintenance and preventive care, this program helps tackle challenges before they arise:

  • Total Care Health Checks – Up to twice a year, these check-ups offer troubleshooting, priority RMA, and full health status reports.
  • Total Care Cleaning – Available for both indoor and outdoor LG solutions to maintain peak performance.
  • U.S.-Based Module Repair Centers – When models are damaged, LG offers fast, domestic repairs so you can count on minimal downtime.

Public Sector: When Failure Isn’t an Option

federal government For government and public sector applications, displays aren’t just for show—they’re mission-critical. Whether it’s an emergency operations center, a military command hub, or a transportation control room, public sector displays must work, no matter what.

On-site repair services are a game-changer. Instead of waiting weeks for repairs, LG’s white-glove onsite replacement and Pixel Surgeon service bring technicians directly to your location to fix damaged pixels and keep critical displays up and running.  And with Exertis-Almo in your corner, navigating procurement processes, compliance requirements, and service expectations has never been easier.

The Almo Pro Advantage: More Than Just a Middleman

So why go through a value-add distributor like Exertis Almo Pro AV instead of buying direct? Because Exertis Almo does more than just ship you a product—they help you get it right.

  • Stronger Manufacturer-Distributor Relationship – Better service, faster support, and smoother logistics.
  • Expert Resources – Almo Pro AV connects you with in-house experts and LG engineers to ensure the right products are specified for your application.
  • Comprehensive Solutions – Exertis-Almo can help with audio, mounts, networking equipment and other essentials to make sure your DVLED project shines.

Final Thoughts: Protect Your Investment

A DVLED wall is a serious investment, and the last thing you want is to be stuck with a problem no one knows how to fix. By choosing LG and Exertis Almo Pro AV, you’re getting a team that’s got your back from day one—through design, install, and long-term service.

Because at the end of the day, it’s not just about the tech—it’s about the trust.

Ready to rock your next DVLED project? Let’s make it happen.

Tiff Jones-Morton headshot-frame

About the Author

Tiff Jones-Morton | DSCE

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (NE, SE, MW)

Contact Exertis Almo for product info, inventory availability, or to start a quote.

How LG’s Transparent LED Film is Revolutionizing Display Technology

The future of display technology is here, and it’s transparent! LG’s Transparent LED technology has opened up new possibilities in how we interact with screens in both public and private spaces. As we continue to push the boundaries of innovation in visual technology, LG’s Transparent LED is leading the charge, offering a solution that’s both visually stunning and incredibly versatile for large glass spaces.

In this blog, we’ll explore the technology behind LG’s Transparent LED, its potential applications, and how it’s poised to change the way we think about large glass spaces and how they can be used for messaging in a unique way.

What is Transparent LED?

LG color transparent LED filmAt its core, LG’s Transparent LED is a cutting-edge display technology that uses micro thin nano wires laminated between transparent silicon-based film, allowing light to pass through. This enables the display to offer high-quality visuals without completely obstructing the view behind it. The current LTAK140-GU1 product has a 13.7mm pixel pitch with 60% transparency and features 1,000 nits of brightness. It is sold in sheets of a self-adhesive film that are “squeegeed” onto glass. The sheets are 25.8” x 19.4” and can accommodate convex/concave surfaces. The material can be cut vertically between rows of “pixels” to accommodate almost any size space. Rails are installed vertically or horizontally, and ribbon cables attach to the rails. Each rail connects to the controller that transmits data and content. The unit controller distributes the signal to the rails, manages content, and the layout of the wall. Applicable parts are are the LCLG141U and LCLG002.

Unlike traditional LED displays that require a solid background or opaque surface, Transparent LED maintains a high level of transparency, making it suitable for those large spaces with plenty of glass. Recently, a convention center inquired about the product as they have four floors with escalators where glass railings are in full view. The space also had four-story high windows above the entrances where signage could be applied. Using the LED product, they would not lose glass transparency when LED was not in use, and content could be easily customized for directional and way-finding information specific to events as people entered the building. For this customer to proceed and budget for a potential installation, they needed to balance the income that could be generated from offering customers the option to display on the LED space. Content would be most noticeable entering the convention center. Would the additional revenue stream justify the initial investment? The other advantage would be the Convention Center adopting leading-edge technology and stepping “outside-the-box” from traditional static or smaller size signage displays.

Besides convention centers, we receive a lot of inquiries about Transparent LED, especially after LG outfits their booths with this product at shows such as CES and InfoComm. There is a lot of interest for transparent displays for C-store windows, restaurants, and airports. Keep in mind that the LTAK runs about $650 per square foot, not including content mapping or installation.

Content

Designing, configuring, and installing LTAK LED takes some planning and work with the LG system design engineers. Another key aspect of this product is content. Traditional 2K/4K 16:9 content is not ideal for this product. Up close, the LTAK looks very pixelated, and adding content that is stretched does not help. For optimal output, content will need to be purposed in the resolution of the designed LED wall, keeping in mind the optimal viewing distance of 70 feet.

For reference, the images and video rendering in this blog post were provided by LG as examples of content usage.

LG transparent LED demo

Some considerations for your customer might be:

  • What is the value proposition of replacing smaller traditional signage over the course of five years? Would being able to update messaging remotely and without on-site labor be a cost savings?
  • Is your customer wanting to explore new and different ways of messaging than what is traditional? Are they looking for the “wow” factor that changes an ordinary space to an immersive experience? Are they looking to step outside the box of tradition and market in a new way?
  • Would a transparent solution allow for content that excites and draws people to a place or product that would enhance a revenue stream?
  • How can the costs of a transparent LED solution be offset with potential new product offerings or venues?

For regulatory concerns on light and heat passing through the glass, bear in mind that LG’s LTAK accommodates up to 32°F ~ 113°F. It is recommended to check with local and state agencies for Green Performance Standards and outward-facing ordinances for signage. We are always happy to help with information and quotes for Transparent LED.

LG transparent LED applications

Applications of LG Transparent LED

Retail and Advertising

In the retail industry, the transparent nature of the display can be used to create striking visual displays without sacrificing the view of the products behind the screen. Imagine a store window where a vibrant ad plays on a transparent screen, but customers can still see the merchandise clearly. This creates a dynamic and engaging shopping experience while allowing the store to display information, promotions, or brand storytelling in a more interactive and immersive way.

Corporate Environments and Lobbies

Corporate spaces, conference rooms, and lobbies can also benefit from LG’s Transparent LED. These installations can be used to display important information, brand messaging, or media content, all while preserving the open feel of the space. The transparency feature is especially useful in large, open spaces where you want to maintain visibility and aesthetics without sacrificing the functionality of a display.

Transportation Hubs

Airports, train stations, and subway systems are some of the most bustling environments where clear, real-time information is critical. LG’s Transparent LED could be used in these spaces for dynamic signage and wayfinding. The transparency allows passengers to see through the display, ensuring that the area remains visually open, while the screen serves its purpose of providing essential information.

Smart Buildings and Windows

One of the most exciting potential applications is the use of transparent displays as smart windows in homes and offices. Imagine looking out of your window and being able to view dynamic content—news, weather, or interactive media—without any interruption to the natural light or view. This concept could transform the way we design buildings and homes, creating intelligent, multi-functional spaces that adapt to our needs.

Museum and Art Installations

In cultural and art institutions, Transparent LED can bring art to life in new ways. By integrating the transparent display technology into exhibits, museums can offer layered experiences where the display enhances the artwork without detracting from the overall aesthetic. It allows curators to tell more compelling stories with mixed media, projections, and digital elements.

Automotive Industry

The automotive industry is also exploring the use of transparent displays in cars. LG’s Transparent LED can be used to create interactive dashboards, heads-up displays, or even entire windshields.

Conclusion

LG’s Transparent LED represents a leap forward in display technology, offering unparalleled versatility and wow factor. As businesses and industries continue to look for innovative ways to communicate and engage with audiences, transparent LED technology will undoubtedly play a crucial role in shaping the next generation of visual communication.

Whether you’re in retail, transportation, or design, this technology has the power to elevate your space while maintaining an open, engaging, and interactive environment. Welcome to the transparent revolution!

If you would like to learn more about LG’s Transparent LED or our extensive line of DVLED products, including indoor, outdoor, marine grade, simple-to-install All-in-One, or the incredible Magnit 4K series in .7mm and .9mm, please give us a call as we are always happy to assist.

Interested in outdoor AV? Try Jennifer’s other blog, “Maximizing Visibility, Outdoor Signage at It’s Brightest

Jennifer Fisher

About the Author

Jennifer Fisher

BDM – Brand Specialist

Supported Manufacturers: LG Business Solutions (SW, W, NW)

Monetizing Digital Signage

As digital signage continues to grow, many Pro AV integrators have made a conscious decision to avoid it.   The main reason I’ve been told when discussing the topic is the perception that digital signage is not profitable.   After spending time reviewing various integration partners’ digital signage strategy, I agree that the return on investment in time and resources just isn’t there.  The problem isn’t necessarily about a lack of revenue available, but rather the digital signage strategy that they’ve employed.

The simple truth is that many pro AV integration firms do not have a true signage strategy.  Almost all offer signage products.  Great products to boot.  Many even have a good understanding of how the signage products function.  What they lack is a strategy on how to deploy a successful, and yes, profitable full signage solution for their clients.  I believe this to be for one of three reasons.  The first, and probably most influential, is their sales team is not compensated for selling, what many would contend is a more difficult sale – a solution with ongoing costs.  Another reason that ties into the first, is the misconception that end users won’t see the value associated with an ongoing expense.  Lastly, the integrator believes they lack the resources needed to successfully complete such a project.

So, why should you care?  After all, coming up with a signage strategy may take some effort, and just because I’m paid to care probably isn’t a good enough reason for you.

Ok, glad you asked.  Here are the down-and-dirty bullet points to why you should care.  I’ve also provided a few recent “case studies” at the end that highlight the value of a solution.

  • Recurring Revenue
  • Higher margin
  • Consistent contact with clients
  • Reduce or eliminate competition

Grandview Research indicates the global digital signage market size was valued at USD 24.86 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030.

The simple truth is, if you can’t offer your clients a solution, they may find someone else who can.

Now, this probably is not convincing enough, so let me show you how a few simple steps will allow you to build this business.

There are a few requirements in developing a digital signage strategy, which do take a little effort in the beginning, but little to no financial commitment from the integrator.  These include the following steps.

Step 1 –  Develop Partnerships

This is the most important part of the process and may require assistance from a third party – like your favorite Pro AV distributor.

The most common partnership is with a digital signage content management provider.  These companies specialize in providing the software and services necessary to provide a complete solution.  Below are some key factors you should consider when finding a signage solution.

  • Client base
  • Features needed
  • Player options
  • Security Needs
  • Additional Services
  • Channel Friendly
  • Expertise required

Your client base is used to determine which integrations or services they would typically need.  Verticals typically require similar integrations, so knowing which verticals you wish to service helps thin out the options.

Next, you’ll need to find the correct provider.  Many digital signage providers specialize in one or two verticals, which typically coincide with similar verticals that Pro AV integration firms will focus on.  One of our CMS partners, offers the integrations commonly requested by higher education (CAP) as well as corporate (Power BI) – both verticals are highly sought after by many of our integration partners.

Once identified, develop partnership(s) with these digital signage provider(s) that offer the products and services your client needs, as well as provide services that enhance your company’s offerings.   You may only need one well-rounded partner to fit all your needs.

Many of the CMS partners we work with can take most projects from needs analysis, all the way through to completion, and even after sale training.

Step 2 – Signage Evangelist

Assign someone (or ask for a volunteer) the role of Signage Evangelist.  This person does not need to have any specific experience but should serve as the main contact so that requests are funneled through a single contact to make sure requests are properly directed.  These are then directed to the partnership from Step 1.

Step 3 – Operations

Assign internal operational assignments for subscription processing to make sure recurring revenue is accounted for and collected.

Step 4 – Compensation

Establish a pay structure that rewards sales of recurring revenue products to help drive interest in signage projects.

Now that I’ve covered the steps to developing a strategy, below are a few recent case studies that highlight how having a signage solution adds value to both your clients, as well as your bottom line.

Case 1

A 6-display video wall for a Fortune 50 corporation. The initial sale was for 6 media players behind a video wall.  Excluding the displays, mounts, etc., the total signage revenue was about $2100.

After deployment, it was apparent that the end user was having a difficult time managing the content for the video wall and keeping content relevant. After some discussions, it was determined that the project needed a signage solution provider.  A channel-friendly CMS was brought into the mix, who was able to conduct a needs analysis, provide a virtual demo a temporary license, and lastly a proof of concept.

After 6 months, the end user liked the solution so well that they rolled it out to several displays located throughout their building.  Then even later into additional buildings.  This accounted for another $150K+ in business, including over $6K in services at over 50% margin, and an annual recurring license of $32K.  The license was sold at 20% margin, which the integrator will collect annually.

Case 2

A local school purchased a single display as an information board for the school’s sports activities, to be managed by one of the coaches.  The original integrator deployed a digital media player behind a display but didn’t offer training or additional services to get it up and running.

After a year, a new integrator came in to provide a touch display for a classroom and asked about the blank screen.  He was then allowed to loop in a signage partner to perform a needs analysis via Zoom.  The signage partner was able to overcome any concerns the school had, who purchased a single license a few weeks later.

That solution is now district-wide on over 60 displays.

Conclusion

It’s my belief that signage will continue to grow within the Pro AV space, and that annual recurring contracts will become the norm.  My goal is to help clients navigate that change while adding value to their business.  If I can help your business in any way, please feel free to contact me, or your Exertis Almo account manager.

Todd Heberlein
About the Author

Todd Heberlein | CTS, DMC-D-4K, DSCE

Senior BDM – Technical Lead

Supported Manufacturers: LG dvLED and Brightsign

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