Smart Signage, Real Strategy: What AV Pros Should Be Pitching
Let’s talk about digital signage, but not in the tired way. I’m not here to pitch “content on a screen” and call it a day. This is about real strategy, real control, and solutions that actually scale. The industry’s evolving, and as CTS-certified AV pros, we need to lead with options that aren’t just flashy. They need to be functional, intuitive, and built to handle the chaos behind the curtain.
Now, if you haven’t looked into Autora, it’s time. It’s our own platform and yes, I’m biased, but also right. It’s been flying under the radar, and that’s exactly why it’s such a smart play. Autora DSM is clean, cloud-native, and built for teams who want control without needing an IT translator every time they schedule a slide. The platform recently powered a full digital signage rollout across Texas A&M University. We’re talking hundreds of displays across campuses with centralized scheduling, emergency override capability, and branded content templates that even non-designers can update without breaking something. It’s signage that respects both the tech and the people using it. The feedback has been strong. IT teams love it. End users adopt it. Everyone wins.
Now for the usual suspects.
BrightSign is still the MVP when you want a rock-solid player that just gets it done. A retail chain in Puerto Rico used BrightSign players triggered by motion sensors for in-store promos. Ads played when customers reached for a product. No extra clicks, no wasted airtime, just smart, reactive content that helped move inventory.
Carousel deserves a nod too, especially when design flexibility matters. One municipality used it to manage content across multiple public buildings and gave each department the ability to manage its own screens. It kept things decentralized without going rogue, and the admin team didn’t need to babysit anyone through the process.
When you need to impress, tvONE steps in. We used CORIOmaster for a luxury hotel video wall that needed multiple inputs, layout changes, and scheduled zones without losing quality or giving the tech team a heart attack. No fuss, no delays, just a stunning lobby experience that made a serious first impression.
And of course, behind every great signage setup is clean distribution.
That’s where Atlona and WyreStorm come in. A client in Brazil needed signage throughout their HQ along with meeting room scheduling and VC integration. We tied everything together with WyreStorm handling signage feeds and Atlona managing signal control across the rooms. It worked, looked good, and stayed future-proof.
Here’s the takeaway.
Digital signage isn’t a “nice to have” anymore. It’s a key part of AV ecosystems. If you’re not leading with flexible, scalable options, someone else will. Autora DSM gives us a major advantage in that conversation and it’s the one I’m bringing to the front of the line.
Let me know if you want to dive deeper or see how these platforms play in real-world installs. I’ve got examples, and I’ve got time.
Example: During a recent deployment for a Fortune 500 client in Mexico City, we connected 20 meeting rooms with seamless 4K video distribution using 
That means faster rollouts, fewer compatibility issues, and streamlined support.
Universities are quickly adopting AVoIP for lecture streaming, content distribution, and hybrid learning. The flexibility and remote management capabilities make it a game-changer for higher ed.
LATAM Example: A corporate campus in São Paulo rolled out 
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AVoIP also offers enhanced security. Solutions from 
Hospitality Example: One of our Caribbean resort clients now manages their entire digital signage network remotely using 
