Samsung’s Consumer LED Technologies and Where to Use Them

Evolution of Consumer TVs and LED Technologies

1st mass produced TVThere’s an old saying, “You learn something new every day.” Well, did you know that the first version of the television was mechanical? I had no idea! It was invented in the 1920s and sold commercially in the UK, France, US, and the Soviet Union. The first electronic televisions using CRTs, or cathode ray tubes, were originally manufactured for commercial sale in the 1930s. They did not gain wide appeal in the US until RCA introduced their RCA 630-TS which was the first mass-produced TV set released in 1946. To this day, people still use the phrase, “watching the tube” when referring to TV viewing because of the tubes used in these models.

We’ve certainly come a long way in the past century from mechanical and CRT sets to plasma panels which came and went, giving way to the LED displays of our current times. Before we dive into the current LED technologies, let’s first examine what the role of LEDs, or light-emitting diodes, are in TVs. LEDs combine to make pixels which are the tiny dots or squares on the screen. LED TVs utilize a liquid crystal display (LCD) panel on top of the LEDs that illuminate the LCD from behind or the edge. The number of pixels determines the picture’s resolution. Having more and smaller LEDs leads to a more accurate picture.

Now, let’s talk about the current state of Consumer LED Technologies used by Samsung TVs and the best places to deploy them.


Standard LED TVs typically utilize edge backlighting and control dimming over larger areas of the screen. This allows less control over each pixel and lower contrast and black level accuracy compared to newer LED tech. Samsung’s Crystal UHD Series offers 4K resolution in all their models which are great for the average viewer.

Where to use:

  • Most spaces are perfectly suited for standard LED TVs.
  • Places where picture quality is not the highest priority.
    • Think of break rooms, cafeterias, waiting rooms, and other places where having a TV on as an information source, or as a conversation starter is the main concern.
    • Homes that watch TV casually and do not have any videophiles living there.


QLED, or Quantum dot LED, is a variation of LED that uses smaller pixels for a more accurate picture. Samsung describes them as, “manufactured nanocrystals that consist of ultra-fine semiconductor materials.” Quantum dots produce different colors depending on the particle size. These dots create efficient and accurate light great for bright and dark rooms alike. QLED TVs come in edge lit models or the more premium TVs will use direct LED lighting. The latter provides more accurate black levels by using full-array local dimming.

Where to use:

  • Almost anywhere.
  • Brightly lit rooms with more ambient light.
  • Places where picture quality matters.
  • Entry level home theaters, gaming rooms, and man caves.


Neo QLED differs from QLED in how the panel is lit. As mentioned above, QLED uses edge or direct lighting to illuminate the display. Neo QLED TVs are comprised of tens of thousands of “Mini-LEDs.” More LEDs means more control over the picture quality, color, and brightness. One limitation of Neo QLED TVs is “blooming” or the bleeding of light into dark areas on the screen.

Where to use:

  • Rooms with lots of ambient light.
    • NeoQLED TVs are known for producing high brightness images that can overcome natural and artificial light sources.
  • Places where picture quality is a high priority.
  • Step up to high end home theaters, gaming rooms, and man caves.


OLED, or Organic LED, is entirely different from other forms of LED in that it is emissive, much like plasma TVs were. Each pixel emits its own light, rather than transmitting light from another source. This control of the light at the pixel level helps to produce perfect black levels by simply not illuminating the pixels that are to appear black. Other types of LEDs use dimming zones, but even the most advanced dimming zone technology simply dims areas and not individual pixels. One drawback to OLED is that it cannot produce the same brightness levels of its QLED and Neo QLED counterparts.

Where to use:

  • Rooms with lower ambient light.
  • Rooms that do not have static images for long periods of time.
    • Playing the same video game, watching the same news/sports channel, or using the same computer program can cause image retention, or burn-in.
  • Places where picture quality is a top priority.
  • High end home theaters, gaming rooms, and man caves.


MicroLED TVs use LEDs so small they are measured in micrometers, hence the name MicroLED. No backlighting is used as pixels are controlled at the individual level. This provides immense contrast ratios by offering deep blacks and pure, bright whites. A broad color gamut and ultra-wide viewing angles are additional benefits of this technology. Unlike OLED, they are not limited in brightness by organic material design or prone to burn-in. Currently, MicroLED is a cutting-edge technology and is priced as such. It is also limited to very large sizes with offerings of 101” and 114”. The pixels in MicroLED are not yet small enough to make a 55” panel that would require 8.3 million pixels for a 4K resolution.

Where to use:

  • Places where picture quality is the highest priority.
  • Ultra-premium home theaters.
  • Anywhere you can fit one if you can afford one.

Hopefully this will help to simplify all of the current LED technologies Samsung is offering in their consumer TV lineup and will help you make informed decisions about where to deploy each of them.

Did you find this post helpful? Learn more about outdoor displays in Gerry’s blog, “Ingress Protection: the other IP of AV“.

Gerry Aubrey

About the Author

Gerry Aubrey | DSCE

Business Development Manager

Supported Manufacturers: Samsung CE

Consumer TVs in a Pro World

If you are a fan of technology and gadgets, and I imagine most of us in this industry are, then you have probably “overbought” your needs or specs at some point. Maybe you went with the step-up model cell phone; or bought a bigger, more expensive TV than you need; or splurged on extra wattage for your stereo. I know I have and will again in the future. It is fun to dive into the settings and check out all the features on a new “toy.” While this may be great for techies and personal use, it is not a solid approach in the Pro A/V world. The current industry climate has customers being cost conscious due to tighter budgets and credit lines, so any savings or value you provide can swing a project or deal in your favor.

So, what better time to take an updated look at using consumer TVs in a commercial setting, than now? There has been a historical reluctance to use consumer TVs in commercial spaces due to many factors and rightly so in some applications. Displays that require long run times, will be used in harsh environments, or for digital signage projects are best suited for commercial displays designed for those use cases. However, there are applications and situations where you would be doing your customers and end-users a disservice by not considering consumer TVs for your projects. The cost and ease of use can save significant money and time. Odds are that the users will have some level of familiarity with the remote and user interface, especially when compared to a commercial display.

What markets should you focus on?

 Education Market – Focus models: Samsung Crystal UHD Series

The Education market has been one of the strongest verticals for consumer TV sales the past few years. Not all schools are looking for auto tracking PTZs or elaborate projection and audio systems. The lower cost and built-in streaming apps on Samsung TVs make them a natural fit in schools and classrooms. Work within your client’s budget and provide value beyond the price. Samsung consumer TVs come packed with features and extras. Samsung TV Plus provides free TV channels with no sign-up, fees, or cables. Choose from 350+ live TV channels and 1000s of movies and shows on demand, all for free. Streaming apps such as Netflix, Hulu, and Prime Video can be downloaded to the user interface and utilized for streaming in the classroom. You will not find these in commercial displays. Samsung Gaming Hub features cloud gaming with Xbox Online Game Pass as well as other big names in game streaming. You can play many of your favorite titles from Xbox and others without having to purchase a console. Simply connect a Bluetooth game controller to your TV and you are in the game. While educators may not be thrilled about gaming in the classroom, the rise of esports and gaming in general make this a valuable addition and can provide entertainment beyond the usual. With all these features coming stock in Samsung consumer TVs, customers are getting more than “just a TV.”

Corporate and Hotel Lobbies – Focus models: Samsung The Frame

Another area of focus and success has been corporate and hotel lobbies, specifically with Samsung’s The Frame series. This line of TVs was introduced in 2017 and has been wildly popular in both residential and commercial applications. During regular usage, The Frame is a 4K QLED TV with all the same features as Samsung’s other QLED models. In Art Mode, the set transforms into a showcase for pre-loaded or purchased works of art, or you can display your personal art or pictures. The matte display film on the screen adds texture and life to the screen while the customizable bezels help blend the TV in with the décor of its domain. The adaptability to toggle from a standard TV to a gallery for art, makes The Frame ideal for settings where a TV or shiny black rectangle may not be what is wanted all the time. The included slim fit wall mount positions the display practically flush against the wall, furthering the illusion of it being an art piece, and providing an added value. The Frame TVs have also been popular with doctor’s and dentist’s offices. We have seen several projects where the TVs were mounted on the wall or ceiling for dental patients to watch as they receive services and can then be disguised as art when not being watched.

Sell them only what they need.

If the RFQ calls for a TV rated for 8 hours and 7 days a week, there is no need to sell a display that is rated to run all day or even 16/7. If the end-user is only open 8 hours per day or closed on weekends, a consumer panel rated at 8/7 will suit them quite well.  Speaking of needs, you will want to offer an extended warranty with the TV. The manufacturer’s warranty is reduced to 90 days when used in a commercial space. This provides a nice segue to talking about accessories and your customer’s other potential needs for their project.

How to recognize a consumer TV opportunity.

One easy way to identify an opportunity to use consumer TVs is to look for the buzzwords and phrases below:

Consumer TVFor Crystal UHD

  • “Low cost”
  • “Cheapest you have.”
  • “Doesn’t have to run all day.”
  • “Won’t be used all the time.”
  • “Doesn’t need to be fancy.”
  • “Most bang for their buck.”
  • “Limited run time”
  • “Smart TV”

Frame TVFor The Frame

  • “Looking for something different.”
  • “Comes in different colors.”
  • “Want something to match the room.”
  • “They want the TV to blend in or hide.”


While consumer TVs may not be the right tool for every job, they certainly have their place in the commercial audio-visual industry and should be considered when applicable.

Contact your Exertis Almo representative for assistance in designing your next AV system or selecting the ideal audiovisual equipment for your project.

Gerry Aubrey
About the Author

Gerry Aubrey | DSCE

Business Development Manager

Supported Manufacturers: Samsung CE

Ingress Protection: the other IP of AV

When you hear the letters “IP“, most people probably think of Internet Protocol, Intellectual Property, or maybe even Innings Pitched.  Here, we are going to be referring to Ingress Protection, or how well an electrical enclosure can protect from the penetration of dust and moisture. Even if you have never heard the term before, you have most certainly thought about ingress protection at some time. Have you ever spilled water on your phone, tablet, or laptop?  That instant panic (and possible profanities) is caused by your lack of trust in the ability of your device to keep out moisture.

Most new cellphones are marketed as waterproof or water-resistant. What do those terms mean? Are they marketing buzzwords, or are they meant to be taken at face value? This video by CNBC does a good job explaining them. I have personally taken the term waterproof too literally myself. On my oldest daughter’s 1st birthday, we took her swimming and I wanted to document as much as I could with my “waterproof” phone. We had a great time, but the documentation did not go as planned. In fact, I learned a new notification that day. A water droplet icon meant that moisture had made its way into my phone, and it was no longer functioning properly.

How did these standards come to be? In 1976, the International Electrotechnical Commission, or IEC, published IEC 60529, with the goal of standardizing the requirements regarding protection by enclosures. Prior to that time, there were separate standards for motors and low-voltage switchgear and controlgear.

The IP rating consists of two digits:

  1. The first rates protection against solid objects and works on a scale of 0-6.
  2. The second rates protection against liquids and works on a scale of 0-9.

The guide below lists details of what level of protection each number represents.

IP ratings chart

Outdoor displays should have a rating of no less than IP55, to be reasonably safe from both dust and water. Using the above guide tells us that the first numeral of 5 means that the enclosure is considered “dust-protected”. Since we are fully in pollen season in much of the country, strong protection against solid foreign objects is necessary. A first numeral rating of 4 would not supply the necessary protection against pollen grains as they are smaller than the 1.0mm size listed in the description. The second numeral of 5 means that the device is “protected against water jets”.  Who is going to be blasting an outdoor display with water jets?  Well, a landscaping sprinkler system or someone using a hose are both water jets you would want to be safe from.

Samsung Terrace Outdoor qn65lst7tafOutdoor installations have progressed from your run-of-the-mill bank clocks with time and temperature to complex direct view LED displays that are truly immersive.  Keeping the viewer immersed, and not the hardware, is a key to the success and longevity of any outdoor AV project.  When your electronics are exposed to the elements, you will always have some degree of risk involved.  Using the IP ratings, along with the manufacturer’s suggested usage and accessories, will allow you to minimize risk for your projects and customers.  Be certain to read the warranty as well to ensure you are not doing anything that might void or shorten your warranty period.

Samsung Terrace Outdoor SoundbarOutdoor displays can range from a standard TV in an enclosure designed to be outdoors, all the way up to massive dvLEDs that you might see in Las Vegas or Times Square. Whatever your needs, Exertis Almo can provide solutions that run the gamut, including multiple dvLED vendors. The Samsung Terrace Series (consumer) provides options for outdoor displays, a soundbar offering, as well as accessories that can help protect and prolong the life of the hardware.  These have become quite popular in commercial settings such as bars, restaurants, hotels, and even corporate patio areas. 

Visit today to learn more about our outdoor displays and other products.

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Gerry Aubrey

About the Author

Gerry Aubrey | DSCE

Business Development Manager

Supported Manufacturers: Samsung CE

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