What Does It Mean to Add Value?

While the statement “Adding Value” may seem simple, what does it mean to you?

Adding Value to me means that you are providing your customers with a range of services and add-ons to ensure the proper products are being purchased that will most effectively complete the job/opportunity.

Although many different factors play a role and are essential in adding value, let’s look at my top 4 value-adds.

  1. Always Consider Your Customer’s Perspective.
    • It’s very important that you always try to understand what’s important to your customer or the target market.
    • Always attempt to make it clear as to how your product or service will help your customer overcome obstacles or be able to do their jobs better.
    • Try to avoid focusing on Features and instead focus more on Benefits. By not focusing as much on content or features, it will allow you to focus more on your customer’s needs.
  2. Consistently Work to Improve Customer Satisfaction.
    • While it may be difficult at times, one of the best ways to maintain customer satisfaction is through honest and upfront communication – even if it may not be what your customer wants to hear.
    • Try to make what you are saying as clear as possible to avoid the chance of miscommunication.
    • Avoid leaving your customers without an explanation – especially if things do not go according to plan. If you are transparent with your customers from the start, they will be more open to coming back to you even if something goes wrong.
    • Have regular check-ins with your customers. This will help identify new opportunities, help build trust, and help identify any potential problems that you may be able to help them with.
  3. Develop a Memorable Customer Experience.
    • A memorable customer experience aims to deliver intangible value that cannot be packaged or sold.
    • Visiting your customers and creating a positive experience helps develop a better relationship that goes past simply just getting the sale.
  4. Be Receptive.
    • Taking care of customers goes beyond resolving issues and providing help when something goes wrong. It includes ensuring that your customers feel that they are important to you.
    • A great way to be receptive is with a quick response time and by expressing your appreciation to your customers.
If you enjoyed this blog, you might also like Anthony’s other post: Tips to Effectively Communicate.
Robert Voorhees
About the Author

Anthony Principale

BDM – Brand Specialist

Supported Manufacturers: Epson (SW, W, NW) and Philips

Tips To Effectively Communicate

In any industry, effective communication is the key to building long-lasting connections and creating meaningful messaging for your audience or customer. Let’s take a look at the strategy behind effective communication.

First, we’ll begin with understanding the difference between communication and effective communication. Communication can easily be described or broken down as the delivering of information, but effective communication is when the information is actually able to be received by the audience. This is an important distinction because while the delivering of your message or information may be great, if the information is not received and understood, then the message is not effective. This can be difficult when you are talking to a larger audience, as everyone tends to learn, take in, and understand information in different ways, but the goal is to make whoever you are speaking with truly understand what you are saying.

Personally, this is a skill that I have been trying to work on, as I have noticed that I can have a tendency to be long-winded at times in conversation. I have been working on trying to utilize some strategies that make myself better with effective communication.

Below are a few simple tips for effective communication.

  1. Try to avoid making the individual you are talking to – or working with – feel that they are being held hostage in a conversation. This can mean that either you, or the other individual in the conversation, is not able to get a word in. We tend to see this in conversation when someone is continuously being talked over or interrupted as they are trying to speak.
  2. When you are having a conversation, try to make the point clear and succinct. Try to boil down what you are looking to say into fewer words, as it will make it easier for the other person to understand what you are saying or requesting from them. It’s essential to not provide too much information at once, your message can often get lost when too much detail is provided.
  3. Try to avoid being the person who is talking way longer than you need to be. Although it’s a common to go off on a tangent, these lone expressions inconversation are frequently perceived as rambling.

These are only a few simple ideas to try and focus on or start with that I have found beneficial for myself. I challenge you to try and focus on at least one, if not all of these simple techniques to help effectively communicate better.

Robert Voorhees
About the Author

Anthony Principale

BDM – Brand Specialist

Supported Manufacturers: Epson (SW, W, NW) and Philips

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