What An Experience!

Get a behind-the-scenes tour of Harman’s Experience Center

In my last blog I chose to discuss how you can improve your knowledge of audio solutions simply by knowing the different support channels and asking the right questions.  One facet I did not discuss was the need to have a desire to learn.  Simply put- you will make every opportunity that much harder if you refuse to grow independently.  I am no exception to this rule.  As I admitted previously, I came into my new role “not knowing audio” but thanks to the plethora of support channels and various opportunities that exist, gaining this new knowledge is quite easy, all thanks to the team at Harman Professional Solutions.

While attending the most recent stop on the Almo E4 Experience tour in sunny California, I was afforded the opportunity to visit the team at Harman and their new Harman Experience Center which is located at 8500 Balboa Blvd. in Los Angeles.  Pardon the pun, but WHAT AN EXPERIENCE!  The moment you walk in the front door you are greeted by a light show through the winding hallway which works in step with the images on the large video wall further down the hall. Thanks to my unofficial “tour guides”

Mark Wilson and David Tewksbury, I was able to really entrench myself in all of the technology that surrounded me!  A few steps further we were greeted by a row of actual Grammy Awards presented to Harman for their JBL and Lexicon lines amongst others.  Truly innovators in the professional technology space!  Coming from a retail background, I really focused in on their Connected Retail Experience display.  As a business owner, imagine being able to KNOW who your customers truly are and then cater to those specific customers.  From displaying male/female centric marketing to displaying specific content when a customer picks up a certain item, it’s all tied to improving the overall experience at a given store.   It was very intriguing to see where we are headed in terms of custom shopping experiences.

The next steps on our tour was really the “heart of the Experience Center where I was able to learn about  the Connected Huddle Space featuring the AMX Acendo Vibe speaker (which happens to be an Almo Best Seller!), an actual recording booth where we could test out all different models of AKG microphones (if you are lucky, David might sing for you!), and several Martin Lighting displays which were absolutely breathtaking!  Martin Lighting has been used in Las Vegas, London, and so many more of the world’s biggest attractions so to EXPERIENCE that up close was amazing. One of the final stops of our tour was a large room where Harman has hosted several gatherings such as corporate events and parties.  The room is set up to resemble part club, part concert hall, part Broadway stage.  Directly in the middle of the room was a Soundcraft Vi3000 Digital Live Sound Console and boy was that impressive. It is the only console in its class that can be used by two engineers at the same time and despite all of the added features and functionality it also retains all of the features that have made its series the preferred choice for sound engineers.  I had commented to Dave how many times I had seen similar models at concerts and various shows and how it only further demonstrated the theme of the day which was “EXPERIENCE”.  This room allows you to demonstrate how Harman products function in certain environments.  Listening to Phantom of the Opera on Broadway vs a lecture in a college auditorium vs smoke machines and disco lighting in a dance club….awe-inspiring!  Out of this entire room, one of the final yet coolest experiences was the live concert demo complete with drum kit, lighting, smoke, and some of the loudest yet clearest speakers I’ve ever heard!  The JBL VTX A12W is a dual 12” line array loudspeaker.  The kind you would see at the largest world tours from some of the most popular music acts. Various Harman resellers have said “this might be the single best speaker that JBL has ever made” and after seeing/hearing it live I would have to agree!  Starting with the simple installation to the crisp/clear vocals you hear it’s clearly a step above most.  At one point, David told me to stand in a specific area and I found myself directly under this massive speaker.  David walked over to join me and we had a typical conversation.  He then looks over and says “pretty cool huh”….we were standing directly under this line array loudspeaker and I could hear him clear as day.  When was the last time anyone went to a concert and didn’t have to shout all night to friends just to be heard?  That is what clear/powerful sound will do for you!

It is always a pleasure in my line of work to spend time with our vendor partners.  It provides an opportunity to learn more about the people and products that make the machine run smoothly.  However, getting to spend time with Mark and Dave at the Harman Experience Center was unlike any previous meeting I’ve ever had.  It was all part of the learning EXPERIENCE that I talked about previously. While you can certainly learn from online materials, various books, etc, there is something to be said about good old fashioned hands on learning and experiencing for yourself!  I challenge each of you to experience all that Harman has to offer by visiting them in Los Angeles at 8500 Balboa Blvd.  I know they would be more than happy to host you and your teams much like they did for me!  Remember, this is all part of the desired end goal — to learn more about audio and better position your respective companies in the eyes of your customers.  Thanks to Harman’s support system, educational opportunities, and unparalleled approach to technology and innovation, they should be the first stop along the way!

If you’d like information on Harman products, please feel free to contact me.

Rob Voorhees
888-420-2566 x6547  |  [email protected]

 

But I Don’t KNOW Audio!

Wise words from one of our own.

More times than not, it seems the “A” in A/V becomes an afterthought.  I like to think it is the first letter because it is the most important, but opinions will vary on that.  Much like any other product or service offering, salespeople will always gravitate towards their comfort zone, whether it is the right solution or not for the end user and even if it means leaving margin/revenue on the table.  The concept of audio systems is a prime example and my goal in writing this piece is to illustrate how to avoid doing a disservice to your customers and to your own company.

It was 7 months ago when I was approached with an offer to manage our Harman product line.  My first thought was pure excitement of the new responsibilities, not to mention the opportunity to become further entrenched in the Pro A/V industry.  I have always considered myself a “student” and the more I can learn, the better version of me I would become.  With that being said, my 2nd thought was a resounding “but I don’t KNOW Audio!” From my past experiences in consumer A/V, I was well aware of how vast of a product lineup Harman carried, however I also became aware of the fact there were now 9 different lines I would be responsible for learning.  Yes, I said 9!  My competitive side wanted to immediately learn every feature of every sku of every line…..which I later realized was not the wisest decision by any means.  That is when it dawned on me- Harman and pro audio were no different than my responsibilities in Telecommunications in that all I needed to do was ask the proper qualifying questions while also relying on the support team I was given. Harman has an incredible team of inside support staff and product engineers who are available for the simplest inventory requests to the most complex system designs.  I found that you only needed to learn WHO to turn to and at WHAT time should you turn to them.  This also allowed me the ability to learn the products and features as we went along in the process.

Let’s dive into the one aspect I mentioned above which was, learning to ask the right qualifying questions.  I have always been a firm believer that you can’t sell something if you don’t ask.  Simply put- if you don’t ask your customers about their audio solutions, chances are they won’t be asking you!  So how exactly do you ask about audio if YOU DON’T KNOW AUDIO?  “Mr. Customer, based on your needs I think we can put together a perfect display solution for you.  Now let me ask, what are you currently doing to address your AUDIO needs?” THAT’S IT!  That one question is normally all you would need to ask in order to get the conversation started and get your foot in the proverbial door to audio. This is the moment where the customer might state that he has never thought about audio or he might say he is already sourcing that elsewhere and it gives you a chance to try and win the business.  It will allow you to gather the customer’s needs, how they want the system to function, the dimensions of the room, etc., and then provide that detail to the support team in place at the appropriate vendor to begin designing the proper solution.

Harman happens to not only have one of the widest audio product lineups in the country, but I have found that they also have a wide array of training resources available regardless of your skill level.  Did you know that simply by going to https://pro.harman.com/applications you can select the application you are working on and see an example of the necessary hardware required?  It is through this method that I was able to learn about JBL Surface Mount Speakers, Crown Amplifiers, as well as DBX Zone Processors and how they function in a restaurant environment. Another tool I have learned to value is through the Harman Professional University Training Program. Through these resources that Harman has invested in, it becomes far easier to dive into the world of Professional Audio whether you are initially comfortable with the idea or not.

Hopefully I have started the thought process for you on how to begin offering Audio to your customers.  Aside from added value to your clients, you will be pleasantly surprised by the increased comfort you have recommending new services/products not to mention the HIGHER MARGINS!  I challenge each of you to explore new opportunities involving audio and start the process TODAY.  Contact me and I will get you and your team registered on Harman Professional University and begin reviewing possible leads where we can easily integrate audio into the mix.  So, the next time you speak with a potential client, feel confident in saying “Lets Talk About Your Audio Needs” because you now KNOW AUDIO!

Rob Voorhees | CTS, CTP, DSCE, CTNS, Dante

Director of Business Development

Supported Product Category: Pro Audio & Business Comm Services

Small Room. Big Benefits. Gain huge insight on small huddle space audio challenges and how to solve them.

Offices have been trending towards the “open office” model for quite some time, usually with one or two dedicated conference spaces. These spaces were usually large and most likely had use restrictions on them, sending the employees back to their open office to work on a project. This is a less-than-ideal situation because the open office environment introduces distractions and isn’t conducive to collaboration. Team members don’t want their meeting to disrupt their colleagues, so what’s a team to do?

Huddle rooms to the rescue!

Yes, we’ve heard and read about huddle rooms for a few years now. They certainly make sense for the scenario listed above. An easily accessible space for team members to meet, away from their colleagues, that fosters collaboration. Typically seating just 3-5 people, it’s an efficient use of available space. Remote workers cite a “more inclusive” feel when working with team members who are in a huddle room, as opposed to a large conference room, which has a more formal vibe.

 

How to make the huddle room a true collaboration workspace.

In addition to the huddle room as space in and of itself, it can provide additional functionality to the enterprise. By incorporating the right technology, the huddle room can transform into a true collaboration workspace for both local and offsite team members. Use of soft codecs within the enterprise affords the user greater flexibility for scheduling and meeting location. Technology in the huddle room should provide the same ease of use.

In a collaborative conferencing situation, team members may be moving around the room or at a whiteboard, with their backs to the camera and mic. The microphone on a typical laptop doesn’t provide adequate coverage of the room. It barely sounds acceptable when the user is on-axis to the mic. Horrible audio is fatiguing to the listener on the far end, and ultimately decreases productivity. The solutions should improve the audio fidelity coming from the room. Fortunately, Almo has a number of solutions to fit any budget and technical requirement.

 

We have the right products designed for huddle rooms.

AMX, part of the Harman group, offers the Acendo Vibe. Connected via USB or Bluetooth, the vibe has JBL onboard speakers and microphones, CEC control and the option of a 120-degree wide-angle camera.

The Biamp Devio was purpose-built for the huddle room. After running the system’s mic auto-setup, three 120-degree mic elements actively track the speaker in the room with incredible clarity. One USB cable connection from your computer is all that’s needed to push video to the local monitor, send audio to the monitor via HDMI, send to low-impedance speakers from its onboard 20-watt amp, or send the audio to a room system via line-level outputs. Connect the room’s telephone headset to the Devio and that extension can also bridge into the call. The Devio has USB connections for a camera and other peripherals as well. The company IT department can pull room usage information across the network via SMTP traps available within the Devio. An onboard web server as well as downloadable software allows configuration of the device.

And … don’t forget about local audio! Choose from a variety of speaker manufacturers and options from Atlas, JBL and TOA.

Questions? Give me a call! I’m available to help you with your project and answer questions you may have.

Steve Alexander, CTS, PCVE, CCNA
Business Development Manager 

888-420-2566 x6648  |  [email protected]

ELECT A NEW WAY TO BE PROFITABLE WITH GOVERNMENT AUDIO SOLUTIONS

You’re certainly familiar with working in the small to large business space, but what about working with your local government? Government entities are constantly engaged in tech refreshes of their facilities. The cycle takes a bit longer because public monies are being spent; therefore, most projects are sent out to bid. If you’re willing to work through the bid process you’ll be rewarded with a client that will definitely pay their bill at the end of the project!

Government opportunities in audio can come from anywhere: state legislatures, city councils, court houses, boards of education, water authorities, local transportation authorities, state and federal agencies, and non-governmental organizations.

A secure system is a must.

These bodies have some unique requirements. To insure the integrity of the process, the system must be secure, either as a stand-alone system or if on the network, segmented with appropriate network controls such as a separate VLAN, firewall rules, and occasionally a dedicated physical network to move data from point to point.

Most government meetings have a set agenda that must be followed with procedural requirements. A complete system will allow for agenda mapping, voting, documentation and document sharing as well as local and facility-wide/WAN distribution. Legislative chambers have set protocols for participants to discuss and vote on key issues. Data collection ensures accountability on policy making.

Additional requirements for many meetings include controlled microphone activation, electronic voting, audio recording and archiving, and an agenda report. Some require the ability to display agenda and voting information to the audience, video tracking triggered by push-to-talk microphones for live streaming, and paperless document display.

ALMO has partnered with manufacturers uniquely qualified to fulfill these requirements.

Beyer Dynamics’ Quinta wireless conference systems’ product range includes gooseneck mics, revoluto array mics, and a wireless handheld mic unit that has the same functionality as a mic unit. For the government client that requires additional meeting management, Taiden offers a complete solution including voting, document management, video tracking and display. Both systems can provide simultaneous interpretation with additional hardware and appropriate software.

ALMO has the video, distribution and control systems solutions, and the relationships with our manufacturers’ technical support teams to ensure our customers a complete solution for their project.

Interested in finding out more? Call me!

Steve Alexander, CTS, PCVE, CCNA
Business Development Manager 

888-420-2566 x6648  |  [email protected]

Why Audio in the Conference Room is NOT a One-Size-Fits-All Solution

These days, video conferencing is a daily activity. What was once the prevue of only “C suite” executives is now available to everyone in the organization.  Conference rooms are becoming ubiquitous, and come in all shapes and sizes. Small, medium, or large – each size conference room has its own set of challenges that require different types of AV integration products and solutions.

Let’s break this down a little:

  • Let’s start small—AKA the huddle room. It’s estimated that worldwide, the number of huddle room installs will be in the six-figure range over the next few years. Huddle rooms are smaller spaces where AV/IT infrastructure is minimal and BYOD is the norm. It’s a collaboration environment. Folks need the ability to easily connect their computer and share content locally as well as remotely. Biamp has the solution for the huddle space environment, the Devio. A one cable connection from your computer to the Devio is all that’s required. The heart of the system is its’ beam –tracking microphone, which follows the conversation around the room.Crystal clear audio anywhere in the room is possible, thanks to the auto-setup feature which calibrates the mic and audio with the acoustics of the room. Connect a USB camera to the device and HDMI output from the Devio to a monitor and you’re all set. Two models provide interface capability with existing phone systems via the rooms’ phone headset output. The Devio even has a Bluetooth enabled version. AMX also has a player in this space, the Acendo Vibe. Included are JBL speakers and mics and a wide-angle camera to see everyone in the room.

Did you know that Almo Pro A/V offers a SOUND OPTIONS audio sourcing and engineering group? SOUND OPTIONS gives accessibility to favorite audio brands and technical expertise all through a single resource. Learn more here.

  • Medium sized rooms, AKA the “GRANDE,” are the perfect candidate for the Phoenix Stingray. This distributed array auto-mixer features mic-line inputs and can be configured as a stand-alone SIP client. The unit can be daisy-chained to add additional mics. The device can bridge two audio calls from different interfaces, has direction-finding and beamforming software which provides the ability to steer the directionality of the devices’ microphones. Speaking of mics, Phoenix has a number of mics certified to work with the device, such as the AKG CHM 99 hanging mic and the Beyer Dynamic Revoluto RM 30.
  • Large rooms — AKA the “big boy/executive conference room,” requires products like the BSS Soundweb London family of DSP processors is the way to go. The unit can come in a fixed I/O configuration or as a chassis, with a number of signal processors and I/Os in a variety of networked-audio configurations and slots for a variety of input/output cards. Available protocols include Cobra-Net, Digital Audio Bus, Dante, and AVB. The units are configurable through HiQnet London Architect.

Conferencing Taiden, AKG, and Beyer Dynamic are designed specifically for the conference room space that requires chairman/delegate assignments, remote mic control, voting, and can incorporate simultaneous interpretation as well. These systems are found in the conference rooms of Fortune 500 companies worldwide.

Taiden

AKG

Beyer Dynamic

In addition to these solutions, ALMO has the full line of Beyer Dynamic and AKG microphones, Ashly, Atlas, Crown, JBL amplification and speakers, Panasonic PTZ cameras, switchers, and a variety of video distribution options.

Small, medium, large…got a project in the works? Ring me up! We’d love the opportunity to help out!

 

Steve Alexander, CTS, PCVE, CCNA
Business Development Manager 

888-420-2566 x6648  |  [email protected]

 

NDI: The Secret Sauce for Your Next Campus or Enterprise Project

An integrator came to us asking a familiar question. His customer, a small church, was asking for a way to live stream their services to homebound parishioners. After a site survey, the integrator priced the project, which came in way over budget, mainly because AC power had to be run to the camera positions, needed a code inspection after the AC was run, etc. He came to us looking for an alternative solution. We introduced him to Panasonic’s new NDI cameras, which provide all connections via one cable. The integrator re-worked his numbers, came in under budget and won the job.

 

Integrators are becoming increasingly familiar with audio over IP networks and offering it as a solution for their customers. Audio buses like Blu-Link allow devices to talk to each other over local area networks. It’s a great way to transport audio across the campus or enterprise. With the introduction of New Tek’s NDI (Network Device Interface) in 2015, getting video across the network has become much easier as well.

Why NDI?

NDI is a flexible solution that supports low-latency, high-quality frame accurate video over standard Ethernet networks. Multicast support was added in 2017, allowing group communication to many destinations simultaneously. Multicast is a bandwidth-friendly solution.

Let’s geek out for a minute: To deliver high-quality video, NDI relies on its own proprietary compression algorithm that reduces streams at a 15:1 ratio. Measurements in the lab show 16 video scan lines latency, while most real-world implementations show one field of latency. The NDI encoding algorithm is resolution and frame-rate independent and supports resolutions up to 4K and beyond. Gigabyte Ethernet is required to successfully implement NDI across the network. More information can be found here.

 

NDI Technology… now in PTZ cameras.

Panasonic has included NDI technology across their line of PTZ cameras. Models include the AW-HN38,AW-HN40,AW-UN70 and AW-HN130. The cameras are available now. With NDI, the cameras are automatically detected to become available for use in NDI-based production environments, negating the need for additional configuration.

Delix Alex, Product Manager for PTZ Camera and IP Networking Systems says, “A single cable enables simplified video production without sacrificing quality or feature-set, in addition to the inherent features of Panasonic’s PTZ line-up including a family of controllers, image quality and smoothness in movement.”

Three key benefits of NDI:

  1. NDI will transform video workflows.This technology will enable the integrator and end user to do more on a smaller budget. For the integrator, that means more budget can be allotted for additional AV products or services to support those products and provide ongoing revenue opportunities.
  2. New equipment is not necessary. Customers who already own Panasonics’ lineup of PTZ cameras can visit New Tek’s website (tk/ndi_panasonic) to upgrade and enable NDI functionality.
  3. Only one cable is needed. One cable connection is the gold standard and with a POE switch—no AC power is required. Control over IP is possible with NDI. One can connect to a control room’s switcher or control and monitor PTZ operations via PC, MAC or mobile terminals. This allows for control across the campus or across the world. NDI also carries multichannel uncompressed audio and bi-directional metadata.

Interested in NDI? Contact me at [email protected] for more information or join us at our fall E4 AV Tour coming to Boston in September and Nashville in October. Panasonic will have NDI cameras and the new AV-HLC100 switcher on display.

 

Steve Alexander, CTS, PCVE, CCNA
Business Development Manager 

888-420-2566 x6648  |  [email protected]

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