What Does It Mean to Add Value?

While the statement “Adding Value” may seem simple, what does it mean to you?

Adding Value to me means that you are providing your customers with a range of services and add-ons to ensure the proper products are being purchased that will most effectively complete the job/opportunity.

Although many different factors play a role and are essential in adding value, let’s look at my top 4 value-adds.

1. Always Consider Your Customer’s Perspective.
   • It’s very important that you always try to understand what’s important to your customer or the target market.
   • Always attempt to make it clear as to how your product or service will help your customer overcome obstacles or be able to do their jobs better.
   • Try to avoid focusing on Features and instead focus more on Benefits. By not focusing as much on content or features, it will allow you to focus more on your customer’s needs.
2. Consistently Work to Improve Customer Satisfaction.
   • While it may be difficult at times, one of the best ways to maintain customer satisfaction is through honest and upfront communication – even if it may not be what your customer wants to hear.
   • Try to make what you are saying as clear as possible to avoid the chance of miscommunication.
   • Avoid leaving your customers without an explanation – especially if things do not go according to plan. If you are transparent with your customers from the start, they will be more open to coming back to you even if something goes wrong.
   • Have regular check-ins with your customers. This will help identify new opportunities, help build trust, and help identify any potential problems that you may be able to help them with.
3. Develop a Memorable Customer Experience.
   • A memorable customer experience aims to deliver intangible value that cannot be packaged or sold.
   • Visiting your customers and creating a positive experience helps develop a better relationship that goes past simply just getting the sale.
4. Be Receptive.
   • Taking care of customers goes beyond resolving issues and providing help when something goes wrong. It includes ensuring that your customers feel that they are important to you.
   • A great way to be receptive is with a quick response time and by expressing your appreciation to your customers.