September is the last stretch of Q2 for us, and if I’ve learned anything in this industry, it’s that this month decides who walks into Q3 relaxed and who walks in scrambling. If you wait until November, you’ll be the one calling your customer to explain why their install is stuck on a boat. I have made those calls before and they are not fun.
One story that always sticks with me is from Colombia. A partner decided to hold off until November, thinking Buen Fin and year-end would be their big moment. By then, they were buried in freight delays, chasing approvals, and stressing about credit. Their competitor, who moved in September, was already delivering and winning market share. That was a turning point for me. In LATAM, the ones who move first, win first.
And I see it happening across the region right now. In Costa Rica, companies are already building hybrid rooms with LG displays, Barco ClickShare, and Netgear switching so they are ready before year-end. Guatemala is finalizing education projects with NEC projectors and Aver cameras. Chilean boardrooms are running Epson projection with Yamaha audio, while in Peru, lobby spaces are coming alive with LG DVLED walls and Legrand infrastructure. Honduras has events buzzing again with SoundTube and Peerless-AV solutions, and in Jamaica, resorts are securing Samsung outdoor displays, Yamaha audio, and Legrand cabling so their guests never miss a beat.
Puerto Rico is another great example. A university there recently upgraded lecture halls with Samsung professional displays and Listen Technologies systems. Because they moved early, everything was installed and ready before students returned. No delays, no excuses, just results. Their integrator looked like a rock star.
That is why I tell every partner the same thing: September is not a filler month. It is the launchpad. Budgets are getting finalized, projects are being scoped, and the smart integrators are locking in orders before the supply chain circus kicks off. I have watched it play out again and again. The ones who act in September spend December delivering. The ones who don’t spend December apologizing.
The lesson is simple. Don’t be the integrator explaining delays. Be the one delivering. With Almo Pro AV behind you, you have the brands, the credit, and the logistics strategy to make it happen.
