When we typically consider pro AV systems design and integration, we immediately think indoors. Truth is, most of us do nearly all our projects inside the confines of buildings, with walls and ceilings. Boardrooms, conference rooms, huddle spaces, and auditoriums are just a few of the things we all do so well… but wouldn’t it be great if we could expand our horizons (and those of our customers)? Well now we can, and it’s time to start thinking outdoors!
There are a ton of available spaces, that today are more important than ever. Let’s say there is a patio or deck area that literally begs for a display. How about along the path beside a building? Outside the entranceway? Considering the unfortunate situation we find ourselves in thanks to COVID, our industry is now tasked with creating new outdoor areas… that not only had not been previously thought of, but now must be. This will be part of our “new normal”. Keep in mind that today outdoor spaces are more universally preferred in many areas around the country due to restrictions, comfort of guests, etc. Lump this under addressing health and safety concerns while delivering an outdoor visual experience that keeps people safe. Think opportunities!
Those of you who design projects will probably think about the obstacles before anything else. There is heat and moisture. There is bright sunlight, reflections on the screen, and the resulting poor image quality. Therefore, you think it just won’t work and can’t give the end results you get inside. Worry not because Samsung and their new Terrace Pro TV comes to the rescue.
This is one of those cases where we examine the Terrace Pro TV and see how the features really do become tangible benefits. Nothing matters if the display will not withstand the environment. Rain or shine, you can enjoy year-round outdoor entertainment with an IP55 rating that assures protection from water and dust. Check the first requirements box.
The next concern should be image quality. If the image is inadequate or inferior, then the dollars spent are wasted. Nobody will even look at the display let alone enjoy it. This issue is addressed via the QLED 4K panel and over 2,000 nits of brightness. For the techies among you the QLED is a Samsung adaptation of Quantum Dot backlight technology but optimized to deliver what Samsung states as 100% Color Volume for a billion shades of brilliant color, without washing out in extreme brightness. By the way contrast is enhanced via direct full array backlighting system providing fine control of the lighting zones behind the screen. HDR10+ adjusts color and contrast scene-by-scene for a dynamic and immersive viewing experience. This ultimately means that Samsung has brought their top-notch home theater display technology into a commercial model, and an outdoor one at that. Will the display be noticed and appreciated? You bet and the adaptive picture capability optimizes picture settings based on surrounding lighting conditions. Check the second requirements box.
It doesn’t stop at IP ratings for outdoor use and stellar picture quality. This is also a Business TV, like Samsung’s previously launched BET-H series. These were intended to offer carefully vetted apps like Youtube, and integrate digital signage through the included Business TV App. It will hold the customer’s hand through choosing a pre-built template, entering their own content, and publishing them for an easy signage experience. Other features are turned into benefits that integrators can provide for their clients. The multi view feature lets them watch TV while displaying signage content from the App.
Remote control and connectivity are not an afterthought. There is Wi-Fi and Bluetooth. The wireless remote control is even IP56 rated to stands up to water and dust. Thinking about the ease of installation, the Terrace has HD Base-T already built-in, for one cable, clutter free connectivity to external devices. Simply plug in the included cable and you are good to go! Its built-in media bay provides additional support for media sticks and protection from water and dust. Samsung is also offering a (consumer) outdoor soundbar matched to the Terrace and Terrace Pro TV models to provide local audio.
What the Terrace Pro TV allows the user is an indoor viewing experience outdoors without a lot of cost and complexity. This gives the integrator the opportunity to tell clients a new story and one that they have not heard. You can extol the lengthy list of features but punctuate those with tangible benefits. If the objective is a project that visually stands out and becomes an experience, the Terrace Pro TV should be at the top of your considerations.
Absen’s Senior Director of Sales, Mitch Rosenberg, recently had a podcast interview with MarketScale about the history and future of direct-view LED technology. Mitch paints an exciting picture of where the industry is heading, explaining in detail how we got here.
Full-spectrum direct-view LED initially came out the gates in the late 90’s, with a pixel pitch and cost that made it available only to very large venues where the audience was 50-100 feet away. As the technology has evolved, it’s now becoming the dominant digital display technology with no signs of slowing down.
Direct-view LED was once a very expensive display, requiring special content and engineers to get running. It’s now light-weight, easily configured, easily serviced, and has fine pixel pitches. Mini-LED and micro-LED technology will bring those pixel pitches down to around the same as a laptop monitor, with a durability that fine pixel pitches have never before had. Building on the same robust backbone, direct-view LED displays will continue to thrive where they’ve already been adopted, and will enter new markets previously not appropriate for dvLED.
Where other technologies have reached their optimization, dvLED will continue to advance into the future. Hear Mitch’s thoughts on the industry, the evolution of direct-view LED, and why anyone wanting a display should only be looking at one solution.
I learned something new this year at InfoComm: I have no future as a professional gambler. While true, that’s not really it. What I REALLY learned was that LED may soon take over the world of digital advertising. There were probably more digital signage displays at InfoComm than there are slot machines in Vegas. However, of those displays, Samsung clearly hit the jackpot. After spending just a few minutes at Samsung’s booth, I am placing my bet on these three Samsung products.
THE WALL
By far the standout was Samsung’s THE WALL professional LED. This thing has it all. Samsung engineers were able to develop revolutionary technology, giving THE WALL top-of-the-line resolution. Not only that, but Samsung also found a way to get rid of those gaudy lines that disrupt your displays, allowing for more aesthetically-pleasing signage.
Still not convinced? Still not ready to go all in? What if I told you that on top of all this, Samsung has given THE WALL a diagonal canvas of 146 inches, the largest flat panel display on the market. With all of these enhancements to their already-stellar digital signage, THE WALL is the perfect combination of quality and quantity.
FLIP
Not only did Samsung up the ante on LED Digital Signage; it also showcased their Samsung Flip. An interactive display perfect for collaboration in meetings and on projects, Flip is essentially the whiteboard of the future. With Flip, you can import any project your team is working on or mirror your phone or computer screen to share with everyone working on it. Not only that, but Flip can easily switch between portrait and landscape views for any type of presentation. With these key features, Flip is looking to increase Samsung’s professional applications in all industries, including education, professional athletics, and of course professional businesses. Teachers can now import content directly onto the display to bolster their students’ learning.
Coaches can now easily switch from portrait to landscape view to show full-court and half-court plays to their team. Businesses can collaborate interactively on important assignments. The Flip is the whiteboard that will change the future, and Samsung will look to increase their market share in interactive digital displays with this innovative product.
Outdoor Signage
On top of their improvements in large-scale digital signage, Samsung upped their game in the outdoor signage department. Whether you are looking for displays to be placed in the snow of Maine or the sun of Miami, look no further than Samsung’s outdoor displays.
These displays are the ultimate sports bar viewing experience with eye-popping quality and unfailing durability to make them perfect for all outdoor venues, enclosed outdoor venues, and even window-facing displays. Samsung has used their cutting-edge techniques to enhance resolution and brightness, making these displays some of the crispest visuals one can find in digital signage. Not only that, but Samsung has increased durability to make their outdoor displays perfect to withstand any weather conditions. Add to that the SMART Signage Platform, which allows users to update their signage in real time from their mobile device and anyone can spend all the time they want in Vegas… learning how to better gamble.
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