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by | Feb 25, 2016

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The use of 4K Ultra High Definition has skyrocketed since its commercial introduction in 2010. Professional installs of all kinds – digital signage, hospitality, corporate, education, command and control – can be dramatically enhanced due to the stunning beauty and astounding resolutions made possible with this display technology.

The worldwide 4K display market is expected to reach $52 billion by 2020 according to industry researchers. And while commercial displays are still the top use for 4K, the technology has even started to appear in the entire range of display devices we commonly use, including PC monitors, notebooks, tablets and even smartphone screens.

Here are some common questions we get asked about moving to 4K:

What makes 4K UHD such a critical display tool for commercial integrators?

A 4K UHD display has four times the number of pixels (3840 x 2160) compared to full HD (1080p) resolution. The major advantage of using 4K displays is that you can ultimately deliver a very immersive and rich experience that is in close proximity to the display without sacrificing image quality. UHD provides the ability to display finer details, amazing depth of colors and more information on a screen. As the technology matures and costs are driven down, we will see 4K screens become the norm and 1080 slowly drift away due to lack of production.

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Why purchase a 4K display through Almo Pro A/V?

brightsign4kAlmo offers a range of 4K displays, including exclusive accessibility to the Sharp AQUOS® 70-inch display, which features the Revelation Upscaler to display all content at near-4K quality for an amazing picture all the time, no matter which source is being used. Almo also offers a host of powerful media players with high storage capability from manufacturers like BrightSign to drive the data and produce the best results based on the content that is being shown.

So, what about content?

Obtaining 4K content has been the biggest 4K barrier to date, however, as the technology increases in popularity, more content is becoming available and the cost to create that content is decreasing. With Almo’s Content Creation Services, integrators have the opportunity to offer 4K standard and customized still images or full motion video content as part of an initial installation and ongoing maintenance package. This creates recurring revenue, builds margins and lengthens customer relationships.

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What if I need support to help select and integrate the 4K displays?

Almo has a highly specialized fleet of Business Development Managers that offer technical knowledge, system design assistance and in-depth brand knowledge about 4K displays to help you integrate the technology into your commercial installs. No other distributor in the AV industry provides this level of expertise to its partner community.

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