What’s a Business Development Manager (BDM), and What Value Do They Bring To Exertis Almo Resellers?

Exertis Almo Business Development Managers (BDMs)

When I first entered the AV industry, Business Development Managers (BDMs) seemed like superheroes. They were the ultimate resource for product support, promotions, authorizations, and anything related to their manufacturers. Initially, I thought their role revolved around hosting lunch-and-learns, assisting sales reps with product questions, or showing up at events like the E4 Experience and InfoComm. But as I stepped into the role myself, I quickly learned that was just the tip of the iceberg.

BDMs are indeed brand experts—and sometimes the angels who save the day—but their responsibilities go far beyond that. A BDM’s true value lies in their ability to act as the critical link between two massive organizations: Exertis Almo and its manufacturing partners. This connection drives sales growth, streamlines processes, and ultimately makes life easier for both our resellers and their customers.

The Multi-Faceted Role of a BDM

Here’s a closer look at what BDMs do and the value they bring to resellers and the company as a whole:

Streamlining the Customer Experience

BDMs aim to simplify processes for Exertis Almo sales reps, resellers, and their customers. Whether it’s helping with product selections, troubleshooting challenges, or providing a single point of contact for multiple solutions, we’re here to streamline the journey.

Additionally, our close partnership with manufacturers enables us to resolve challenges faster, ensuring resellers can keep their projects on track.

Strengthening Manufacturer Relationships

BDMs strengthen relationships with manufacturer partners on various levels. We provide regular reports and valuable information to manufacturers, ensuring they are well-informed about market trends, sales performance, and customer feedback. This collaboration helps in:

- Aligning strategies and goals.
- Enhancing product offerings based on real-world insights.
- Building trust and fostering long-term partnerships.

Marketing Collaboration

BDMs play a key role in go-to-market strategies by working closely with the marketing team to:

- Assist with deciding which products to promote and how to do it effectively.
- Develop campaigns and events that highlight opportunities for resellers.
- Equip the sales team and resellers with the knowledge they need to make informed decisions.

These efforts ensure our resellers are equipped with the tools and insights to stay competitive in the market.

Strategic Sales Growth

A core part of the BDM role is driving overall sales. We collaborate with our manufacturing partners and internal Exertis Almo teams to:

- Identify sales opportunities.
- Help plan inventory levels and ensure the right products are available.
- Suggest essential add-on products to complete solutions, ensuring customers have everything they need for their projects.

By offering bundled recommendations or looping in experts for specialized needs, we make projects smoother for customers and maximize the value of every sale.

Knowledge Sharing and Continuous Learning

BDMs are lifelong learners. We’re encouraged to pursue:

- Internal training on leadership, communication, and professional development.
- Technical certifications and industry insights to maintain expertise.
- Opportunities to share our expertise through blogs, podcasts, and other platforms, keeping the AV community informed, inspired, and engaged.

This dedication to learning enables us to share knowledge with our teammates and resellers, creating a ripple effect of growth and innovation throughout the AV community.

The Value to Resellers: A Seamless Support System

As BDMs, we bring immense value to resellers by serving as a bridge between manufacturers and Exertis Almo. This partnership helps resellers by:

Providing full solutions, including essential products that enhance customer satisfaction and simplify installation.
Leveraging manufacturer relationships to expedite resolutions and streamline processes.
Offering insights that ensure the right products are available at the right time, at competitive prices.

The Bigger Picture: Driving Success Through Values

BDMs are just one part of the broader success story at Exertis Almo. Our organization thrives because of its culture of Family, Innovation, Integrity, and Teamwork (FIT).

These values unite every department—purchasing, registrations, marketing, sales, warehousing, services, and management—into a cohesive team dedicated to growth, collaboration, and exceptional service. This collective effort drives satisfaction for resellers and their customers while supporting growth across the entire AV industry.

So there you have it…

A BDM’s job is more than just product expertise or attending industry events. We’re strategic partners, creative problem solvers, and growth drivers. By streamlining processes, suggesting essential add-ons, and collaborating across teams, we ensure resellers have the resources to deliver complete solutions and succeed in an ever-evolving industry.

Exertis Almo’s team of dedicated BDMs goes beyond brand expertise—we’re your dedicated allies, committed to making your projects smoother, your customers happier, and your sales stronger. Let’s grow together!

Want to know more? Check out Tiff’s other blog “Amping Up Government Operations: Rocking out with cutting-edge AV gear“