What is the first thing that comes to mind when someone says the name Bose Professional?
Remember that thought.
Ironically, even when emphasizing the word Professional in the name, Bose has such a strong brand image that as member of the Pro AV industry, you still may have thought of a specific consumer product. If you are a typical end user reading this, you may have been thinking about a high end audio brand in general. Bose Professional may be one of the best kept secrets in the Pro AV market – and this has been true for almost 30 years. Those in the know realize that Bose Professional is comprised of diverse products that are designed and built specifically for the Pro AV market. These are not rehashed consumer units at all.
Bose professional division’s backing from the larger Bose organization certainly helps when it comes to providing R&D resources, along with testing and support. In a similar manner Lamborghini, Porsche, Bentley, Audi, and Bugatti all receive backing from their parent company. If you knew Volkswagen owns all these companies, would you now look at a Lamborghini Aventador, Porsche 911, Audi R8, or Bugatti Chiron and say they are just VW Beetles in disguise? Probably not.
Bose Professional’s research extends into both their products and their go-to-market strategies; with a focus on positive outcomes for the dealer/integrator and the end user. The decision to leverage the Bose name on the professional side of the company makes sales easier and increases the likelihood of favorable customer responses to proposals. Bose Professional’s installed products are not available online; reducing price shopping from customers. The portable products with limited online availability have strict MAP policies providing further protection. I have seen Bose go to great lengths to protect projects for dealers that specify their products for design build projects. The way Bose conducts business by itself makes them worthy of consideration for projects.
I remember being introduced to Bose Professional during the late 80’s when working for a Pro AV dealer / studio design company. It took me a while to look beyond Bose as the manufacturer of the then-popular Wave Radio, but I am glad I did. In retrospect, I understand why the pro division has stayed a secret for so long. Bose has become the competitive advantage offered by many dealers and they don’t want their competition to know. Until recently, Bose was only available via a restricted direct reseller program. Almo’s value added distribution model has earned us the ability to provide Bose Professional to qualified resellers.
There is a lot of value in the line from both a technical and business perspective. If you want to learn more, check out a replay of the webinar introducing the Bose Professional line, take a look at the microsite or reach out to your Almo account manager. As always, feel free to contact me directly. There is more to the story that you will want to know.
For assistance in selecting the right Bose® Professional product for your next install, contact Rob Ziv at [email protected] or 888.420.2566 x6589.
