Whether you are the owner of a small AV integration firm or a manager at a large national integrator chances are you are faced with the same struggle of finding the time to attend training for yourself or send your employees for training.   Often this can be costly and time consuming however the benefits of a highly trained workforce will almost always outweigh the short term costs.  Here are five reasons you should consider training for yourself or for your staff:

I think we can all agree that like many industries the world of commercial AV technology is constantly changing and evolving, not only with the technology itself, but with the needs of our customers.   A recent example of this has been the explosive growth in “huddle spaces” within corporations, and the technology advancements developed to meet these needs.   If you are not aware of the latest trends and equipped to handle them you will likely find yourself losing business to competitors.

Think about a time when you were interested in making a purchase, any type of purchase, it doesn’t have to be technology, and you felt your sales person was not educated about the product. How did that make you feel about that company? Your customers will always get better service from a well-trained employee, whether it is your sales person, project manager or installation technician.

While there are many certifications in our industry, the most common and well recognized is infoComm’s CTS. The CTS, CTS-I, and CTS-D are important designations and require a significant amount of time and effort to achieve. Any CTS holder understands the importance of continuing education and obtaining CTS RU’s in order to maintain their certification. RU’s can be obtained in a variety of different methods including live classroom training, various trade events like Almo’s E4 AV Tour, and webinars.

As an owner or manager you are faced with the difficult challenge of running your business and managing employees often while being involved in work that could be handled by properly trained employees freeing you up for other tasks. Well trained employees will be able to work more independently without the need for constant guidance, and will help your staff be more confident and satisfied in their job.

Hiring new employees can be time consuming, expensive, and involve risk if the right hire is not made. Providing training opportunities for your employees shows them your interest in advancing their professional skills and will enhance company loyalty and increased employee contributions to your business. Often, employees thrive on knowing they are a key contributor to their company as much as they enjoy monetary compensation.