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Joe Cornwall’s USB-C “Must See” TV….at E4v

March 19, 2021 By John Borns Leave a Comment

If you’re like many of us in the industry, you have a lot of questions about USB-C and how it fits into AV applications. Fortunately, Legrand AV’s “Technology Evangelist” Joe Cornwall is here to help. Joe presented a very thorough presentation on how USB-C fits into modern AV installations during Almo’s recent E4v.

During Almo’s recent E4v, Joe gave a detailed presentation on how USB-C fits into modern AV installations.

If you missed it, not to worry – you still have a chance! Courtesy of Almo, these trainings are available for another month at the E4v Flex Experience.

Below are three key takeaways from Joe’s session that you’ll definitely want to see:

#1 Cable Lengths and Connectors Matter

The great news about USB-C is that there is finally a single connector, and you don’t have to worry about whether or not it’s upside down anymore. Anyone who has touched a USB cable in the past has certainly dealt with the roller coaster of emotions that come with trying to figure out which way to plug in the cable. USB-C will solve that problem. Unfortunately, because of how much data these new cables are able to handle, they’re limited to very short cable lengths. The longest one you’ll find is six feet! Tune in to Joe’s presentation to learn why you should be excited about these cables, even with such a short length limitation.

#2 New Terms: EMCA Cables and Billboard Devices

Unlike most standard cables, the USB-C connector actually has small chipsets built right into the connector. This means that the cables work in a different manner than previous USB versions. Here are a few terms and features to be aware of: “EMCA Connectors” and “Billboard Devices.” Failing to account for these when needed could create headaches for you and your customers. Joe will teach you what to look for and how to navigate these new waters.

#3 We’re Going to Need a Bigger Docking Station

If you’re planning on deploying USB-C, you should plan on learning the role of docking stations, as these little devices display the true power of USB-C. USB-C allows for the transmission of power, video, audio, data and control bi-directionality. You’ll need a docking station to fully take advantage of all of these features and get the most out of your USB-C products in your system.

Joe’s presentation is worth a 1 AVIXA CTS Renewal Unit. He does a deep dive on these topics (and many more), in a way that only Legrand AV’s Joe Cornwall with can. This is one session you won’t want to miss!

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The Digital Signage Federation defines Digital Signage as a network of digital displays that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. Now Digital Signage means different things to different people. It could be a digital display at a supermarket checkout line showing information about products and promotions; it could be a television in your local deli or pizzeria showing live programming and advertising for businesses in the area; it could be a welcome sign with the day’s events in a hotel lobby; along with a nearly unlimited number of other purposes. Here at Exertis Almo, we are experts in all areas of Digital Signage. We would be happy to help you with any of your Digital Signage needs. Want to know more about Digital Signage? On this page we have a collection of our blogs all around the topic of digital signage.

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