Did You Experience the Samsung Showcase Experience?

Interview with Shari Sentlowitz 

Senior Manager New Product Launch
Samsung Business

On October 3, Almo Pro A/V hosted its final E4 AV Tour of the year in Irvine, CA.  It was a great location to wrap up our year-long traveling training and networking event, which also stopped in Chicago, San Jose and New York in 2017.

QUIZ: The first FIVE to respond win a $5 Starbucks gift card!

How well do you know Almo Pro A/V? Answer this question in the comments.

The VERY FIRST Almo Pro A/V E4 AV Tour took place in New York City in December of what year?

  1. 2008
  2. 2009
  3. 2010
  4. 2011

Almo has a growing number of channel partners on the west coast so it is only appropriate that we held TWO E4s in the Cali area this year.

We’ve hosted tens of thousands of industry professionals at our E4 events over the years. We’ve also issued hundreds upon hundreds of InfoComm (AVIXA) Renewal Units during E4! E4 day is a whirlwind of educational sessions, hands-on workshops and an exhibit hall filled with the newest products from 40+ of the top manufacturers in the industry. No doubt, it is an energy-filled day that can easily change the course of a reseller or integrator’s career for the better. Permanently.

This is how a Pro AV Princess starts her day!


Side note: I was given the nickname by some of my dealer partners a few years back and the name just stuck! So I just make the best of it, using my magical powers to give resellers and integrators the best products, pricing and promotions available!

One of the major highlights of our 2017 tour has been the Samsung Experience Showcase. If you haven’t had the opportunity to experience the Experience, let me tell you, it’s a mini trade show on its own. The Samsung team sets up a tent in a separate space within the same venue as our E4. This area is filled with the latest Samsung displays and other products, all of which are in use.

From there…you know what? Rather than having me go on about the Samsung Experience, I’ll let Shari Sentlowitz, senior manager new product launch, Samsung Business give you the details:



Why does Samsung like to participate in the Almo E4 AV Tour?

Let me start by saying, we LOVE the Almo E4 AV Tour. This event gives us the opportunity to meet with our channel partners near and far, and introduce them to all the great things about Samsung signage. It also gives us a forum to meet with the channel partners we do regular business with to show some of the latest and greatest technology in our lineup at an event that is both exclusive and comfortable.



Thank you! So tell me about the Samsung Experience Showcase.

So the Samsung Experience Showcase featured 12 of our newest displays. It was great to introduce our NEW QH55H, the first commercial QLED display of its kind that delivers exceptional picture quality through quantum dot composition.

We included our full HD lineup, including our new DC49H cost-effective SMART signage for a range of business needs. This line was introduced about a month ago – it’s an entry level digital signage display.

We also had the PM43H displays on hand. This is a premium full HD series, which is built to handle any business need with 24/7 durability. In addition, we showed different types of LCD video wall options ranging from a 1.7mm bezel for a slim depth to a 5.5mm bezel for a range of options. And we showed the first SMART LED video wall signage for indoors with high dynamic range technology.

To view a video of Shari walking around the Samsung Experience Showcase, click here.



So what’s the buzz at Samsung right now?

Something you’re going to hear a lot about from Samsung is huddle spaces! In about 30 days, you’ll see some great opportunities to outfit and modernize the workplace a little differently than what you’ve seen in the past. In the very near future, we’ll have some great huddle space packages to share with you.

If you missed the Samsung Experience Showcase, it’s ok…because it will be back on the tour in 2018! Stay tuned for Spring 2018 E4 AV Tour dates and locations, which will be announced soon!

In the meantime, if you need more information about any of the Samsung displays available through Almo Pro A/V, please reach out to me at [email protected]!

5 Part Series: 5 Ways the Hospitality Market is Evolving (2 of 5)

Hoteliers are constantly challenged to keep up with the rapid pace of technology advancements and with the majority of U.S. hotels still running on coax infrastructures, most properties are still playing catch-up with the replacements of first generation flat panels to LED technology with limited or no IP-connectivity for over-the-top content for access to guest-provided media/sources.

Some might ask, “Why is having the latest technology so important in places where people are so transient?  Perception is everything and in a business where moments of interactions or scattered impressions can influence loyalty rates or return bookings (a key factor that hotel management is incentivized on by the way) the lasting imprint technology makes on hotel guests is more important than you might think.

What hoteliers are really in competition with is the technology that consumers are using day-in and day-out.  Since consumer electronics influence commercial solutions (both in professional A/V and hospitality), it is understandable that hoteliers may always be a few steps behind the latest and greatest consumer gizmo or gadget (and that’s ok) but the reality is that travelers simply expect technology in hotel properties to have a similar look & feel they’ve come to anticipate based on consumer-tech incorporated into their lives. Consider touch screens, automated check-in kiosks or your favorite travel app and this concept comes to life.

Samsung, the leading brand in consumer electronics and professional display solutions has incorporated some of the top features of its award-winning consumer televisions into its commercial line of in-room hospitality solutions making it the most expansive lineup in the market with options ranging from 22-inch to 75-inch options and compatibility with nearly every content provider.

Technologies include: Embedded pro:idiom and non-pro:idiom Digital Rights Management technology (DRM), b-LAN, Smart, UHD (4K resolution) varieties.  In addition, Samsung’s 694 Series introduced last year can be deployed to achieve over-the-top (internet accessible (“think smart”)) content via coax vs. IP-protocols typically required; this can be especially useful for historic or luxury properties where new wiring infrastructure is practically out of the question or may be cost prohibitive however the hotelier still wants to deliver a premium in-room entertainment experience for their guests.

Control Content on Hundreds of Digital TVs at Once

Eliminate room-by-room visits to each guest room by using a single-location remote solution. The REACH Server delivers updated firmware and other settings to TVs through RF signals. Updates are simple and simultaneous, so there’s no need to go from room to room to update each display with USB cloning.  This way, your staff has more time to focus on other ways of improving the guest experience.

Samsung’s REACH Content Management Solution is another example of behind the scenes product with an interface that instantly modernizes the look and feel of in-room entertainment and the function of how guests engage with their TV, the centralized “hub” of the guestroom.  Using REACH, a property can customize the guest experience and welcome guests by name, share useful information like weather or essential news updates and even promote revenue generating amenities such as happy hour in the hotel lounge, weekend SPA services or local tours or nearby attractions creating entertainment opportunities for guests with added revenue-sharing opportunities for hoteliers; plus, including pictures of the hotels’ artwork, logos, images or other content is a cinch- no more generic content!  This is just scratching the surface when it comes to REACH- other components include centralized control for channel mapping configurations and labor savings for programming features like volume limiting and other energy savings options.

Add a Residential TV Experience

Bring a residential TV navigation experience to the guest rooms with the Interactive Program Guide (IPG). IPG data is provided through the subscription service by your content provider or system integrator.  The REACH device can then pull the necessary metadata from multiple sources in multiple formats. Guests can enjoy picture in picture viewing, detailed program information and a convenient channel grid.

Deliver Information to In-Room Guests Rapidly

Deliver information automatically with a headline-style scrolling ticker. The LYNK REACH ticker feature provides a crawl of data that’s of special interest to guests, such as local weather or event information. In addition, property managers can create and update targeted promotional content or marketing messages, while displaying an interface that seamlessly matches your property’s brand.

Optimize Total Cost of Ownership

This integrated solution uses existing infrastructure assets, lower labor and operating costs and eliminates the need for set-top boxes and other components.  For those establishments that have RF infrastructure currently in place, LYNK REACH is an ideal way to provide TV content more efficiently.

TeleAdapt’s Roomcast solution is an innovative technology powered by Google Chromecast that enables guests to stream their own content right from their mobile device (Pandora, Netflix, ESPN, etc.) directly to the guest room TV without having to download an app, enter a password or email address which eliminates any concerns for jeopardizing a guests’ private information or personal area network.  RoomCast is better than screen mirroring; it even allows guests to use their applications (like checking emails for example) at the same time as casting content from whatever the source (Netflix, etc.).  It’s no wonder live casting has already been named one of the hottest tech trends anticipated to change the hospitality industry over the next 10 years!

Eight Reasons to Seriously Consider Panasonic’s AG-DVX200


In 2002 Panasonic introduced the first truly affordable digital progressive scan camera with the release of the AG-DVX100. The camera recorded in SD format, with a 4:3 aspect ratio. Later came the AG-HVX200, which provided 24p, 1080p HD or 720p video formats. These cameras were game changers for their time. The popular show It’s Always Sunny in Philadelphia was shot using the DVX100, proving it’s value to broadcast professionals.

This year Panasonic has done it again with the introduction of the AG-DVX200 4K/60 P large format camera. The camera records “high quality video in cinematic DCI 4K 4096 x 2160 at 24p, UHD 4K 3840 x 2160 (60p/30p24p), FHD (including 120 fps and 24p) as well as SD”.

As more and more television productions are shot in 60p UHD, the AG-DVX200 is there to meet the demand. In addition to its 4K production quality, the camera’s 4/3 format provides the shallow depth of field usually reserved for film. The V-Log L 12 stop aperture and variable frame rate (up to 120fps) gives the videographer more latitude to shoot in less than perfect lighting conditions.

Read on for eight reasons why anyone can shoot video like a boss with this camera.

Reason #1:  Stop the shakes!

The camera also includes a 5-axis hybrid image stabilizer, manual or auto focus, iris and zoom.  XLR audio inputs, HDMI (4K), 3G SDI (HD or SD only), and standard definition composite outputs.  Because the sensor is larger than those in the past, the camera itself is a bit bigger than earlier versions.

Reason #2:  Spot on Color

The electronic viewfinder is OLED. The camera also has a waveform monitor and vectorscope on board to ensure correct color balance and brightness levels.

Reason #3:  V-LOG!

Earlier Panasonic cameras had an upgrade available to owners who wanted the option to incorporate V-log into their productions. The AG-DVX200 now has V-log L as a standard feature. V-log “allows for a wider dynamic range of luminance information that is more in line with how the human eye sees”. This means more shadow and highlight details, closer to film than video.

Reason #4:  Plenty o’ Memory!

The camera can record to two SDHC or SDXC memory cards. The SDHC can record up to 32 GB of video, the SDXC can record up to 2 TB of video! The SDXC card is 13 times faster than a SDHC card, allowing for UHS speed class 3 for high-speed data transfer, this enables 4K/24p, UHD/60p, and VFR recording. Approximately 160 minutes of 4K/24p data can be recorded onto a 128 GB SD memory card, or a scene of about 110 minutes of UHD/60p data. (A 64 GB SD memory card will hold approximately 80 minutes of 4K/24p data, or about 55 minutes of UHD/60p data.) Another great option on this camera is that you can record in two different formats, such as HD and UHD at the same time.

Reason #5:  Dueling Codecs!

Images can be simultaneously recorded into two different formats, Main & Sub. The Sub Rec File can be used for tasks such as previews, offline editing, and internet data transfers. Dual recording is provided with two modes, an FHD 50M mode and an FHD 8M mode.

Reason #6:  2 Channel Digital Audio Recording!

PCM format for MOV/MP4 formats or Dolby Digital AVCHD format is available from the built in mic, mic or line inputs. Level adjustments are available directly on the camera.

The Panasonic AG-DVX200 is a versatile video tool that deserves serious consideration by the videographer looking to upgrade to 4K.

Reason #7:  Affordability

Panasonic is offering a $400.00 rebate on the sale of this camera to end users through the end of September!

Reason #8:  That’s a latte features in a camera

The AG-DVX200 will be at our upcoming E4 events. Visit the Panasonic booth for a hands-on tour of this amazing camera and receive a $5.00 Starbucks gift card (while supplies last).

3 Ways LG Commercial Displays Compare to Major League Baseball

Everyone wants to hit their business opportunities out of the park – and LG’s newest commercial displays can help make this possible! Given that we are in the midst of summer, it only makes sense to compare how LG displays are like one of greatest games on Earth…you guessed it! Major League Baseball.

#1 There’s something for everyone to enjoy at the ballpark

Going to a baseball game is enjoyable for all ages with so much to do beyond just watching the actual ball game. There’s the food and beverage vendors, people watching, pre-game activity and post-game fireworks. Each team has its own unique chant, song or something special to make the overall experience fun and satisfying for everyone.

Much the same, LG provides a major league experience with a wide array of commercial displays. From flat to curved OLED, to Wallpaper OLED, Videowalls, 4K product and LED offerings to high bright, transparent and easily installed “run and done” outdoor solutions.  The cutting edge 88-Inch LG Ultra stretch (86BH5C) and 55-in LG Ultra Bright Video Wall Displays (55VH1D) were also part of the entirely new line of products for the U.S. Market, showcased at INFOCOMM 2017.

For the most important locations, LG’s OLED displays provide the best brightness and contrast. Viewers get a broad viewing angle without loss of color. The displays are amazingly thin, so they can fit almost anywhere. OLED displays can even come in double-sided form, so people walking by on both sides can read it. Or you can throw the customers a curve they’ll love, with a curved display to get notice from all sides. They’ll make a hit every time.


LG Curved OLED



Backlit LED displays fill out the lineup. LG LED monitors are available in a broad range of sizes, so high-resolution displays can go anywhere and everywhere.

And don’t forget LG’s key differentiator: IPS Technology. IPS Technology provides color accuracy beyond compare and the “stable panel” provides for zero image distortion. IPS wide viewing angels are not only technologically important, but provide you opportunity for more time to deliver a message to customers.

#2 Baseball is not a fast game

Baseball games take time. Extra innings, rain delays, recalled plays – yep, we all watched Game 7 in the 2016 World Series…all 4.5 hours…a nail-biter that lasted well past our bedtimes.

Not every hit has to be a home run. Wouldn’t you like to “walk” your customer and give them an additional five seconds to retain your messaging?


in retail revenue alone

Customer experience can


Research has indicated that today’s


who are driving decisions

20% MORE

for a better retail experience

Are you enjoying your virtual baseball analogy within the world of digital signage?  While enjoying the game, we all want to enhance the experience. “Peanuts, Popcorn, Cracker Jack, Content Management Software (CMS)?”

Enhance your digital signage opportunities with an essential component of digital signage.  You may find that CMS can not only influence, but dictate the hardware selection of your customers in the same manner as the smell of popcorn may influence your decision to purchase a snack.

#3 Understanding the rules of the game

Not everyone is an MVP but together we are all an important part of the team.   With ALMO PRO AV and LG in your “dugout” you have everything you need all the players you need to have a winning team.

“Progress always involves risks. You can’t steal second base and keep your foot on first.”

Frederick B. Wilcox

You’re in the major league now. Don’t bunt – Aim out of the ballpark with LG.   Take advantage of LG’s “Best in Class” 3% discount for government, education, medial and house of worship sales on select commercial grade displays now through the end of 2017.

And as the dedicated business development manager at LG, I welcome an opportunity to become a part of your team.  Contact me at [email protected] to learn more about LG’s state of the art products, programs and promotions.

Share in the comments how you’ve incorporated LG displays into your installations and you could earn a $5 Starbucks gift card!

Happy Visitor from Snowy Canada Enjoys 65” SunBrite Veranda Display in Fort Lauderdale

I had one happy visitor at my home last month.

My dear friend Blair lives in Nova Scotia, on the Southeastern tip of Canada… up near Maine.  He came for a long overdue visit, and I’m sure at the time there wasn’t a happier Canadian anywhere in the Lower 48.

Plenty of things contributed to his joy.  Our beautiful beaches, his many friends, some of his favorite restaurants…  But my friend Blair was happiest enjoying the beautiful March South Florida weather and spent much time in the Chikee Hut watching anything and everything on the 65” SunBrite Veranda Series display that I’d recently had installed.

One very happy Canadian
Photo of Blair’s car in Canada while he visited FLA

I love my Veranda display for what it is.  4K UHD, bright, rugged and extremely affordable (SRP of $1,499 for 43”, $1,999 for  55”, and $3,499 for 65”).  An added benefit, especially working for Almo Pro AV, is being able to brag with authority about the impressive features of the entire line, which includes not only the Veranda Series for full shade applications but also the Signature Series for partial sun applications, Pro Series for full sun and active areas and Marquee Series for full sun and active areas outdoor digital signage.

Blair is pretty into technology, and was thoroughly impressed when I explained the virtues of these hearty displays.  While the bright picture is immediately impressive, SunBrite goes through great lengths to ensure a perfect viewing experience.

Since 2004, SunBrite has specialized in outdoor TVs and nothing else, and each class of display is considered an outdoor appliance.  Unlike indoor TVs that have an electrical hazard risk if used in any wet, outdoor environment, careful measures were taken to ensure the safety of installers and end-users against electric shock.  You will not see the hazard symbol on any SunBrite Display, because it is not necessary!

Designed and engineered in the United States, SunBrite stands behind their products with a one-year warranty for Veranda Series displays and two year warranty on Signature, Pro and Marquee Series displays.  The warranty is on-site and includes parts and labor, offering peace of mind that these displays will perform to expectations.

The extensive testing that guarantees these displays are truly the best in outdoor displays surely drove it home for me and my houseguest.  To top it off, how can you not be impressed with this:

All SunBrite Displays are lab-tested to withstand extreme temperatures:

  • – Veranda is -24° to 104°F
  • – Signature is -24° to 122°F
  • – Pro is -40° to 122°F

SunBrite Displays are water tested via 4.4 gallons per minute every 3 hours over 3 days… That’s 2700 GALLONS of water per display. NEVER has a display failed this test!

Not that we needed an excuse, but with March Madness at its mad finest, it was time to throw a party!  The mighty Florida Gators were playing in the Elite Eight after a stunning late night buzzer-beater in overtime to send the wily Wisconsin Badgers home in defeat.  It was a Saturday afternoon, the food was ordered and prepped, the bar was ready, and the weather was perfect.  To give you an idea, enjoy a couple photos of our afternoon of basketball, sunshine, eats and an amazing display!
Regional Finals – the game is about to begin
The Gators are still in it…
The gang enjoying the game
Watching outdoors is fun!
Sadly for me, the Gators did not make it to the Final Four that afternoon.  But they gave a great show, and everyone had a great time.  This was the first of the many soirees I will host, and my SunBrite Veranda will absolutely be front and center for them all!

Have you installed a SunBrite outdoor display and hosted great events with friends?  Tell me about them in the comments below!

LG Wallpaper: The Easier Way to Enjoy Being Thin

When we live on the east coast, the spring thaw sends thoughts of basking in the summer sun at a lake front cottage.

And then it hits you!  THINK THIN!  Who wouldn’t want to be the thinnest model ever?

You don’t need to go on a stringent diet or work out to the point of exhaustion.  LG can help!   That’s right; LG has released its futuristic “wallpaper” OLED TV – Their thinnest model ever!  This panel is so thin and light, you can literally attach the screen directly to the wall. Making it seem more like a framed painting than cutting-edge OLED technology, this is first-of-its-kind design.

Most models sold today require a backlight, but not LG OLED TVs. LG OLED TVs have complete control over their pixels. Meaning they can be turned on or off to achieve truly perfect black levels with zero light bleed. This gives shadows more depth and makes colors feel like they’re leaping off the screen.

This version of the LG OLED Wallpaper is specifically for commercial display applications and it’s in a 55″ form-factor that weighs less than 13 pounds and has a depth that is just 3.65 millimeters (0.14 inches). Yes, you read that right – barely more than 1/10th of an inch.

LG OLED technology uses self-lighting pixels for exact control of image brightness and quality, and with no separate light source the technology is extremely lightweight, thin and flexible

Rave Publications highlighted the new LG OLED Wallpaper Display in a recent article written by Gary Kayye, highlighting the best new products at 2016 Digital Signage Expo.

“The Wallpaper display can be mounted either vertically or horizontally for a customizable display design. Ultra-slim mounting brackets with a magnetic mat create a truly seamless design that becomes one with the wall. Electronic components are housed in a separate control box connected to the display with a 2-meter (6-1/2-foot) cable.”

So if you are looking for a solution with perfect color, a wide viewing angle, and clear viewing images, check out the LG 55EJ5C.   And, with easy installation and video wall tiling options, it can be hung on the wall with dedicated slim brackets for video wall usage; providing you more time to spend basking in the sun at that lakeside cottage.

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